arizona daily sun digital solutions
DESCRIPTION
ÂTRANSCRIPT
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DIGITAL
RECRUITMENT
SOLUTIONS
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The Arizona Daily Sun Audience
azdailysun.com Audience
azdailysun.com Online Advertising Options
Our Partnership with Monster
Job Seeker Traffic
Jobs Postings/Slots Model
Enhancements
Whats New with Monster
Power Resume Search
Live Demo
Questions
Agenda
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OUR TRAFFIC
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Based on average readers per household.
Arizona Daily Sun Classifieds, Mid-Week Shopper, and Flag Live
The Arizona Daily Suns readership is:
25,100 Sunday 24,600 Daily
Arizona Daily Suns average circulation:
9,700 Sunday 9,500 Daily
Over 18,000 Mid-Week Shoppers are
home delivered and mail distributed
weekly non-subscribers.
The FREE Flag Live publication is
popular among the younger set.
Over 7,000 are available in hundreds
of racks throughout the region.
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azdailysun.com Traffic
We average
Over 1.45 million Monthly pages viewed on azdailysun.com
Over 298 thousand Monthly unique visitors on azdailysun.com
Over 4.7 thousand Monthly pages viewed on our jobs page
Over 2.9 thousand Monthly unique visitors on our jobs page
January 2014 - May 2014 by Omniture, Inc.
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azdailysun.com Mobile Traffic
Mobile
Audience
491,000+ average monthly
page views
73,400+ average monthly
unique visitors
January 2014 May 2014 by Omniture, Inc.
Reach a younger demographic of 25 44
Exclusive, uncluttered environment (only one banner ad per page
Complete mobile web page with offer information
Click through rates higher than basic online: average between .30 - .50%
Closely associate your brand or service with our quality content
Enables you to continue the dialog with the user through various forms of engagement:
Click to call
Visit a site
Invite to text back
Offer a coupon
Apply for a job
Mobile Advertising Benefits
IS YOUR WEBSITE MOBILE COMPATIBLE?
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Mobile Geo Fencing Example: Truck Drivers
Appears on thousands of apps and mobile sites:1 mile around driving
schools or truck stops in targeted communities
Reach truck drivers, student drivers, and potential candidates. CTR averages are higher than a standard web display campaign Reach users at different touch points during the day without
desktop limitations
Highly accurate hyper local targeting
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azdailysun.com Advertising Options Reach the passive and active jobseeker through premium placement
Be there as jobseekers
begin their search.
1. ROS Leaderboard
2. Pencil & Wrap (PAW)
3. Big Ad
4. Featured Employers
5. Top Jobs
6. Flyerboard
4.
1. 2. 2.
3.
5. 6.
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azdailysun.com Advertising Options Reach the passive and active jobseeker through
PREMIUM AD PLACEMENT
Have a career fair or need to reach both active and passive employees?
Use our Homepage PAW ad spot.
Your company logo and message
will be wrapped around our
homepage with an expandable
pencil ad to deliver high impact!!
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A high impact
exclusive position.
The Floatbar is a
stationary ad at the
bottom of the screen
that stays with the
viewer throughout
their visit on all
pages of our site.
azdaily.com Advertising Options PREMIUM AD PLACEMENT FLOATBAR
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Reach your customers by
targeting a specific
demographic segment over
a network of over 5,000
national web sites.
Age
Gender
Ethnicity
Job title
Parents
Homeowners
Income
Geo-targeting
Advanced Audience Targeting
Demographic Targeting
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Keyword Contextual Targeting
Target potential customers who dont choose you. . .
The Keywords on the
Page are Viewed and
Ads are Shown to
Match. They
See Your Ad!
Users read content
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Job Title Targeting
Ads are served using 3rd party data and target the user based on their
profession or industry.
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Advanced Audience Targeting
Behavioral Targeting
Behavior targeting is the process of
reaching users based on their recent
internet behaviors, such as search
queries and sites visited
Your ads are served to those
users when they visit any site
within the network.
