ARM BASED GROUP ANALYSIS 2011 ARM-Linked People on LinkedIn Social Network

ARM Partner Stephan Cadene France

mobile: +33 (0) 619 798 410 e-mail: communication@arm-linked.com Skype :arm.linked

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1 Table of Contents

2 SPECIAL THANKS ......................................................................................................... 5

3 ABSTRACT .................................................................................................................. 6

4 INTRODUCTION .......................................................................................................... 7

4.1 CAN’T MANAGE WHAT YOU CAN’T MEASURE .................................................................... 7 4.2 WHAT’S NEW ............................................................................................................. 7

4.3 PROFESSIONAL SOCIAL NETWORK LINKEDIN HITS 100,000,000 MEMBERS................................. 8

5 THE THREE REFERENCES FOR ARM-LINKED MEMBERS ............................................... 11

5.1 2010 / 2011 COMPANY UPWARD TREND IN GLOBAL LINKEDIN PROFESSIONAL NETWORK ......... 11 5.1.1 ACTIVE MEMBERS PER COMPANY ON WHOLE LINKEDIN ......................................................... 11 5.1.2 GLOBAL LINKEDIN UPWARD TREND FOR THESE COMPANIES ..................................................... 11

5.2 GROUPS ON GLOBAL LINKEDIN NETWORK BETWEEN 2010 AND 2011 .................................... 12 5.2.1 HEADCOUNT IN MAIN GROUP ............................................................................................. 12

5.2.2 2010 VS. 2011 UPWARD TREND OF GROUPS ...................................................................... 13 5.2.3 GLOBAL GROUP ANALYSIS ON WHOLE LINKEDIN ................................................................... 13

5.3 2010 / 2011 UPWARD TREND OF THE ARM BASED GROUP ................................................ 14 5.3.1 2010 VS. 2011 ARM-LINKED MEMBER HEADCOUNT PER COMPANY ...................................... 14

5.3.2 2011/2010 ARM-LINKED GROUP GROWTH RATE ................................................................ 15 5.3.3 INTRINSIC MECHANISM OF LINKEDIN SOCIAL NETWORK .......................................................... 17

6 WHO ARE THE ARM-LINKED PEOPLE IN 2011? ........................................................... 18

6.1 GLOBAL ARM-LINKED MEMBER ................................................................................... 18

6.1.1 TREND & LOCATION ......................................................................................................... 18 6.1.2 ACTIVITY SECTOR ............................................................................................................. 18

6.1.3 EXPERIENCED .................................................................................................................. 19 6.1.4 COMPANY....................................................................................................................... 19

6.2 VICE-PRESIDENT ........................................................................................................ 21 6.2.1 TREND & LOCATION ......................................................................................................... 21 6.2.2 GLOBAL MEMBER LOCATION VS. VP MEMBERS .................................................................... 21

6.2.3 ACTIVITY SECTOR ............................................................................................................. 22 6.2.4 2010/2011 COMPANY TREND .......................................................................................... 22

6.2.5 DEPARTMENT .................................................................................................................. 23 6.3 DIRECTOR ................................................................................................................ 23

6.3.1 TREND & LOCATION ......................................................................................................... 23 6.3.2 GLOBAL MEMBER VS. DIRECTOR LOCATION.......................................................................... 24

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6.3.3 ACTIVITY SECTOR ............................................................................................................. 24 6.3.4 2010/2011 COMPANY TREND .......................................................................................... 25

6.3.5 DEPARTMENT .................................................................................................................. 26 6.4 MANAGER ............................................................................................................... 26

6.4.1 TREND & LOCATION ......................................................................................................... 26 6.4.2 ACTIVITY SECTOR ............................................................................................................. 27

6.4.3 2010/2011 COMPANY TREND .......................................................................................... 27 6.4.4 DEPARTMENT .................................................................................................................. 28

6.5 ENGINEER ................................................................................................................ 28 6.5.1 TREND & LOCATION ......................................................................................................... 28

6.5.2 SECTOR .......................................................................................................................... 29 6.5.3 2010/2011 COMPANY TREND .......................................................................................... 29

6.5.4 DEPARTMENT .................................................................................................................. 30 6.6 HUMAN RESOURCES AND RECRUITER ............................................................................. 30

