artistry creme lx product guide

TM

Product GuideCreme L/X Collection: Creme L/X and Creme L/X Eye

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the ArtiStrY creme L/X collection—where the ultimate skincare experience and scientific innovation meet, resulting in skin that can act up to 15 years younger. the L/X collection is worth the investment in your appearance, from the packaging, to the ingredients, to the meticulous attention to detail. We have continually searched for ways to create a truly luxurious look and feel. experience the truth of transformation with the ArtiStrY creme L/X collection. Both creme L/X and creme L/X eye offer the ultimate skincare experience, featuring an inspiring story, rejuvenating technology, exclusive ingredients, exceptional performance, a luxury experience, and an opportunity for building an AMWAY™ Beauty Business. Let’s review some of the core features that make the creme L/X collection an invaluable asset to you and your customers. Inspiration

Breakthroughproductsrequirebreakthroughdiscoveries.FortheCremeL/XCollection,thisbreakthrough was cardiolipin—a rare and precious ingredient found at the heart of our skin cells. this exclusive ingredient, which is found in each creme L/X product, reenergizes skin cells and helps repair the visible signs of aging. Rejuvenating Technology

the creme L/X collection uses an advanced, multi-phase technology called celleffect to help replenish, energize, repair, and protect the skin. celleffect technology is a powerful blend of four key ingredients, featuring cardiolipin, the most rare and expensive ingredient evertobeusedinanyARTISTRYproduct.Whenchoosinghigh-qualityingredients,wespared no expense to create a line of luxury skincare products unlike any other. celleffect provides the most comprehensive approach to anti-aging from ArtiStrY by addressing both environmental and natural causes of skin aging.

TheARTISTRYCremeL/XCollectionCoreFeatures

ArtiStrY™ creme L/X collection Core Features FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Exclusive Ingredients

the creme L/X collection is the first in the industry to use cardiolipin to fight the visible signs of skin aging. in addition, celleffect technology features severaluniqueandpatent-pendingingredientsblendedtoenergizeskinfromwithin. these include roxisomes™ to repair skin cells, Spinach Leaf extract to help prevent damage from internal and external sources, and L-carnosine to energize skin cells from within. Exceptional Performance

the creme L/X collection has been clinically tested to help skin act up to 15 years younger. this is the most ground-breaking claim of any ArtiStrY product to date. We achieved this result by developing a formula using the most leading-edge discoveries in science and technology.

Luxury Experience

the creme L/X collection is worth the investment in your appearance, from the packaging, to the ingredients, to the meticulous attention to detail. We have continually searched for ways to create a truly luxurious look and feel. to make a rich and luxurious creme, ArtiStrY scientists

developed a rigorous process to create some of the smallest particle cremes we have ever made. each creme L/X collection product undergoes a robust micro-texturizing process that achieves a rich, luxurious texture not found in any other ArtiStrY product. Building An AMwAY™ Business

the creme L/X collection is not just one of the most profitable products in the ArtiStrY brand, but is also one of the most profitable AMWAY products for your distributors’ businesses. these ultra-luxurious products add to the prestige of the ArtiStrY brand and attract new customers to ArtiStrY and AMWAY. tell the distributors to take the time to get to know the product and experience the creme L/X collection for themselves. After using the product for just a short time, they’ll understand why creme L/X collection products are something their customers won’t live without.

ArtiStrY™ creme L/X collection Core FeaturesFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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the creme L/X collection inspirationA story can define a product in a way that features and benefits cannot. it creates an emotional connection with customers and will resonate with them. every great product has a great story behind it. the creme L/X collection is no different. the story behind the creme L/X collection is one that started thousands of years ago with the search for “life energy”—thevibrantqualityofyouthandhealththatdiminishesovertime.Althoughtheoriginsofthissearch are thousands of years old, it inspired a recent breakthrough in skincare science.

Let’s take a moment to examine this search and how it led to the creation of two of the most transformativeskincareproductsevercreated.Forthousandsofyears,practitionersofeastern medicine have believed in “life energy”—an energy that flowed through every living cell and was the source of life, youth, and health. By controlling the rhythm and flow of this energy, these practitioners believed they could bestow good health and long life to those in their care. there are elements of this ancient belief that we can all see. one way that we all experience this is in how our bodies and our skin change and start to look older. As our skin ages, something is lost. the ArtiStrY scientists started their research by asking this question:Whathappenstotheyouthfulenergyofskinwhenskinages? The Life Energy of Cells

As it turns out, the concept of “life energy” is based on science. the most recent biochem-ical research has shown that there is in fact a source of energy tied to health and aging. this energy is the fuel source found in each of our cells. Like any living thing, the cells in our bodiesrequireenergytofunctioneffectivelyandthrive.Scientiststestedwhatwouldhappenwhen the energy used by skin cells was diminished. the result was accelerated aging, thus proving the connection between energy and the visible signs of aging. Aging and Cell Energy

inspired by this insight, ArtiStrY scientists conducted extensive research into skin cell movement to see what impact aging had on cell energy. they discovered that as the body ages, the flow of cellular energy declines, and cells lose their vitality. this discovery was also supported by previous research. earlier studies have shown that over time the tiny “genera-tors” within cells produced more and more harmful by-products over time. the challenge for our scientists was to find a way to replenish this vital energy in skin cells by repairing the damage done to skin cells over time.

ArtiStrY™ creme L/X collection Inspiration FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Cardiolipin—The Gateway to Youth

As ArtiStrY scientists continued their research, they uncovered cardiolipin—a rare and precious lipid found in the heart of our skin cells that replenishes and restores cellular energy. When applied to skin, cardiolipin encourages this life energy within the skin cells, acting as a gateway to youth. cardiolipin activates skin cells and boosts their natural ability to repair visible signs of damage and aging. the result is skin that looks healthier and acts younger.

The Creation of a New Collection

using this discovery, ArtiStrY created a new line of anti-aging products—the creme L/X collection. to provide breakthrough rejuvenation, ArtiStrY scientists have developed a revolutionary new approach—celleffect technology. celleffect is a blend of patented ingredi-ents, driven by cardiolipin that transforms and energizes skin and slows down the skin aging process. this exclusive blend, found in each creme L/X collection product, can help your skin literally perform the way it did when you were younger. When used over time, celleffect technology provides increased firmness and elasticity, and restores the moisture barrier to optimize vital moisture and reveal the radiant complexion of younger-acting skin. The Results of Creme L/X

the creme L/X collection defines the future of premier skincare. utilizing the most advanced discoveries in science and technology, the creme L/X products are clinically tested to help your skin act up to 15 years younger.

ArtiStrY™ creme L/X collection InspirationFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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review: the creme L/X collection Let’s review what you’ve learned about the creme L/X collection and discuss the two

ways you can use this information. Introducing the Creme L/X Collection

CremeL/XCollectioncustomerswantsomethinguniquethatstandsoutaboveotheranti-agingskincarelines.herearesomekeypointsfromthissectiontoshowwhythecreme L/X collection is the ultimate ArtiStrY product line:

Inspiration—the inspiration story about the creation of the creme L/X collection is a way distributors can connect with customers on an emotional level.

Technology—the technology used in this collection is not used in any other product. this places L/X users in a small, exclusive group of people who are the first to use breakthrough technology like cardiolipin and celleffect technology.

Performance—Whodoesn’twantskinthatactsupto15yearsyounger?Sharewithcustomersthebest-in-classresultsoftheCremeL/XCollection.They’llquicklyunder-stand why these products are treasured by those in the know. Explaining the Secret of Life Energy

the Secret of Life energy is a great way to start a conversation about the creme L/X Collection.hereareafewtipstorememberwhentellingthisstory:

•Makethestoryyourown.Tellthestoryinyourownwordsandexplainhowyourownsearch for life energy brought you to the creme L/X collection.