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Send your open
position to over
18,000 opt-in
subscribers through
the Arizona Daily
Suns ever-growing list. Space is limited
and is on an as-
available basis with
only one email blast
going out per day.
azdailysun.com Email Blast
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e-Mail
Broad Verticals Age
Behavior
Career
Demographic
Family
Finance
Gender
Geographical
Housing
Income
Lifestyle
Presence of child
Recreation
Narrow Selects Ailments Arts Consumer Goods and Interests Education and Employment Ethnicity/Race Health and Medical Hobbies and Interests Music Personal Business Personal Interests Real Estate Sports Travel & Vacations Vehicles & Transportation
In total there are over 700 demographic categories!
You are able to utilize an expansive database that is CONSTANTLY
being developed and maintained. This offers you the capability to soar
beyond just targeting age and demographics, but for example would
allow you to target Nurses with Bachelors Degree..
Utilize both broad and narrow
demographics to reach your
IDEAL candidate.
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This partnership brings together a trusted local media
source with the online recruitment advertising market
leader providing employers with:
Broader reach to both online and offline job seekers in the
market
Single source solutions of print and online recruitment
advertising
Our Newspapers plus Monster.
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Partnerships with over 1,100 daily and weekly papers in the
United States
> Our top 125
newspaper partners
attract more than
68 million unique
visitors to their
websites each
month
Monsters Local Reach: Attracting Local Candidates
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#1 Site Visitors
Every second, 80 job searches are performed on Monster.com2
Source: 1comScore monthly average, Q1 2013; 2Monster Internal monthly average, Q1 2013
Every month, over 206 million job searches are performed on Monster.com1
Every day, 30,000+ new resumes are added to Monster.com1
Every minute, 2,200 jobs are viewed on Monster.com2
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Measure Monster US
Monthly Average
Monster-
Phoenix/Prescott DMA
Monthly Average
Job Views1 Over 96M Over 1,373,000
New Resumes Posted1 Over 1.4M Over 10,900
Total Resumes1 Over 56M collected Over 358,000 active
New Accounts1 Over 990k Over 2,200
Applies1 Over 13.4M Over 126,000
Monster has the seeker base to meet the recruitment demand among
companies of all sizes locally and nationally
Monster Delivers Locally & Nationally
1Monster Snapshot Internal Data, June 2013-May 2014
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Job Views in the Phoenix & Tuscan Designated Market Areas (DMA)
1Monster Internal Data, June 2013- May 2014
Job Views Phoenix (Prescott) Tucson (Sierra Vista) Grand Total
Accounting/Finance/Insurance 1,618,582 64,206 17,405,730
Administrative/Clerical 1,372,544 80,320 17,336,618
Banking/Real Estate/Mortgage Professionals 165,423 8,263 2,026,141
Biotech/R&D/Science 97,368 16,666 2,693,556
Building Construction/Skilled Trades 353,120 33,365 4,255,516
Business/Strategic Management 514,754 43,506 5,634,066
Creative/Design 114,411 6,700 2,040,793
Customer Support/Client Care 1,229,303 156,613 10,510,955
Editorial/Writing 101,691 4,186 1,302,303
Education/Training 306,109 33,504 4,784,820
Engineering 696,368 101,205 12,490,630
Food Services/Hospitality 428,129 65,778 4,993,892
Human Resources 350,911 28,914 5,075,158
Installation/Maintenance/Repair 614,056 100,106 9,889,780
IT/Software Development 1,931,579 195,361 30,696,723
Legal 120,351 10,905 2,098,557
Logistics/Transportation 886,661 66,039 13,612,374
Manufacturing/Production/Operations 623,406 63,568 11,319,661
Marketing/Product 412,209 27,596 7,162,494
Medical/Health 1,416,919 193,714 17,590,865
Other 518,758 41,097 8,017,047
Project/Program Management 254,001 26,128 3,898,030
Quality Assurance/Safety 214,817 29,146 3,257,552
Sales/Retail/Business Development 3,373,266 481,659 40,824,559
Security/Protective Services 109,917 21,255 2,310,214
Grand Total 17,824,653 1,899,800 241,228,034
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JOB POSTINGS / SLOTS
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Print to Web Sample
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Job Postings: The Ultimate Hiring Tool
Reach qualified candidates with Monster
Job Posting
> Post in minutes
> Filter responses online
> Save time and increase productivity with
our tools
> Add screening questions
> Manage candidates online
Flexible options
> Unlimited ad space no character limits
> Company logo adds branding
> Purchase as needed or in advance
> Variety of duration options for both quick-to-
fill and ongoing and tough-to-fill postings:
(14, 30, 60, 90, 180 or 365 day options)
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Monster Slots Monster Slots are flexible one year subscriptions that allow you to rotate your job
listings depending upon your needs. Each slot subscription provides a parking spot on Monster for the jobs you need to fill.
