as 21st century belongs to computers

8/7/2019 As 21st century belongs to computers

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As 21st century belongs to computers, gizmos and electronic items, energy issues

will get a serious ring in the coming days, as the public debate on carbon emissions, global

warming and climate change gets hotter. If we think computers are non-polluting and

consume very little energy we need to think again. It is estimated that out of $250 billion

per year spent on powering computers worldwide only about 15% of that power is spent

computing- the rest is wasted idling. Thus, energy saved on computer hardware andcomputing will equate tonnes of carbon emissions saved per year. Taking into consideration

the popular use of information technology industry, it has to lead a revolution of sorts by

turning green in a manner no industry has ever done before. It is worth emphasizing that

this green technology should not be just about sound bytes to impress activists but

concrete action and organizational policy. Opportunities lie in green technology like never

before in history and organizations are seeing it as a way to create new profit centres while

trying to help the environmental cause. The plan towards green IT should include new

electronic products and services with optimum efficiency and all possible options towards

energy savings.

NextGen Research Findings:Personal computers and servers are power hogs that exacerbate growingelectrical consumption trends, which results in increased pollution.

Purchases of green desktop and notebook computers and notebooks will grow from

less than a sixth (US$37 billion) of the $249-billion PC market in 2009, to nearly twothirds

(more than $190 billion) of the $323-billion PC market in 2013.

A properly planned migration to green PCs can lower Total Cost of Ownership (TCO)

by 20-50 percent.

The Situation in IndiaAfter consumer electronics and mobile phones, it's now the turn of computers to turn

green. Leading vendors such as Hewlett-P

ackard (HP

), Dell and Acer are adopting greencomputing' in a major way in India. Apart from rolling out energy-efficient computers made

from recyclable materials, the vendors are launching recycling programs in India to reduce

e-waste.

The vendors feel their latest initiatives will boost sales amidst the slowdown, since green

computers consume much less energy and reduce the total cost of ownership. Analysts, too,

feel green computing could become the next growth driver at a time when market watchers

like IDC have projected that there could be a drop in PC sales in India this year.


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Main Features:All the basic features of a normal computer available in the market.

Use of solar energy by placing solar panels on the display that would switch to solar

power as and when there is enough light available for the PC to run.

70% more energy efficient.

90% of the material used would be recyclable.Environment friendly due to use of non toxic materials while production.

Complying with various green product standards.

Light weight and low on operating cost.

New innovations such as liquid cooled CPUs and use of optical

technology.Use motherboard video output - typically low 3D performance and low power

LCD monitors typically use a cold-cathode fluorescent bulb to provide light for the display. Some newer

displays use an array oflight-emitting diodes (LEDs) in place of the fluorescent bulb

nce our weaknesses, particularly our knowledge of what our customers

need in terms of leading technology and services. We also have some attractive

opportunities in these same areas of expertise. However, we have an inherent weakness in

competing against price-oriented competition from the major brands.

StrengthsNew and advanced Technology: The use of latest technology such as optics instead

of wires and liquid cooled CPUs.

Environment friendly product: By and large this is the first product of its kind in

India that employs the renewable sources of energy to a large extent. It not onlyfocuses on generating minimum amount of waste during manufacturing but also on

the health aspect of the end-users.

WeaknessesCosts: As we are using comparatively advanced technology in manufacturing ofour product, our initial costs of production are very high as compared to existing

market players.

Price and volume: Due to our high costs of production our pricing is bound to be

high initially. In the long run with the production of more units we plan to bring

down the prices to a moderate level. At present, we are not concentrating on the

volume aspect but on establishing key relationships with the dominant buyers.

Brand power: We do not possess the brand name that many pre existing brands canleverage on. Creating a place in such a highly competitive market would be a

challenge.12

OpportunitiesGrowing consumer awareness: With the consumer becoming more and more alert

about the product that they use and its impact on the environment we stand a good


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chance at convincing them to try our product.

Growing use of computers: With the growing demand of computers in each passing

decade, supply is hardly enough to meet the current expectations. Each sector be it

banking, educational institutes or healthcare industry require maintaining a database

covering specific information. Seeing such a magnificent demand for computers and

laptops would enable us to tap these potential markets.Support from the Government: the Indian Government is planning out measures to

support the players in the various industries that roll out environment friendly

products. We can avail support from the government as it is very eager to support

the firms who are willing to take such initiatives.

ThreatsHigh Prices: It is probable that due to our high pricing we might face trouble being a

new player in the computer market.

Rivals copying our product: With the success of our product in the market it is highly

possible that the leading rivals will start dishing out the same technology which can

reduce our competitive advantage hence differentiation has to be carried out on aprominent basis by us.

Definition:Like all electronic devices, computers have an impact on the environment. They usematerials that require energy to manufacture, and many of the materials included are hazardous.They require electricity to run and are difficult to recycle. However, it's not difficult to makeyourcomputergreener, or to manufacture a more green computer. Here are some of theprinciples to look for to make your computing more green.

Lenovo release 2 new green professional laptops ThinkPad L Series which named LenovoThinkPad L412 and Lenovo ThinkPad L512. Its a high performance with military durability

laptop.


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This Lenovo ThinkPad L Series powered by Intel Celeron, Core i3 or Core i5 processor, up to8GB of RAM, and up to 500GB of HDD. Its feature with 7-in-1 card reader, 4x USB 2.0 ports,wifi 802.11 b/g/n, integrated Intel or ATI Mobility Radeon 5145 graphic card and bluetooth.


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The screen of Lenovo ThinkPAd L412 and L512 notebooks has 14-inch and 15-inch withantiglare HD display with 1366768 pixel resolution and LED backlight. This ThinkPad LSeries also design for green materials up to 30% used in the top/bottom case, LCD cover, palmrest, and area for hands with recycling including plastic water bottles. Its already pre-loadedwith Windows 7 OS with price start from $649.

Nowadays, solar energy are used in several things like car, electronic items, computers andlaptops, heating and lightings and various other purposes. Solar energy is a clean form of energywhich are available in abundant. Today, there are several laptops and computer are available inthe market, which are powered by solar cells. These can save a lot of money and energy that isused by ordinary computers and laptops.The green laptops are uses mercury free LEDs in order to illuminate display. This saves a lot ofenergy, and enables for a thinner screen. Green laptops are made up of solid-state drive, whichare faster, reliable and much lighter than the ordinary drive. Green laptop come with a lowvoltage processor and has enhanced battery stretch software for energy savings.

Some of the laptops are aluminum case, which are easily recyclable and highly wanted byrecyclers. All the materials that are used for packing are ninety percent are recyclable.

Switching from a desktop to a green laptop is a very good method to enhance your productivityand also in reducing the amount of greenhouse gases that you add to each year. Let us be a partin reducing greenhouse gases that we produce and save our Mother Earth. Going green does notmean that you have to give up on several aspects of your life; it means we have to stop and thinka while on how to make a difference in our world. Make some or the other activity, which helpsin conserving energy and nature. Let us save our planet by going green.

The PC maker announced new business laptops, the ProBook 6445b and ProBook 6545b

as 21st century belongs to computers

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