•EmphasizethattheCremeL/XCollectionisthefirstanti-agingskincarecollectiontousecardiolipin. this helps customers understand why the creme L/X collection is a product unlike any other.

creme L/X collection Reviewcreme L/X collection Inspiration ReviewArtiStrY™ creme L/X collection Inspiration FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

Rejuvenating Technology

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The Science of Skin Aging

in order for you to appreciate the breakthrough science and technology behind the ArtiStrY creme L/X collection, you must understand the research that went into creating theseexclusiveproducts.ourresearchbeganbyaskingonesimplequestion:“Whydoesourskinage?” The Causes of Aging

untilrecently,skinscientistsandresearchersbelievedthatultraviolet(uv)lightradia-tion from the sun was the single most important contributor to skin aging. they focused on finding ways to prevent skin damage from this and other external factors. the idea that aging is caused by external factors is called extrinsic Aging, and it gave rise to two significant theories of skin aging. Extrinsic Aging Theory #1: Free Radical Theory of Aging

Thefirsttheory,theFreeRadicalTheoryofAging,examinedhowoxidantsorfreeradicalsfromenvironmentalfactorssuchasuvrays,pollutedair,andsmokingcausedamagetocellstructures throughout the skin and lead to the visible signs of aging. Because these environ-mental factors occur outside the skin, they are referred to as extrinsic factors. Extrinsic Aging Theory #2: DNA Damage Theory of Aging

Thesecondtheory,theDnADamageTheoryofAging,explainshowuvradiationcausesdamagetocellularDnA.DamagedDnAreplicatesitselfandcarriestheerrorintothenewcell, leading to both cellular dysfunction and premature skin aging.

ArtiStrY™ creme L/X collection Technology

rejuvenating technology

HEALTHY SKIN CELL

Key:

mitochondria

increased energy

mDNA repair

nucleus

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ArtiStrY™ creme L/X collection Technology

Extrinsic Aging

BoththeFreeRadicalTheoryofAgingandtheDnADamageTheoryofAgingareexamplesof extrinsic Aging—aging that is primarily caused by external factors (e.g., sun, pollution, andenvironmentalstress).ButARTISTRYscientistsasked:“Isthatallthereis?” A New way to Look at Aging

here’swhatARTISTRYscientistsdiscovered:Agingalsooccurschronologically.nomatterwhat you do, it’s inevitable that your skin cells get older. As your skin cells get older, their life energy slows down. this decrease in energy leads to many of the damaging factors that cause the visible signs of aging. Intrinsic Aging

the discovery was the theory of intrinsic Aging. this is aging that occurs at the cellular level and results in an energy loss that negatively impacts the appearance and texture of our skin.this theory inspired the technology behind the creme L/X collection.

Extrinsic Aging Intrinsic Aging


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creme L/X collection Rejuvenating Technology

rejuvenating technology, ConTInuED

CellEffect Technology

ArtiStrY scientists have developed an approach to help address and prevent visible skin aging caused by intrinsic and extrinsic factors. it is called celleffect technology. celleffect technology utilizes a multi-phase blend of ingredients to replenish, energize, repair, and protect skin. the result is skin that’s smoother, firmer, and more radiant. Let’s take a closer look at how this exclusive technology works.

Exclusive Ingredients

CellEffectTechnologyusesablendofhigh-quality,patentedingredientstotransformandreenergize skin cells. the result is skin that acts up to 15 years younger.

Replenish with Cardiolipin

RestorelifeenergyandreenergizecellswithCardiolipin.ofallthenewanduniqueingredi-ents in creme L/X, cardiolipin is the most important. each skin cell in your body produces energy. As your skin ages, the amount of energy produced in each cell decreases. the ArtiStrY brand has harnessed the power of cardiolipin to help restore the production of cell energy. this is the key to reenergized, younger-looking skin.

Energize with L-Carnosine and Spinach Leaf Extract

energize the skin cell with Spinach Leaf extract and L-carnosine—a blend of ingredients that also help charge the skin with energy, resulting in younger-acting skin. the first part ofthisblendconsistsofhighlypurifiednuTRILITE™SpinachLeafExtractthathelpstocharge the skin with energy. the second part is L-carnosine, a super antioxidant that occurs naturally in the skin, that helps increase skin’s energy production. Both of these ingredients return aged skin cells to a younger, more active state, which provides skin with a healthy look.

ArtiStrY™ creme L/X collection Technology FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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creme L/X collection Rejuvenating Technology

CellEffect Technology is fueled by four patented key ingredients: Cardiolipin

L-Carnosine

Spinach Leaf Extract

Roxisomes

Repair with Roxisomes™

Boost the skin’s natural ability to repair the signs of aging with roxisomes. roxisomes are aplantderivativethatcontainanenzymethathelpsrepairandreverseaccumulatedDnAdamage. After you apply a creme L/X collection product, this ingredient works to boost the skin’s natural ability to repair the visible signs of aging.

Protect with Spinach Leaf Extract and L-Carnosine

Protect the skin from free radicals with L-carnosine and Spinach Leaf extract. these two powerful antioxidants protect cells against damage that occurs naturally during energy generation.

ArtiStrY™ creme L/X collection TechnologyFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Let’s review what you’ve learned about the creme L/X collection’s innovative celleffect technology and its key ingredients and discuss two ways that you can use this information. Talking Science with Customers

When discussing skin science, show customers our comprehensive approach to anti-aging. discuss the three theories of skin aging with customers, demonstrating how the creme L/X collection addresses each one.

Free Radical Damage Theory—talk to customers about free radicals, those imbalanced molecules in the environment, and how the creme L/X collection uses antioxidants to fight free radical damage.

DNA Damage Theory—tell customers about roxisomes™ and their ability to help repair DnAbeforeitreplicatesdamageinyourskin.

Life Energy Theory—explain to customers that the creme L/X collection is the first anti-aging skincare collection to use cardiolipin to restore life energy to aging skin cells Explaining CellEffect Technology

celleffect technology is the combination of ingredients used in the creme L/X collection to help your skin act up to 15 years younger. explaining how this innovative blend works will help customers understand how this remarkable transformation can be achieved. to make celleffect technology easy to understand, summarize each of the phases in the following way:

Replenish—cardiolipin works to promote energy flow within skin cells, to revitalize the skin.

Energize—Spinach Leaf extract and L-carnosine increase diminished energy production in aging skin, so it will return to a more youthful, active state.

Repair—RoxisomeshelpDnArepairitselfquicklywhendamageoccurstopreventthereplication of that damage.

Protect—Spinach Leaf extract and L-carnosine fight against free radical damage from extrinsic and intrinsic sources to protect skin against further damage.

review: rejuvenating technology

ArtiStrY™ creme L/X collection Technology FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

The Creme L/X Collection offers two of

the most comprehensive luxury skincare

products available. Let’s explore the core

features and benefits that make each of

these products part of the most luxurious

skincare collection the ARTISTRY™

brand has to offer. Here, you can learn

about the features and benefits that

make Creme L/X so effective. Discover

why Creme L/X Collection users have

fallen in love with its exceptional perfor-

mance and results, innovative science,

and indulgent experience.

The Creme L/X Collection offers two

extraordinary products. In this section,

we’ll examine both. Let’s begin by taking

a closer look at Creme L/X.

Performance And Results

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Customer Satisfaction

creme L/X achieved exceptional consumer evaluations. Many users felt their skin was smoother and more radiant after using the product just once. in addition, after just 12 weeks of using creme L/X:

•98%experiencedsofterskin

•98%noticedimprovementinmoisturisation

•97%feltthisproductwasrightfortheiruniqueskintype

•93%experiencedsmootherskin Clinically Tested Results

in addition to receiving high marks in consumer testing, creme L/X has been shown to be effective in clinical testing. After a 12-week test, participants experienced:

•99.6%improvementinskinclarity

•99.5%improvementinmoisturisation

•86.6%improvementinsmoothnessofskin Luxury Look and Feel

Rich Texture—Findoutwhycustomerslovethelookandfeelofcreme L/X. it is a rich and lightweight formula that wears comfort-ably with makeup and other products, leaving no greasy residue.

