How would

distribute our film?

Trailers

Trailer are always an effective way of getting a film noticed, and stirring interest in a film. By using the marketing technique of trailers, the film can also be exposed to its specific target audience, e.g. Our film, “The Naked Truth” would be shown before the viewing of another romantic-comedy, certificate 12. This way the film is shown to the group of people it would most likely appeal to and attract to watch it. Trailers available on Youtube.com also provide more exposure, and are accessible to a wide audience, with the website being hugely popular, particularly with teenagers, the females of which are our target audience.

Starring

Phoebe

Bower

Revenge has

never been

sweeter...

Posters

Posters are very useful in capturing attention and inspiring curiosity in our audience. Although they can’t hold a lot of information about the film, except for the release date, title, and starring actor/actress, they’re eye-catching, and are memorable for the viewer, who can go and research the film on its website or watch the trailer on YouTube.

Coming Soon, Jul. 18th

The Naked

Truth

Magazines

Magazines are also a good way of getting word out about your film. Articles in magazines provide more information and detail than trailers or posters, and can be focused on you target market e.g. Having an article about “The Naked Truth” in Cosmopolitan, Elle or Vogue would advertise our film to our ideal target audience who’ve identified these magazines as favourites they often read.

Social networking sites are a extremely popular way of communicating and advertising nowadays. Our group came up with the idea of launching a viral marketing campaign. Starting a Facebook page, people can join and have access to promotional pictures, the synopsis of the film as well as have regular updates of “The Naked Truth”. As well as this, we could have the actors actively tweeting about progress of filming, photos of the shooting and generally generating an interest and fan base of our film.

We also thought that we could create Twitter accounts for each of the main characters in the film. They could inspire interest in the film through making daily tweets as though they were actually real, alive and kicking, going about their daily activities. We could have Naomi having public fights through tweeting with Katelyn and Aiden, sending flirty tweets to Aiden and Oliver, plotting revenge schemes and “bitching” about Katelyn to her friends via tweets @LaurenandAbigail, all of which will include a #TheNakedTruth. This campaign work to create interest in the film. After all, every teenager loves a good Twitter fight, and it might even start trending!

Social Networking

Publicity Events: Speed

Dating!Publicity events are a great way of involving your potential target market in your film. For “The Naked Truth”, we came up with the idea of holding a teenage speed dating event which we would advertise for 16+. It would be free entry and people could socialise and get to know each other. We’d target busy shopping spots e.g. Oxford Street, and festivals e.g. Underage Festival or Wireless, in areas like Notting Hill and London to hold the event in, places with the highest number of people -25 living there (our target audience). We’d advertise the film heavily e.g. Pink decor, posters and leaflets of the film, the trailer playing on a screen in the background, pink refreshments like cherry soda or red berry shloeur, and really emphasise release dates and cinema’s the film will be shown in.

The activity of speed dating also relates to the romantic aspect of our film’s genre and a key activity the protagonist does is date in the film. Speed dating is all about enjoying yourself, socialising and finding love, each are all part of Naomi’s life and shown in the film.

Another publicity stunt we thought up was hiring street teams to place posters around shopping areas, e.g. Whitgift in Croydon, and handing out flyers, in the design of Polaroid photographs with a blurred shadow of Naomi’s naked body, relating the campaign to an event in the film. Each flyer and poster would bear a code, which by following the link the website and typing it in, could unlock special features of the film such as teaser clips and 2nd and 3rd versions of trailers, photographs of production and filming on scene, exclusive film photos and interviews with lead actors and actresses in the film. This would incite interest in our film and get people talking about and feeling involved and apart of it.

Scavenger Hunts

Sponsorship

Films need financial investment, whether it be for distribution, production, paying the actors/actresses and crew or buying material and resources for props and costumes etc.

Our opening sequence already advertises Soap and Glory products e.g. “Glow Job” moisturiser and “Thick and Fast” mascara, however, a sponsor would mean we could get further investment to fund publicity events, and advertising. We could arrange to further advertise their products by including their goods in the scavenger hunt by printing the Polaroid photo image and code onto the back of their merchandise, which could through linking our film and their company together, increase our exposure and their profit. We could also mention their sponsorship in the trailers of film as well.