OFCDesign: Michael Wolfe 0419 365 308 Photo: Richard Baxter 0421 908 203

MAINfm is at:1 Halford St, CastlemainePO Box 1070, Castlemaine Vic 3450(03) 5472 4376info@mainfm.nethttp://mainfm.net/

JAnuAry 2017 - June 2018

+½

94.9

annualreport

MAINfm

to the best little station in the nation! officially!welcome94.9 MAINfm is a community radio station located in Castlemainebroadcasting music, community news and events throughout a large areaof central Victoria.

MAINfm is a not-for-profit organisation which is owned and operated byand for the community. The station operates out of the Work Space Centrein Halford Street, Castlemaine and is staffed by a Station Manager andvolunteers. It is governed by an elected Committee of Management whoare dedicated to creating a community asset that resonates with thebroadest number of people living within the region.

MAINfm is committed to ‘putting the community into radio’ by deliveringhigh quality broadcasting seven days a week from early morning untilmidnight, with auto play music overnight. Presenters are from the localarea and the programs are varied and diverse, reflective of the community.

very big news

MAINfm is:

MAINfm was granted a PERMANENT BROADCASTING LICENSE

which commenced operations in March 2018!!!!!

Thank you, Australian Communications and Media Authority

308 94on-air presenters (voting

members who give 6 hours oftime each year in addition to

their on air time)

8committee of management

members

50+subscribers and GROWInG!!!

(no vote but great localdiscounts)

sponsors

overnightmusiceverynight

6strategicpartners

75radio programs

every week

weekly live music GIG GuIDE

We would like to acknowledge theDja Dja Wurrung as the TraditionalOwners and custodians of thelands on which MAINfm arelocated on and broadcast to. Wewould like to express our sincerestgratitude for the contribution ofthe Dja Dja Wurrung people to ourregion’s living culture. We honourand respect the cultural heritageof all Aboriginal and Torres StraitIslander people.

How to subscribeMembership FormListen Live StreamProgram GuideProgram Proposal Form andProcessSponsorship packagesAnnual ReportsPolicies and other governancedocumentsIndustry LinksCommittee of ManagementmembersCommunity announcementprocedureGig Guide Presenters photos and shownamesSound Cloud on Demandprogram catch upsVolunteer rolesContact Link

The financial reporting year for MAINfm was changed fromcalendar to financial year at the Special General Meeting heldApril 15th 2018. Consequently, this report covers an eighteenmonth period, January 1st 2017 to June 30th 2018.

MAINfm 94.9

Friends of MAINfm 94.9

Artswank

Get Outta Town

Around the Wireless 94.9 MAINfm

Trigger Warning, MAINfm

Record Low Show

No Agenda, MAINfm

The Maine Game

Don't Feed After Midnight

My 12" Disc

Shake Appeal

Hip Hop Smash

Beyond the Dunes

Jazz Life

Sensorium

5th & Vermouth

In Didj 'n' us

Dark Moments 94.9 MAINfm

Land of a Thousand Dances

Queer and Now Radio Program

MAINfm Hello Darling

Down the Rabbit Hole with Frank

Monster Mash Radio Show

Mixed Tapes

what you can find

facebook pages

on the mainfm website

subscriberdiscounts

the benefits of beinga listener subscriber!

take your card tothese localbusinesses:

Theatre Royal

Johnny Bakers

Drive-in Bakery

Guildford Family Hotel

The Taproom

Shedshaker Brewing

Cadillac Shack

Record Low

Sound Recordings

Ice Cream Social

MAINfm is a viable marketing tool for local businesses,with established audiences who listen frequently

promotionMAINfm regularly produces excellent 30 second promos that are played a number of times during the week

depending on the deal taken out by the sponsor. Copy is written in collaboration with the sponsor and recorded by

various people - often those whose business we are promoting, or people suggested by the sponsors. Then the real

magic happens when Elizabeth Scanlon, or other talented producers, mix music and sound underneath the words

to make the promo come to life on air.