CremeL/Xisproducedusingan87-stepmicro-texturizingprocessthat creates one of the smallest particle cremes that we have ever made. these small particles give creme L/X a firm, smooth, luxurious feel and allow for seamless absorption into the skin. the product is manufactured in small batches with the utmost care.

creme L/X Performance and results

ArtiStrY™ creme L/X collection Performance FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Relaxing Fragrance—the fragrance was developed exclusively for ArtiStrY creme L/X. it’s described as a SymphonicFloralbecausethereisaharmonicresonancebetweenthisuniquefragranceandthetextureofthecreme. the top includes citrus notes of sparkling orange and grapefruit that give out a bright, fresh aroma. the middle combines fresh green apple, orange flower, and blue iris to impart a luxurious, sophisticated feeling. the base uses warm cedarwood, oakmoss, and the aroma of translucent musk to give the user a feeling of deep relaxation.

top notes of Orange and Grapefruit

Middle notes of Green Apple, Orange Flower and Blue Iris

BasenotesofCedarwood, Oakmoss and Musk

ArtiStrY™ creme L/X collection PerformanceFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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the delicate eye area is fragile and is often the first to show signs of aging in response to extrinsic and intrinsic factors. that’s why ArtiStrY developed creme L/X eye to provide 360º repair around the eye. the advanced, highly concentrated creme L/X eye provides a comprehensive anti-aging eye treatment with a luxurious texture, upscale package, and transforming results.

creme L/X eye is the perfect companion product to creme L/X.

creme L/X eye provides the following benefits to skin around the upper- and lower-eye areas. Upper-Eye Area Benefits

•visiblyliftstheeyearea,givingitalookofenergyandvitality

•Reducestheappearanceofsaggyskinaroundtheeyes

•Increasesfirmnessandelasticityformoresuppleskin in the eye area

•helpssculpttheeyeareaforaliftedlook Lower-Eye Area Benefits

•Reducestheappearanceofdarkcircles

•visiblysmoothespuffiness

•Softenstheappearanceoffinelines,wrinkles, and crow’s-feet in the under-eye area

•helpspreventvisiblefinelinescausedbydryness

•Diminishesexpressionlines

creme L/X eye Performance and results

ArtiStrY™ creme L/X collection Performance

EyeRepair360


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Clinically Tested Results

clinical tests show remarkable improvement in those tested. After using creme L/X eye for four weeks, women noticed:

•Firmerlookingskin

•visiblereductionintheappearanceofwrinkles

•visualimprovementinskinroughness Experience

the rich and luxurious texture of creme L/X eye is an indulgence unlike any other. this fragrance-freeformulaiscreatedusingaunique87-stepmicro-texturizingprocess.Theresult is a firm, silky texture that provides an ultra-luxurious experience that goes beyond what other eye cremes deliver.


Undereye Skin Before

Undereye Skin After


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creme L/X products are easy to apply and safe and comfortable for all skin types. they also wear comfortably with makeup and other skincare products, which makes them easy to add to your existing skincare regimen. How to Apply Creme L/X Eye

Foroptimaleffects,applyCremeL/XEyewithringfingertoentireeyearea(upperandlower)morning and evening. use a gentle tapping motion 360º around the eye, moving from the inside eye area outward. Apply after cleansing and toning, before creme L/X.

Application rituals


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How to Apply Creme L/X

ApplyCremeL/Xtwicedaily(inthemorningandevening),aftercleansingand toning with your current skincare system. Scoop a pea-sized drop of the creme onto the spatula provided. distribute creme L/X to your forehead, cheeks, chin, and throat with the spatula. Gently massage the creme in a circular motion, moving upward and outward, to smooth it over your entire face and neck. use a sunscreen layer during the daytime. to avoid contami-nation, wash the spatula with soap and water after each use.


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creme L/X eye Before and After

BEFORE

taken at clinical Study Baseline

AFTER

taken at clinical Study 12-Week checkpoint

See major improvements in eyelid smoothness, lifted look and crow’s feet wrinkling.


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ArtiStrY eye creme comparison and differentiation

Product Signs of Aging

Target Audience

After One Use

Use on Eyelids

Key Ingredients

Creme L/X Eye

All caused by both intrinsic and extrinsic aging

Women seeking a luxurious, advanced and innovative anti-aging formula

eye area is softer, smoother, brighter, moistur-ised, refreshed, firmer, looks lifted and looks younger

Yes Patented celleffect technology

TIME DEFIANCE™ Lifting Eye Creme

Firming,finelines, dark circles, dryness, wrinkles, puffiness

Practical, anti-aging skincare user

none no derma i, ii and iii

Essentials Replenishing Eye Creme

Puffiness, dark circles

Basic skincare user, fewer signs of aging

none no nuTRILITE™citrus Bioflavanoids, coneflower, Linseed, Licorice

Creme L/X Eye is Superior to TIME DEFIANCE Lifting Eye Creme

CremeL/XEyesurpassedclinicalresultsofTIMEDEFIAnCELiftingEyeCremeat:

•Twoweeksforsagging

•Fourweeksforsmoothness,saggingandclarity

•Eightweeksforfinelines,sagging,smoothnessandclarity

•12weeksforfinelines,wrinkles,darkcircles,saggingandsmoothness

•ConsumersperceivedCremeL/XEyeaslessheavy,providingbetterresults


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CremeL/XEyeFeaturesandBenefits

Features Benefits

Patented CellEffect Technology: Cardiolipin replenishes vital lipids for healthier-looking skin

Patented CellEffect Technology: L-Carnosine and NUTRILITE™ Spinach Extract

energize the skin resulting in younger-acting skin. Protect skin from oxidative stress.

Patented CellEffect Technology: Roxisomes™

helptoboosttheskin’snaturalabilitytorepairthevisiblesigns of aging

white Lupine and Alfalfa Seed Extract Known to increase firmness, reduce puffiness and bags, and help refresh for a less fatigued look

Japanese Cherry Blossom Knownforcalmingandsoothingtheskin(anti-stress)

Algae Extract and Pullulan instant Lift Polymers provide a visible lift to sagging skin

Mesh Polymers instant Lift Polymers provide a visible lift to sagging skin

Licorice Extract Knownforcalmingandsoothingtheskin(anti-stress)

Patented Ultrasomes Boostsskin’snaturalabilitytorepairpastDnAdamage


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Features Benefits

Shea Butter naturalemollientaddsmoisturetoskin

DRS43+ and HLM+ Known for enhancing moisturisation and barrier repair

Exclusive Liposome of Caffeine and Centella Asiatica

helpsreducedarkcirclesandpuffiness

Peptides and Yeast Proteins improve skin firmness and elasticity

Evening Primrose Seed Extract improves skin firmness and helps protect from oxidative stress

Line-Blurring Powders optically diffuse lines and darkness

Allantoin Promotes collagen synthesis and calms/soothes

Multi-Step Microtexturizing Process Achieves a rich, luxurious texture with a small particle size for seamless absorption

Ophthalmologist-Tested, Dermatologist-Tested, Allergy-Tested; Safe for Contact Lens Fragrance-Free wearers

Appropriate for all skin types, non-irritating, gentle

ArtiStrY™ creme L/X collection PerformanceFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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review: Performance and results Let’s review what you’ve learned about creme L/X and creme L/X eye, and discuss two

ways you can use this information. Describing Creme L/X’s Benefits

creme L/X collection customers want products that will give them real results and a luxurious experience.helpcustomersunderstandhowusingCremeL/Xproductswillimprovetheirappearance. to do this, focus on the following key benefits this product offers:

•Emphasizetheremarkablekeyproductclaim:CremeL/Xhelpsskinactupto15yearsyounger. then, explain the specific results that your customer can expect, including softer skin, improved moisturisation, and smoother skin.

