Continuing the growth of downtown one block at a timeVolume 7 • Number 5

Residential MarketSince CCP’s inception:• The rental residential market has increased 31%, while the market average is 22%• ResidentialpopulationonMainSt.hasincreasedbyover250people• 98%occupancyrate• 168rentalapartments/42ownedcondos

Retail RecruitmentCCPtooktheinitiativetobringadditionalretailtodowntownColumbiaandhiredAmyStonetoimplementtheRetailRecruitmentprogramcreatedbyERA/DowntownWorksofWashington,D.C.AmyidentifiesprospectiveretailerswhomeetthemerchandisemixgoalsfortheBID,whohaveagoodbusinessplan,andwhowillhelptoattractotherqualitybusinessestothearea.Sheisafacilitatorfromtheinitialcontactuntilthebusinessisupandrunning.CCPsupportsallaspectsoftherecruitmentplanfromprospectingandcultivationtostateoftheartmarketingmaterials.

Since the inception of CCP, several retailers now call downtown home. Some include: WISH, Seven Doors Salon, Frame of Mind, Columbia News Stand, Dunkin Donuts, Higher Grounds, Starbucks, Uptown on Main and more.

ANNU

AL

Meridian:$72 millionFirst Citizens: $61 million

BaptistHospital:$56 millionSheraton: $25 million

MarriottRenovation:$10 millionBarringerRenovation:$9 million1520MainCondos:$6 million

1441Main:$4 millionSheratonMeetingSpace: $3.2 million

KeenanFountain:$450,000

Private$247 million

MainStreetPhaseI:$6 millionPurchaseandRenovationsofWashingtonSq.Bldg.: $5 millionMainStreetPhaseII:$4 million

WaterLineImprovements:$1 million

Public$16 million

Investment inthe BID

UniqueHistoricBoutiqueSheratonHotel,with135roomsavailableand4restaurants/barsarenowopen.Aninvestmentof$3.2million is planned fortheSheratonmeetingspace.

The Columbia Museum of Art is the largest art museum in the state. Attendance for the museum is over 125,000 people per year. The CMA also generates more than $9 million in economic activity due to direct, indirect and induced impacts of the museum.

The Renaissance Foundation is restoring and transforming the historic Bethel into a Cultural Arts Center. The Cultural Arts Center will include a 500 to 600-seat performing arts venue and museum.

With more than 1.8 million visitors each year, as well as a collection of more than 1.1 million books, the Richland County Public Library is one of the busiest public libraries in the Southeast.

The Nickelodeon is relocating to Main Street’s 1600 block via an approximately $4 million renovation of the Fox Theater, a classic 1930’s Art Deco structure. This will be a key anchor for the desired night scene on Main Street and provides an additional amenity for the educated and upscale downtown residents/visitors.

cbD class a occuPancy

2003: 86.2% 2008: 90.03%

Office Market

Streetscaping

FacadeImprovements

HolderPropertiesinvested$72millioninMeridian,the337,228sq.ft.high-riseand

FirstCitizensinvested$61millioninits164,830sqft.building.Main&Gervaistowercurrentlyunderconstructionand100%leased,willbeover

200,000sqft.ofofficeandretailataninvestmentof

$56million.

Cultural Anchors

(US dollars)

$247Million

Private

$16Million

Public

CCP meets with prospective tenants, brokers and property owners toencouragedealsfordowntownprivateinvestments.Theypromotedowntownconsistently to “warmup” themarketand increase desire for downtownbusinesslocationdecisions.

CCPhasrequestedassistancefromtheCityofColumbiatofundafaçadeimprovementgrantprogramforstreetlevelstorefrontsonMainStreet.Emphasiswillbeplacedoninstallingfacadesappropriatetothearchitecturalstyle,age,andcharacterofindividualbuildings,demolitionorremovalofoutdatedorinappropriatematerialsorsigns,paintingandrepairs,newcanopiesandawnings,removalofsecuritygatesandgrilles,andarchitecturallighting.

P a s t

Phase i

P r e s e n t

Phase ii

f u t u r e

Phase iii

Present

DowntownColumbia

Value Creation

Marketing

Business Revenue

34%increase

2007$844,973,384

2003$630,215,297

2003-2007

Property Value

23%Increase

Property Value

2003-2007

18%Increase

Businessrevenuesandpropertyvaluesareincreasingatrecordlevels.A comparision between Downtown Columbia and Downtown Greenville:

New$56million dollar addition (37,000squareft)andrenovation (81,000squareft)toPalmettoBaptistHospital. Themajorityoftheimprovementsfocusonsurgical,obstetricalandneonatalservices.