6.6.1 2010/2011 TREND ......................................................................................................... 30 6.6.2 HUMAN RESOURCES: COMPANY, LOCATION AND INDUSTRY.................................................... 31 6.6.3 RECRUITER: COMPANY, LOCATION AND INDUSTRY ................................................................ 32

7 ANALYSIS BY KEYWORD ............................................................................................ 33

7.1 ARM KEYWORD ........................................................................................................ 33

7.1.1 COMPANY AND SECTOR .................................................................................................... 33 7.1.2 GROUP AND LOCATION ..................................................................................................... 33

7.2 EMBEDDED KEYWORD ................................................................................................ 34 7.2.1 COMPANY AND SECTOR .................................................................................................... 34

7.2.2 GROUP AND LOCATION ..................................................................................................... 34 7.3 SOC KEYWORD ......................................................................................................... 34

7.3.1 INDUSTRY ....................................................................................................................... 34 7.3.2 COMPANY....................................................................................................................... 34

7.3.3 LOCATION ....................................................................................................................... 34 7.3.4 GROUP ........................................................................................................................... 34

7.4 MICROCONTROLLER KEYWORD ..................................................................................... 34 7.4.1 INDUSTRY ....................................................................................................................... 34 7.4.2 COMPANY....................................................................................................................... 35

7.4.3 LOCATION ....................................................................................................................... 35 7.4.4 GROUP ........................................................................................................................... 35

7.5 METERING KEYWORD ................................................................................................. 35 7.5.1 LOCATION ....................................................................................................................... 35

7.5.2 INDUSTRY ....................................................................................................................... 35 7.5.3 COMPANY....................................................................................................................... 35

7.5.4 GROUP ........................................................................................................................... 35 7.6 WIRELESS KEYWORD .................................................................................................. 35

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7.6.1 LOCATION ....................................................................................................................... 35 7.6.2 INDUSTRY ....................................................................................................................... 35

7.6.3 COMPANY....................................................................................................................... 35 7.6.4 GROUP ........................................................................................................................... 35

7.7 ZIGBEE KEYWORD ...................................................................................................... 35 7.7.1 LOCATION ....................................................................................................................... 35

7.7.2 INDUSTRY ....................................................................................................................... 35 7.7.3 COMPANY....................................................................................................................... 35

7.7.4 GROUP ........................................................................................................................... 35

8 ANNEXES .................................................................................................................. 38

8.1 MORE INFORMATION ABOUT ALL VICE-PRESIDENT MEMBERS, NAME AND LOCATION AND COMPANY. 38

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2 SPECIAL THANKS With the best will in the world, a community cannot be without members and them activity. I want to thank persons helping me to manage and to bring the group into life: Farhad Abdolian, Pietro F. Maggi and Alban Rampon being the management team. A special thanks for all people sharing them knowledge with all ARM-linked like Steve Leibson, Andy Neil, Bill Giovino, Denny George , George Matveev, Giovanni Di Sirio, Phil Young, …, Even if I want I cannot give names of 5,600 persons. On behalf of jobless person, a great thank for people posting opened jobs like Arti Bhatia, Susan Lu, Denise Vasquez, Ruchi Mohotra, Priyanka K, Shuchi Shukla, Rashmi T.S, Jyant Joshi, Harris M., Nanda, Partha Sarathy… I thank UBMe / EETimes that gives me permission to use, for this presentation, some data from them poll. This year, and it is new, the Team want also to thank companies like Energy Micro or Freescale that participated for some discussion or shared some news with ARM-Linked Members.

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3 ABSTRACT The ARM Based Group was born on LinkedIn professional people network on the April 9, 2008. It was created, at human level, to gather all professional building the ARM’s Company Ecosystem. Soon 2010, two years after the birth of the group, I started easily the first group analysis by using the intrinsic characteristics of LinkedIn Social Network. Today, in September 2011, the group gathers up to 5,800 members. With the same method, I completed this 2011 ARM Based Group analysis into three steps:

I balanced the global trend of LinkedIn, Company’s employees and group memberships versus the trend of the ARM-Linked members,

I analyzed who are ARM-Linked Members according to grade, location, industry, company…

I performed, on whole LinkedIn Network and groups, counting by using relative keywords to nascent market. This last part of this document is closer to a market analysis than the group analysis. This analysis has been done on whole LinkedIn people and not only around the ARM-Linked people. For this reason, this section will not be available for all.