•Demonstratehowusingthisproductisanultra-luxuriousexperience.Bringtheproductwith you to sales meetings so that customers can feel the product’s silky texture and smell its soothing fragrance.

•Provideapplicationinstructions.Positionthedistributorastheircustomer’sownpersonalskincare expert and teach him or her how to correctly apply the product. Highlighting Creme L/X Eye’s Benefits

Similarly, when describing creme L/X eye, focus your discussion on the following key features:

•Explainthetransformationcustomerscanexpectfromusingthisproduct.Mentionbenefitslike visibly lifted eye area, reduced sagging, minimized dark circles, and reduced puffiness.

•PortrayCremeL/XEyeasnotjustaneyecreme,butanexperience.Providesamplestocustomers so that they can experience the luxurious texture during a selling discussion.

•offerapplicationandregimenadvice.helpcustomersseehowCremeL/XEyecanfitintohis or her current skincare regimen. Also, be sure to explain how this product could be used with creme L/X.


Selling the Creme L/X Collection to CustomersBy offering a luxurious experience,

advanced technology, and remarkable

performance, the Creme L/X Collection

has raised the standard of excellence

for anti-aging skincare. This exclusive

collection has earned its place as the

ultimate ARTISTRY™ product and

creates a unique business opportunity for

AMwAY™ Independent Business Owners.

The Creme L/X Collection’s status as

the ultimate ARTISTRY products makes

them excellent tools for recruiting,

intriguing new customers with an indul-

gent experience and amazing results.

Once customers experience the results

of the Creme L/X products, they will

remain loyal customers.

In this section, you will learn how

to discuss the luxurious experience,

advanced science, and exceptional

performance offered by the Creme

L/X Collection with three types of

L/X customers.

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the creme L/X customer typesMeet the Luxury customer. explore the characteristics of each type of luxury customer. Keep inmindthatcustomersareuniqueindividuals—it’spossiblethattheymayshowcharacteris-tics from multiple customer types. The ARTISTRY Customer

the ArtiStrY customer is someone who already purchases and benefits from other ArtiStrY anti-aging skincare products. this type of customer has already established a desire to minimize thevisiblesignsofaging.TheARTISTRYCustomeralsobelievesintheexpertiseandqualityofthe ArtiStrY brand and that its products can meet his or her skincare needs. The Label-Conscious Customer

the Label-conscious customer is someone who seeks out name-brand clothing, accesso-ries,andotherhighqualityitems.SomeexamplesofskincarebrandsthiscustomerwoulduseareLaPrairie,Sisley,LaMerandEsteeLauderRe-nutriv.Label-ConsciousCustomerslike to treat themselves to luxury products and only the best products will do, which is why the L/X collection is perfect for them. Label-conscious customers believe in not only the valuebutalsothequalityofproductsmadebyprestigebrands,liketheARTISTRYbrand. The Age warrior

the Age Warrior prioritizes his or her skincare investment and seeks out the most ground-breaking products to restore and maintain his or her skin’s youthfulness and beauty. the Age Warrior values scientific truth and cares about the clinical results that substantiate a product’s claims. ultimately, the performance and benefits matter most to this customer.

ArtiStrY™ creme L/X collection Selling

TM


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howtoStartaConversationHow to Start a Conversation with the ARTISTRY Customer

Because this customer already uses other ArtiStrY products, they recognize the impor-tanceofanti-agingskincareproducts.EmphasizethefeaturesthatareuniquetotheCremeL/XCollection.helptheARTISTRYCustomerunderstandhowtheycanbenefitfromusingcreme L/X collection products. How to Start a Conversation with the Label-Conscious Customer

Label-conscious customers indulge in experiences and products. When introducing the creme L/X collection, catch this customer’s interest by mentioning that ArtiStrY is among thetopfive,largest-sellingpremiumskincarebrands.*Also,talkabouttheuniquedetailsand results that add to the exclusivity of these products. this could include mentioning Cardiolipin(“aningredientmorevaluablethangold”)andthemanufacturingprocess(“auniqueandmeticulous87-stepmicro-texturizingprocessthatcreatesthesmoothestcremesARTISTRYhasevermade”). How to Start a Conversation with the Age warrior

Because the Age Warrior is aware of anti-aging skincare products, focus on the technology andperformanceoftheproduct.ThetechnologymakestheCremeL/Xproductsuniqueandhighly effective—someone who cares about anti-aging skincare will want to know about every new scientific breakthrough in the industry. Additionally, the performance claims for the creme L/X collection are likely to impress anyone who’s knowledgeable about skincare, and the Age Warrior will be interested in learning about the clinical results that prove these claims.


*Source: euromonitor international Limited; Beauty and Personal care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value rSP


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The Label-Conscious Customer

“Since you have a real eye for quality, I wanted to tell you about the Creme L/X Collection.

It’s made by ARTISTRY, one of the best-selling premium skincare brands in the world.

They have done wonders for my skin and I’ve never felt more luxurious cremes in my life.” to appeal to the Label-conscious customer, this conversation-starter emphasizes the following details:

•Thecollection’selitestatusintheARTISTRYline

•TheluxuriousexperienceofusingtheCremeL/XCollectionproducts

•ARTISTRYasaprestigiousbrandofskincareproducts

Label-conscious customers indulge in experiences and products. When introducing the creme L/X collection, catch this customer’s interest by mentioning that ArtiStrY is among the top five global premium selling skincare brands. Also, be sure to explain the creme L/Xexperienceandwhatitfeelsliketousetheproducts.Focusonallofthesenses—theproduct’s fragrance, the attractive award-winning packaging, and its luxurious texture. Also, talkabouttheuniquedetailsandresultsthataddtotheexclusivityoftheseproducts.ThiscouldincludementioningCardiolipin(“aningredientmorevaluablethangold”)andthemanufacturingprocess(“auniqueandmeticulous87-stepmicro-texturizingprocessthatcreatesthesmoothestcremesARTISTRYhasevermade”).

ArtiStrY™ creme L/X collection SellingFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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The Age warrior

“I know you like to know about the latest and most advanced anti-aging products. I’ve

recently started using products from the ARTISTRY Creme L/X Collection. It’s clinically

tested to make skin act up to 15 years younger. The secret is Cardiolipin—a unique and

precious lipid that energizes skin cells. I have some Creme L/X samples with me. would

you would like to try some?” to appeal to the Age Warrior, this conversation-starter emphasizes the following details:

•Performanceclaims

•TheadvancedtechnologyusedintheCremeL/XCollection

Because the Age Warrior is aware of anti-aging skincare products, focus on the technology andperformanceoftheproduct.ThetechnologymakestheCremeL/Xproductsuniqueand highly effective—someone who cares about anti-aging skincare will want to know about every new scientific breakthrough in the industry. Additionally, the performance claims for the creme L/X collection are likely to impress anyone who’s knowledgeable about skincare, and the Age Warrior will be interested in learning about the clinical results that prove these claims.

discussing the creme L/X collection experience, ConTInuED


HEALTHY SKIN CELL

Key:

mitochondria

increased energy

mDNA repair

nucleus


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discussing the creme L/X collection Science

When talking about skincare science with a customer, focus on the details that will appeal most to that customer. Below you’ll find examples of how you can discuss the science and technology of creme L/X with each of the three luxury customer types. The ARTISTRY Customer

Because the ArtiStrY customer is already familiar with anti-aging products, focus your discussiononCellEffectTechnology.ThistechnologyisuniquetotheCremeL/XCollection.Present it as the latest and greatest technology from ArtiStrY. Acknowledge that you know they already appreciate ArtiStrY products and explain that you want to share some of the newest anti-aging products available. discuss the benefits and the key ingredients used in each phase of celleffect technology. celleffect offers many benefits to the skin. one easy way to explain these is to focus on the key benefit of each phase: replenish, energize, repair, and protect. discussing celleffect this way helps you avoid technical language or possibly confusing scientific details. The Label-Conscious Customer

the Label-conscious customer is interested in what makes the creme L/X collection productsexclusiveandunlikeanyotherproductsavailable.FocusonthescienceandtechnologyfeaturesthatareuniquetotheCremeL/XCollection.Afewtechnologicalfeaturesyou should discuss are listed below:

•TheCremeL/XCollectionproductsarethefirstanti-agingproductsonthemarkettocontainCardiolipin—arareanduniquelipidthathelpsgenerateskinrenewal.