Key Benefits include:
> Enjoy greater flexibility
Post, rotate and repost your jobs as needed
> Control recruitment costs
Streamline your recruitment spend with annual
subscriptions
> Maintain candidate flow
Build a talent pipeline for ongoing hiring needs
> Manage candidates effectively
Create candidate folders for unique positions
> Keep on top of your hiring processes
Use Monsters candidate management functions and our time-saving resume filtering
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ENHANCEMENTS
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Job Enhancements: Stand Out, Reach More.
Bolding make your job opportunities stand out in search results. Bolding drives
an 11% average increase in apply starts1
Diversity Posting reach an additional 22 million+ diverse Job Seekers2 and deliver a
10% avg. increase in applies1.
Auto-Refresh automatically move job postings to the top of the search results
after 14-days. Auto-refresh provides a 43%
average increase in job views1.
Enhanced Job Branding differentiate your Job Posting and reinforce your
companys brand.
1Monster Snapshot Internal Data, Feb 2013-Mar 2014
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#1 Diversity The Monster Diversity Network offers access to up to 24 million Unique Visitors per month1 and has
approximately 35 million registered members across
Black Planet, Military.com and corresponding
partnerships.2
> Reaches more than 36% of online African Americans1
> Reaches more than 31% of online Hispanics1
> Reaches nearly 26% of online Asian Americans1
> Reaches nearly 22% of online Females1
The Monster Diversity Job Network
> Delivers approximately 7 million job views and nearly 400
thousand diverse applications each month3
> Averaged more than 9 million Unique Visitors monthly1
The Monster Diversity Network resume access:
> Houses more than 4.5 million searchable diverse
candidate resumes providing for the largest known
commercial diverse oriented resume database in the
U.S.4
> Can be accessed through powerful search technologies
such as Power Resume Search using
6Sense search technology
Source: 1US comScore, Q1 2013 monthly average; 2US comScore Plan Metrix (reach
includes duplicate traffic) Q1 2013; 3Internal Partner Data Q1 2013, reported by
InteractiveOne; 4Internal Monster Data Q1 2013
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Reach Educators, Parents and Students Begin fostering potential employee relationships early
Fastweb
Advertise on the premier online resource
for paying and preparing for college
Established in 1995 $3.4 billion in scholarships Scholarship awards database
contains over 1.5 million scholarships
1 in 3 college-bound seniors use Fastweb
Fastweb has helped more than 50 million students pay for school (9
million are active users of the site)
More than 30,000 educators nationwide use Fastweb
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Reaching Jobseekers Beyond the Job Board
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Monster Career Ad Network Finding Candidates Where They Live Online
Serves over 3.9 billion job ad impressions per month1
Syndication to thousands of sites1
Reaches on average over 69 million users in the U.S.2
Monster Network Vertical Partners/Ad Networks Reaches thousands of sites
A 30 Day Career Ad Network unit drives 46% more job views
* Monster adds and reviews network partners on a monthly basis
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Reach Job Seekers in their inbox. Increase traffic to your postings
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Whats the Hot New Thing?
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Introducing Interest Capture
Window appears when seekers click to apply to a job that links to
your off-site apply.
Seeker enters email address and is then redirected to your
career site.
Monster provides you with a list of email addresses captured for
your jobs.
You engage seekers who did not complete the apply, and turn them
into potential hires.
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Fully integrated, hosted solution
Eliminates manual processes
Designed to meet the needs of any business, regardless of size,
industry, complexity, geography
and budget
Pre and Post Hire Solutions
Monster Talent Management Suite Helping you meet your talent management objectives by continuously
extending Monsters value
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Introducing Monster SeeMore
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The Worlds First Semantic Search Platform for Talent
SEARCH Use patented 6Sense search technology on YOUR databases and talent pools Identify top candidates based on relevant skills and experience not just keywords. Access Monsters resume database (available with Power Resume Search license).