More, I added new data for the group. The trend of LinkedIn and ARM-Linked membership, from 2010 to 2011, has been another interesting underlying information source we can coincide companies and Market current events between 2010 and 2011.

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4 INTRODUCTION 4.1 Can’t Manage What You Can’t measure The first group analysis has been done last year and up to 646 people have read it during the year. Today, for 3 weeks, up to 274 people were apprised of the Table of Content for the 2011 group analysis (274 views from Slide Share). Today, the Internet Social Network expansion is colossal. Because too big that removes the concept of the “individual” therefore sub-class or group, on LinkedIn, will play a preponderant role.

In sociology, it is known that a personal social network bigger than 100 connections becomes too large in order to follow it correctly. Groups can be seen like an alternative to his personal network limit. Today, for a few months now, LinkedIn website helps all LinkedIn members out in taking a looking at group stats such as overview on location, senority, industry, function, growth, activity…

4.2 What’s New Not only does this development look set to continue, but it will accelerate. In LinkedIn Professional Social Network, up to 25,000 people are linked to the ARM technology in them CV and the ARM Based Group is just a handful of members (6,000 members in October) Since the starting of the group, on average, one LinkedIn member becomes an ARM-Linked people each five hours. During 2011, one member joined the group each 3 hours, This year, summer was not a rest period for the group management team, up to 78 opened discussions (by members, RSS flux or management team). With, at mean, 3 comments by discussion, around 200 comments has been added, 40 opened jobs in 12 days. It would seems that ARM-Linked Members were in holidays with them internet link, twenty four seven!!!

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4.3 Professional social network LinkedIn hits 100,000,000 members According to LinkedIn, it's growing by approximately one million members per week—a newly founded pace that, if maintained, would see LinkedIn reach 200 million users in just two years (it took eight years to reach this milestone).

• Figure 1 – World Wide location of LinkedIn memberships

10 million members in India use LinkedIn to build their professional brand and develop their careers. While the U.S. has around 44 million of LinkedIn users, the remainder of the 100 million+ are outside of the U.S. and the majority of its user growth in now coming from international markets like India, Brazil and Mexico. The fastest-growing country for LinkedIn is Brazil, with 428% growth, followed by Mexico, India and France. In another study by ComScore, The Netherlands has the highest Internet penetration for LinkedIn at 26% versus

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21% for Ireland and 17.6% for the United States.

• Figure 2 – LinkedIn members and fastest growing countries

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• Figure 3 – LinkedIn membership distribution vs. activity sector

• Figure 4 – Company sizes and Company sectors

Semiconductor sector gathers up to 43,000 members on whole LinkedIn Network. The Figure 5 shows the four biggest area in the word which gathers 669,809 employees in 2010. Semiconductor sector on LinkedIn is just a small part of the worldwide employees (6.4% in this case).

• Figure 5 Semiconductors sector for the EU, the US, Japan, and other Asian Countries (*)

(*) Includes companies from Taiwan (12), Singapore (4) and South Korea (1). Source: The 2010 EU Industrial R&D Investment Scoreboard. European Commission, JRC/DG RTD.

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5 THE THREE REFERENCES FOR ARM-LINKED MEMBERS 5.1 2010 / 2011 Company Upward Trend in Global LinkedIn Professional Network

5.1.1 Active Members Per Company on whole LinkedIn Figure 7 and Figure 8 show the presence of companies on LinkedIn in term of employee.

• Figure 6 - The top 20 most present Companies

• Figure 7 - The next 29 other companies on LinkedIn

The mainstream majority of ARM-Linked people are employees of these companies.

5.1.2 Global LinkedIn upward trend for these companies The number of registration on LinkedIn per company is growing as such shown on Figure 9. Between 2010 and 2011, by balancing the presence of companies versus each employee sum, on LinkedIn membership, the average growth is about 4.68 %.

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• Figure 8 - Company growth in 2011 in %

Employees working in these companies represent up to 900,000 registered people on LinkedIn.

5.2 Groups on Global LinkedIn Network between 2010 and 2011

5.2.1 Headcount in main group The Figure 9 shows 13 groups. These have not been selected by accident but each of these are groups gathering the larger number of ARM-Linked people. These groups are qualitatively and quantitatively different. As you can see on Figure 10, we can discriminate three classes:

• Multidisciplinary group, • Software specialized group, • Hardware specialized group.