•CremeL/Xismadewithaunique87-stepprocessthatcreatesoneofthemostluxuriouscremes ArtiStrY has ever made. this creates an indulgent experience that is unlike any other ArtiStrY creme. The Age warrior

Because the Age Warrior is knowledgeable and passionate about skincare products, you will want to focus on the advanced technology, performance, and clinical results of the creme L/X collection. Learn the key performance claims of the products such as helping skin act up to 15 years younger, improving moisturisation levels in the skin that are lost due to age and providing noticeably smoother, more youthful looking skin. Be able to share the clinical research that supports these claims.


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discussing L/X Performancecustomers want skincare products that deliver noticeable results. that’s why it’s important to share the performance claims of the creme L/X collection with each type of customer.

The ARTISTRY Customer

Because the ArtiStrY customer has experience with other ArtiStrY products, you know heorshewillbeinterestedinperformance.helpthiscustomerunderstandhowhisorherskinmightimprovebyswitchingtoproductsintheCremeL/XCollection.Forexample:

“I know you’ve already been impressed with the results you’ve received from other

ARTISTRY products. But do you know that there are products that can do even more? The

Creme L/X Collection products are clinically tested to help skin act up to 15 years younger.” The Label-Conscious Customer

While performance claims would appeal to all customers, the Label-conscious customer is more focused on exclusive features. When discussing performance, make sure you empha-sizetheuniqueperformanceclaimsoftheCremeL/XCollection.Forexample:

“ARTISTRY spared no expense designing the Creme L/X Collection. Every detail—from

the packaging to the high-quality ingredients—was carefully selected to create the

ultimate skincare products. For example, the exclusive CellEffect Technology used in

Creme L/X products helps skin act up 15 years younger by using an ingredient so rare,

it’s worth more than its weight in gold.” The Age warrior

the Age Warrior chooses which products to purchase based on performance and results. Spend extra time discussing this topic with this type of customer. Be sure to discuss the specificbenefitsoftheCremeL/XCollectionandtheclinicalstudiesthatsupportthem.Forexample:

“what makes the Creme L/X Collection unique is its exclusive CellEffect Technology. It’s

a multi-phase blend that’s driven by Cardiolipin, a precious and rare ingredient key to

skin’s revitalization. with CellEffect Technology, skin’s texture is smoothed, the appear-

ance of fine lines and wrinkles is diminished, clarity is enhanced, and elasticity and

resilience restored. CellEffect is the key to unlocking the youthful potential of your skin.”

ArtiStrY™ creme L/X collection Selling FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Let’s talk LuxuryBeginning the Conversation

When introducing the creme L/X collection to a new customer, always discuss the collec-tion as a whole before describing each product individually. this way, customers will first understandwhatqualitiescanbefoundinallCremeL/Xproductsandthenseetheuniquebenefits offered by creme L/X and creme L/X eye. See below to learn how you can intro-duce each customer type to the creme L/X collection. Keep in mind, customers may show characteristics from more than one customer type. Identifying Customer Features

oneimportantstepisidentifyingtheneedsofyourcustomer.Todothis,askquestionsandlistenclosely.Findoutwhatskincareregimenyourcustomerusesandanyconcernsthathe or she may have about skin aging. once you’ve discovered the customer’s need, explain how a product in the creme L/X collection can meet each need. Describing Product Features

When explaining the product features, it’s best to use benefit statements, which are state-ments that explain how the features can improve your customer’s life or solve a problem he or she is having.


TM


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Let’s talk Luxury ScriptsThe ARTISTRY Customer

Script 1: “I was just about to place your regular order, and I thought I’d call to tell you

about the new ARTISTRY Creme L/X Collection. This collection is at the top of the line

for anti-aging skincare and it would be a great addition to your existing skincare regimen.

It uses revolutionary technology that can help your skin act up to 15 years younger.

would you like to hear more about it?”

Script 2: “what improvements have you noticed from using TIME DEFIANCE™ products?

what improvements were not as noticeable as you would have hoped? Moisturisation is one

area where Creme L/X can provide more noticeable results. One of the benefits of CellEffect

Technology is that it optimizes moisture levels that are typically lost with age. By restoring

the skin’s moisture barrier, Creme L/X provides radiant, younger-looking skin.”

Script 3: “ARTISTRY really put a lot of work into making the ultimate skincare experience

with these products. One of the first differences you’ll notice with Creme L/X Eye is its silky

texture. The Creme L/X Collection products were developed using a meticulous 87-step

micro-texturizing process. This process was created so that ARTISTRY could produce the

smallest particle cremes ever made, which provides a truly luxurious experience.”


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The Label-Conscious Customer

Script 1: “Have you heard about the new Creme L/X Collection? It’s the new ultra-luxurious line

of products from ARTISTRY. Every detail, from the packaging to the ingredients, was chosen to

make the ultimate indulgent skincare experience. You have to try their eye creme.”

Script 2: “what other high-end skincare products have you used before? Do you still use them?

what didn’t you like? I wasn’t that impressed with the greasy feeling of that product either. what

I like about ARTISTRY is that they not only care about the results but also the experience. Let me

give you some Creme L/X to try for yourself. You’ll be amazed by the texture.”

Script 3: “Even with my regular skincare routine, my skin had started to look fragile and dry.

Then I discovered the ARTISTRY Creme L/X Collection. It uses a powerful, exclusive blend of

ingredients and it promises skin that can act up to 15 years younger. Since I have started to

use this product, my skin is hydrated and looks a whole lot younger. In fact, my friend, whom I

hadn’t seen for a while, asked me what my secret was.”

The Age warrior

Script 1: “I read something interesting the other day and thought about you. It was some

information on the CellEffect Technology found in the ARTISTRY Creme L/X Collection. It’s a

multi-phase blend that is clinically tested to help skin act up to 15 years younger. You have to

let me show you these clinical results—they’re amazing!”

Script 2: “You understand the importance of good skincare. what do you use for anti-aging?

what do you like about it? Do you have any concerns with it? You say it doesn’t work as well as

you were led to believe? The performance of Creme L/X Collection products is truly remarkable.

Let me show you some of the ways it will improve your skin.”

Script 3: “I’ve changed my skincare regimen a lot looking for the perfect anti-aging skincare products.

I was always looking for something that provided a luxurious experience and innovative technology

that really delivered on its claims. I think I finally found that with the Creme L/X Collection.”


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review: Selling the creme L/X collection Let’s review the skills you’ve learned about selling the creme L/X collection, and discuss

three ways you can use this information. Identifying the Creme L/X Collection Customer

Anyone could be a potential Luxury customer. Watch for these three Luxury customer types in your circle of friends:

The ARTISTRY Customer—a customer who already purchases and enjoys ArtiStrY products.

