‘’artemis’’ information meeting february 26, 2009 the vision behind siemens embedded...

‘’ARTEMIS’’ Information meeting February 26, 2009

The vision behind Siemens Embedded Activities

Claus Møller

February 2009Protection notice / Copyright notice

Siemens IT Solutions and ServicesClaus Møller

Healthcare

Industry

Energy

From the first electronic controls – to fully automated factories

From the invention of the dynamo – to the world's most efficient gas turbines

From the first views inside the body – to full-body 3D scans

Over 160 years Siemens' innovations have changed the world



Active in three Sectors

HealthcareEnergyIndustry

Building Technologies

Industry Solutions

Drive Technologies

OSRAM

Mobility

Siemens IT Solutionsand Services

Cross-SectorBusinesses

Siemens FinancialServices

Industry Automation

Energy Service

Oil & Gas

Power Transmission

Power Distribution

Renewable Energy

Fossil Power Generation Imaging & IT

Diagnostics

Workflow & Solutions

(mill. EUR) 07/08 ChangeOrders 93,495 + 11 %Sales 77,327 + 7 %Net income 5,886 + 46 %Cash flow 4,903 + 37 %Employees 427.000 + 7 %

BSH Bosch Siemens Hausgeräte GmbH

Fujitsu Siemens Computers

Nokia Siemens Networks

Siemens EnterpriseCommunications



Innovations are the pre-requisite for the future profits and growth

Major investment in R&D

€3.4 billion in fiscal 2007

32,500 R&D employees worldwide

17,500 software engineers

150 R&D locations in over 30 countries around the world

7.900 inventions in 2007

50,700 active patents



The modern world cannot live without ICT

Business processes are computerized

Emerging technologies rely on SW

R&D is based on computerized instruments, simulation and analyze methods

Manufacturing is based on IT-driven automation systems

Communication networks are increasingly based on pure SW

>20% of a car’s value today is based on IT and electronics

Media is becoming all digital: music, TV, radio, video, cameras, ...

Healthcare is dependent on computerized technology

Banks have become complex computer networks

Military technology is relying on IT and SW



Future manufacturing: Intelligent networking of production and logistics

Factory of the Future:Integrated systems,

automation andend-to-end networking Digital engineering:

Globally distributed development centers

Individual logistics:Intelligent labels,

satellite positioning



Intelligent, self-learning video detection systems for motion recognition and object tracking: airports, railroad stations, marine ports, refineries and power stations.

Safer railroads with ETCS (European Train Control System) system and the GSM-R (Railway) mobile radio system.

Intelligent traffic management: Cutting traffic jams and helping the environment

RFID: Greater efficiency in logistics and device controlling, pharmaceuticals and medicine, aviation, automotive and retail.

High-power LED solutions for general lighting, automobile, mini projectors and safety and security applications.

Opportunities in the Danish knowhow and investment environment



Denmark can’t compete in the commodities, but must rely on innovations

Intelligent usage of embedded SW Fast growing demand for Middleware All SW elements, programs and systems

need communication Challenging (niche) segments need their

specialists

– Mobile services

– Games, new media and simulation

– New energy technologies and complex energy networks

– Intelligent traffic systems

– Process automation in food & beverage

– Acoustics, sensors and optoelectronics

– R&D in life science & pharma



The SW Interface: More SW, Less HW ?

# Errors in Original CodeTotal # of ErrorsSystem Know How of SW-TeamImpact of ErrorsTotal SW-System DependabilityComparison: HW Bath Tub Curve *) Schink, TAE

SW

Pro

blem

s M

aint

enan

ce E

ffort

1 yrs 5 yrs 15 yrs

-SW Less constraints than HW (program./natural language)

-Underestimated Power/Compl. (1000 LoC ~10 TTL Eurocards)

-No finite state machine, high # input/output relations (~232)

-“Nonlinear” Assessment Rules (no easy wire disrupt, stray current etc. in coded human logic)

-No “Standard” switchings/modules (relays, isolated outputs ..)

-Failure Removal Cost: 2% in Design, 5-100% in Operation (Debugging Costs in US 1990: $100 Mio. Result: 1-3 Errors/100 LoC, DeMarco)

-70% Conceptual/Design Bugs vs. 30% Implementation Errors

HOW Many Bugs, Did You Say??Saturday, February 12, 2000 By Apple News Editor John H. FarrYou guessed it: this ZDNet/PC Week article entitled "Can Microsoft Squash 63,000 Bugs in Win2K?" lays it all on the line. The information comes from an internal Microsoft memo and declares the Windows team's intention to fix the code mess before the final release date. Microsoft has responded to the leaking of the above figures with a vigorous defense, declaring that "hundreds of companies have signed off on the incredibly high quality and reliability of Windows 2000."

ETCS Failures/Delays Switzerland 2002

http://www.applelinks.com/bbs/index.cgi

http://www.zdnet.com/pcweek/stories/news/0,4153,2436920,00.html



Technology Hype



Moore’s law trends will continue at least another 8-10 years



This industry is still in its infancy



The user interface explosion!



Disk Capacity Doubles every 9 to 12 months



Disk Record Your Entire Life



OLEDs in Real Products, Now



Electronic Paper Applications



Fujitsu and Siemens Advanced Flexible Screen Technology



The Number of Mobile Devices explode!



Beyound Web 2.0



Wearable Computers



New Era of Network Computing



New Communication Methods; Magnetic



New Communication Methods; Messaging Networks



Wall Displays



3-D Virtual Retinal Displays



Evolution of Speech Recognition



Evolution of Speech Output



Evolution of Robots



…..And after that…?



PC’s in 25 years time



A final thought



How many days would their R&D investment last?

Questions?

‘’artemis’’ information meeting february 26, 2009 the vision behind siemens embedded...

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