The first class is the largest in term of registered members. Now, let’s take a look at about the specialized groups, software oriented groups have better growing ratio, at mean, than hardware groups as shown on Figure 10. The ARM Based Group is in Top three with a rate of growth about equal to 73 %. The ARM Based Group place is basically a melting pot of hardware and software people.

• Figure 9 - Members growth for the main groups between 2010 and 2011

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5.2.2 2010 vs. 2011 Upward Trend of Groups

• Figure 10 – Growth percentage of member groups between 2010 and 2011

5.2.3 Global Group Analysis on whole LinkedIn As we said, at mean, software groups have better upward trend than semiconductor and manufacturer specialized groups. Global LinkedIn registration increases by a factor equal to 4.68% versus 9 % up to 139 % for the group: The group is still a young concept on LinkedIn. Since the beginning of 2011, group’s discussions are now indexed by search motors (this feature is called “Open group” option). Consequently, today LinkedIn becomes an information source and people become to use group discussions like specialized forums. The appreciable value of LinkedIn group versus forums is the full identifiable status of writers, therefore, the information source. As we can see on the both next slides (extracted from an UBM Electronics/EETimes 2011 survey), LinkedIn becomes a technical data source.

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• Figure 11 – UBM Electronics / EETimes Survey 2011: Technical sources for a technical decision

• Figure 12 - – UBM Electronics / EETimes Survey 2011: Favorite Websites

5.3 2010 / 2011 Upward Trend of the ARM Based Group

5.3.1 2010 vs. 2011 ARM-Linked Member Headcount per Company Before analyzing ARM-Linked people according to specific criterions such as grades, industry, location… we are going to take a look at on all memberships without any distinction. The next graphs (Figure 13 and Figure 14) show basically a headcount for the 52 most relevant companies in the group.

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• Figure 13 – The top 52 company presences in ARM Based Group ½

• Figure 14 – The top 52 company presences in ARM Based Group 2/2

5.3.2 2011/2010 ARM-Linked Group growth rate In absolute, a ratio cannot be enough. For different number couple we can have a same ratio. For this reason, it was previously important to show the headcount of most relevant companies (Figure 13 and Figure 14). As shown on the Figure 15, up to 20 companies have a registration ratio upper than the growth mean of the group (73%). We will see throughout this document, the majority of these companies are in new emerging markets such as Tablet, Smart Phone, Wireless. NVIDIA, Broadcom, Marvell, Samsung, Qualcomm, Apple … Headcount for these top 21 companies:

- Cadence (15), - NVIDIA (31), - Intel* (74), - Sony (8), - Broadcom (47) - Synopsys (25), - Xilinx (21), - Renesas (15), - AMD (17), - Energy Micro (11),

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- TSMC (11), - Qualcomm (47), - Marvell (54), - Apple (13), - ARM (415), - Nokia (24), - LSI (18), - Cypress (9), - Mentor Graphics (25), - Samsung (84).

*NB: About Intel, I noted several employees strongly joined the group immediately after the CES2011 at the beginning of 2011.

• Figure 15 – Company presence increasing ratio 1/2

• Figure 16 – Company presence increasing ratio 2/2

Just following companies in new markets, we find companies designing microcontroller products such as:

- STMicroelectronics (63%, 88 empl.),

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- Freescale (61.3%, 50 empl.), - Texas Instruments (57.6%, 93 empl.), - NXP (30%, 52 empl.), - Atmel (27%, 61 empl.)

Note about Energy Micro: This company is an young company. The registration ration rises up to 150 %. This ratio is strongly higher than all other “microcontroller companies”. But, like many young companies, the big motivation of employees, arouses employee to join social media places like the ARM Based Group.

5.3.3 Intrinsic mechanism of LinkedIn Social Network The LinkedIn website features an intrinsic mechanism (passive and active), making easier to connect people such as these:

- “People You May Know” special frame on our LinkedIn Home page, - “Who ‘s Viewed Your Profile” special frame on our LinkedIn Home page, - “Viewers of this profile also viewed…” special frame on our Profile page. - …

LinkedIn features also mechanisms making easier to join groups like the same communication way through other frames:

- “Groups You May Like”, - “Explore Open Groups”, - “Groups you share with X”, - …

Now active mechanism such as this shown on Figure 17 impels people from a personal network to join a group. Often, our personal network is larger with co-workers than other company employees. I noticed it is infrequent to have a unique registration from a company but often, in short delay, many employee registrations from a same company.