The Label-Conscious Customer—someone who seeks out name-brand and luxury products and values exclusivity.

The Age warrior—skincare connoisseur who keeps up to date with the latest anti-aging products.

remember that your customers can fit into more than one of these types. The Creme L/X Conversation

once you’ve found a potential customer, remember the following conversation tips when discussing the creme L/X collection with him or her:

Beginning a Creme L/X Conversation—introduce a customer to the collection as a whole before talking about each product individually.

Meeting the Customer’s Needs—take some time to get to know customers and what he or she is looking for in an anti-aging product. then explain how the creme L/X collection can meet his or her specific needs. Make this conversation feel like a close talk between friends to capture a customer’s interest. Describing Product Features

When discussing the revolutionary science behind the creme L/X collection, its transforma-tive performance, or the luxurious experience it offers, always customize the approach to discuss the features that are most relevant to a customer. using clear and conversational language will help customers feel more comfortable and will make it easier for him or her to understand the value of the creme L/X collection. customize the discussion of key features in the following ways:

Luxury Experience—emphasize this feature to Label-conscious customers.

Luxury Science—emphasize this feature to ArtiStrY customers.

Luxury Performance—emphasize this feature to Age Warrior customers.


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Let’s review the knowledge and skills you’ve learned in this book, and discuss four ways that you can use this information. Introducing the Creme L/X Collection

the creme L/X collection is an innovative anti-aging skincare collection unlike any other. to help a customer understand how groundbreaking these products are, emphasize the following:

Inspiration—the creme L/X collection is the result of the inspirational search for life energy and the causes of aging. connect with customers by telling them this story.

Technology—the creme L/X collection uses exclusive celleffect technology, driven by the powerful and rare ingredient cardiolipin, that helps reenergize skin cells from within. describe the benefits celleffect technology provides and explain how it addresses both extrinsic and intrinsic causes of aging.

Performance—remember the key claim: the creme L/X collection is clinically proven to help skin act up to 15 years younger. everybody wants younger looking skin. After customers hear this claim, they will want to learn more. Explaining The Rejuvenating Technology

Because the creme L/X collection is so innovative, you need to explain some of the science and technology that goes into these products for your customer. this is the only way a customer can fully appreciate what creme L/X collection can do for them. to show a customer the value of the creme L/X collection’s technology, follow these steps:

•Startatthebeginning.Talkabouttheinspirationbehindthetechnology— the secret of life energy.

•Buildafoundationofskinsciencebytellingyourcustomersabouttheextrinsic and intrinsic causes of aging.

•ShowyourcustomershowCellEffectTechnologyworks.

•Describehowitsmulti-phaseblendworksbyfocusingonitsbenefits.

•Endbydescribinghowtheingredientsworktogethertoaddressbothinternaland external causes of aging.


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review: Selling,ConTInuED

Describing the Creme L/X Collection

CremeL/XandCremeL/XEyeareabsolutetreasures.helpyourcustomersunderstandtheunmatchedqualityofeachbyfocusingonthefollowingdetails:

Performance—describe the specific results your customers can expect from using the products. Back up these claims by providing the results from clinical trials.

Experience—Emphasizethatusingtheseproductsprovidesaunique,indulgentexperience.Allow customers to experience this for themselves by providing demonstrations or samples.

Application—Learn all you can about how the products are used so that you can be a skincare expert to customers. Show them how to apply the products and help them create a skincare regimen. Building An AMwAY™ Beauty Business

Beginning a Creme L/X Conversation—introduce customers to the collection as a whole before talking about each product individually.

Meeting the Customer’s Needs—emphasize the features and benefits that are relevant toacustomer’suniqueneeds.usethethreecustomertypes—ARTISTRYCustomer, Label-conscious customer, Age Warrior—to help customize your approach.

Describing the Transformation—When describing product features, explain specifically how each feature will impact a customer’s life or appearance. this helps to make these product features real for a customer.


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Frequently Asked Questions

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FrequentlyAskedQuestionsAbouttheProductswhat are the major benefits of ARTISTRY Creme L/X Eye?

ArtiStrY creme L/X eye is the ultimate, most complete eye creme formulation that offers the latest technology to energize the skin and target the specific needs of the delicate eye area. the product is an invigorating eye area moisturizer that supplements the components found in revitalized, younger skin and effectively protects the skin in the eye area from dryness. this luxurious and rich eye creme softens the appearance of fine lines and wrinkles and boosts the skin’s natural ability to repair the look of sagging. the appearance of dark circles is reduced over time; this creme fortifies the skin and helps to correct and prevent the look of darkness in the eye area. Puffiness is visibly reduced with proven soothing ingredients, and the skin’s moisture barrier is restored for a firmer, suppler look and feel. this elegant creme is for the woman who desires the most benefits in one luxurious eye creme. what does L/X stand for?

L stands for Luxury; X stands for eXcellence in science. who would you recommend use this product?

this product was developed and is recommended for individuals who are concerned with eye area problems: dark circles, puffiness, fine lines, wrinkles and sagging in the eye area. How often should I use Creme L/X Eye?

ArtiStrY creme L/X eye should be used every day, in the morning and the evening, after using creme L/X. in the morning, be sure to wear a sunscreen layer over creme L/X. How should Creme L/X Eye be stored?

Theproductshouldbestoredinacool,dryplaceandoutofdirectsunlight.Itisnotrequiredto refrigerate the product. what is the shelf life of the product? How long can I keep each product once it is opened?

the shelf life of the product is three years unopened. once this product is opened, it has a 12 month period after opening. why Do I Need a Separate Eye Creme?

justasyouwouldnotuseabodylotionorcremeonyourface,whywouldyouusefaciallotionorcremearoundyoureyes?Theskinaroundtheeyesissignificantlydifferentthanotherfacialskin—itagesmorequicklythananyotherareaofyourface.

ArtiStrY™ creme L/X collection FAQs FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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•Theskinundertheeyesisthinner.Infact,itisseventimesthinnerthantherestoftheskinon your face.

•Theunder-eyeareahasvirtuallynosebaceousglands,makingtheskinextremelydry.

•Duetoitsthinness,theeyeareaismoredelicateandsensitive.Someingredientsyoucantolerate on your face could irritate this area.

•Theeyeareamovementsofblinking,squinting,smilingandmakingexpressions(upto10,000perday)aswellassmokingandultravioletexposureleadtotheearlysignsofagingin the eye area.

•Theeyeareaoverliesaparticularlydensecapillarynetworkandhasminimalfatpadding,making it prone to puffiness and dark circles.

•Pulling,tuggingandrubbingtheeyeareaskin—suchaswhenremovingeyemakeup,crying, or using contact lenses—leads to sagging of the delicate eye area.

it is very important to use a specific eye creme to treat the signs of aging in the eye area because the ingredients in eye creme target eye area concerns, like puffiness and dark circles. And it is important to note what ingredients are left out of eye formulations, like fragrance and other potential irritants.

creme L/X eye is a gentle, yet effective, comprehensive anti-aging eye treatment that provides 360 degrees of total eye area care. it moisturises, lifts, energizes, smoothes and reduces dark circles and visible wrinkles. After the first use, feel an “instant lift” effect from meshpolymerswhileopticaldiffusersbrightenandvisiblyreducethelookoffatique.Withinjust a few weeks, see wrinkles, crow’s feet and sagging dramatically reduced. An overall fresher, younger look is revealed. Skin acts up to 15 years younger. How does ARTISTRY Creme L/X Eye differ from ARTISTRY Creme L/X?

ArtiStrY creme L/X eye was specially developed for the delicate eye area and contains ingredientsnotfoundinArtistryCremeL/X.TheseingredientsincludehydrolyzedLupineProteinandMedicagoSativa(Alfalfa)SeedExtract,whichareknowntoincreasefirmness,reduce puffiness and help reduce fatigued look in the eye area. ArtiStrY creme L/X eye is also fragrance-free, which is more appropriate for the sensitive eye area. How long has ARTISTRY been developing Creme L/X Eye?

