arrow point market research and insights solutions

Copyright © 2014-15 Arrow Point Market Research and Insights Solutions

www.arrowpointindia.com

ABOUT US an overview...!

( A Market Survey Company )



ABOUT US

Arrow Point Market Research and Insights Solutions (APMRIS) is a professionally managed firm offering wide range of research and analytics outsourcing services to global clients. With innovative and state-of-the-art technologies and processes, our data driven solution has helped our clients to outperform its competitor by improving business and operational performance. In fact, many of our clients have a vested interest in keeping their operational cost under control and they look to us to help them achieve their long term financial goals by increasing compliance, efficiencies, satisfaction & workforce effectiveness and subsequently decreasing costs considerably.

© 2012-13 APMRIS All Rights Reserved

VISION

We differentiate ourselves as an efficient provider of research and analytics services to existing and new customers, at their expected level of quality, service and added value. Thus, enabling us to be a renowned and premier data driven solution providers among outsourcing companies.

MISSION

Arrow Point Market Research and Insights Solutions Service Delivery Mission: To be the partner of choice in business process outsourcing and consultancy services for the clients To provide a competitive edge to the clients by transforming and operating their business processes To deliver business value to the clients by combining operational excellence and deep domain knowledge To build a relationship with the clients based on performance and trust To be right the first time and every time and ensure zero defects always



WHY US

Our Value Proposition is driven from the acquired benefits derived from our consulting expertise and research know-how, which form the basis of our unique solutions. We are committed to provide top notch research and analytics solutions to global clients, enabling them to focus on their core competency areas and increase their value of business.

Global network helps in close coordination with client, thus proving to be cost effective

Highly scalable and robust infrastructure to scale up operations

Stringent Data Security Management system

Talented Pool of individuals capable of solving complex business problems

Association with industry experts across the globe gives us competitive advantage

Staff competency built on structured training, feedback and coaching

Monitor, Measure & Manage process through use of high end technology/platforms

Employee retention through HR best practices



IDENTIFY BUSINESS ISSUE

CONDUCT ANALYSIS

FORM STRATEGY

EXECUTE

Client identifies business issue in collaboration with thought partner

Create custom data solution across multiple research practices and industry datasets, including proprietary client data

Relevant research and datasets are developed and executed

In-house expertise and resource to gain accurate and timely insight from each dataset

Thought partnership delivers combined expertise to form client strategy

RISK

Strategy is recommended collaboratively with client

Client executes and commences feedback loop.

De-risking the process

CREATE DATA SOLUTION

Arrow Point conducts analysis

Mitigated risk

Client Strategy

Arrow Point’s Strategy



Key Operating Sectors • Consumer Goods • Food • Health & Care

• Construction • Banking & Financial • Insurance

• Food Processing • Manufacturing • Automotive

• Media / Entertainment • Industrial / Engineering • Technology

• Fashion Retail • Pharmaceutical • Public Sector

• Retail • FMCG • Marketing

• Legal • Technical / IT • Advertising

• PR • Logistics / Shipping • Consultancy

• Professional Services • Education • Hotels & Tourism

• Real Estate • Distribution / Supply Chain • Agriculture

• Metals & Minerals • Chemicals / Leather • & all other segments



Basic Services offered & Research Methodologies Covered :

• PRIMARY Research services

• SECONDARY Research services

• 360 ’ Quantitative Research services

• 360 ’ Qualitative Research & Insights services

• Offering Recommendations

• FINDINGS & ANALYSIS

• REPORT WRITING (PRESENTATION)

• Focus Group Discussions (FGDs)

• In-Depth Interviews

• Moderation services

• Interpretation services

• Ethnography Research services

• Center Location Tests (CLTs)

• House visits

• Higher end Mystery Audit services

• Mystery Shopping services

• All Data Acquisition services

• Research Design to Findings & Presentation

• Demand estimation

• Customer satisfaction & EQ studies

• Pre & post Advertisement tests

• Corporate Image studies

• Dealer studies

• Feasibility studies

• Product Test

• Concept Test

• Advertising Concept Test

• Package Studies

• Purchase Behavior Studies

• Track Studies

• Usage & Attitude Studies

• Retail Audits

• Shop Audits



The cross-functional thought partner

Shopping & retail

Brand

Product Innovation

Cross platform media

consumption

Marketing effectiven

ess

Expertise, data and insights from multiple research practices, across industries.



The CONSULTATIVE feedback loop • Consultative approach ensures ongoing collaboration and strategic leadership to tackle

business issues

Identify the business issue

Collect Relevant Data

Conduct Analysis

Form strategy

Execute

Client Task

Arrow Point’s Task



Research Service Offerings

Market Research

Data Collection

Phone • CATI B2B/ B2C

Interviews • In-Depth

Interviews (IDIs) • PAPI • CAPI • Recruitments

Web • Online Surveys • CAWI • Panels

Data Services

Data Processing • Cleaning • Verbatim Coding • Tabulation

Analytics • Quantitative • Qualitative

Reporting • Basic Charting • Executive Reports • Interpretation &

Commenting

Other Services

Survey Programming

IT Applications

SPSS Reliance

MExplorer

Customer Satisfaction & Brand Loyalty

New Product/ Concept Evaluation

Advertising Effectiveness

Brand Positioning and Perception Studies

Employee Satisfaction Surveys

Feasibility Study



Extensive Spectrum / Studies :

