asian productivity organization (apo) monthly newsletter – december 2010

8/8/2019 Asian Productivity Organization (APO) Monthly Newsletter December 2010

1/8Printed on Recycled Paper

GLOBALGAP for Greater Market Accesfor Agrifood Products

APOnews

InformationtoMakeaDifferenceinProductivityISSN: 1728-0

2....p-LeaderIndonesia....Common sense talk....Secretary-General Yamazaki visits

Malaysia4....Productivity methodologies, tools, and

techniques5....Eye-opening eco-design6....Business Excellence Week in Singapore6....Branding o local ood and agricultural

products7....Program calendar7....APO International Conerence on

Green Technology in Malaysia7....New ofcer at Secretariat8....APO News Quiz

5, Workshop, ROC

3, SG trip, MalaysiaA

sian countries produce a wide range o agriood

products that have great potential in global ood

markets such as Germany and neighboring EU

members. However, products rom many developing coun-

tries cannot penetrate this huge potential market because

o environmental, health, saety, and hygiene risks associ-ated with current production systems. By January 2012,

GLOBALGAP implementation will become mandatory or

those producers o crops, livestock, and aquaculture target-

ing the wholesale/super ood markets o EU countries.

Implementation o good agricultural practice (GAP) proto-

cols thereore will be critical in gaining access or agriood

products to German and other EU markets.

Implementation o the GAP approach, however, can be

challenging because o the diversity o codes, guidelines,

and denitions within the agriculture sector. There is an urgent need to harmonize GAP concepts and guidelines at the int

tional level. GLOBALGAP (ormerly known as EUREPGAP) is a single, integrated standard that has become establishedkey reerence or GAP in the global marketplace. GLOBALGAP is an internationally used management system or GAP

GLOBALGAP standard is primarily designed to reassure consumers about how ood is produced on the arm by minim

the detrimental environmental impacts o arming operations, reducing the use o chemical inputs, and ensuring a respo

approach to worker health and saety as well as animal welare.

In view o the immense importance o GAP or enhancing the productivity o sae agricultural produce in sustainable, so

acceptable ways and as a strategy to capture a greater share o the developed international ood market, the APO organi

study mission on GLOBALGAP or Greater Market Access or Ag

Products, 2529 October 2010, in Germany, especially in and ar

Frankurt, Cologne, and Kerpen. Munich-based Organic Services G

implemented the mission. The objective was to learn about the

trends and developments in GAP and GLOBALGAP standard impletation and certication through direct exposure to successul examp

Germany and to identiy the best practices o GAP and GLOBAL

applications that can be promoted in Asia-Pacic countries.

Sixteen participants rom seven APO member countries atte

comprising government oicers, managers o private companie

searchers, agricultural extension workers, and ocers o standard

certication bodies. The mission was a blend o interactive lead

entations, guided site visits, and sharing o knowledge and inorm

among the participants.

C O N T E N T S

Volume 40 Number 12 December 20

7, Conerence, Malaysia

(Continued on p

Udo Rindssser, Horticulture Advisor o the Federal AgricuAgency o the State o North Rhine-Westphalia, explaining the po herb production and processing in the greenhouse o QS GAP

IFS-certifed Dreesen Frische Kruter GmbH & Co. APO/M. S

Participants examining vegetable seedlings at amily-run Vegetable Farm Boley certiied by the Germanequivalent o GLOBALGAP. APO/M. Saeed


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APO News December 010

T

he Indonesian economy is the largest

in Southeast Asia and considered to beone o the worlds emerging market

economies. Indonesia is currently the thirdastest-growing country in the Group o Twenty

industrialized and developing economies, aterIndia and PR China. The government is a signi-cant driving orce in economic growth because

it owns more than 164 enterprises in key pro-duction and service sectors and administers the

prices o several basic commodities, includinguel, rice, and electricity. Since the 1997 Asianinancial crisis, the government has started to

exercise more control o economic activities inprivate-sector assets through nancial reorms.

Macroeconomic trends

From 2000 to 2003, some sectors like inance,

housing, mining and quarrying, and utilities grewin manpower resources, although in general, In-

donesia grew annually at only 3.8%. Overall, themacroeconomic and monetary developments untilthe beginning o 2005 indicated stable economic

conditions, but that stability did little to boosteconomic growth, which was primarily driven

by domestic consumption rather than production

(Table). Meanwhile, despite promotion eorts bythe government, the level o investment remained

low. Weakness in the banking intermediation sys-tem and lack o inrastructure support contributedto dampening o the investment climate. Similarly,

rom the external side, export growth remainedlow and only experienced a new increase in 2004.