MAINfm listener survey: QuICK STaTs 2017

TOP 5 PROGRaMsartswank

get your groove backit’s a jangle out there

car talkfast forward

LISTEneR HABITS

LOCATIONof respondents live inmount alexander shire

live in regional victoria(outside of MAS)

live in melbourne

88%

LEnGTH Of RELATIONSHIP

3 + yEaRs48%1 - 2 yEaRs31%6 months - 1 year15%less than 6 months6%

of survey respondentsARE INvOlved WITH TwO ORMOre COmMunITy GROupS80%of survey respondentsCAn NAme AT LEaST ONESpONsOR Of MAINfm82%

OTHeR INTeRESTSof respondents are involvedwith a local festival or event53%of respondents are involvedwith a volunteer organisation38%of respondents are involvedwith a sustainability /environmental group36%

6%4%

listen daily or weekly

listen at home

listen in the car

80%77%52%

photo: leonie van eyk

john flaus

tracey naughtonartswank soirée guests

brendan dillon

cate

ken

nedy

carmel bird

roger mckindley

Fundraising is a constant for non-profit community based organisations. Here are someof the fabulous ways we have raised the rent and operational costs, during the last 18months. We hope you have enjoyed the fun! Thanks to our wonderful partners!

fundraisingArtswank Soirées – Dinner and riveting talks by artists. Artswank is MAINfm’s top rating arts show. Sunday mornings 10 – 11 am.Artists featured so far:Tracey Naughton – International media activist and social sector consultantBrendan Dillon – Industrial Designer extraordinaireCarmel Bird – Acclaimed Author John Flaus – Star of the screen, ActorRoger McKindley – Sculptor and installation artistCate Kennedy – Woman of words, Author

16 Trivia Nights – held at the Taproom and hosted byMAINfm presenters – test your knowledge and be tappy too.

10 Sausage Sizzles - Fried fun wrapped in bread – would you like onions too?

Pimms on the Lawn - Screening of Australian Open – Castlemaine Tennis Courts, January 2017

Tin Rattling - Castlemaine Artists Market, muchappreciated Castlemaine Artist Market.

Radio Takeover - subscriber drive weekend in June 2018 -150 people signed up in 28 hour period / 220 new subscribersin total for the month of June 2018.

The MAIN Kick-Off - In partnership with HALT. The RadioGalahs vs the Rockatoos (presenters vs tradies). The footy match of the year!

Castlemaine Colossal Community Cake Off - June 2017and 2018 in celebration of the Artist Market birthday. MAINfm loves the Artist Market!!! We ALL love cake.MAINfm broadcast the event and provided volunteersupport.

Mixed Tapes DJ nights - at The Bridge Hotel our much loved partner.

Radio Party - at The Bridge Hotel. The end of Radiothonmonth party.

Film Screening - at the Theatre Royal

Merchandise Sales – Who doesn’t want a MAINfm tea towel,hoodie, t-shirt, car sticker?

Lot 19 – raffle at Castlemaine Idyll.

Plan ahead and have the MAINfm OB van at your event!Factor it into your budget. We will broadcast from the site –including live interviews.

Cricket Finals Lot 19 Castlemaine Idyll

Harcourt ApplefestArtist Market – birthdays and twilight markets 2017 & 2018

Malmsbury Show 2017 & 2018Guilford Banjo Jamboree

Billy Cart Challenge 2017 & 2018Guildford and Campbells Creek Primary School Fete

Walk to SchoolCastlemaine Community House Spring Ball

Castlemaine Pride PicnicMAIN Kick Off

outside broadcasts

The cost of having the MAINfm OB van at your event starts at $550. We can negotiate a partnership deal.

MAINfm looks for sponsors to offset this cost for local events and advertise this if available.

photos: richard baxter and penny ryan

AudIT Of AuSTRaLIaN MuSIcCOnTEnT PlayEd ON MAINfm

The internal audit was conducted at theCommittee of Management’s (COm)initiative during April 2018 following thedevelopment and approval of the MAINfmMusic Policy in February 2018. The policystates the station will aim to play 30%Australian music, in line with CommunityBroadcast Association of Australiaguidelines. The station’s broadcast licenserequires a minimum of 25%.

aus music

MAINfm music content

australian music

43%

MAINfm talk to music ratio

talk

35%music

65%

other music

57%

Huge thanks to the industry body – CBAA Community Broadcasting Association of

Australia – for being there and being excellent at sector support and advice.

why that’s

staff and volunteer co-ordination roles are:

get involved

you!who keeps it all ticking over?

