8/14/2019 Art of the Deal - Rich Davis

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UMB FSU G@ UMB EBFD1

SIKM EFPI[ R_[BDD[ @GSU KGDDIJ[

cy Hftb Ufrfsbjhg

XGrinijfddy pucdismbe ij tmbSgkhy Lgujtfij Cuddmgrj (@grt Kgddijs, Kgdg.),

Lfrkm ;6 - Fprid 0, 3??2, pn. 6;\

Its fdd ij tmb lfrhbtijn, sfys Kity Kgujkid Eistrikt 6 kfjeieftb Sikm Efvis, fs mb ujdgfes f stfkh g` ijnbjigusdy kgjstruk tbe kflpfinj sinjs `rgltmb rbfr g` mis kfr, fje mfjes tmbl tg mis wi`b, Lbdfjib, wmg pfssbs tmbl gut tg fjgtmbr egzbj suppgrtbrs. Umb lgtmbr g` twg nfvb mbr muscfje `uddkrbeit `gr tmbir ijspirbe ebsinj, tmgunm smbs tmb gjb witm tmb ebnrbb ij kivid bjnijbbrijn. Umb tripdb-pdfkfre sinjs frb ij tmb smfpb g` ijvbrtbepyrflies, lfhijn tmbl bfsy tg spgt `rgl f eistfjkb.

Efvis twirds mis dg`ty sinj ij `rgjt g` gppgjbjt Cbj Lfjvbds ciddcgfre gj tmb kgrjbr g` Kgddbnb fje Ludcbrry gj f `rinie @riefy f`tbrjggj, euccijntmb nflb Kfjeieftb Kgdgr Nufre fje [trbbt Kgrjbr [blfpmgrb. Mb rbsulbs tmb lgrb einji`ibe kglpgrtlbjt g` tmb `fvgrbe sgj g` dgkfdkgjsbrvftivbs fje tmb cusijbss sbktgr f`tbr fdlgst pghijn mis byb gut. Cut mb egbsjt liss f cbft fs mb mgdes `grtm gj tmb sbblijndy ijkglpfticdblfrrifnb g` bkgjglik nrgwtm fje bjvirgjlbjtfd stbwfresmip.

Umfts tmb cin mittbr, sfys Efvis, rb`brrijn tg tmb sijnudfr sbddijn pgijt g` mis kfjeiefky, tmft ygu kfjt cb prg-bjvirgjlbjt fje prg-nrgwtm ft tmbsflb tilb. Umfts wmy f dgt g` pbgpdb `rgl tmb jg-nrgwtm sieb g` tmb wgrde frb f`rfie g` ly pdft`grltmby tmijh it sgujes tgg ngge tg cb trub.

Ijebbe, tmb wmgdb iebf g` Sikm Efvis is fdlgst tgg ngge tg cb trub. Ij f tgwj wmbrb ebbpdy bjtrbjkmbe dijbs kgjtijub tg eivieb bjtrbprbjburs vbrsus

ujivbrsity di`brs, kgjeg ewbddbrs vbrsus kfcij kggts, kdilcbrs vbrsus sdfkhbrs, erijhbrs vbrsus egpbrswmbrb tmb kudturfd fje bkgjglik ei``brbjkbsfrb fs bfsy tg spgt cut ei``ikudt tg eb`ijb fs f wmitb nird witm jftty erbes ij fj $=? mippib shirt, f prbsbjkb dihb Efvis is bqufddy eiskgjkbrtijn,bspbkifddy wmbj mis iebgdgny eb`ibs mis supbr`ikifd pfkhfnijn.

Sbkbjtdy vgtbe cy tmb Cuddmgrj beitgrifd stf`` fs tmb pbrsgj tmby wgude lgst wfjt tg mfvb f cbbr witm, Efvis mfs cbbj bjegrsbe cy tmb pfpbrsbxtrblb kgujtbrpfrt, tmb Jgrtmbrj Kgdgrfeg Kguribr, wmikm kfrribs f rbnudfr lbssfnb-tg-tmb-pbgpdb `rgl its pbt kgjnrbsspbrsgj, Lfridyj Lusnrfvb.Cut it wfs tmb Cuddmgrj tmft Efvis lgkhijndy iebjti`ibe tg mis wbdd-erbssbe kgjstitubjts fs tmb fdtbrjftivb jbwspfpbr, blpmfsizijn tmb pgijt usijntmft cidftbrfd, egucdb-pulp rfccit-bfrs nbsturb. Cut Efvis is f kut-up wmg nbts fs ngge fs mb nivbs.

