asad questionnaire final copy

8/6/2019 ASAD Questionnaire Final Copy

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Questionnaire

Dear respondent,

I Mohammed Asad Ansari student of MBA 4 th semester and doing my finalproject on ´A study on Packaged Health Food Products in India with special

focus on Health Food Drinksµ. Please kindly fill up the following questionnaire.

Health Food Drinks:-

Health Food Drink is a malt-based or chocolate supplement that we mix and consume

with milk or water that provides us withnourishment.

Name:

____________________________________________________________________________

1. Age (in years)

18-2021- 30 #30-4040 -45

2. Gender

MaleFemale #

3. Educational Qualifications (highest level of examination passed)

SSCHSCGraduationPost-Graduation #Doctorate

4. Occupation

GovernmentServicePrivate ServiceStudent #BusinessOthers (specify)



5. What is the size of your family?

123 #3-4

>4

6. What is the number of children in your family?

0 #1-2>2

7. Are you a Health Conscious person?(If´YESµ then proceed with questionnaire

and if ´NOµ then terminate)

Yes #No

8. Being a Health Conscious person, what do you do to be healthy?

9. What type of Health product do you consume?

RateDietCardioExerciseJogging #

YogaConsume Healthy food

RateHealth snacksHealth Food Drinks #Health SupplementsHealth FoodReady-to-Eat Health Food

Nutritional Bars



10. Are you aware of any Health Food Drinks brand?

11. Please rate the following parameters on ´CONSUMPTIONµ of Health Food

Drinks? (1 being the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very HighNutritious food

supplement

1 2 3 #4 5

Just for taste 1 2 3 4 #5

Alternative to Food 1 2# 3 4 5

Energizer 1 2 #3 4 5

For having abalanced diet

1 2 3 4# 5

Easy to Digest 1 2 3 4# 5

Ease of Consumption

1 2 3 4# 5

Easy to Make 1 2 #3 4 5

Reasonable foodsubstitute

1 2 3# 4 5

Just a drink 1 2 3 #4 5

Change of taste #1 2 3 4 5Substitute forchocolate

1# 2 3 4 5

Different flavours 1 2 3 #4 5Less timeconsuming

1 2 3# 4 5

Prefer Health fooddrink over other

drinks

1 2# 3 4 5

Prefer Health FoodDrink as it hasbecome a part of myroutine food intake

1 2 3 #4 5

Brands Aware of Consumeboost yes no

2.complan yes yes

3.milo Yes no

4.boost yes no5.bornvita Yes no6.



12. Please rate the following parameters on ´COMMUNICATIONµ of Health Food

Drinks? (1 being the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very High Advertisements 1 2 #3 4 5

Taglines 1 2 3# 4 5CelebrityEndorsements

1 2# 3 4 5

Comparisonsbetween 2 or moreHealth food drinks

1 2 #3 4 5

Colour 1 2 3 #4 5Packaging 1 2 3 4# 5

Mascots 1 2# 3 4 5Logo 1 2# 3 4 5

13. How often do you consume Health food drinks?

14. Rank the following parameters for the purpose you buy Health food drinks?

Parameters Rank

As a taste enhancer for milk 1For its nutritional values 2On the demand of others (children or other family members) 5Because others are buying 4Other ___________________ 3

15. Please rate the following parameters keeping in mind the effect on your purchase

decision?(1 being the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very HighPromotions

1 #2 3 4 5Nourishment 1 2 #3 4 5Palatability/Delicious 1 2 3 #4 5Colour 1 2 3 4# 5Past Experience 1 2 3 4# 5Shelf-presence 1 2# 3 4 5Economy 1 2 #3 4 5Packaging 1 2 3# 4 5Brand Image 1 2 3# 4 5

Twice a dayOnce a day #Once in 2 dayOnce a weekRarely



16. Please rate how important the following sources of information are in making

purchase decision on scale of 1-5?(1 being the lowest and 5 being the highest)

Source of Information Rate

Advertisement 2Children 4

Doctor 5

Family 3

Past Experience 3

Retailer 2

Word of mouth 4

17. Please rate the brands which you have used on the given attributes on a scale of

1(very poor) to 5(excellent).

Boost Bournvita Complan Horlicks MiloNourishment 3 3 5 4 5Colour 4 4 5 3 4Economy 3 3 3 3 3Shelf-presencePackaging 2 3 4 2 5Brand-Image 4 4 5 5 5Promotions 5 5 5 4 2

18. Rate the following brands on the traits that they resemble on a scale of 1(No

resemblance) to 5(High Resemblance)

Boost Bournvita Complan Horlicks MiloModesty 2 2 2 2 4Honesty 3 3 4 3 3Cheerfulness 1 1 1 1 1Boldness 1 1 4 3 2Spiritedness 3 3 4 4 4Ruggedness 1 2 2 2 3Reliability 3 5 5 3 3Toughness 3 4 5 3 5Sophistication 2 2 2 2 2



19. Please give your opinion on the following statements regarding a ´Health FoodDrinksµ brand on a scale of 1-5 (1-Strongly Disagree and 5-Strongly

Agree).Please Tick(3)

Statements 1 2 3 4 5

I remember Health Food Drink ads because of the celebrity in

them

1# 2 3 4 5

Health Food Drink ads have a lot of impact on my purchasedecision

1 2# 3 4 5

Health Food Drink is good drink, towards Health, as comparedto other drinks

1 2 3 4 #5

I like to drink Health Food Drink because it make me feel fresh 1 2 3# 4 5

I like to drink Health Food Drink in summer season 1 2 3# 4 5

I prefer Health Food Drink over other ready to drink products 1 2 3 #4 5

I prefer Health Food Drink over other sweet syrup products 1 2 3 #4 5

I prefer Health Food Drink over tea & coffee 1# 2 3 4 5

I prefer Health Food Drink with fruits 1 2 #3 4 5

I would prefer Health Food Drink if there·s a change in flavour 1 2 3 #4 5

I would prefer Health Food Drink if there·s a change in colour 1 2# 3 4 5

I would prefer Health Food Drink if the contents of the productchange

1# 2 3 4 5

I would opt for Health Food Drink if there·s an overall change 1# 2 3 4 5

I would opt for Health Food Drink if it comes in ready to drinkconvenience packs

1 2 3 #4 5

I would prefer Health Food Drink if it comes in Tetra packpackaging

1 2 3 #4 5

I would prefer Health Food Drink if it comes in glass bottlepackaging

1 2# 3 4 5

I would prefer Health Food Drink if it comes in plastic packpackaging 1 #2 3 4 5

I prefer Health Food Drink because it quenches thirst 1 #2 3 4 5

I like to drink Health Food Drink 1 2 3 #4 5

I prefer Health Food Drink because it gives me energy 1 2 3# 4 5

I would prefer Health Food Drink if it comes in different flavour 1 2 3# 4 5

Price doesn·t matter if the quality of Health Food Drink is better 1 2 3# 4 5

I like Health Food Drink because it is easy to make 1 2# 3 4 5

I purchase Health Food Drink because others are buying 1# 2 3 4 5

Thank you« Have a nice day! Please mail it back to me on this e-mail:-

[email protected]

asad questionnaire final copy

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