The agricultural sector, considered a saety net,experienced poor perormance, with value added

per worker in agricultural production ranking thelowest (in index value), while the mining and

quarrying sector had the highest value added perworker.

In 2008, the $512 billion economy o Indonesiaexpanded by 4.4% in the rst quarter comparedwith 2007. Indonesias macroeconomic unda-

mentals were strengthened with the implementa-tion o wide-ranging economic and inancial

reorms, including a rapid reduction in publicand external debt and strengthening o the corpo-rate and banking sector. In 2009, the economy o

Indonesia showed positive growth in nearly allsectors. Overall economic growth o 4.5% was

p-LeaderIndonesia

Abdul Wahab BangkonaProductivity as a stimulus of national economic growth and competitiveness of the Indonesian economy

driven by the trading sector (services, transporta-

tion, inance, etc.), which experienced a 34%growth. However, the tradable sectors such as

agriculture and manuacturing industries grewby only 9.5% and 1.9%, respectively. The lower

growth in the tradable sectors also reduced theability o the economy to absorb expansion o thelabor orce.

The biggest challenge or Indonesia in the next

ive years, 20102014, is the recovery o thenational economy. Faced with global competi-tion, economic recovery eorts must be able to

address the high unemployment rate o 8.14%(or 8.96 million people) and the poverty rate o

14.5%. There are three undamental problemsthat limit the development o real sector activi-ties: weak investment activity; high unemploy-

ment; and labor market vulnerability. Infationarypressures are also still high.

Productivity trends and government response

Currently, the rate o growth in ormal employ-

ment compared with nonormal job creation isdecreasing. Moreover, the labor market vulner-ability is also characterized by low manpower

productivity. To deal with global competition,Indonesia must prioritize measures to raise

productivity and strengthen national competitive-ness. National productivity growth over the pe-riod 20052009 averaged only 2.94%. Indonesia

ranked 32nd out o 57 countries that were sur-veyed or competitiveness or the InternationalManagement Development World Competitive-

ness Yearbook 2010.

The Indonesian government is aware that na-tional productivity and competitiveness are

largely determined by productivity at the microor enterprise level as well as the quality o publicservice at central and regional levels. In this

case, the Indonesian government has conirmedthat it will implement a development program

called Pro-Growth (Economic Growth), Pro-Job (Employment Opportunities), and Pro-Poor(Antipoverty). This program will be led by

the Ministry o Manpower and Transmigration(MMT) and supported by the national produc-

Table. Indonesias macroeconomic perormance, 20002010 (%)

Year GDP growth Infation rate Unemployment rate

2000 4.23 1.17 2005 4.90 6.10 9.20

2006 5.60 10.50 11.80

2007 5.50 13.20 12.50

2008 6.30 6.30 9.10

2009 6.10 9.90 8.40

2010 (projected) 4.50 4.80 7.70

Source: CIA World Factbook: https://www.cia.gov/library/publications/the-world-actbook/geos/id.html.


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tivity movement to improve the welare o the people. Some o the targets

by 2014 are an economic growth rate o 77.7%, unemployment rate o 56%, poverty incidence rate o 810%, growth in investment o 12.1%, andincome per capita o US$4,500.

An Entrepreneurship Program is included under the 20102014 Indonesian

Development Plan to address the problem o unemployment. Currently, theMMT, through the National Productivity Institute, is developing the coursemodule o the Entrepreneurship Program. The program is expected to be

implemented in 2011, with a target o as many as 11,000 trainees. Hope-ully, this will lead to the establishment o more enterprises. Alongside this

program, the government is also promoting the development o industrial

clusters to oster the production o local commodities and restrict exports oagricultural raw materials such as palm oil, cocoa, rubber, and other natural

resources to draw attention to the importance o labor resources.

Although global economic conditions are dicult, the Indonesian govern-

ment believes that, by establishing responsive policies and through dedicated

implementation o its programs, the economy and business climate will sta-bilize. Poverty reduction through the creation o employment opportunitieswill continue to be pursued to achieve national development.

Abdul Wahab Bangkona is the APO Director for Indonesia. He is also the Director of Instruc-

tor and Training Officer Development of the Ministry of Manpower and Transmigration. He

received a Masters degree in Training Management from the University Adelaide, Australia.