• Figure 17 – Personal information feedback loop between connected people on LinkedIn

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6 WHO ARE THE ARM-LINKED PEOPLE IN 2011? 6.1 Global ARM-Linked Member

6.1.1 Trend & Location Let’s begin the analysis of the ARM-Linked members by a global view of all membership before analyzing according to specific criterion. The first graph, Figure 18, shows the top countries members are living.

• Figure 18 – Location of ARM Based Group members

6.1.2 Activity Sector

• Figure 19 –Top 10 industries employing ARM-Linked members

1427

1118

509

292

287131

Location

United States

UK

India

China

France

Canada

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6.1.3 Experienced

• Figure 20 – Global view of activity sector

6.1.4 Company The Figure 21 shows the top 11 companies employing ARM-Linked members. Excepted for the ARM company, microcontrollers companies, such as Texas Instruments, STMicroelectronics, Atmel, Freescale Semiconductors or NXP, are the most present. ST-Ericsson, Marvell, Broadcom or Qualcomm are the others ones. In 2011, the most present companies do not have mainly the greater registration ratio as shown on Figure 22.

• Figure 21 – Companies employing ARM-Linked members

1535

1366

256

245

231

180179

177 97

Experienced

Engineering

Information Technology

Administrative

Sales

Consultant

Human Ressources

Marketing

Entrepreneur

Business Development

403

10098

83

68

61

55

54

5047 45

ARM

Texas Instruments

STMicorelectronics

ST-Ericsson

Intel Corp.

Atmel

Freescale Semiconductors

Marvell

NXP

Broadcom

Qualcomm

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• Figure 22 – Growth ration vs. company presences

Now, we are going to analysis according to each grade, how the group progressed versus 2010.

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6.2 Vice-President

6.2.1 Trend & Location In 2010, Vice-President were 42. Today, 94 members are Vice-Presidents in the group. Up to 50% of ARM-Linked Vice-Presidents are living in USA as shown on Figure 23. A full list of all Vice-Presidents has been added in Annexes of this document (cf. More information about Vice-President members).

• Figure 23 – ARM-Linked, Vice-President location

The Vice-President grade is strongly represented in U.S. than other countries.

6.2.2 Global Member Location vs. VP Members

• Figure 24 – Location of Vice-President versus all members

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4 2

Vice-President vs. Geographical Location

USA

UK

India

France

Canada

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6.2.3 Activity Sector As highlighted on Figure 25, in 2011, the new “Oil & Energy” activity sector class appears. Two companies can be discriminated:

- Microline Technology Corporation Saginaw, - Powergetics Inc.San Francisco Bay Area.

• Figure 25 – Activity sectors employing Vice-President members

6.2.4 2010/2011 Company Trend This year, the registration ratio of the Vice-President grade is the highest according to the other grades like Director, Manager or Engineer (respectively 82%, 93% and 69%). It is equal to 124% versus the past year registration ratio. In 2011, I remind you, the registration ratio mean of the group is equal to 73% (cf. 2011/2010 ARM-Linked Group growth factor, page 15). In 2011, the registration of Vice-Presidents is clearly the most significant event.

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• Figure 26 – 2010-2011 Vice-President growth per company

6.2.5 Department

• Figure 27 – Department employing the Vice-President members

6.3 Director

6.3.1 Trend & Location Last year, Directors members were 157. Today, up to 285 members are Directors in the group. The geographical location of directors (cf. Figure 25 - ARM-Linked, Director location, page 24) is less concentrate around US than the Vice-President grade (cf. Figure 21 – ARM-Linked, Vice-President location, page 21).

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10

8

8

5

4

32 2

Vice-President per department

Sales

Marketing

Business Development

Engineering

Information Technology

Administrative

Entrepreneur

Operations

Consultant

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• Figure 28 - ARM-Linked, Director location

6.3.2 Global Member vs. Director Location The same rationale observation can be done about the world wild repartition of Vice-President versus all members, i.e., the ratio of Director is higher in US than the mean of all members.