• Research Design

• Research Strategy

• Consumer Research

• Product Research

• Advertising Research

• Desk Research

• Consumer Connect – Emotional Analysis

• Consumer Connect – Functional Analysis

• Brand Perceptions

• Brand Positioning Studies

• Brand Competitive Scape & Analysis

• Industrial Market Research

• Retail Management Studies

• Pharmaceutical Studies

• Corporate Studies

• Film Evaluation Test (FET)

• Consumer Research

• Opinion Polls

• Mystery Audits

• Dip Stick Surveys

• Socio – Economic Studies

• Observation studies

• Readership surveys

• Rural Market Studies

• Brand Assessment Studies

• Consumer / Physician Panelist studies

• Market Potential studies

• Consumer Potential studies

• CATI / CAPI

• CAWI

• Marketing Strategy (Go-To-Market)



Arrow Point’s strong market research and business research teams specialize in end-to-end project execution. We identify the clients’ research needs, suggest possible approaches, design and execute projects and provide analytical and business insights. Our research teams comprise of a mix of Economics, Commerce, Science, Arts Graduates, Engineers, MBAs, Pharma Graduates etc. Our researchers have major hands-on experience in the following industries: Pharmaceuticals & Healthcare Information Technology Telecommunications FMCG & Retail Manufacturing BFSI Automotive etc.

Our Research Services Overview



KEY Research Solutions

Experience in conducting studies in the areas of Competitor Benchmarking, Customer Segmentation and Customer Satisfaction Tracking

Experience in conducting studies in the areas of Consumer Preferences, Design Optimization, Demand Predictions and New Product Design

Experience in conducting studies in the areas of Strategic Alignment, Brand Repositioning, Competitive Benchmarking and Brand Tracking

Experience in conducting studies in the areas of Employee Segmentation and Satisfaction, Design and Implementation of programs/policies and Behavior Prediction

Experience in conducting studies in the areas of Purchase Intention and Preference, Brand Recall and Affordability

Customer Satisfaction & Brand Loyalty

New Product/Concept Evaluation

Advertising

Employee Satisfaction Survey

New Product/Concept Evaluation



Specifics for Ad-Hoc (Advertising & Media Research)

Optimal pricing Product & content innovation

Campaign effectiveness

Differentiating a publisher audience

Market Mix Modelling (Price, Place, Promotion)

Demonstrate Marketing ROI during and post-campaign

Cross-platform optimisation of content and advertising

Convergence strategy

Understand RESONANCE and REACTION to content, and campaigns



Unmet needs

My Media and Technology usage

What I actually purchase

How I shop Intentions and Desires

Attitudes

What my brain subconsciously tells me about things

Motivations

Geography

What new products I would consume if they existed and how

Demography / lifestage

How I feel about your product, advertisement or content

What I did as a result of your product, campaign or

advertisement and why

How my opinion of you has changed

What messaging and content I was actually exposed to

What I purchased and why (Price, place, promotion)

Creating A uniquely consolidated view of the consumer Combining multiple research data to form an uncommon sense of the consumer



Specialized Teams

Highly qualified interviewers with qualifications:

MBAs, Engineers, Pharma Graduates, Doctors, CAs,

Lawyers etc.

Full Interviewing Capabilities

All kinds of qualitative and quantitative research

Phone/ F2F/ FGDs/ MGDs

Global Reach

We have capabilities to conduct research work across various

geographies globally

Dedicated Panels

We have vastly experienced professionals empanelled with us

across industries, including IT, Telecom, BFSI, FMCG, Automotive

etc.

Data Collection



• Latest Tools

• Data Cleaning/Validation/ Merging and Coding

• Multiple output formats supported (Text, Word, Excel, PDF)

Data Processing Capabilities

• Expertise in all major MR Techniques

• Qualitative/Quantitative Analysis

• Strong focus on modeling and development of new approaches/ methodologies

Data Analytics

• Basic Charting (Data to PowerPoint), Dashboards etc

• Data reporting in ASCII, Excel, SPSS Shells etc.

• Executive Reports (including Detailed Summaries/Insights)

• Reports in MS Excel, Word, PPT and PDF formats

Charting and Reporting

Data Services



OUR CLIENTELE & END CLIENTS

So far having 70+ satisfied / happy clients in the following categories :

• Leading BRANDS & MNCs

• INDUSTRIES & MANUFACTURERS

• ADVERTISING AGENCIES

• MANAGEMENT CONSULTING FIRMS

• CORPORATE HOUSES

• CHARTERED ACCOUNTANTS

• MARKET RESEARCH MNCs

• INSDUSTRY / TRADE ASSOCIATIONS

• CONSULTANTS / CONSULTING FIRMS

• SMALL AND MEDIUM SCALE ENTERPRISES



PRIMARY OPERATIONAL DEMOGRAPHY / PROXIMITY

We are having wide Field network “ALL ACROSS INDIA”. We have field teams around 25 major locations in India.



Contact Us

Athesh Ravi. R. Founder & Principal Consultant

ARROW POINT MARKET RESEARCH AND INSIGHTS SOLUTIONS

New no.23, Old no.1A, V.O.C. Street Extension, Devaraja Nagar, Dasarathapuram, Saligramam,

Chennai – 600092. Tamil Nadu. India.

Voice : +91 98412 41981 (Whatsapp)

Fixed Line : +91 44 4353810

email : [email protected] [email protected]

Kindly Visit us : http://www.arrowpointindia.com

skype id : atheshravi

mailto:[email protected]

mailto:[email protected]

http://www.arrowpointindia.com/