Station Manager Tina Helm

Program Manager Suzanne Donisthorpe

Technical Manager Steve Charman

Training Co-ordination Steve Charman

Gig Guide Production Sam Beckett and Steve Charman

New roles coming next year!

Music Coordinators appointed!

New roles: Would you like to join the team and coordinate training, or volunteers?

committee of managementCurrent members and portfolios

President Brett Houghton

Vice President Steve Charman

Secretary Alan Taylor

Treasurer Richard McLelland

Sponsorship James Evans

Programming Suzanne Donisthorpe

Policy Development and General Tracey Naughton

Administration and General Melissa Scott

Tina Helm

This is Tina. Tina is an asset. Tina is fabulous.

Tina works Mondays, Tuesdays and Thursdays.

Start a radio show! – submit a program description and proposal. We will train you.

Be an office volunteer – applications always open – drop in your CV.

Volunteer at events – register your interest.

Become a board member – express your interest even when there isn’t a vacancy.

Give us feedback – in person, via email, on social media, via our Listener Feedback Group.

SPONSOR – see mainfm.net for available packages.

Join the technical team.

governance activity – committee achievementsAnnual General Meeting held March 2017, election chaired by Darren Fuzzard, CEO Mount Alexander Council

Appointed a Station Manager (Commenced January 2018)

Committee of Management meets at least once a month

Strategic Plan (completed April 2017)

Developed a Business Plan (completed September 2017)

Community Engagement & Consultation Strategies developed and implemented

Developing Listener Feedback Group and Co-ordinator

Held Special General Meeting and Presenters Forum, April 2018

Policy and Governance Review following granting of permanent license:

Developed and adopted policies:

- Constitutional review, changes to financial year

- Music Policy

- Program Policy including Program Proposal Form

- Talkback Policy and Procedure

Policy in development:

- Governance Policy and Role Descriptions for Committee of Management

- Sponsorship

- Volunteer Rights and Responsibilities

- Work, Health and Safety

- Complaints from the Public

- Internal Grievance

- Membership

- Community Participation

Audit of Australian Music Content conducted and analysed to ensure compliance with policy and legislation

Listener Feedback Survey Conducted 2017

Attendance at Community Broadcasting Association of Australia (CBAA) Annual Conference, 2017

Attendance at Technorama Conference organised by the CBAA

Visits to other stations for research and networking - Mountain District Radio, Emerald, Goldfields FM,

Maryborough Community Radio, Triple RRR

Commissioned signage to advertise station and frequency

rest in power and peace

Sadly, we lost three MAINfm presenters

in the last year. John Dougherty who

presented Holding Back the Years,

John French of Fast Forward and Jim

Hyde of Queer and Now. We thank

them for the hours they put into

MAINfm. Vale John, John and Jim!Jim Hyde

of Queer and Now

John Dougherty

of Holding Back

the Years

John French

of Fast Forward

policy and governance review

COmING SOON! – Radio Logies – THE ROGIES!!!

station manager

L-R Alan Taylor, Steve Carman, Brett Houghton, Melissa Scott, Richard McLelland, Tracey Naughton, Suzanne Donisthorpe.

why that’s you!who keeps it all ticking over?

committee of management members who’s terms ended -january 2017 – june 2018BIG THaNKS for your great contributions.

L-R Chris Turley, Sharon Soldartis, Ed Griffin, Geoff Putnam, the missing Melissa Pollack

AND....Alison Hanly - Station worker extraordinaire! Moved on but still broadcasting!

successful grant applications: • Community Broadcast Foundation:

Content Producer – mid 2016 – mid 2017

Equipment Grant – production studio

Station Promotion – merchandise produced

Station Manager – position started January 2018, funded until mid 2019

Planning Grant – to develop Business Plan (Wheelhouse Consulting were engaged)

• Mount Alexander Council – contribution towards footy jumpers for MAIN Kick OFF

• Mount Alexander Volunteers Network – equipment for volunteer use

• Maldon and Community Bank – equipment and costs for MAIN Kick Off

technical milestones• Installed UPS – uninterrupted power source to keep station on air during power failures