Secretary-General Yamazaki visits Malaysia

Ater attending the Business Excellence Global Conerence andTraining or Senior Assessors in Singapore, APO Secretary-General

(SG) Ryuichiro Yamazaki went on to visit Malaysia on 10 and 11November. Accompanying him was APO Industry Department Program O-cer Muhammad Idham Mohd. Zain. SG Yamazaki rst called on Malaysia

Productivity Corporation (MPC) Director General Mohd. Razali Hussain,who brieed him on MPC activities. SG Yamazaki was also given a tour o the

MPCs Gallery archives and met many o the sta. Later, the MPC manage-ment hosted a welcome dinner or him.

On the second day, SG Yamazaki visited Autokeen Sdn. Bhd, where he was

warmly received by the companys ocers and shown the total quality mainte-nance (TQM) activities on the shop foor. Autokeen is an APO demonstrationcompany or TQM engaged in stamping and subassembly o metal compo-nents, mainly or domestic automotive industry customers. In the aternoon,

SG Yamazaki paid a courtesy call on the Secretary General o the Ministry oForeign Aairs Malaysia YBhg. Datuk Mohd. Radzi bin Abdul Rahman in

Putrajaya. SG Yamazaki and SG Radzi are long-standing riends since theirsimultaneous ambassadorial postings in Vietnam and most recently in Japan.

The visit to Malaysia gave the SG a perspective o MPC operations and cur-

rent concerns. It also rearmed the mutually supportive relationship betwethe APO Secretariat and the Government o Malaysia and with the MPC

particular.

SG Yamazaki discussing the Malaysian productivity program with MPC Director Geral Mohd. Razali Hussain. APO/M. Idham Mohd. Zain

Creative minds always have been known to survive any kind o

bad training. Anna Freud

Nothing is more dangerous than an idea when it is the only oneyou have.

Emile Charter

Innovationany new ideaby denition will not be accepted at

irst. It takes repeated attempts, endless demonstrations, monoto-nous rehearsals beore innovation can be accepted and internalized

by an organization. This requires courageous patience.

Warren Bennis

Pick battles big enough to matter, small enough to win. Jonathan Kozol

Well-managed, cooperative confict contributes to the productivityand innovativeness o organizations and the competence and well-

being o people. Dean Tjosvold

Common sense talk


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Small things matter for megawatts of savingsD. Pawan Kumar Use refective tiles or insulation on the rootop to keep interiors

cool.

Install solar passive designs in buildings during construction.

Use energy-eicient components and controls like MCBs, elec-tronic an regulators, variable air volume systems, thermostat

controls, etc.

Install alse ceilings in air-conditioned spaces to reduce the space

to be cooled.

General

Use capacitors or power actor improvement, especially i you

are a bulk consumer.

Avoid requent opening o rerigerator doors as it leads to energy

loss.

Cool hot ood items to room temperature beore placing them in a

rerigerator. Switch rom ACs to evaporative coolers during hot/dry summer

months.

Use ans and desert coolers instead o ACs where easible (ans

consume 4% o the energy required by ACs, while desert coolers

consume about 10%).

In summer, close curtains over windows acing south, west, and

southwest, or use sun-lms. Three to 5% less energy will be con-

sumed or each degree i the AC is set at higher than 22 . Set the

temperature o the AC no higher than 25 or the greatest com-

ort and lowest energy consumption.

Avoid overcooling o the room with the AC and avoid heavy blan-

kets or quilts while sleeping in warm weather.

Use public transport rather than individual vehicles and carpool

where easible.

Lighting

Compact fuorescent lights (CFLs) use 75% less electricity than

incandescent bulbs and oer similar light. I you replaced 25% o

your lights in high-use areas with CFLs, you could save up to 50%

on lighting energy bills.

Electronic ballasts reduce power consumption by 20%.

You can save 1050% o electricity consumption with T5 tube

lights and Energy Star-labeled products/devices.

Productivity methodologies, tools, and techniques

Energy is a major cost component or organizations in all sectors o the

economy. Industries, commercial establishments, large building complex-

es, and public utilities can accrue substantial savings in energy bills by

adopting energy-ecient techniques, systems, and technologies in theirplants, processes, and acilities. Moreover, due to rapid industrialization

and urbanization, the energy supply-and-demand gap is widening in APO

member countries, leading to increased costs o production and imports

o energy. The major sources o energy are still ossil uels, mainly coal

and oil, which cause emissions o greenhouse gases resulting in long-term

environmental problems like global warming and climate change, which

are against the principles o sustainable development. Adopting energy-

ecient practices and procedures is thereore essential.