• Figure 29 – Location of Director versus all members

6.3.3 Activity Sector The Staffing and Recruiting activity sector is represented by the director grade (Figure 30).

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60

23

17

1310

Director vs. Geographical Location

USA

UK

India

China

France

Taiwan

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• Figure 30 –Sector employing the Vice-President members

6.3.4 2010/2011 Company Trend Samsung, Marvell, and Enea companies are newcomers at the top 11 rank. The registration rate of directors is higher than the registration mean of the group, respectively, 82 % and 73 %.

• Figure 31– 2010-2011 Director growth per company

101

45

22

18

14

97 7 7

Director per activity sector

Semiconductors

Computer Software

Information Technology and Servcies

Electrical/Electronic Manufacturing

Telecommunications

Consumer Electronics

Marketing Advertising

Staffing and Recruiting

Wireless

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6.3.5 Department

• Figure 32 – Department employing the Director members

6.4 Manager

6.4.1 Trend & Location In 2010, Manager were 370. Today, 713 members are Managers in the group (Figure 33).

• Figure 33 – Global location of Manager

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32

28

24

21

10

96 5

Director per department

Information Technology

Marketing

Sales

Engineering

Business Development

Entrepreneur

Consultant

Product

Administrative

198

104

100

71

5525

Manager vs. Geographical Location

USA

India

UK

China

France

Taiwan

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6.4.2 Activity Sector

• Figure 34 – Activity sector employing Manager

6.4.3 2010/2011 Company Trend The presence of companies like NVIDIA, Intel, Texas Instruments, STMicroelectronics and Freescale increases this year.

• Figure 35 – 2010 – 2011 growth per company for Manager

101

45

22

18

149

7 7 7

Manager per activity sectorSemiconductors

Computer Software

Information Technology and Servcies

Electrical/Electronic Manufacturing

Telecommunications

Consumer Electronics

Marketing Advertising

Staffing and Recruiting

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6.4.4 Department

• Figure 36 – Department employing Manager

6.5 Engineer

6.5.1 Trend & Location In 2010, Engineers were 1078. Today, 1818 members are ARM-Linked people. The Figure 37 shows the location of this member class.

90

85

8581

76

44

3320 16

Manager per department

Sales

Information Technology

Marketing

Administrative

Engineering

Business Development

Product

Human Resources

Entrepeneur

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• Figure 37 - Global location of Engineer

6.5.2 Sector

• Figure 38 - Activity sector employing Engineer

6.5.3 2010/2011 Company Trend Some interesting points appear on Figure 39. Two companies arise in “Top 10” versus 2010: Intel and Broadcom. Today, since I started this analysis, Intel employee registrations are always growing in ARM Based Group. The number of Texas Instruments employees doubled between 2010 and 2011 (22 in 2010, 44 today). The number NXP and Atmel member keeping stable, them presence become smaller and these companies go down the last rank (Figure 39).

519

428

163

9289

Engineer vs. Geographical location

USA

India

UK

China

France

564

354

177

130

119

110

8040 33 30

Engineer per activity

Semiconductors

Computer Software

Electrical/Electronic Manufacturing

Telecommunications

Computer Hardware

Information Technology and Servcies

Consumer Electronics

Wireless

Automotive

Computer Networking

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• Figure 39 – 2010 – 2011 growth per company for Engineer

6.5.4 Department

• Figure 40 – Department employing Engineer

6.6 Human Resources and Recruiter

6.6.1 2010/2011 Trend The presence of the Human Resources Department is today bigger than the recruiting companies people as shown on Figure 41. LindekIn website does not be the “private hunting ground” for Recruiter companies but also for the Human Resources department of companies.

1093

617

44 25 221717127

Engineer per department

Engineering

Information Technology

Consultant

Entrepeneur

Administrative

Sales

Creative

Product

Marketing

31

• Figure 41 – 2011/2010 Growth of HR and Recruiter members

6.6.2 Human Resources: Company, Location and Industry The Human Resources departments come mainly from Semiconductor, Software and Telecommunication industries (Figure 42). The great majority of job opportunities arise in India. The two next country offering job opportunities are US and UK. In 2011, companies having the highest registering ratios are also the most present with them HR department such as Intel, Qualcomm, NVIDIA (Figure 42).