TALENT MATCHING Automatically score and rank resumes in folder(s) against job-specific criteria. Identify the best matched candidates with unprecedented precision and ease. Save time with instant side-by-side comparisons of your top talent.
TALENT DASHBOARD Gain invaluable insight into your candidates and employees. Identify skill strengths, gaps, and trends. Get rich analytics to support talent acquisition and planning activities.
HOSTING Monster will host a copy of your resumes to allow SeeMore access. Merge various private talent pools. Set different levels of access control for your users.
BUSINESS GATEWAY Connect your talent pool(s) with SeeMore. Different resume repositories can include ATS, HRIS, NAS, and more.
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Your Company Brand In Hiring
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Follow your target audience. Buy demographics to reach the most relevant audience
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Accounting & Finance
Administrative & Office Support
Advertising & Marketing
Agriculture, Fishing & Food Production
Animal Care and Veterinary
Architecture & Landscaping
Attorneys & Legal Support
Banking & Lending
Business & Strategic Management
Business Operations
Call Center & Telemarketing
CNA, LPN, LVN & Medical/Dental Aides
Communication, Publishing & Traditional Media
Computer Science & Software Development
Computer, and Information Technology
Construction
Credit and Collection
Culinary Services & Kitchen
Customer Service
Database & Data Management
Dental & Medical Practitioners & Therapists
Digital Communication and Web Design
Education, Library Sciences & Training
Engineering - Chemical
Engineering - Civil
Engineering - Industrial and Manufacturing
Engineering Mechanical Engineering - Electrical and Computer
Financial Planning & Advising
Healthcare Management
Hospitality, Casino & Restaurants
HR General
Insurance
Law Enforcement & Public Safety
Machinists/Assembly
Maintenance, Repair, and Facilities Management
Manufacturing and production
Medical Technicians & Laboratory
Nurses
Personal Services
Pharmacy
Public Works & Gov
Real Estate
Retail Sales & Management
Sales & Sales Management
Science
Social Services
Telecommunication Systems
Trades
Transportation and Warehousing
Monster Audience Sponsorship Segments
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POWER RESUME SEARCH
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Provides unrivaled candidate matches
Understands concepts and context
Bases matches on actual, relevant experience, skills, education, and more
Automatically sorts, scores, and ranks
Provides at-a-glance comparisons
Power Resume Search with
6Sense
Search Technology
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You Can Now Find Candidates You Want
In A Few Words, Not Twenty
Instead of typing this in a
keyword field:
(Director of Corporate Finance OR Dir. of Finance OR Director, Finance) AND
((GAAP OR SOX OR Tax Audit OR Revenue Recognition OR SOX 302 OR SOX 404 OR Financial Audit or Audit
or Financial Disclosure) NEAR (to present OR current)) AND NOT (White
OR White Sox)
All you just need to type is this: Director of Finance
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Introducing Monster Power Resume SearchTM
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Pinpoint Specific Candidate Qualifications
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Stop Looking and Start Finding Your Next Hire
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Saving You Time and Effort
Results are scored
and ranked
Matching skills are
noted with green dots
Depth of experience
is cited
Current position is noted
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Helping You Make Informed Decisions
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Monster Power Resume Search.
Delivers unrivaled search results using 6Sense
semantic search technology
Understands the meaning of words on resumes, including relevance
Automatically sorts and ranks candidates with the best matches first
Provides at-a-glance overview of qualifications
Balances essential vs. nice-to-have attributes
Offers flexibility to easily broaden or narrow search criteria
Displays side-by-side candidate comparisons
Enables geographic or national search in the areas you are looking to hire
Includes search agents
Facilitates making notes and emailing resumes to decision makers
Stop searching, start matching, and spend more time with
the right candidates to make the hire.
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Less Time Searching, More Time Hiring
Data collected from 48 recruiters, managers and executives from 15
enterprise customers nationwide after hands-on testing of PRS vs. various
Keyword Searches
Less Time Taken
using PRS vs.
keyword search
More qualified
candidates found
Recruiters
preferred using
PRS over keyword
search
Recruiters
believed PRS
found candidates
faster
65% Less Time
150% More Candidates
90% Preferred PRS
97% PRS is faster
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LIVE DEMO