• Set up 3rd studio for production

• Built portable OB unit that fits in a suitcase

• Maintained and improved OB (outside broadcast) caravan

• Installed new headphones in studios

• Two new computers up and running

• Transitioned to NBN and halved our IT costs

• Made the system for pre-loading shows more presenter friendly

• New Radio microphone enables roaming at outside broadcasts

• New condenser / effects microphone picks up more atmosphere at outside broadcasts

• Gifted two transmitters to radio 88 – one of historical interest, the other for back up

• Streaming Service improved

• Negotiating full Certificate III course in Media (Radio Broadcasting)

Much appreciation to our full technical team – The technical whizzes working with Steve Charman

to keep those airwaves pumping out are Colin Lemon, Scott Sanders, Casey Rice, Adrian Hodda,

Erin Scanlon and Elizabeth Scanlon. In addition, we are grateful for the occasional but valuable

advice of John Rowland and Peter Williams (from Phoenix FM Bendigo).

training achievements• 25 presenters trained and on-air ready

• Presenter Techniques Manual

produced and distributed

we can do it thanks tosponsors, partners and donors you!

MAJOR SpONsORsCastlemaine Artists Market I Salvage Yard

Wonderpants I The Bridge Hotel

The Taproom I Midland Express

Maldon & District Community Bank

Stress Less Moves Bendigo

Smith and Brown

Castlemaine Vintage Bazaar

STrATEGIC PArTNERsHIpS• Taproom – support for weekly gig guide, Trivia Night hosts, donor

• Bridge Hotel – on-going events

• Rotary Club of Castlemaine –funds in exchange for interviews and outside broadcasts at Rotary events

• Shire of Mount Alexander – fortnightly interview with Mayor on Hear Say program

• Supported ISH Campaign to fly rainbow flag on council building

• Castlemaine Tennis Club • HALT (Hope Assistance Local Tradies)

PROGRaM SpONsORs• Car Talk sponsored by CAE Performance Products

• In Maldon Today sponsored by Maldon and Community Bank

• Artswank sponsored by Castlemaine Artists Market

• Beyond the Dunes sponsored by Wonderpants

Radiothon Month Sponsors:

MAIN Kick Off

Castlemaine Vintage Bazaar

Das Kaffeehaus

Theatre Royal

DON KR

Lifehouse Design

Harcourt Valley Vineyards

Green Goes the Grocer

Radiothon Month Prize donors:

Record Low

Gung Ho Growers

The Bridge Hotel

Amped Up Welding

Criterion Hotel

Glamping @ Taradale

Brooklyn Arts Hotel

Sound Recordings

Get Outta town

Theatre Royal Castlemaine

Ice Cream Social

The Golden Takeaway Shop

Elphinstone Hotel

Henry of Harcourt

Taradale Wine and Produce

Castlemaine Vintage Bazaar

Wonderpants for Men and Women

Framing at the Octagon

Amalin Yoga

Other Prize Donors:

Frank Velze Handyman Services

Sherri McIvor copywriting

All Sponsors 2017 – 18

Salvage Yard

Mount Alexander Sustainability Group

Kosmac and Clemens Optometrists

BABBA

Stress Less Moves

Cadillac Shack

Castlemaine Office Supplies

Harcourt Apple Fest

Maree Edwards

Maldon and District Community Bank

The Taproom

Castlemaine Artist Market

Maddern’s IGA

Returns Express

Comma Shops

Mt of Alex Bookshop

Midland Express

Cricket Victoria

Lot 19

CAE Performance

Malmsbury CFA

Castlemaine Mitsubishi

Theatre Royal

The Bridge Hotel

Guildford Family Hotel

OCG (Old Castlemaine Gaol)

Sound Recordings

Record Low

HALT (Hope Assistance Local Tradies)

Queenie

Vintage Bazaar

and trainingprogramming, publicity

PROGRaMmINg REPORT Programming at MAINfm is always a dynamic and exciting adventure as new programs are pitched and

new presenters come onboard. Sadly, not all shows can continue as presenters find they may no longer

have the time to spend creating a new program - which is a big effort and takes dedication and time, so

shows do come and go. We work a kind of endless rubics cube - trying to match times that presenters

are available with on air vacancies. The listener is paramount in our considerations, so we try as much

as possible, to have programs that flow into each other and are likely to attract or hold a similar

listenership. We also try to make similar shows happen at the same timeslot throughout the day so, for

example, we concentrate most of our talk shows in the morning slot, opening out to music programs in

the afternoons and evenings. We also play occasional repeats of programs that are very popular and

deserve a second airing. If however, a new program is pitched for the repeat timeslot that will always

take preference. We aim to have a full grid of original programs. At this stage, there are still some slots

available, so we encourage new program proposals. Suzanne Donisthorpe

TRaININgON-AIr ROLes In the last 18 months about 25 presenters have been trained by Steve Charman with help from Zeb Olsen,