• Figure 42 – Human Resources, location, industry and company

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6.6.3 Recruiter: Company, Location and Industry

• Figure 43 - Recruiter, location, industry and company

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7 ANALYSIS BY KEYWORD 7.1 ARM Keyword

7.1.1 Company and Sector This analysis has been done on whole LinkedIn people and not only around the ARM Based Group. The Figure 44 shows the same trend at LinkedIn level than at the ARM Based Group: ARM, Intel Corporation, Qualcomm and Texas Instruments are the top companies having the biggest growth of people with ARM keyword in their CV.

• Figure 44 – ARM keyword, Industry sector and 2010/2011 trend

7.1.2 Group and Location As we can see on Figure 45, groups gathering most people with ARM keyword, except for multidisciplinary groups or the specific ARM Based Group, are Embedded Linux and Real-Time Embedded Engineering (Top 6 groups).

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• Figure 45 – ARM keyword, Groups and Location

7.2 Embedded Keyword

7.2.1 Company and Sector • Figure 46 – Embedded keyword, industry and 2010/2011 trend on top 10 companies

7.2.2 Group and Location • Figure 47 – Embedded keyword, location and 2010/2011 group trend on top ten groups

7.3 SoC Keyword

7.3.1 Industry • Figure 48 – SoC keyword, Industry sector

7.3.2 Company • Figure 49 – SoC keyword, trend of top ten companies

7.3.3 Location • Figure 50 – SoC keyword, Location

7.3.4 Group • Figure 51 – SoC keyword, Groups and 2010/2011 trend

7.4 Microcontroller Keyword

7.4.1 Industry • Figure 52 – Microcontroller Keyword, Industry sectors

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7.4.2 Company • Figure 53 - Microcontroller Keyword, Company and 2010/2011 trend

