arts and social media
DESCRIPTION
Study of 207 arts organizations use of social media in 2011TRANSCRIPT
Social Media & the Arts
Measuring the field
@devonvsmith
207 arts organizations39% Bay Area; 7% international; 54% rest of US
as of April 13, 2011benchmark yourself at bit.ly/ArtsBenchmark
Salim
A.R.T./New York Alliance for ArtsAmericans for the ArtsArts BostonArts Council Silicon ValleyArts Orange County Austin Creative AllianceChorus America Dancers' Group Fractured AtlasLA Stage AllianceLeague of Chicago TheatresNational Endowment for the ArtsPhiladelphia Cultural Alliance Pittsburgh Arts Council Showup.com Theatre Bay AreaTheatre Communications GroupTheatre Development FundTheatre Puget SoundToronto Alliance for the Performing Arts
Anna Crucis Women's ChoirBay Area Men's SymphonyBoston Gay Men's ChorusChanticleerChoral ArtsFolsom Street FairGay Men's Chorus Los AngelesGay Men's Chorus of Washington DCGolden Gate Men's ChorusHeartland Men's ChorusLesbian and Gay Chorus of San Franciscolondon gay men's chorusNew York City Gay Men's ChorusResounding HarmonySeattle Men's ChorusStraight No ChaserThe San Francisco Gay Men's ChorusTurtle Creek ChoraleTwin Cities Gay Men's ChorusVocal Essence
African American Arts and Culture ComplexArthouse at the Jones CenterArts and Services for Disabled IncArts Project AustraliaAS220CounterPulseCreative ClayCreative GrowthCreativeTimeCreativity ExploredCultural Development Corporation of DCDiverseWorksDjerassi Resident Artists Program Fountain GalleryGallery 16Hyde Park Arts CenterIndefinite Arts SocietyIntermedia ArtsIntersection for the ArtsIntuit: Center for Intuitive and Outsider ArtJanet Pomeroy CenterJapanese Cultural Community CenterJewish Community Center of San FranciscoKala Art InstituteLa PenaMission Cultural CenterMuseum of Craft and Folk ArtNeedles and PensNiad Art CenterPure Vision ArtsReal Art WaysSouthern ExposureThe LabUC Berkeley Art MuseumVisionaries and VoicesVSA HawaiiVSA North FourthYerba Buena Center for the ArtsYoungstown Cultural Arts Center
Alonzo King Lines BalletAsian Improv ArtsAustralian Dance TheatreAXIS DanceBill T JonesCandocoChitresh Das Dance CompanyCompany BalletDancing WheelsDavid Dorfman DanceDestiny ArtsDiablo BalletDiavoloEvidence Dance CompanyFull Radius DanceJoe Goode Performance GroupLiss Fain DanceLiz Lerman Dance ExchangeLuna Dance InstituteMargaret Jenkins Dance CenterMarie ChouinardMark Morris Dance GroupParsons DanceRepertory Dance TheatreRobert Moses KinSean CurranShen Wei DanceStephen PetronioStop GapSTREBSusan MarshallTrisha Brown CompanyUrban Bush WomenWorld Arts West
Bric ArtsBumbershootCity Parks Summer StageGrand PerformancesHardly Strictly BluegrassLevitt Pavilion Pasadenalincoln centerLuminatoMonterey Jazz FestivalOutside LandsPower to the Peaceful FestivalRavinia FestivalRedlands BowlSan Francisco International Arts FestivalSan Francisco JazzSan Jose JazzSFCAT CarnavalStern Grove FestivalSXSWTreasure Island FestivalWinnipeg Folk FestivalWolf Trap FoundationYerba Buena Gardens Festival
Atlanta Jewish Film FestivalBay Area Video CoalitionCenter for Asian American MediaDC Short Film FestivalFramelineFull Frame Documentary Film FestivalHewbrew University of JerusalemIsrael Film CenterITVSJewish Music FestivalMill Valley Film FestivalOther Israel Film FestivalOutfestSan Francisco Film SocietySan Francisco Jewish Film FestivalSpielberg Jewish Film ArchiveThe Jewish TheatreToronto Jewish Film FestivalUK Jewish Film Festival
18th Street Art CenterBerkeley Art Centerdi RosaHeadlandsMattress FactoryMontalvo Arts CenterRichmond Art CenterRoot DivisionSan Francisco Museum of Modern ArtSan Jose Institute of Contemporary ArtSOM Arts
Electric WorksJewcymanilatown Heritage FoundationRayko Photo CenterSan Francisco AIDS FoundationSan Francisco Center for the BookSF CameraWorkTEDThe Crucible
Adventure TheatreBarrel of MonkeysBay Area Children's TheatreCenter for Dance in the WestChildren's TheatreChildren's Theatre of CharlotteChildren's Theatre of San FranciscoChilds Play Coterie TheatreDallas Children's TheatreDiscovery TheaterEmerald City TheatreFirst StageHawaii Theatre for YouthHERE Arts CenterImagination StageKearny Street WorkshopMalonga CenterMissoula Children's TheatreNashville Children's TheatrePS 122Ritual ProjectRoundhouseRude MechanicalsSeattle Children's TheatreSojourn TheatreSt Ann's WarehouseStage OneThe Black RepThe Children's TheatreThe Paper Bag Players
film
cultural center theatre
arts services
festival
dance
chorusother
museum/gallery
207
Build relationships, not one night stands*
*but it’s okay to be promiscuous
Why do you talk so much about
frequency?
Social Network Prevalence
Number of social networks orgs are active on
Monthly Organizational Activity
Median Network Size
User Activity
Monthly
All Time
858
82
101
69,708
19,239
4,281
217
Median Max
correla'on does not imply
causa'on
correla'on does not imply
causa'on
30 days
Median page updated every other day
More Posts More Engagement
Median Likes
Pages with custom URLs tend to be larger
Any page with > 30 users can set their custom URL at facebook.com/username
Profiles can be converted to pages at facebook.com/pages/create.php?migrate
Median Comments/Post
4% have a welcome Tab, 6% don’t land on wall
Median Likes
10 days
Median org tweets daily
More Tweets More Engagement
~7% of followers will add you to a list
Linking Facebook to Twitter decreases engagement
YouTube
1 Year
Median org uploads 1 video / month
More uploads More views
Length of video doesn’t matter
208 off Broadway theatres October 2010, top 50 videos > 10,000 views
Diverse types of video are popular
208 off Broadway theatres October 2010, top 50 videos > 10,000 views
Older males are most prevalent viewers
208 off Broadway theatres October 2010, top 50 videos > 10,000 views
Most (but not all) views happen on YouTube
208 off Broadway theatres October 2010, top 50 videos > 10,000 views
tibchris
Flickr
1 Year
Median org uploads 20 photos / month*
*but not evenly distributed
More uploads More views
Foursquare
All time
Median venue has 21 check-ins
Venues that have been claimed have 3x more check-ins
16% of claimed venues offered a special
Median check-ins per person = 1.7
Only 5% of venues have less than 4 stars
Venues with more reviews have fewer starsVenues that have been claimed have 4x more reviews
Blogs
3 months
Median org has 7 subscribers
*Google Reader accounts for ~50% of all RSS subscribers
On average 1 comment per post
More Posts More Engagement
yourwebsite.org/blog tends to have more subscribers & engagement
30% of orgs active on other social networks