are you paying attention

are you paying attention?

Stanford - Crash Course in Creativity Assignment #2

Stores Observed

• 3 private stores

• 3 chain stores

are you paying attention? - Assignment #2Stanford - Crash Course in Creativity

boutique storemen’s and women’s shoeswomen’s clothing

• shared exterior entrance

• store entrance is not extremely welcoming...you are drawn in by the window display of shoes

• no visible security

• single employee that greets you immediately

• the desk/register is at the front of the store

• great use of the floor space with a variety of products

• colour scheme is neutral - browns, buttery yellow

• lighting is subdued but suits the space

• flooring is carpet and tile

• ceiling is high

• there is not any music playing

• customers are 30-45ish


boutique storewomen’s clothing and shoes

• shared exterior entrance

• store entrance is not extremely welcoming


• single employee was in a conversation with a customer when I entered but I was never acknowledged

• the register is in the middle of the wall on the south side

• the product is sparse

• the decor is fresh with light colours, laminate floors, lots of natural light and custom touchs such as painted branches rather than rods on the clothing racks




boutique storemen’s and women’s casual clothingwomen’s business and formal clothing

• individual exterior entrance

• music plays outside and is a good representation of the vibe of the store

• there are security sensors at the door but they really aren’t noticeable

• single employee that greets you immediately and checks in a couple of times

• the desk/register is in the middle of the store

• great use of the floor space with a variety of products

• decor is industrial with concete polished floors, corrugated metal, spotlights, white walls


• the clothing has colour and outfit groupings arranged by brand


chain storemen’s and women’s shoes

• within a shopping centre

• displays near the entrance draw you in


• two employees to four customers

• took a few minutes to be acknowledge

• the desk/register is at the back of the store

• good use of the floor space with a variety of products

• colour scheme is neutral - browns, lighting is quite bright around the perimeter of the store

• flooring is light coloured laminate

• ceiling is fairly high




chain department store

• dedicated exterior entrance and shared mall entrance

• store entrance is not extremely welcoming...there is a bit of a draw from the street side window displays

• security sensors are prominent at each entrance

• employees are difficult to find and only speak to you if approached

• registers are throughout the store but not easy to find from the recent change of the centralized registers

• standard department store displays grouped by brand

• store is bright, fairly sterile and high ceilings




chain home improvement store

• stand alone store and entrance

• store entrance is not extremely welcoming...there are seasonal displays at the entrance (never too early for a blow up Santa)

• security sensors are prominent at each entrance

• employees are difficult to find but greet you

• there are assistance buzzers down many of the aisles

• staffed and self serve registers are at the front of the store in between the entrance and exit with a dedicated contractor entrance/exit and register

• standard store displays with lots of signage at the end of and within each aisle

• store is bright with corporate colours and very high ceilings


• customers are 30-55ish and many seem stressed


are you paying attention

Education

store flooring

brand store

entrance employees

stanford crash course

store great use

store good use

floor space

security sensors