FormulamodificationandtechnologyresearchforArtistryCremeL/XEyebegantwo and a half years ago. development of the final creme product has been completed within the last year.

ArtiStrY™ creme L/X collection FAQsFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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How many patents are associated with the ARTISTRY Creme L/X Eye product?

A total of three uS patent applications have been filed in association with the creme L/X products:

Cardiolipin/L-Carnosine liposome—for treatment of mitochondrial health.

Spinach Extract—forrepairofDnAwithinthemitochondria.

CellEffect blend of ingredients—for treatment of mitochondrial health why is ARTISTRY Creme L/X Eye so expensive?

creme L/X eye is the most technically-advanced and effective ARTISTRY formula for achieving improvement in the signs of aging in the eye area. the final product contains the best available technologies to reduce all major signs of aging. what clinical testing or laboratory support is available?

clinical testing was performed to support all safety and efficacy claims. All test results are on file in the research and development department archives. was the product tested on animals?

ArtiStrY creme L/X eye was not tested on animals. We conduct clinical and consumer testing with human volunteers. what is the ARTISTRY Creme L/X Eye product intended for?

the product is an eye cream formulated to address all of the major signs of aging in the eye area. concerns such as dryness, fine lines and wrinkles, dark circles, puffiness and sagging skin. why is ARTISTRY Creme L/X Eye recommended for both day and night use?

the delicate eye area is extremely prone to the effects of both extrinsic and intrinsic aging factors. ArtiStrY creme L/X eye is designed to replenish and repair at night; and to energize and protect the eye area during the day. it is the definitive solution to addressing both extrinsic and intrinsic aging factors and improving the signs of aging in the eye area for the woman who desires the most benefits in one luxurious creme.

FrequentlyAskedQuestionsAboutProductuse


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Are there products I should not use with ARTISTRY Creme L/X Eye?

the creme L/X eye formula is aesthetically compatible with all ArtiStrY Skincare products. what is the correct order of use for this product?

the product is recommended to be used both day and night, after cleansing and use of toner,andbeforeapplicationofanymoisturiserproduct.Foroptimaleffects,applyCremeL/XEyewiththeringfingertoentireeyearea(upperandlower).useagentle360°tappingmotion, moving from the inside eye area outward.

We also recommend that you customize your skin care regimen to meet the individual needs of your skin. I have extremely sensitive skin. what should I expect after application of Creme L/X Eye?

the creme L/X eye product has been thoroughly tested on groups of sensitive skin individuals.Therewasnoevidenceofallergicresponseorextremeirritation.however, we recognize that no testing program can guarantee that all individuals who wish to use it will not react. I used the Creme L/X Eye and experienced some skin sensation. what should I do?

tingling sensations, a slight stinging or mild redness were not reported during the pre-market testing program. But each person’s tolerance for these sensations is different. if redness develops or the sensations become more severe the consumer should discontinue use. How long will Creme L/X Eye last?

With correct adherence to use directions for day and night use, creme L/X eye will last about two months when used twice daily. Is ARTISTRY Creme L/X Eye intended for a specific skin type or for a specific age?

ArtiStrY creme L/X eye has been clinically tested on and is suitable for all skin types. it was developed for individuals 25 and older who have experienced damage from daily stress and environmental insult.


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what is the CellEffect technology used in the ARTISTRY Creme L/X Eye formula?

ArtiStrY creme L/X eye uses a novel approach to deal with oxidative stress and the accumulated mitochondrial damage generated by our own metabolic processes. this novel technology is called celleffect.

celleffectfeaturesseveraluniqueandpatentedingredients,speciallyblendedtoenergizeskin from within. celleffect contains the following key ingredient technologies:

Cardiolipin—auniqueandpreciouslipid,similartothatfoundnaturallyinthemitochondria. the cardiolipin in ArtiStrY creme L/X eye helps to replenish this vital lipid in order to energize the skin in the eye area. it also helps protect the mitochondria from oxidative stress.

L-Carnosine—a dipeptide of the amino acids beta-alanine and histidine. the primary function of this ingredient is to help increase AtP production, so that aged skin cells can return to a younger, more active state. L-carnosine also helps to protect the mitochondria from oxidative stress and improves overall skin health.

Both the cardiolipin and the L-carnosine are encapsulated in specially engineered liposomes for enhanced delivery to the skin.

Spinacia Oleracea (Spinach) Leaf Extract—ahighlypurifiednuTRILITE™-produced extract which helps protect the mitochondria from oxidation; it also helps to increase AtP energy production.

Arabidopsis Thaliana Extract (RoxisomesTM)—helps to encourage natural repair of oxidativedamagetotheDnAlocatedinthemitochondria.Thisingredientisencapsulatedinspecially engineered liposomes to enhance delivery to the skin. what other special ingredients are used in ARTISTRY Creme L/X Eye?

ArtiStrY creme L/X eye contains a blend of two important botanical ingredients: hydrolyzedLupineProteinandMedicagoSativa(Alfalfa)SeedExtract.Thesetwobotanicalshelp reduce puffiness, improve firmness and help reduce the fatigued look in the eye area. in addition, ArtiStrY creme L/X eye contains an exclusive AMWAY manufactured liposome containing caffeine and centella Asiatica to help reduce dark circles and puffiness.

FrequentlyAskedQuestionsAbout technology and ingredients


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what is the difference between extrinsic and intrinsic aging?

extrinsic aging refers to damaging effects that come from outside the skin: sun exposure, smoke, pollution and other environmental stresses. intrinsic aging refers to the damaging factors that are generated by the metabolic processes that occur in the mitochondria of our skin’s cells. intrinsic aging is controlled by genetics and the natural aging process. what are Mitochondria?

Mitochondria are tiny organelles inside every cell that generate and provide the energy needed by our skin. the primary job of the mitochondria is to create Adenosine Triphosphate(ATP).ATPisimportantintheskinbecauseitprovidestheenergyneededforeach skin cell to perform its given role properly.

Mitochondria can become damaged as a natural result of living. during the process of producing energy, free radicals are released which can overwhelm our natural defenses. the damaged mitochondria become less efficient and fewer in numbers. Accordingly, AtP production declines and the cell will not have enough energy to perform properly. Skin, especially in the delicate eye area, will begin to show the visible signs of aging. what is Cardiolipin and what is the source of the material used in ARTISTRY Creme L/X Eye?

ofalltheuniqueingredientsinARTISTRYCremeL/XEye,themostimportantisCardiolipin.Cardiolipinisauniqueandpreciouslipid,similartothatfoundnaturallyintheskin.Thecardiolipin in ArtiStrY creme L/X eye replenishes this vital lipid, thus helping to energize the skin in the delicate eye area. it also helps to protect the mitochondria from oxidative stress. the material is obtained through a bioengineering process that begins with soybean oil. what is L-Carnosine?

L-Carnosine(beta-alanyl-L-histidine)isadipeptidewhichoccursnaturallyinthebody.Theprimary function of this ingredient is to energize the skin: it helps to increase AtP production, so that aged skin cells can return to a younger, more active state. L-carnosine has also been shown to help scavenge free radicals, so it has an additional protective functionality.


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How is this delivery system for the Cardiolipin/L-Carnosine unique?

the delivery system used for the cardiolipin/L-carnosine is a specially engineered liposome based on natural lecithin phospholipids, which helps deliver the ingredients into the skin. what makes the NUTRILITE™ Spinach Extract used in the Creme L/X Eye product unique?

