YOUR AD CAMPAIGNS ARE TELLING YOU SOMETHING

Are you listening?

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Congratulations!

Right?

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Your ad campaign has wrapped up. Now it’s time to move on to the next project.

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Are You Kidding?

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You weren’t really going to leave that completed campaign in the dust, were you? Not when it can inform future strategic decisions…

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That Ad Campaign Contains Hidden Value

And not just in terms of media dollar allocation.

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Buying Audiences, Buying Insight

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Data is the source material for ad targeting. Programmatic is fueled by vast amounts of data that determines whether to show someone an ad.

Check the right boxes, and people are matched with appropriate content. It’s called “buying audiences.”

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But that’s usually where the use of data for media planning ends – which means that half its value goes unrealized.

Instead, ad dollars can, and should, do double duty as research dollars.

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Make Your Ad Dollars Work Overtime

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We can use the same signals from ad tech to simultaneously drive customer research.

By better utilizing the current exchanges and systems already in place, we can then create a more holistic picture of an individual.

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Ad tech can be a window into audience segmentation, which is a huge untapped value. And that means the research opportunities to drive more informed ad buys and audience segmentation are endless.

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People are Complex (And that’s a good thing)

We’re more than cookies and a few psychographics. We’re complex individuals – and in addition to the data that places us inside the targeting paradigm, there’s a wealth of data around our other interests and affinities.

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Social media taught us that listening is as important as speaking. There’s a great untapped earful waiting in ad tech if only we pump up the volume.

You just have to ask.

EVERY MEDIA DOLLAR CAN DO EXTRA DUTY AS A RESEARCH DOLLAR