are you #rfa - content marketing conference keynote 2014
DESCRIPTION
Content Marketing Conference. Auckland 2014 #2014CMCTRANSCRIPT
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ARE YOU #RFA?#2014CMC | @JUSTINFLITTER
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CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
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CONTENT MARKETING IS NOT NEW
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THEN VS NOW
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THE CAPTIVE AUDIENCE IS DEAD
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ADVERTISING IS CONTENT
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CONTENT MARKETING IS MORE THAN SEO
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YOUR NUMBER ONE JOB IS TO TELL A STORY.
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CONTENT MUST = VALUE
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IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE SUCCESSFUL.
#2014CMC | @JUSTINFLITTER
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CLICK BAIT
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NATIVE ADVERTISING
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27
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WHAT’S YOUR CONTENT MARKETING STRATEGY?
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START WITH THE OUTCOME
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MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS CUSTOMERS
#2014CMC | @JUSTINFLITTER
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PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST
#2014CMC | @JUSTINFLITTER
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CREATE MANY LIGHT WEIGHT INTERACTIONS
#2014CMC | @JUSTINFLITTER
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THE BEST CONTENT IS…
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RELEVANT USEFUL ENTERTAINING INTERESTING
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BRAND/ED EXPERIENCE
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IT TAKES GUTS
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BE A PART OF THE CONVERSATION
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WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH?
#2014CMC | @JUSTINFLITTER
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BE ON-DEMAND - BE #RFA
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CREATE CONTENT PEOPLE GIVE A SHIT ABOUT
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EARN THE ATTENTION
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4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT
#2014CMCEngageSciences
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MEASURE EXPRESSIONS NOT IMPRESSIONS
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JAB, JAB, JAB, RIGHT HOOK = GIVE, GIVE, GIVE, ASK
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YOU CAN’T ASK WITHOUT GIVING
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THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.
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CONTENT IS KING, BUT CONTEXT IS GOD.
#2014CMC | @JUSTINFLITTER
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GET OUT THERE, BE HUMAN
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NATIVE ADVERTISING UNCONFERENCE HTTPS://WWW.SURVEYMONKEY.COM/S/DR2C2TM