Countless opportunities exist or reducing electricity consumption and

carbon ootprints, especially in the domestic and commercial sectors,

which can lead to surprising energy savings. The only catch is that thesesmall things are oten so simple that ew pay attention. What ollows is

a list o a ew such ideas that could save huge amounts o electricity i

all energy users implemented them diligently.

Appliances/Machinery

Switch o electrical appliances when not in use. Even low-power

gadgets like chargers, adaptors, inverters, TVs, etc. consume sub-

stantial power in standby mode.

Ensure the purchase o energy-ecient equipment even i it costs

more, as high eciency pays or itsel. Do not buy cheap in haste

and repent at leisure.

Use thermal appliances where easible instead o electrical appliances.

For switching o TVs and air-conditioners (ACs), do not use the

remote control. Switch them o rom the mains to save electricity.

I your desktop computer must be let on, turn o the monitor, as

the monitor oten uses more than hal o the systems energy. Set-

ting computers, monitors, and photocopiers to go into sleep mode

when not in use helps cut energy costs by approximately 40%.

Allow suicient space or ventilation around your rerigerator.

Check the thermostat setting oten and adjust as needed.

Buy split ACs instead o window ACs. They may cost more at the

time o purchase but are more energy ecient and consume less

electricity.

Buildings

Use electric devices with occupancy sensors that switch them on

or o automatically when someone enters or leaves the room.

Use solar water heaters instead o storage electric geysers or hot

water. They require near-zero maintenance and each device saves

up to 1500 units o electricity per year.

Install double-pane glass panels in windows, since heat escapes

through a single pane o glass almost 14 times aster.

Contributed by D. Pawan Kumar, Director, Energy Man-

agement Group, National Producitivity Council o India,

who served as the APO expert several times or courses

on energy management and energy eiciency. He also

authored Training Manual on Energy Efciency or Small

and Medium Enterprises or the APO.


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GLOBALGAP for Greater Market Access for Agrifood Products (Continued rom page 1)

Lead presentations by seven German experts covered GLOBALGAP intent and

requirements; trends in implementation o GAP and GLOBALGAP in German ag-

riculture and their impact on arm incomes and arm productivity; drivers o GAP

and GLOBALGAP in Germany and the EU; policy, regulatory, and institutional

settings or promoting GAP and GLOBALGAP; small-sized producers and GLO-

BALGAP implementation and certication; quality and saety standards and as-

surance systems required by resh produce importers in Germany; situation o egg

and poultry meat markets in Europe and uture prospects including requirements

or imported meat; introduction o the fower label program o FLP e.V.; Sotware

or GLOBALGAP implementation and certication; and how to promote GAP and

GLOBALGAP implementation and certication in Asian countries.

Site visits were made in the vicinities o Frankurt, Cologne, and Kerpen where

the participants had guided tours o ive QS-GAP/IFS/GLOBALGAP/organic

standard-certied arms/companies: 1) Vegetable Farm Boley; 2) Plug Verpack-

ungs GmbH, a vegetable and ruit producer, processor, and trader; 3) Dreesen

Frische Kruter GmbH & Co. KG, an herb producer and processor; 4) the pig-

attening amily arm Aehling; and 5) Finkes Ho, an organic vegetable, poultry,

and pig amily arm. Participants also visited two wholesale markets: Lehmann

Natur, one o the largest German wholesalers o imported and locally produced

organic ruit and vegetables meeting requirements or organic standards, GLO

BALGAP, and IFS; and Frischezentrum Frankurt, a wholesale market or im

ported and local resh produce and specialty items such as sh, meat, and poultry

In addition, participants toured two supermarkets in Kerpen where they observed

the packaging and labeling o eco-riendly and organic resh ruit and vegetables

along with other ood products such as organic chocolate and organic coee.

