arrow point market research and insights solutions
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Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
ABOUT US an overview...!
( A Market Survey Company )
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
ABOUT US
Arrow Point Market Research and Insights Solutions (APMRIS) is a professionally managed firm offering wide range of research and analytics outsourcing services to global clients. With innovative and state-of-the-art technologies and processes, our data driven solution has helped our clients to outperform its competitor by improving business and operational performance. In fact, many of our clients have a vested interest in keeping their operational cost under control and they look to us to help them achieve their long term financial goals by increasing compliance, efficiencies, satisfaction & workforce effectiveness and subsequently decreasing costs considerably.
© 2012-13 APMRIS All Rights Reserved
VISION
We differentiate ourselves as an efficient provider of research and analytics services to existing and new customers, at their expected level of quality, service and added value. Thus, enabling us to be a renowned and premier data driven solution providers among outsourcing companies.
MISSION
Arrow Point Market Research and Insights Solutions Service Delivery Mission: To be the partner of choice in business process outsourcing and consultancy services for the clients To provide a competitive edge to the clients by transforming and operating their business processes To deliver business value to the clients by combining operational excellence and deep domain knowledge To build a relationship with the clients based on performance and trust To be right the first time and every time and ensure zero defects always
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
WHY US
Our Value Proposition is driven from the acquired benefits derived from our consulting expertise and research know-how, which form the basis of our unique solutions. We are committed to provide top notch research and analytics solutions to global clients, enabling them to focus on their core competency areas and increase their value of business.
Global network helps in close coordination with client, thus proving to be cost effective
Highly scalable and robust infrastructure to scale up operations
Stringent Data Security Management system
Talented Pool of individuals capable of solving complex business problems
Association with industry experts across the globe gives us competitive advantage
Staff competency built on structured training, feedback and coaching
Monitor, Measure & Manage process through use of high end technology/platforms
Employee retention through HR best practices
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
IDENTIFY BUSINESS ISSUE
CONDUCT ANALYSIS
FORM STRATEGY
EXECUTE
Client identifies business issue in collaboration with thought partner
Create custom data solution across multiple research practices and industry datasets, including proprietary client data
Relevant research and datasets are developed and executed
In-house expertise and resource to gain accurate and timely insight from each dataset
Thought partnership delivers combined expertise to form client strategy
RISK
Strategy is recommended collaboratively with client
Client executes and commences feedback loop.
De-risking the process
CREATE DATA SOLUTION
Arrow Point conducts analysis
Mitigated risk
Client Strategy
Arrow Point’s Strategy
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Key Operating Sectors • Consumer Goods • Food • Health & Care
• Construction • Banking & Financial • Insurance
• Food Processing • Manufacturing • Automotive
• Media / Entertainment • Industrial / Engineering • Technology
• Fashion Retail • Pharmaceutical • Public Sector
• Retail • FMCG • Marketing
• Legal • Technical / IT • Advertising
• PR • Logistics / Shipping • Consultancy
• Professional Services • Education • Hotels & Tourism
• Real Estate • Distribution / Supply Chain • Agriculture
• Metals & Minerals • Chemicals / Leather • & all other segments
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Basic Services offered & Research Methodologies Covered :
• PRIMARY Research services
• SECONDARY Research services
• 360 ’ Quantitative Research services
• 360 ’ Qualitative Research & Insights services
• Offering Recommendations
• FINDINGS & ANALYSIS
• REPORT WRITING (PRESENTATION)
• Focus Group Discussions (FGDs)
• In-Depth Interviews
• Moderation services
• Interpretation services
• Ethnography Research services
• Center Location Tests (CLTs)
• House visits
• Higher end Mystery Audit services
• Mystery Shopping services
• All Data Acquisition services
• Research Design to Findings & Presentation
• Demand estimation
• Customer satisfaction & EQ studies
• Pre & post Advertisement tests
• Corporate Image studies
• Dealer studies
• Feasibility studies
• Product Test
• Concept Test
• Advertising Concept Test
• Package Studies
• Purchase Behavior Studies
• Track Studies
• Usage & Attitude Studies
• Retail Audits
• Shop Audits
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
The cross-functional thought partner
Shopping & retail
Brand
Product Innovation
Cross platform media
consumption
Marketing effectiven
ess
Expertise, data and insights from multiple research practices, across industries.