Eie ygu sbb mgw ngge-dgghij mb is7 fshs Efjf Dgkhwgge, f dgjntilb `ribje fje `bddgw bjtrbprbjbur. Umb kgllbjt lfhbs mis wi`b, [mfrgj, dfunmgut dgue. Sbnudfr riccijn dihb tmft cy tmb lbj tfhbs sglb g` tmb prbssurb g`` tmb nfnndb g` wglbj wmg frb silpdy kglpbddbe tg stfrb ft Efvis, wmg isfdsg fj bditb rujjbr fje fvie kykdist wmg kdfils tg hjgw bvbry trfid fje pftm ij tgwj. Mb kgude cb fj bfsy tfrnbt witm sukm eistijkt pmysikfdfevfjtfnbs.

Ijstbfe, mb eistrfkts pbgpdb witm mis f``fcidity fje fdlgst kgjstfjt lgtigj. Mb fdsg stfys gj pgijt, eislfjtdijn wmft mb kgjsiebrs tg cb tmb fdsbeikmgtglibs g` nrgwtm-vbrsus-bjvirgjlbjt.

@gr tmb pfst 6? gr 62 ybfrs, tmgsb twg issubs mfvb cbkglb vbry pgdfrizbe ij @grt Kgddijsygurb bitmbr gjb gr tmb gtmbr. Il cgtm, sfys Efvis,

iebjti`yijn tmb cfidiwikh tmft durbe mil ijtg dgkfd pgditiks wmbj mb stfrtbe fttbjeijn Kity Kgujkid lbbtijns rbnudfrdy gvbr f ybfr fng.

Cut fs mb prbssbs tmb lfij pdfjh ij mis pdft`grl, mb lfy mfvb fdsg `guje mis pbrsgjfd tmrbsmgde `gr cbijn lfrhbe cy mis kritiks fs f pgditikfdkgjtrfeiktigj. Mb cbns tg ei``br.

Its silpdb, mb sfys, nrgwijn visicdy fnitftbe. I` ygu mfvb f nrbft cusijbss kdilftb, ygu mfvb lgjby. Ygu mfvb tfx egddfrs tg spbje gjbjvirgjlbjtfd kgjsbrvftigj fje prgtbktigj. Umb lgrb ygu prgtbkt ygur bjvirgjlbjt, tmb nrbftbr ygur qufdity g` di`b, fje tmb lgrb cusijbssbs widdwfjt tg kglb mbrb. Jgt gjdy kfj tmgsb twg kgjkbpts wgrh tgnbtmbr, tmby smgude wgrh tgnbtmbr. I aust egjt hjgw wmy tmft is sg stijhijn mfre tgujebrstfje. Its aust lije-cgnndijn.

Gjb g` Efvis sinj-wibdeijn suppgrtbrs is 0;-ybfr-gde Sgj Dfutzbjmbisbr. Il jgt pgditikfd, rbfddy, mb g``brs. I aust rbfe tmb jbwspfpbrs.

Cut mb kgjsiebrs tmb nftmbrijn f rbfd nrfssrggts b``grt. Umb tmijn tmfts rblfrhfcdb fcgut tmis, mb sfys, nbsturijn tgwfre mis `bddgw stulpbrs, is tmft

wb jbvbr eg tmis, cut wbrb sg lgtivftbe tg suppgrt gur kfjeieftb.

Sikm is ygujn, kgjtijubs Dfutzbjmbisbr. Mbs vbry lukm f kglpbtitgr. Mbs ngt f dgt g` bjbrny fje vitfdity. Il jgt pikhijn gj Cbj, mb sfys g`gppgjbjt Lfjvbd. Mbdd crijn f dgt g` wisegl tg tmb Kgujkid. Cut its tilb `gr nuys ly fnb tg lgvb gvbr fje nivb tmb ygujn cukhs f kmfjkb.

Umb rbtirbe bjtrbprbjbur ebjibs tmft fnb is f prilfry `fktgr, tmgunm its fj gcvigus ei``brbjkb cbtwbbj tmb twg kgjtbjebrs. Dfutzbjmbisbr pikhs up gjEfvis lfij lbssfnb.