The numerous site visits exposed participants to several successul examples o

GAP and GLOBALGAP implementation; the requirements o German wholesaler

or agriood products; grading, packaging, and labeling techniques or eco-riendly

and organic ood; and most importantly the passion o German armers and entre

preneurs or promoting GAP and GLOBALGAP to ensure the production o saeood in a sustainable, socially acceptable manner. On the last day o the mission

participants, acilitated by two German resource persons, identiied lessons and

insights learned and ormulated action plans to utilize them or promoting GAP

in their countries. There was general agreement that the diverse codes, guidelines

and denitions o GAP existing within the Asian agriculture sector needed to be

harmonized to comply with GLOBALGAP, and that certication o Asian arms in

GLOBALGAP would be a critical prerequisite or international exports o agriood

products, especially to EU markets, in the near uture.

Eye-opening eco-design

Environmental issues, including climate change, have become one o the big-

gest international challenges o the 21st century. Various initiatives have

been attempted, but a ocus on eco-design appears to be a rational method to

minimize the impacts o many human activities on the environment. Eco-design is

a undamental component o eco-practices which enables enterprises o all types to

develop products demanded by customers while becoming and remaining more com-

petitive in the market. Driven by changes in consumer demand, companies are now

paying greater attention to eco-products as markets become more intensely competi-tive and sensitive to eco-riendly eatures.

As part o eorts to increase broad-based awareness o the need or eco-design, the

APO, Industrial Development Bureau o the Ministry o Economic Aairs, China

Productivity Center, and Taiwan Environmental Management Association jointly

organized a workshop on Eco-design, 15 November 2010, in Taipei, Republic o

China. It was intended to illustrate ways to branch out rom conventional product

designs and materials that may negatively aect the environment at dierent stages

in the product lie cycle. The workshop brought together 21 participants rom 10

member countries, along with three international and seven local speakers who

shared ideas on and discussed a myriad o issues relating to eco-design, while

also ocusing on the extensive business opportunities that eco-products and eco-

businesses represent. The topics ranged rom eco-design, remanuacturing, and the

3Rs (i.e., reduce, reuse, recycle) to international regulations, carbon ootprinting,

and actual examples o eco-designed products taking world markets by storm. Par-

ticipants also made presentations on the status o eco-design in their countries.

On day 3 o the workshop, two companies hosted site visits that provided insight into

the possibilities or eco-design. Cheng Loong Corporation was originally a corrugated

paper box plant but ater more than 50 years o hard work has developed into an

international paper manuacturing and services conglomerate. All Cheng Loong mills

have ISO9001, ISO14001, and OHSAS certication and emphasize clean producti

The company received environmental awards annually or seven years starting

1998 and in 2004 was awarded the rst National Sustainable Development Award.

PEGA Design & Engineering was established in 2008 and grew out o a smal

design team into an independent consultancy emphasizing R&D during each stage

the home and oce product development cycle. In addition to numerous other awar

PEGA received the 2010 iF Communication Design Award or its creative Dao C

a unique paper structure combining teapot, teabag, and teacup or ultimate portabil

and saety. Both companies were acknowledged eye-openers or participants.

Ricoh Company, Ltd. General Manager o Corporate Environment Division Takao Slecturing on international regulations or eco-design. Photo courtesy o CPC


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Business Excellence Week in Singapore

Business Excellence (BE) Week in Singapore beginning 8 November 2010

hosted more than 400 participants rom the Asia-Paciic region in events

promoting world-class organizational perormance standards. Spearheaded by

SPRING Singapore, with APO support, the week began with a BE Roundtable Discus-

sion or CEOs. Twenty local and international business leaders shared experiences in

guiding their companies through the recent global nancial crisis. Mr. Jagadish CV,

CEO o Systems on Silicon Manuacturing Company Pte Ltd, chaired the discussion.

He asked the CEOs what they would have done dierently ater emerging rom the cri-sis. Some candidly admitted that while they had hired global talent that became avail-

able as competitors restructured, they wished that they had recruited more or greater

competitiveness. The CEOs agreed that talent development and retention, the people

dimension o the BE ramework, were critical and shaped the uture o a company.

The 2nd Business Excellence Global Conerence was held the ollowing day with the

theme Leveraging Productivity or Sustainable Excellence. APO Secretary-General

Ryuichiro Yamazaki delivered the opening remarks, in which he reiterated the impor-

tance o BE initiatives to sustain productivity. He commended SPRING Singapore or

strengthening the BE rameworks o member countries through its Center o Excel-

lence (COE) or BE. The COE helps APO member countries develop national BE

rameworks aligned with internationally recognized ones. The APO deputed Dr. CurtW. Reimann, Senior Scientist Emeritus o the US National Institute o Standards and

Technology, and Nico Schutte, Master Black Belt and Director, Business Improve-

ment, Philips Consumer Liestyle, the Netherlands. Dr. Reiman gave a presentation

on Business Excellence Great Progress Greater Challenges, while Schutte

spoke on Business

Excellence: Engine

or Change and Pro-

ductivity.

