arts marketing essentials booking form

8/6/2019 Arts Marketing Essentials Booking Form

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Audiences WalesArts Marketing EssentialsCore Skills Programme

Audiences Wales has developed a new training programme - Arts Marketing Essentials - aseries of workshops that will equip you with the skills needed to tackle arts marketing successfully.

The workshops have been created to build your knowledge and skills over time across five keyareas (Marketing and Publicity, Media and Public Relations, Research and Data, Planning, andAudience Development). Follow the whole programme or take part in specific workshops thatinterest you, or share the programme with colleagues to build the skills across your organisation.

All workshops will include practical examples to bring the ideas to life and are suitable for anyonewho is new to arts marketing, at an early stage in their career, or non-marketing specialists whowant to develop their knowledge. The programme has also been designed to suit you if you areworking for a professional organisation, community association or amateur group, or individualartists.

Led by the team at Audiences Wales, the arts marketing and audience development agency inWales, the workshops promise to be informative, practical, and fun!

Marketing and PublicityStarting with an overview of the role of arts marketing (and why marketing and publicity are not thesame thing), we will get to grips with the principles of good publicity and how to set up a greatcampaign using press, direct mail, print, social media and e-marketing.

Media and Public RelationsA practical introduction to media and public relations; highlighting the difference between the two,how to plan a media campaign and write an effective press release, and how to influence your

stakeholders and create beneficial relationships for you and your organisation.

Research and Data TechniquesUnderstanding audiences is fundamental to effective marketing. Developing a clear picture of whoyour actual and potential audiences are supports everything you do. We will take you throughfreely available data and how to interpret it, and the research techniques that can be used tounderstand and develop audiences or participants.

Marketing PlanningHow do you deliver marketing successfully and get the best out of your limited marketingresources? A comprehensive guide to marketing planning Why have a plan? What does aneffective plan look like? that will empower you to develop a successful and practical plan for the

future.

Audience DevelopmentAudience development is about increasing the range of audiences not just increasing the numberof attendees. With a clear understanding of your audiences, this workshop will look at techniquesthat you can use to help more people access your work and increase their engagement with thearts.

All workshops will last approximately two and a half hours and will be delivered in English.

There is no organisation better placed to deliver this much needed trainingVenue Manager

Excellent trainer very clear and very informativeNorth Wales based artist


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Audiences WalesArts Marketing Essentials

BOOKING FORM

Workshop Location Date

2011 2012

Number

of places

Participant name(s) and

email addresses

Oriel Myrddin, Carmarthen 4 October,2.30 5pm

Chapter, Cardiff

Book Individual Workshops

Per workshop per participant - 25 (30 inc VAT), or

Organisations based in Audiences Wales Local Authority funder area (list below) - 20 (24 inc

VAT)

OR

Book the Full Programme (and save up to 25)

All five workshops per participant - 100 (120 inc VAT), or

Organisations based in Audiences Wales Local Authority funder area (list below) - 80 (96 inc

VAT)

5 October,2.30 5pm

Marketing and

Publicity

Venue Cymru, Llandudno 6 October,2.30 5pm1 November,2.30 5pm

Oriel Myrddin, Carmarthen

Chapter, Cardiff 2 November,2.30 5pm

Media and Public

Relations

3 November,2.30 5pm

Venue Cymru, Llandudno

Oriel Myrddin, Carmarthen 6 December,2.30 5pm

Chapter, Cardiff 7 December,2.30 5pm

Research and

Data Techniques

Venue Cymru, Llandudno 8 December,2.30 5pm

Oriel Myrddin, Carmarthen 24 January,2.30 5pm

Chapter, Cardiff 25 January,2.30 5pm

Marketing

Planning

Venue Cymru, Llandudno 26 January,2.30 5pm

Oriel Myrddin, Carmarthen 21 February,2.30 5pm

Chapter, Cardiff 22 February,2.30 5pm

Audience

Development

Venue Cymru, Llandudno 23 February,2.30 5pm

TOTAL:


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Please return your booking form with a cheque made payable to Audiences Wales or

provide an invoice address and purchase order number below. Send your booking form /

cheque to Audiences Wales, Chapter, Market Road, Cardiff CF5 1QE.

Booking Contact

Name:

Organisation:

Address:

Contact Tel No:

Contact Email:

Invoice

Purchase Order Number:

Name / Dept:

Organisation:

Address:

Postcode:

If any of the participants have any special requirements please let us know:

Audiences Wales Local Authority funder areas: Blaenau Gwent, Bridgend, Cardiff,

Carmarthenshire, Merthyr Tydfil, Neath Port Talbot, Newport, Pembrokeshire, Rhondda Cynon

Taff, Swansea, Torfaen

Cancellation policy: Audiences Wales will not charge for cancellations received up until ten days

before the date of the workshop. Thereafter the full charge will be payable. Participants can be

replaced but please ensure that we are informed of any change.

Audiences Wales is a company limited by guarantee. Registered in Wales No. 2596844. Registered Charity

No. 1006810.

arts marketing essentials booking form

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