Proposal for An Intimate Evening with Trey Songz

TREY

SO

NG

Z

A Special Engagement with Trey Songz

SwaggMedia would like to propose a Special Engagement with the revolutionary artist known as Trey Songz to be seen around the world via a Live Stream on the Internet. What we wish to do is create a “Virtual Venue” where not only will the lucky viewers in attendance be able to witness the special occasion, but all of his fans around the world as they will be invited to join via a live stream Pay Per View. It is our assumption that millions of his fans across the globe will take advantage of the unique opportunity to witness Trey Songz “live” on stage celebrating his music, right in the comfort of their own home!

As a result of Trey Songz’s amazing visibility online, and incredible success in the Music Industry, along with the rapid growth of the internet & modern day social networking avenues, there is no question that we can achieve amazing success with these events. Through our creative marketing plan, and our vast promotional network, we can drive the same traffic and generate as many viewers in ONE night as what the entertainment could achieve over the course of six months time and multiple dates.

Imagine the success that can be achieved when we can hit over 40 million people worldwide instantaneously with the single click of a button? Now add multiple strategic online and media partners to help gain even more visibility and brand awareness. The power of the world wide web is absolutely undeniable, and continues to grow each and every day. It took TV over 13 years to generate 50 million users, while Facebook alone did it in 6 months, and continues to grow as it is up to 117% with over 400 million active users WORLDWIDE. Couple these statistics with one of the successful music artists and what you have is a perfect match!

Proposal Overview

Due to the enormous growth of the internet we feel as though this could be uniquely successful for all parties involved. Our marketing plan and existing database coupled with Trey Songz’s exceptional online fan base, we feel that we would be able to achieve some very optimistic numbers. If we were able to obtain even 10% of Trey Songz’s following alone, see the potential numbers below:

Myspace 1,002,839 friends

Twitter 811,756 followers

Facebook 1,730,801 fans

TOTAL 3,545,396

10% 354,540 x $2.99 for stream = $1,060,074

30% goes to Trey Songz Totals $318,022

Not a bad day at the office, while being able to promote and market the Trey Songz brand and upcoming material literally to 40 million people worldwide!! Not to mention we feel that these numbers are VERY conservative considering that we haven't even factored in ANY of the additional online marketing and promotion that we will be doing over and above Trey Songz’s existing followers and fans.

Overall, this is an exceptional opportunity for all parties involved, and we are excited about the opportunity in working with Trey Songz and his brand. People feel free to contact us at any time with any additional questions, comments, or concerns that you may have. Thank you for your time and consideration, and we look forward to hearing from you soon.

Projected Revenue Streams

All interactive performances are archived and available in PPV format, on-demand to fans for years to come, generating a protected source of on-going revenue, even when the performance is over.

Artist Benefit:

•  Less time on the road away from home

•  Greater image branding through Global Exposure

•  Larger Revenue Streams from Pay Per View both live & archived, as well as simulcast and/or closed circuit events

•  Greater sales of artist(s) merchandise online, on-demand, from a larger selection of products

•  More loyal fan base with greater viral marketing capabilities through social networking platform

•  More opportunities to receive corporate sponsors and sponsorship dollars

•  Generate more awareness and funds for artists favorite charities

•  Increase audience attendance on live tours

Additional Notes of Value as to the power of Online & Digital Media

•  Artists/corporations revenue have been cut dramatically over past 5 years, with most revenue coming from touring.

•  2010 Gen Y will take over Baby Boomers

•  96% of them have joined an online social network

•  Facebook is up 177% with over 400 million active users

•  Twitter users are up 2,565% in years 2008-2009

•  78% of consumers trust peers reviews versus 14% trust advertisements

•  70% of 18-34 year olds have watched TV online via the world wide web

Benefits

  SwaggMedia boasts unique outreach capabilities to include, but not be limited to:   Opted-in database of over 33 million users Worldwide   Global Reach

  SMI is currently providing streaming services in over 22 countries with marketing teams in:

  USA, Asia, Dubai, Africa, Europe, and Australia

  Past Streaming clients include:   2010 Gridlock NYE featuring Adam Lambert, Kevin Rudolf & Pamela

Anderson   Peja Stojakovic and the 3rd Annual Celebrity Charity Bowl

  TFA MMA Fight Series   Ball Up Tournament

  MTV VMA Pre-Party hosted by Ne-Yo

  Each stream can be tailored to suit your needs to be available to the general public as a complimentary service or as a premium Pay Per View event.