During BE Week, a

simultaneous regional

training workshop onBE or 18 senior as-

sessors, 812 Novem-

ber, was conducted

by the APO and COE.

They represented 11

APO member countries with BE rameworks in place. The participants planned to

customize the workshop materials to train more assessors in their home countries.

A highlight o BE Week was the Singapore Quality Award (SQA) Dinner at which

the 2010 winners were announced: the Singapore Civil Deence, Hwa Chong Institu-

tion, and Ministry o Manpower (MOM). MOM is the rst ever government ministry

to win the SQA. Receiving the award on behal o MOM was Permanent SecretaryLoh Khum Yean, ormer chie executive o SPRING Singapore and ormer APO

Director or Singapore. MOMs vision o being an exemplary employer and excellent

organization were the reasons cited by Secretary Loh or the ministrys adoption o

the SQA ramework.

Senior assessors and experts at the training workshop on BE.Photo courtesy o SPRING Singapore

Branding of local food and agricultural products

Kobe bee o Japan, Darjeeling tea o India, and Parmigiano-Reggianoo Italy are classic ood brands known or specic eatures and high

quality associated with climate, locality, and culture. The APO held

a multicounty observational study mission on Branding o Local Food andAgricultural Products, 916 November 2010, in Japan to examine approachesto establishing and promoting agricultural product brands with geographicnames, called geographic indication. The mission, attended by 14 partici-

pants rom 10 APO member countries, covered branding strategy based onmarket theory, the European Union geographic indication system, Japanese

Ministry o Agriculture, Forestry and Fishery policy to promote agriculturalbranding, Kobe bee and Yubari melon brand strategies, and the Japanese sys-tem or region-based collective trademarking.

The mission vis-

ited several sites. A

hal-day trip to theBoshu Biwa ( lo-

quat) Club in Chibapreecture showedhow a branded ruit

became a tool topromote local ood-

p r o c e s s i n g a n dtourism industries. Atwo-day eld visit to

Shizuoka preecture started with a brieng on the quality certicate system usedto guarantee high-quality agricultural and ishery products. The mission then

met Amela Tomato Producers Association representatives and learned how the

Amela (sweet) name became a successul brand commanding premium pricesdue to special water control technology that produces a high sugar content. Themission then visited the Yaizu Katsuobushi Association. Katsuobushi is dried,ermented bonito used as a favoring and condiment in Japanese cuisine. The

Yaizu district is a amous shing port with a long tradition o bonito processing;records reveal that katsuobushi was being produced there some 1,300 years ago.

The Yaizu Katsuobushi Association established production guidelines to protectthe authenticity o the brand.

The next stop was the Green Tea Production Association, JA (Agricultural Co-operative) Hanan. Hanan developed a method to grow greener tea with improved

quality. Using the brand name Nozomi tea, Hanan promoted tea consumption

by women, thereby introducing a unique brand classication. The price o thisbranded green tea is higher than that o unbranded versions. The last eld visit

was to JA Mikkabi, where the branded Japanese mandarin orange Mikkabi mikanis produced. Mikkabi ocials explained that soil conditions and specic regionalclimate result in sweet, high-quality mandarin oranges in this area and demon-

strated a mechanized sorting system that ensures proper handling.

The reports and discussions o participants revealed that diverse branding initia-tives are underway in member countries. The participants agreed to continueinormation exchanges on brand creation as a ollow-up activity.

Participants visiting the Green Tea Farm o JA Hannan,Makinohara, Shizuoka preecture. APO/Y. Endo


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Spreading the word on the availability o environmentally riendly products and technologies isvital in achieving truly sustainable development. From 15 to 17 October 2010, the Governmento Malaysia and the Green Purchasing Network Malaysia co-organized the InternationalGreentech and Eco-products Exhibition and Conerence Malaysia 2010 (IGEM 2010). TheIGEM 2010 showcased the best examples o green technology and best practices to promotelow-carbon growth in the Asia-Pacifc region. The IGEM 2010 built upon Malaysias experiencein hosting the initial APO Eco-products International Fair in 2004.