Vufdity g` di`b is lgrb tmfj f cihb pftm fje lgrb tmfj f pfrhits mfvijn f agc. I `bbd vbry strgjndy tmft wb mfvb tg nbt ngge-pfyijn agcs, jgt austrbtfid agcs, cut agcs wmbrb ygu kfj suppgrt ygursbd`, witm cbjb`its, mb sfys.

Umb rbfd prgcdbl, Efvis sfys, is gjb g` prigrityjgt aust bkgjglik, cut gpbrftigjfd.

Umb Kity Kgujkid mfs lirbe itsbd` ij tfshs tmft smgude cb db`t tg kity stf``brs. Umb Kity Kgujkids agc smgude cb strftbnik visigj fje tfktikfd pdfjjijn,mb sfys. Umby smgude cb `dyijn lgst g` tmb tilb ft ;?,??? `bbt, fje kity stf`` smgude cb tmb gjbs gj tmb nrguje wgrhijn gj tmb efy-tg-efy lijutifb.

I` Kgujkid spbjt lgrb tilb gj visigj fje dbss tilb likrglfjfnijn, wb linmt jgt mfvb tmb cuenbt pikhdb tmft wb mfvb rinmt jgw.

Efvis egbsjt sbb kuttijn tfxbs fs tmb fjswbr fje suppgrts Jg gj 6, tmb nrgup tmft `grlbe ij gppgsitigj tg Cfddgt Issub 6, tmb rbpbfd g` tmb kitysnrgkbry tfx. Umb lfij cfrribrs tg tmb kitys bkgjglik nrgwtm, mb sfys, frb ilpfkt `bbs, wmikm frb twikb fs minm fs Dgjnlgjts fje 5? pbrkbjt minmbrtmfj Dgvbdfjes.

8/14/2019 Art of the Deal - Rich Davis

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^b mfvb tg rblgvb tmb eisijkbjtivbs. ^brb skfrijn fwfy prilfry cusijbssbs tmft frb fttrfktbe tg gur shiddbe fje beukftbe pgpudftigj, fs wbdd fs gurqufdity g` di`b. Umbyrb wfjtijn tg kglb mbrb ujtid tmby sbb tmb prikb tfn, fje tmbj tmby nbt stikhbr-smgkh, fje tmby ng sglbwmbrb bdsb.

@grt Kgddijs, mb sfys, mfs f prgcdbl hbbpijn bxistijn cusijbssbs, fs wbdd fs kgurtijn jbw gjbs. Umb efy I fjjgujkbe ly kfjeiefky ij tmbKgdgrfegfj, sfys Efvis, tmb mbfedijb ij tmb cusijbss sbktigj wfs Umrbb lgrb cusijbssbs dbfvijn tgwj.

Mb is fdsg bxfspbrftbe witm tmb Kitys ebvbdgplbjt rbvibw prgkbss, wmikm tfhbs, gj fvbrfnb, 6= lgjtms. Mb pgijts tg f rbkbjt bxflpdb g` fj bxistijndgkfd cusijbss tmft wfjtbe tg bxpfje its `fkidity fje fee 6?? lgrb agcs.

Cut tmby jbbebe tg eg it quikhdy, fje tmby jbbebe tg mfvb f ebkisigj ij 9? efys. Umb kity aust dfunmbe. Cut Agmjstgwj sfie 52. Fje wb dgst fjgtmbr

kglpfjy.

Fjj Mutkmijsgj (jg rbdftigj tg lfygrfd kfjeieftb Egun) wgrhs `gr tmb Kmflcbr g` Kgllbrkb, rbsbfrkmijn dbnisdftivb f``firs fje issubs. [mb is ijminm spirits ebspitb tmb kgde, gut fs f privftb kitizbj, tg suppgrt Efvis, fdtmgunm mbr blpdgybr stfjes cbmije mil, tgg.

Mis pgsitigjs frb vbry kdbfr. I fpprbkiftb tmft mb is vbry spbki`ik ij tmb tmijns mb mfs tg sfy, smb sfys.

Fje Efvis stfys gj pgijt1 ^b kfj f``gre tg cb nrbft stbwfres g` tmb bjvirgjlbjt cbkfusb wbrb f kity g` 6;?,??? pbgpdb. ^b kfj cb cbttbr stbwfresg` tmb bjvirgjlbjt fs f kity g` 62?,???.

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