  Target Demographic   Male (Ages 17 – 42)   Women (18 – 47)

  Unique and Original Event and Pay-Per-View Structure   Each event has its own landing page in the PPV module and each of

those pages have the capability to track and reflect who is sending traffic to the event and its unique landing page.

  All analytics and statistics for any events are tracked and controlled by the database and SQL series

  Who is logged into what event is tracked by event id

  A specific user access page can be developed to display who has paid and who is logged in. Each event’s stats can be viewed in REAL TIME with access via a customer username and password.

Outreach & Streaming Notes of Value

Marketing and Media Outlets

Marketing and Media Outlets

SwaggMedia is that something unique and forward-thinking that breaks out from the pack, SwaggMedia is bringing exactly that to the world of new media and online digital multi-media platforms, and unique business models. Masterminded by music industry veteran Craig Nobles, and co-founded by professional basketball players David West and Anthony Coleman, SwaggMedia represents the evolution of internet distribution. SMI has built proprietary technology to launch a platform that will be the one-stop destination for news, commerce, social networking, original content and live streaming video. Users can purchase music, TV and movies, while sharing their experiences with their extended networks. They can also listen to Swagg Radio, watch live events and get up to the minute information on all facets of pop culture and entertainment. More than a website, SwaggMedia will encompass a lifestyle, now giving users access to a global world they could only imagine in their wildest dreams.

SwaggMedia is a technology driven media and marketing company, which was founded to create a new global communications infrastructure for the delivery of the world’s information and communication services (i.e. voice, audio, video, data, streaming media) in an innovative yet universally functional platform. SwaggMedia provides a wide range of internet services that accommodates most online activities customized to suit the user. Swaggmedia.com operates as a web portal which provides content including the latest news, entertainment, music, lifestyle and sports information, as well as being a social networking networking site and offering voice operations, video sharing and streaming applications. SwaggMedia is a forward thinking company which aligns technology, information, lifestyle, and entertainment entities and delivers information to its end user in an easy and personalized manner.

More than a website or portal, SwaggMedia will encompass a lifestyle, giving users across the globe access to a limitless arena of information and communication. “I like to think that SwaggMedia takes the best elements of our competitors such as MSN, YouTube and Facebook and personalizes a destination

Company & Personal Bios

by providing content, social networking, communication applications and video in a format desired by the user.” SwaggNedia has evolved into multiple related divisions: SwaggMedia Technology, Wireless, Advertising and Marketing, Independent Music Label Development, and Artist Development and Merchandising.

Craig Nobles (founder of SwaggMedia), began his twenty five year respected career as a music executive on the streets as a DJ. He worked his way thru the top clubs and events throughout Los Angeles and New York building relationships with artists, labels and promotional teams. Eventually Craig’s passion for music brought him to Sony Music where he learned every aspect of the music industry. His personality being more of an innovator than a follower eventually took him on the entrepreneurial path. He took the position as head of A&R for Grand Jury artists with major labels such as Interscope, Warner Brothers, and RCA just to name a few. His responsibilities included A&R, Marketing, Promotions, Sales, Business Affairs, and Deal Negotiations on behalf of the artists which taught him the ins and outs of music marketing and artist development. With the digital revolution in music and entertainment, Nobles saw the trend and decided to launch SwaggMedia as the digital solution for entertainment, music, and communications. Under nobles’ direction the company has already branched out into many different facets including fashion, wireless technology, advertising and marketing and label development.

Company & Personal Bios

Past Events

Craig Nobles 310.722.5668

craig@swaggmedia.com

http://swaggmedia.com

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