Parallel to the IGEM 2010, the APO organized its own International Conerence on GreenTechnology, gathering 19 participants rom 15 countries who also attended the IGEM 2010.They examined mechanisms or promoting eco-products, eco-business, and eco-strategies.This APO conerence highlighted two key actors in the eective promotion o a greenereconomy, both o which also contributed to the success o the IGEM 2010: the importance ocreating green awareness among all members o society; and the need or strong commitmentand involvement by national governments, state governments, and relevant local authorities ininitiatives to create a more sustainable society and environmentally sound uture.

APO International Conerence onGreen Technology in Malaysia

January 2011

Japan

Multicountry Observational Study Mission on SME Development, 24

28 January 2011.

Objectives: To share experiences in SME development and NPOservices, examine the best practices o Japanese SMEs, and develop action

plans or SME development.

Participants: NPO trainers or consultants, top managers o SMEsworking closely with the NPO in the national productivity movement, orgovernment ocials involved in SME development.

Thailand

Seminar on Regional Sharing o Lean Applications in Healthcare, 24

28 January 2011.

Objective: To study practical applications o lean management in thehealthcare industry.

Participants: Healthcare proessionals in the eld o quality improvement,

hospital administrators, or productivity specialists and proessionals engagedin quality improvement in the service sector or hospitality industry.

February 2011

India

International Conerence on Green Productivity or Sustainable

Energy and Environment, 1012 February 2011.

Objective: To deliberate on eco-inancing, technology transer issues,market transormation experiences, transition to a low-carbon economy,and eco-product promotion.

Participants: Top and senior managers rom private enterprises;policymakers and senior government oicials involved in the promotionand/or development o eco-products, -services, -technologies, -materials,and -components; or sta o relevant NGOs and public organizationsinvolved in the promotion o sustainable energy and the environment.

Japan

Top Management Forum on Asian Dynamism and Global Management,

1416 February 2011.

Objectives: To understand the current status o bilateral/regional economiccooperation in Asia; study strategic practices or creating knowledge anddynamism in global management, including the best practices in Japan andother APO member countries; and discuss how APO member countries canimprove their strategies or global management and create knowledge in theirown settings.

Participants: Top executives o business corporations, high-ranking

ocials in charge o corporate management strategies in public or privateenterprises, and NPO heads/executives involved in developing globalcorporate strategies.

Program calendar

Please contact your NPO for detailsof future APO activities, including eli-gibility for participation. The projectdetails along with the address of your NPO are available from the APOwebsite at www.apo-tokyo.org.

Coming in 2011

Arlene Donaire joined the Secretariat 1 November asthe Inormation and Public Relations (IPR) Oicer.A Filipino, Arlene served as deputy chie o USAID-unded programs in the Philippine energy andenvironment sectors or 10 years and beore that assenior economist at the Philippine National E conomicand Development Authority and chie strategic

planner at the Philippine National Oil Company.

Arlene completed a Masters degree in Economics atthe University o the Philippines (UP) and a Mastersin Public Administration, with honors, at the HarvardKennedy School. She studied PhD Economics at UP,specialized in resource economics at Auburn University in the USA as a Fulbright scholar,

and received extensive training in environmental economics and project appraisal at Harvard.

Her IPR skills were acquired mainly rom on-the-job training and experience in designingand managing inormation, education, and communication campaigns; developing andimplementing government advocacy programs to secure stakeholder support or policyreorms; and serving as resource person in institution-building activities. With hercombined academic and proessional background and a positive attitude toward challenges,Arlene looks orward to contr ibuting to enhancing the user value o the APOs knowledge

products, expanding organizational reach and impact, and sustaining dynamism in theproductivity movement. She also hopes to visit Japans exquisite locales as she pursues herhobby o photography and gain a better appreciation o its rich culture.

University of Tokyo Emeritus Professor Dr. Ryoichi Yamamoto speaking on solu-tions to combat climate change through green purchasing, plenary session, Inter-national Green Technology & Purchasing Conference 2010. APO/Y. Yamashita

New ofcer at APO Secretariat

Photo courtesy of Gilbert Gutier-rez, Foresight Digital Photogra-

phy, Philippines


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Published monthly byAsian Productivity Organization, Hirakawa-cho Dai-ichi Seimei Bldg. 2F, 1-2-10 Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093, Japan;

Dear Readers:

We are again eaturing a year-end quiz that invites you to reresh your memory o APO activities and productivity tools and principles reported in our 2010 issuesrom January to November. Ten winners will be decided in a lucky draw rom among the entries with 100% correct answers. You must also complete the opinionsurvey to be eligible or the prizes o an APO bag and calendar. You can download the survey orm rom http://www.apo-tokyo.org/00apo_news.htm. The quiz is

open to allAPO News readers, excluding APO Secretariat sta and amily members. Only one entry per person is permitted, and all entries must reach the APOby 11 February 2011.

