are you paying attention
TRANSCRIPT
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Are you paying attentionAre you paying attention
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Assignment outline
• Stores visited• Key observations• Benefits• Opportunity
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Stores Visited
• Shopper’s Stop: Indirapuram• Easy Day: Vaishali
– Food Section
• Vishal Mega Mart: Kaushambi– Kids Section
• Delhi Bazar
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Shoppers Stop
Key Observations:
• Specific Fragrance of perfumes• English music in background• Specific stalls for festive season sale• vigilant sales girls in each section• Polite communication by staff• Branded Outlets• Appealing Brand logo
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Eazy Day: Vaishali
Key Observations:
1- Strolly size is relatively bigger compared to space available, which was causing problems among customers2- Local brands in garments unlike Shoppers stop3- There was lound music in background, making atmosphere bit noisy.4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying5- Papad, pulses, rice etc are below eye level 6- Chocolates, chewing gums, candies at billing counter, well lighted area.
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Vishal Mega Mart
Key Observations:
1- Loud film music creating postitve vibrations2- Customer range middle-upper middle class unlike Shoppers stop3- Not much brands available in garments in kids section4- staff memebers inadequate as per no. of customers5- long queue at the billing counter6- Food vouchers with additional discount
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Delhi Bazar: Local store
Key Observations:
1- Variable pricing with bargaining2- More handmade items in toys section3- Mixed customers group ranging from lower to upper class4- No music5- Very less staff to manange customers6- Less Lights & homely atmosphere7-
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Benefits
• While visiting local market (Delhi Bazar) I saw All out mosquito repellant refill, which was not planned in that visit but was my requirement
• I noticed products at eye level are more in demand (most of the customers had in their strolly)
• Music plays an important role in background making it more comfortable
• Now I have better idea about which product is at what place• I could see that Vishal Mega mart & Easy day require
communication skills training for their staff
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Opportunity
• Training for staff of few stores can be a good business opportunity
• Proper branding i.e Shoppers stop, Easy day can attract different customer segments
• Strolly size can be changed as per space requirement • Proper training of staff will result in more customers