7.4.3 Location • Figure 54 - Microcontroller Keyword, Location

7.4.4 Group • Figure 55 - Microcontroller Keyword, Groups and 2010/2011 trend

7.5 Metering Keyword

7.5.1 Location • Figure 56 – Metering keyword, Location

7.5.2 Industry • Figure 57 - Metering keyword, Industry sectors

7.5.3 Company • Figure 58 - Metering keyword, Industry employing these people

7.5.4 Group • Figure 59 - Metering keyword, Groups gathering those members

7.6 Wireless Keyword

7.6.1 Location • Figure 60 - Wireless keyword, Location

7.6.2 Industry • Figure 61 - Wireless keyword, Industry sectors

7.6.3 Company • Figure 62 - Wireless keyword, Company

7.6.4 Group • Figure 63 - Wireless keyword, Groups gathering those members

7.7 Zigbee Keyword

7.7.1 Location • Figure 64 - Zigbee keyword, Location

7.7.2 Industry • Figure 65 - Zigbee keyword, Industry sectors

7.7.3 Company • Figure 66 - Zigbee keyword, Companies employing those members

7.7.4 Group • Figure 67 - Zigbee keyword, Groups gathering those members

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• Figure 1 – World Wide location of LinkedIn memberships _________________________________ 8 • Figure 2 – LinkedIn members and fastest growing countries _______________________________ 9 • Figure 3 – LinkedIn membership distribution vs. activity sector ___________________________ 10 • Figure 4 – Company sizes and Company sectors _______________________________________ 10 • Figure 5 Semiconductors sector for the EU, the US, Japan, and other Asian Countries (*) _______ 10 • Figure 6 - The top 20 most present Companies ________________________________________ 11 • Figure 7 - The next 29 other companies on LinkedIn ____________________________________ 11 • Figure 8 - Company growth in 2011 in % _____________________________________________ 12 • Figure 9 - Members growth for the main groups between 2010 and 2011 __________________ 12 • Figure 10 – Growth percentage of member groups between 2010 and 2011 _________________ 13 • Figure 11 – UBM Electronics / EETimes Survey 2011: Technical sources for a technical decision _ 14 • Figure 12 - – UBM Electronics / EETimes Survey 2011: Favorite Websites ___________________ 14 • Figure 13 – The top 52 company presences in ARM Based Group ½ ________________________ 15 • Figure 14 – The top 52 company presences in ARM Based Group 2/2 ______________________ 15 • Figure 15 – Company presence increasing ratio 1/2 ____________________________________ 16 • Figure 16 – Company presence increasing ratio 2/2 ____________________________________ 16 • Figure 17 – Personal information feedback loop between connected people on LinkedIn _______ 17 • Figure 18 – Location of ARM Based Group members ____________________________________ 18 • Figure 19 –Top 10 industries employing ARM-Linked members ___________________________ 18 • Figure 20 – Global view of activity sector _____________________________________________ 19 • Figure 21 – Companies employing ARM-Linked members ________________________________ 19 • Figure 22 – Growth ration vs. company presences ______________________________________ 20 • Figure 23 – ARM-Linked, Vice-President location _______________________________________ 21 • Figure 24 – Location of Vice-President versus all members _______________________________ 21 • Figure 25 – Activity sectors employing Vice-President members ___________________________ 22 • Figure 26 – 2010-2011 Vice-President growth per company ______________________________ 23 • Figure 27 – Department employing the Vice-President members __________________________ 23 • Figure 28 - ARM-Linked, Director location ____________________________________________ 24 • Figure 29 – Location of Director versus all members ____________________________________ 24 • Figure 30 –Sector employing the Vice-President members _______________________________ 25 • Figure 31– 2010-2011 Director growth per company ___________________________________ 25 • Figure 32 – Department employing the Director members _______________________________ 26 • Figure 33 – Global location of Manager ______________________________________________ 26 • Figure 34 – Activity sector employing Manager ________________________________________ 27 • Figure 35 – 2010 – 2011 growth per company for Manager ______________________________ 27 • Figure 36 – Department employing Manager _________________________________________ 28 • Figure 37 - Global location of Engineer _______________________________________________ 29 • Figure 38 - Activity sector employing Engineer ________________________________________ 29 • Figure 39 – 2010 – 2011 growth per company for Engineer ______________________________ 30 • Figure 40 – Department employing Engineer __________________________________________ 30 • Figure 41 – 2011/2010 Growth of HR and Recruiter members ____________________________ 31 • Figure 42 – Human Resources, location, industry and company ___________________________ 31 • Figure 43 - Recruiter, location, industry and company ___________________________________ 32 • Figure 44 – ARM keyword, Industry sector and 2010/2011 trend __________________________ 33 • Figure 45 – ARM keyword, Groups and Location _______________________________________ 34

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• Figure 46 – Embedded keyword, industry and 2010/2011 trend on top 10 companies _________ 34 • Figure 47 – Embedded keyword, location and 2010/2011 group trend on top ten groups ______ 34 • Figure 48 – SoC keyword, Industry sector _____________________________________________ 34 • Figure 49 – SoC keyword, trend of top ten companies ___________________________________ 34 • Figure 50 – SoC keyword, Location __________________________________________________ 34 • Figure 51 – SoC keyword, Groups and 2010/2011 trend _________________________________ 34 • Figure 52 – Microcontroller Keyword, Industry sectors __________________________________ 34 • Figure 53 - Microcontroller Keyword, Company and 2010/2011 trend ______________________ 35 • Figure 54 - Microcontroller Keyword, Location ________________________________________ 35 • Figure 55 - Microcontroller Keyword, Groups and 2010/2011 trend ________________________ 35 • Figure 56 – Metering keyword, Location _____________________________________________ 35 • Figure 57 - Metering keyword, Industry sectors ________________________________________ 35 • Figure 58 - Metering keyword, Industry employing these people __________________________ 35 • Figure 59 - Metering keyword, Groups gathering those members _________________________ 35 • Figure 60 - Wireless keyword, Location ______________________________________________ 35 • Figure 61 - Wireless keyword, Industry sectors ________________________________________ 35 • Figure 62 - Wireless keyword, Company ______________________________________________ 35 • Figure 63 - Wireless keyword, Groups gathering those members __________________________ 35 • Figure 64 - Zigbee keyword, Location ________________________________________________ 35 • Figure 65 - Zigbee keyword, Industry sectors __________________________________________ 35 • Figure 66 - Zigbee keyword, Companies employing those members ________________________ 35 • Figure 67 - Zigbee keyword, Groups gathering those members ___________________________ 35

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8 ANNEXES 8.1 More information about all Vice-President members, name and location and

company. This part of the document has been voluntary removed from the public version.