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
The CONSULTATIVE feedback loop • Consultative approach ensures ongoing collaboration and strategic leadership to tackle
business issues
Identify the business issue
Collect Relevant Data
Conduct Analysis
Form strategy
Execute
Client Task
Arrow Point’s Task
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Research Service Offerings
Market Research
Data Collection
Phone • CATI B2B/ B2C
Interviews • In-Depth
Interviews (IDIs) • PAPI • CAPI • Recruitments
Web • Online Surveys • CAWI • Panels
Data Services
Data Processing • Cleaning • Verbatim Coding • Tabulation
Analytics • Quantitative • Qualitative
Reporting • Basic Charting • Executive Reports • Interpretation &
Commenting
Other Services
Survey Programming
IT Applications
SPSS Reliance
MExplorer
Customer Satisfaction & Brand Loyalty
New Product/ Concept Evaluation
Advertising Effectiveness
Brand Positioning and Perception Studies
Employee Satisfaction Surveys
Feasibility Study
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Extensive Spectrum / Studies :
• Research Design
• Research Strategy
• Consumer Research
• Product Research
• Advertising Research
• Desk Research
• Consumer Connect – Emotional Analysis
• Consumer Connect – Functional Analysis
• Brand Perceptions
• Brand Positioning Studies
• Brand Competitive Scape & Analysis
• Industrial Market Research
• Retail Management Studies
• Pharmaceutical Studies
• Corporate Studies
• Film Evaluation Test (FET)
• Consumer Research
• Opinion Polls
• Mystery Audits
• Dip Stick Surveys
• Socio – Economic Studies
• Observation studies
• Readership surveys
• Rural Market Studies
• Brand Assessment Studies
• Consumer / Physician Panelist studies
• Market Potential studies
• Consumer Potential studies
• CATI / CAPI
• CAWI
• Marketing Strategy (Go-To-Market)
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Arrow Point’s strong market research and business research teams specialize in end-to-end project execution. We identify the clients’ research needs, suggest possible approaches, design and execute projects and provide analytical and business insights. Our research teams comprise of a mix of Economics, Commerce, Science, Arts Graduates, Engineers, MBAs, Pharma Graduates etc. Our researchers have major hands-on experience in the following industries: Pharmaceuticals & Healthcare Information Technology Telecommunications FMCG & Retail Manufacturing BFSI Automotive etc.
Our Research Services Overview
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
KEY Research Solutions
Experience in conducting studies in the areas of Competitor Benchmarking, Customer Segmentation and Customer Satisfaction Tracking
Experience in conducting studies in the areas of Consumer Preferences, Design Optimization, Demand Predictions and New Product Design
Experience in conducting studies in the areas of Strategic Alignment, Brand Repositioning, Competitive Benchmarking and Brand Tracking
Experience in conducting studies in the areas of Employee Segmentation and Satisfaction, Design and Implementation of programs/policies and Behavior Prediction
Experience in conducting studies in the areas of Purchase Intention and Preference, Brand Recall and Affordability
Customer Satisfaction & Brand Loyalty
New Product/Concept Evaluation
Advertising
Employee Satisfaction Survey
New Product/Concept Evaluation
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Specifics for Ad-Hoc (Advertising & Media Research)
Optimal pricing Product & content innovation
Campaign effectiveness
Differentiating a publisher audience
Market Mix Modelling (Price, Place, Promotion)
Demonstrate Marketing ROI during and post-campaign
Cross-platform optimisation of content and advertising
Convergence strategy
Understand RESONANCE and REACTION to content, and campaigns
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Unmet needs
My Media and Technology usage
What I actually purchase
How I shop Intentions and Desires
Attitudes
What my brain subconsciously tells me about things
Motivations
Geography
What new products I would consume if they existed and how
Demography / lifestage
How I feel about your product, advertisement or content
What I did as a result of your product, campaign or
advertisement and why
How my opinion of you has changed
What messaging and content I was actually exposed to
What I purchased and why (Price, place, promotion)
Creating A uniquely consolidated view of the consumer Combining multiple research data to form an uncommon sense of the consumer
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Specialized Teams
Highly qualified interviewers with qualifications:
MBAs, Engineers, Pharma Graduates, Doctors, CAs,
Lawyers etc.
Full Interviewing Capabilities
All kinds of qualitative and quantitative research
Phone/ F2F/ FGDs/ MGDs
Global Reach
We have capabilities to conduct research work across various
geographies globally
Dedicated Panels
We have vastly experienced professionals empanelled with us
across industries, including IT, Telecom, BFSI, FMCG, Automotive
etc.
Data Collection
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
• Latest Tools
• Data Cleaning/Validation/ Merging and Coding
• Multiple output formats supported (Text, Word, Excel, PDF)
Data Processing Capabilities
• Expertise in all major MR Techniques
• Qualitative/Quantitative Analysis
• Strong focus on modeling and development of new approaches/ methodologies
Data Analytics
• Basic Charting (Data to PowerPoint), Dashboards etc
• Data reporting in ASCII, Excel, SPSS Shells etc.
• Executive Reports (including Detailed Summaries/Insights)
• Reports in MS Excel, Word, PPT and PDF formats
Charting and Reporting
Data Services
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
OUR CLIENTELE & END CLIENTS
So far having 70+ satisfied / happy clients in the following categories :
• Leading BRANDS & MNCs
• INDUSTRIES & MANUFACTURERS
• ADVERTISING AGENCIES
• MANAGEMENT CONSULTING FIRMS
• CORPORATE HOUSES
• CHARTERED ACCOUNTANTS
• MARKET RESEARCH MNCs
• INSDUSTRY / TRADE ASSOCIATIONS
• CONSULTANTS / CONSULTING FIRMS
• SMALL AND MEDIUM SCALE ENTERPRISES
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
PRIMARY OPERATIONAL DEMOGRAPHY / PROXIMITY
We are having wide Field network “ALL ACROSS INDIA”. We have field teams around 25 major locations in India.
Copyright © 2014-15 Arrow Point Market Research and Insights Solutions
www.arrowpointindia.com
Contact Us
Athesh Ravi. R. Founder & Principal Consultant
ARROW POINT MARKET RESEARCH AND INSIGHTS SOLUTIONS
New no.23, Old no.1A, V.O.C. Street Extension, Devaraja Nagar, Dasarathapuram, Saligramam,
Chennai – 600092. Tamil Nadu. India.
Voice : +91 98412 41981 (Whatsapp)
Fixed Line : +91 44 4353810
email : [email protected] [email protected]
Kindly Visit us : http://www.arrowpointindia.com
skype id : atheshravi