BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

All the best strategic and creative thinking in the world can go amuck without an intelligent decision making process.EMILY COHEN

ART 473 | CLINTON CARLSON

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

If you neglect to ask what is the purpose, of the project? Your choices of how to solve it become arbitrary and you will suffer the nagging feeling of arbitrariness. You will experience the anxiety of wondering would another solution have been more successful?... Uncovering the essential purpose of any endeavor requires asking something what it wants to be and discovering how that relates to what you want or need it to be. RICHARD SAUL WURMAN

ART 473 | CLINTON CARLSON

ART 473 | CLINTON CARLSON

competitive audit

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

ART 473 | CLINTON CARLSON

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

ART 473 | CLINTON CARLSON

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

ART 473 | CLINTON CARLSON

Who are they?

What do they stand for?

What do they look like?

What is their personality?

What markets/audiences do they serve?

What strengths do they have?

What weaknesses do they have?

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

ART 473 | CLINTON CARLSON

personas

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

ART 473 | CLINTON CARLSON

BRAND IDENTITY PROCESS | RESEARCH AND STRATEGY

NAME

AGE

GENDER

ETHNICITY

INCOME

FAMILY

EMPLOYMENT/INCOME LEVEL

RELEVANT BEHAVIORS TO CLIENT

GOALS/TASKS RELATED TO CLIENT

QUOTE OR SUMMARY