Steve Norwood and Pete Dawson. The length of training varies and depends on how quickly trainee

presenters pick up the technical skills required. Additional training is also available on request to cover

specialist skills - how to operate the studios record turntables; how to operate the studios hybrid phone

system and put a call to air; and advanced editing using Audacity. Increasingly presenters are also being

taught how to load their recorded shows into the Play out Software (RadioZara) Events Screen. Previously

this had been managed by office and tech volunteers.

Another exciting initiative is our intention to offer a chance to undertake a full Certificate III course in

Media (Radio Broadcasting) here in Castlemaine at MAINfm. This will probably take place early next year.

Watch This Space! Steve Charman

PuBLICITyLots of our presenters were featured in the Castlemaine Mail-including Kavisha, (Planetary Wanderer)

Oscar and Georgia (Beyond the Dunes ), Rachel and Yasmin, (Get Outta Town) Hans van Gemert (Just

Classics), Glen Williams (Around the Wireless/Dark Moments), John French (Fast Forward), Frank Forster

(Recommended Daily Intake), Frank Veldze (Down the Rabbit Hole), Josh Meadows ( It’s a Jangle), Steve

Charman (Open Tuning), Pete Dawson (Indig’n Us Australia), Adam Perrett and Kate Mc Donald (the Maine

Game), Tina Helm, Station Manager and Suzanne Donisthorpe (Artswank, Hear Say). Suzanne Donisthorpe

Off-AIr ROLesIn the last few months we’ve spent more time in trying to expand the pool of technical helpers. It has

been recognized that just as presenters become better presenters through experience and training, so

volunteer technicians need to learn by attempting the repair of technical faults even if this means that

through their lack of success they gain a clearer idea of the limits of their knowledge. Steve Charman

scott sanders

tony peachy pete dawson benz

photo: richard baxter

photo: richard baxter

ali t vyv rodknight suzanne + frank

In the past 18 monthsMAINfm has seen a lot ofpositive growth. Thanks to

many sausage sizzles, trivianights, grant applications, the

MAIN kick off and assorted drinks anddance events; we have moved from a month bymonth existence to year on year planning.

Thanks to our first ever Radiothon we have increased

subscribers/members to over 450 people, we have

been voted Best Little Station in the Nation (under

$100.000), we secured a Station Manager 3 days a

week (for 12 months), we have upgraded equipment,

created a pre-production - Studio 3, developed

streaming and on demand platforms to increase

our reach, and in line with our Permanent Broadcast

License we have developed several policies

guides (see website and office for hard copies) for

future growth.

Over the next 12 months we expect to receive less

grant money, so to become financially self-sustaining

we will need to double our own fundraising efforts.

This means we will focus on increasing our

subscribers and sponsors and various income

streams i.e. merchandise, outside broadcasts and,

both partnered and solo events (i.e. the MAIN Kick

OFF and June Radiothon). We are also looking to get

more people involved and we will create processes

to accommodate a growing base of volunteers

(specifically but not exclusively) to get involved

with Listening, Programming, Feedback and

Technical matters.

Thanks to the Committee, past and present for a lot

of hard work; (past members include: Ex-President,

Ed Griffin, Sharon Soldatos, Melissa Pollock, Geoff

Putnam and the amazing Allison Hanley who did a

lot of work above and beyond); Thanks to our

community minded and supportive Sponsors; thanks

to our subscriber discounters who offer even more

reason to come on board; thanks to our partner

community groups, and; Thanks to our presenters,

members and subscribers for being part of the best

little station in the nation.

Brett Houghton

The financial reporting year for MAINfm was changedfrom calendar to financial year at the Special GeneralMeeting held on April 15 2018. On the advice from theauditor the period has been treated in two periods: Jan2017 to June 2017 and July 2017 to June 2018. Thishas afforded the opportunity to lay down abase year from which future financialperformance comparisons can be made,that is comparing like reporting periodwith like.