Spinaciaoleracea(Spinach)LeafExtractisanexclusive,nuTRILITE-producedextractthatincreasesATPproduction—thatis,itenergizestheskin.Furthermore,asapowerfulanti-oxidant, it helps to protect the skin from oxidative stress. But most important, it enhances thenaturalrepairofdamagedmitochondrialDnA(uSpatented).

the Spinach is grown on the nuTRILITE farms, making this is the first vertically-integrated nuTRILITEingredientutilizedinanARTISTRYcosmeticproduct.Thismeansitisthefirsttime that all production steps: planting, growing, harvesting, extracting and purifying the extractwereperformedbynuTRILITE. what are Roxisomes™ and where do they come from?

roxisomestM are a natural botanical extract from the plant Arabidopsis thaliana. the extract hasbeenshownin-vitrotohelprepairoxidativedamagetotheDnAintheMitochondria.Theextract is encapsulated in specially engineered liposomes to enhance delivery to the skin. what type of fragrance is used in ARTISTRY Creme L/X Eye?

the ArtiStrY creme L/X eye formula is fragrance-free. Does Creme L/X Eye contain any animal ingredients?

ARTISTRYCremeL/XEyecontainsSqualane,alipidderivedfromsharkliveroilandsterollipids from purified wool grease. these ingredients are used in other ArtiStrY products. Does Creme L/X Eye contain gluten?

the creme L/X eye formula does not contain any wheat ingredients. But it does contain an oat derivative, so we would not characterize this product as gluten-free.

FrequentlyAskedQuestionsAbout technology and ingredients, ConTInuED


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How quickly will I see a difference in my skin?

results are individual and depend on many factors such as age and condition of the skin in the eye area. clinical testing showed an immediate improvement in skin smoothness andreduceddrynessinthedelicateeyearea.Finelineswerereducedintwoweeks.Darkcircles were significantly reduced in as little as four weeks and sagging and puffiness in as little as eight weeks. consumer testing conducted on ArtiStrY creme L/X eye showed significance in consumer perception for the following after the first application: skin felt softer, smoother, moisturized and firmer; skin was younger-looking, looked brighter and appeared more lifted. continuous improvements in consumers’ perception of their skin were achieved within four to eight weeks of product use. How long will the benefits of a treatment of Creme L/X Eye last?

the benefits of creme L/X eye will last with continuous use, but the user must also use a daily sunscreen to prevent further ultraviolet damage and a regular skincare regimen to help maintain results. How does the skin “act 15 years younger”?

A clinical study was originally conducted using a published method that correlated the mechanical properties of the skin with panelist age in order to predict a calculated reduction in apparent age after use of creme L/X product containing celleffect technology.

A re-test of ArtiStrY creme L/X eye containing exactly the same amount of celleffect technology as the original product and using the same bio-instrumental method confirmed the same improvement in the mechanical properties of the skin.

this corresponds to the skin acting “15 years younger”.

FrequentlyAskedQuestions About results


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If I have a bad sunburn, can I use this product? How about after a chemical peel or laser treatment?

Generally, we do not recommend that any cosmetic product be used after a “bad” sunburn or any treatment that causes extreme inflammation. the product should only be used after inflammationhassubsided.Foruseafterchemicalpeelorlasertreatment,oneshouldconsult their physician. Can I use this when I’m pregnant?

ingredients in creme L/X eye have been shown to be safe for use by all women. Safety studies of cosmetics are not conducted on pregnant women. Whether to use or not use this product or other consumer products like coffee, aspirin, etc. should be discussed by the patient and her doctor. Is Creme L/X Eye ophthalmologist-tested?

Yes. it is also safe for contact lens wearers. it has been allergy-tested and dermatologist-tested. it is suitable for all skin types, mild to the skin, non-irritating and gentle.

FrequentlyAskedQuestionsAboutSafety


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Glossary

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Antioxidant—molecules that can safely neutralize oxygen-based free radicals and stop the free radical cascade before skin structures are damaged.

ATP—Adenosine triphosphate, a multifunctional nucleotide which transports chemical energy within cells for metabolism. AtP is the main energy source for the majority of cellular functions.

Cardiolipin—auniqueandpreciouslipidusedinCremeL/XandCremeL/XEye,whichissimilar to that found naturally in the mitochondria.

CellEffect—AuniqueapproachfromARTISTRYtodealwithoxidativestressandtheaccumulated damage generated by our own metabolic processes.

Collagen—afibrousproteinthatisthechiefcomponentofconnectivetissue(skinandtendons)

Crosslinking—developed through the glycation process which stiffens collagen strands that were formally flexible and elastic.

Dermal Structure—skin is made up of two primary layers, the epidermis and the dermis. the epidermis, or outer layer of the skin, is a tough, protective layer. the dermis, or inner layer, is thicker than the epidermis and provides skin’s strength and elasticity. Beneath the dermis is an additional subcutaneous layer composed of protein fibers and adipose tissue or fat.

Dermal/Epidermal Junction—junction between the dermis and the epidermis in the skin. this is a vital interface structure where the cells of the epidermis receive their nutrients from the blood vessels in the dermis.

Dermis—the skin’s inner layer.

DNA—deoxyribonucleic Acid, the molecule which contains the genetic blueprint for all living organisms

Elastin—connective fiber in skin that is flexible and elastic and helps hold tissues in place.

Epidermis—the skin’s outer layer.

Extrinsic Aging—refers to damaging effects that come from outside the skin: sun exposure, smoke, pollution and other environmental stresses.

Free Radicals—molecules in an excited state which contain an uneven and unpaired number of electrons and which are typically formed from oxygen.

Glycation—processwhichoccurswhenuvlightexposureactivatesthesugarsnaturallypresent in our skin. once activated, these sugar molecules bind to collagen and “crosslink” them to other collagen strands. the once smooth and supple collagen turns hard, coarse and inflexible.

Glossary

ArtiStrY™ creme L/X collection Glossary FoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Intrinsic Aging—refers to the damaging factors that are generated by the metabolic processes that occur in the mitochondria of our skin’s cells. intrinsic aging is controlled by genetics and the natural aging process.

L-Carnosine—a dipeptide which occurs naturally in the body. the primary function of this ingredient is to help to increase AtP production, so that aged skin cells can return to a younger, more active state. L-carnosine has also been shown to help scavenge free radicals.

Liposome—microscopic spheres manufactured from natural or synthetic fatty substances that include Phospholipids derived from soy lecithin. Liposomes act like a delivery system, depositing the entrapped ingredient onto the skin.

Lipids—fat, or fat-like substances that are insoluble in water.

mDNA—DnAlocatedinorganellescalledmitochondria;easilydamagedbyinternallygenerated oxidative stress.

Mitochondria—tiny organelles inside every cell that generate and provide the energy needed by our skin cells.

RoxisomestM—contains a natural botanical extract from the plant Arabidopsis thaliana. Theextracthasbeenshownin-vitrotohelprepairoxidativedamagetotheDnAinthemitochondria. the extract is encapsulated in specially engineered liposomes to enhance delivery to the skin.

Spinacia Oleracea (Spinach) Leaf Extract—anexclusive,nuTRILITE™-producedextract that helps increases AtP production. it is also a powerful anti-oxidant and helps protect the cell from oxidative stress. But most important, it aids in the repair of damaged mitochondrialDnA(uSpatent-pending).TheSpinachisgrownonthenuTRILITEfarms,makingthisisthefirstvertically-integratednuTRILITEingredientutilizedinanARTISTRYcosmetic product. this means it is the first time that all production steps: planting, growing, harvesting,extractingandpurifyingtheextractwereperformedbynuTRILITE.

ArtiStrY™ creme L/X collection GlossaryFoRInTERnALuSEonLY.SuBjECTToLoCALLEgAL AnDTEChREgREvIEWBEFoREEXTERnALuSE.

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Creme L/X Collection: Creme L/X and Creme L/X Eye

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