DowntownGreenville

Business Revenue

28%increase

2007$1,311,188,268

2003$1,024,014,547

cbD class a occuPancy

2003: 86.2% 2008: 90.03%

Office Market

Streetscaping

HolderPropertiesinvested$72millioninMeridian,the337,228sq.ft.high-riseand

FirstCitizensinvested$61millioninits164,830sqft.building.Main&Gervaistowercurrentlyunderconstructionand100%leased,willbeover

200,000sqft.ofofficeandretailataninvestmentof

$56million.

The BID community and corporate citizens are continuously creating new venues and landmarks which draw new audiences to the BID.

Excavating Egypt was a major exhibit at the Columbia Museum of Art that ran earlier this year. Over 33,000 people attended the event from 45 different states and over 16 different countries.

The Urban Tour was a mix of cultural events, food, entertainment, historical tours, and highlighted what it’s like to live, work and play downtown. The event was a hit as crowds were estimated at 1500 people. The event will be repeated next spring.

The Main Street Marketplace features prepared foods, produce, plants, handmade arts & crafts and occurs each Friday in the Spring and Fall. A holiday market is also held the first Friday in December. Thousands attend the market each season.

Downtown Activity

CCP’s paper newsletter is distributed quarterly, while an electronic version is distributed monthly. The newsletters reach thousands of people. CCP’s website

provides updated, quick and easy access to a wealth of information about downtown including events, partial listing of available downtown properties, the downtown retail plan, newsworthy information on downtown and more. These marketing tools are used to convey constant communication to our community.

• Renewed water and sewer services• Adjustments to the storm drainage system to

accommodate the new layout• New landscaping and irrigation system along

the sidewalk and planter areas and also enlarging existing planters around the oak trees

• New curb and gutter added and changes made to parking arrangements (angled and handicapped)

• Constructing a new communication ductbank system

• Addition of a new traffic signalization system• Addition of brick sidewalks

CCPhasrequestedassistancefromtheCityofColumbiatofundafaçadeimprovementgrantprogramforstreetlevelstorefrontsonMainStreet.Emphasiswillbeplacedoninstallingfacadesappropriatetothearchitecturalstyle,age,andcharacterofindividualbuildings,demolitionorremovalofoutdatedorinappropriatematerialsorsigns,paintingandrepairs,newcanopiesandawnings,removalofsecuritygatesandgrilles,andarchitecturallighting.

f u t u r e

Phase iii

Future

is created and produced by

If you would like to be added to CCP’s email list, please email

alicia@cartertodd.com

If you would like to be added to CCP’s mailing list, please email

info@citycentercolumbia.sc

Managing the Downtown Business Improvement District -

Enhancing Property Value & The Quality of Life for All

1201 Main Street, Suite 150Columbia, SC 29201

803.233.0620Fax 803.233.0621

www.citycentercolumbia.sc

Clean & SafeOur Vision

City Center Partnership’s clean and safe ambas-sadors have made a significant impact on the downtown area. Thousands of weeds and trash have been removed from the streets along with over thousands of motorist and pedestrian assists. In addition, over 20,000 business and property contacts have been made by the team. The ambassadors also use a variety of vehicles to help keep downtown a clean and safe place to live, work and play.

Weenvisionapedestrian-oriented,street-frontretaildistrictintheheartofdowntownColumbia.Withcreativelyintegratedretail,restaurants,residential,officeandculturalentertainment,thiscouldbethemostsignificantdevel-opmentindowntownColumbiaandtheultimatevenuetoshop,relax,havefun,launchaconceptorputafreshspinonacurrentone.It’sanevolvingopen-airurbanneighborhoodexperienceyoujustcan’tgetanywhereelse.

CCP is embracing the future with optimism and creativity to achieve short-term and long-term goals. These are the new Initiatives for CCP:• Strengthen agency relationships with: The City of

Columbia, Richland County, Columbia Devel-opment Corporation to name a few.

• Create vibrant retail environment. • New focus on maintaining and expanding

downtown employment base.• Consider expansion of clean and safe team

services beyond the BID. CCP most recently expanded their clean services to the Vista.

• Continue to advocate for new businesses to locate here and keep the atmosphere attractive for them

• Increase night activity.• Increase residential inventory and continue to

advocate and market for residential developers while also recruiting businesses that will offer amenities for residents.

• Incentives needed from City – through city efforts like streetscaping, façade grants and forgivable loans we will jumpstart the population here and create a critical mass that will then feed itself.

• Connectivity with surrounding areas.