It should be noted that the detailed financial

report contained in this annual report is for the

period July 2017 to June 2018. The auditor

advised that it was unnecessary to audit the preceding

six-month period as the completed detailed audit includes

checking that all bank accounts are reconciled, that all

accounts were reconciled and match the bank statement

balances at 30/06/2018 which means that the 6-month

period has also been reconciled and that no irregularities

were found.

Over the reporting period the organisation has emerged

from a difficult financial period. As a result of the efforts of

the committee of management during that time, supported

by many members and volunteers, the organisation has

managed to survive a particularly tight financial situation to

establish a stronger and more viable financial base position.

Over the reporting period, compared to the preceding 12-months, there has been:An increase in fundraising from events such as trivia nights,Main Kick-Off and footy tippingA decrease in grant money in comparison to the previous

financial yearGrant money has enabled upgrades on studiofacilities and appointment of station managerSome operating costs have declined (telephone,payroll) and others have increased (internet)Overall there has been a decrease in total Incomeand a decrease in total Expenses

The appointment of the station manager Tina Helm

has greatly contributed to the emerging financial

turnaround of the station. The fundraising initiatives,

successful grant applications and growing membership

have all substantially contributed to the strengthening

financial position of the station.

The organisation is now in a more financially sustainable

and viable position, and with the forward plans to further

develop fundraising initiatives, growing community

/membership support and grant applications the station is

financially well positioned for the future.

Richard McLelland

treasurer’s report

The threat of having torelocate our studios

has receded in recentdays with the news that it

appears we will be able toremain in the Old Castlemaine Hospitalbuilding for another two years. However,this is a temporary reprieve. We need tokeep our eyes open and look for a futurehome for MAINfm.

Overall much of MAINfm’s studio equipment

is old and the Committee of Management

is discussing the necessary upgrade,

including how to fund and stage it so there are

no disruptions.

We've begun to tackle some of the more

irritating technical issues that have plagued us

for some time. We've begun upgrading (and

cleaning) the studio PCs which have caused

so many problems in the last few months.

When funding becomes available we will

replace the oldest PCs first.

The building of the new Training and

Production studio (Studio 3) has made life

easier for training purposes and presenters

prerecording their programs. It may be no

more than a glorified broom cupboard but it's

getting a lot of use!

Steve Charman

This report covers the period January 2017 to June 2018this is because at the last AGM the station changed itsreporting period from a calendar year to a financial year.

Since the last Annual Report the Committee has been

involved in two significant processes which are

aimed at securing the long term future of the

station. The first has been the granting of a

permanent broadcasting license from the

Australian Communications and Media

Authority. Until February of this year the

station had operated on an annual temporary

license which could be withdrawn at any time.

Each year we would re-apply for another twelve

month license in the hope it would be granted. We now

have a permanent license which only comes up for renewal

every five years. In order to comply with the requirements

for a permanent license it was necessary for us to change

the constitution which we did in April this year and to

develop a range of new policies. Tracey Naughton has

taken the lead in this work. Tracey has had a lifetime of

experience in community broadcasting and she has willingly

shared her knowledge and experience for which the

committee is very grateful. Whilst the process of policy

development is on-going, we now have a suite of policies

which covers most of the key areas of the station’s

operations including: Complaints, Programming,

Sponsorship, OH&S, Community Participation, Talk Back

and Volunteer Rights and Responsibilities. Once approved

by the Committee policies are posted on the Station’s

website to enable ease of access.

The second initiative still in progress is an

application to the Federal Government to be

included on the Register of Cultural

Organizations, this process when finally

completed will allow donations to the station to

be claimed as a Tax Deduction. We do not

currently receive many donations, but the

committee believes the lack of tax deductibility is a

significant disincentive to potential donors. The other

benefit of having Deductible Gift Recipient (DGR) status is

that it opens up the potential to seek funds from the

philanthropic sector which to date the station has not been

able to access.

Whilst the above work may seem somewhat removed from

our on air activities they will help ensure the long term future

of the station and they are part of what is expected of

contemporary community organisations.

Alan Taylor

secretary’s report

technical report

president’s report

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