Please mail your entries to: The APO News, Administration and Finance Department, 1-2-11 Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093; or ax to

+81-3-5226-3950; or e-mail as a scanned attachment to [email protected].

In the quiz, please either circle the letter beore the correct answer or write the correct answer on the line provided.

1. Ab. Rahim Yusso pointed out that the rapidly changing marketplace callsor enterprises to innovate in their products and services to outperormthe competition. Which o the ollowing is not cited as a tool in planningservice innovation?(a) Service blueprinting(b) Business management solutions(c) Six Sigma(d) Surveys and interviews

2. Food saety assurance has become a standard in the ood industry. Agri-businesses and ood companies were reported to be putting in place FSMSto enhance their market share in the increasingly competitive global mar-ket. What does FSMS stand or?(a) Food saety management system(b) Federal security monitoring system(c) Food security and management system(d) Food saety and maintenance system

3. The World Bank Tokyo Development Learning Centers Program Coordi-nator E. Wataya explained the advantages o VC-based distance learningto supplement 2 training. What do the abbreviations VC and 2 mean?

4. The global popularity o green procurement or green purchasing hasincreased in the last two decades. In 2007, the APO frst organized a studymeeting on Green Procurement to investigate issues among member coun-tries. Subsequently, the APO published a reerence on the topic in 2008.What was the title o this publication?

5. The Thailand Productivity Institute (FTPI) is instrumental in the introduc-tion o the knowledge management (KM) concept in Thailand. Which othe ollowing concepts is alse in relation to KM?(a) KM is a structured, systematic approach to codiy best practices or use by

organizations.(b) KM involves benchmarking with best competitors to identiy gaps in

perormance.(c) KM can ail i cultural barriers and other behavioral roadblocks are notaddressed.

(d) KM is the cure-all or companies that aspire to excel in their industries.

6. Product labeling requirements are an important aspect in exporting ood,beverages, and dietary supplements. D. Lennarz o Registrar Corp. explainedthat while the US regulations or labeling can be extensive and conusing,there are exceptions. Which o the ollowing situations is not an exception?(a) When a package is too small and labeling inormation cannot t on it.(b) Size requirements or declaration may be relaxed or waived altogether.(c) When Nutrition Facts are replaced with a toll-ree number through which

consumers can obtain nutrition inormation.(d) Some ruit and vegetables may be exempted rom allergen labeling.

7. The APO collaborated with the US State o Hawaii Department o Busi-ness and Hawaii Ecotourism Association on a nine-country study missionin Oahu rom 10 to 15 March. Please write the three ecotourism sites thatwere visited by the mission.

8. E. Avedillo-Cruz discussed a productivity tool called value-added productivitymeasurement (VAPM). Which of the following statements is not relevant to VAPM?(a) Value added may be measured using a creation method or distribution

method.(b) VAPM ratios combine ve protability and ve productivity measures.(c) VAPM is measured as input divided by output.(d) VAPM enables an organization to identiy priority areas or improvements.

9. Value engineering (VE), as explained by Kok Seong Lee o Eunison Net-work Pte Ltd, Singapore, is:(a) A systematic unction-based approach.(b) Used or increasing the value o a product to customers by providing the

same or better unctions at lower cost.(c) Dened as unction divided by cost.(d) All o the above.

10. Many companies are now turning to on-the-job training (OJT) to meettheir needs or human resources development. OJT advantages include allo the ollowing except or which one?

(a) A well-structured OJT program motivates employees to learn.(b) OJT directly relates knowledge learned to the actual work environment.(c) OJT allows the trainer to observe, correct, and reinorce the skills o the employee.(d) OJT is not eective in monitoring workers skill competency.

Name: (Dr./ Mr./ Mrs./ Ms.) ................................................................................................................. Country: ...................................................................................

Address: ....................................................................................................................................................................................................................................................

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APO Newsquiz

asian productivity organization (apo) monthly newsletter – december 2010

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