soirée exclusive furla
DESCRIPTION
To cover the opening of the new Furla boutique in Paris and to attract a highly qualified clientele, Furla signed a partnership with ELLE organising an exclusive co-branded event: “Shopping Party DJ set*”. ELLE offered its readers and online users the opportunity to participate as honoured guests. An integrated 360° media plan including print, web and social networks, supported the operation. *An exclusive, invite-only soirée in the new Furla boutique in Paris.TRANSCRIPT
FRANCE
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# The organisation of an exclusive co-branded event: “Shopping Party DJ set” and giving readers and online users the opportunity to participate in the event as honoured guests.The operation was supported by an integrated 360° media plan including print, web and social networks.
OBJECTIVE
RESPONSE
# To cover the opening of the new Furla boutique in Paris and to attract a highly qualified clientele
# To generate traffic at the point of sale
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A 360° CAMPAIGN
WEB
# Advertorial
# Dedicated Facebook Page
# Online buzz
# Dedicated online space# Premium online formats# Editorial content# Newsletter
ON THE GROUND
SOCIAL NETWORKS & BLOGS
# Co-branded event
#CO-BRANDED EVENT WITH ONLINE COMPETITION
WEB
DEDICATED ONLINE SPACE
In the fashion section of ELLE.fr allowing users to participate in the privileged operation and benefit from a voucher for a reduction of 30%
PREMIUM ONLINE FORMATS
NEWSLETTER
VIP newsletter linked to the dedicated space
Homepage takeover, wide angle in the fashion section… linked to the dedicated space
To present the privileged operation with a link to the dedicated space
#CO-BRANDED EVENT WITH ONLINE COMPETITION
PRINT ADVERTORIAL SOCIAL NETWORK
ONLINE BUZZ
Dedicated Facebook page
POST EVENT EDITORIAL COVERAGE
A fashion editorial dossier with Diaspora on ELLE.fr after the event
#CO-BRANDED EVENT WITH ONLINE COMPETITION
ON THE GROUND
Point of sales communication tools placed in Furla stores
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39