A Study On Viewership Analysis and Channel Perception For Asianet News

Channel

• Asianet is an exclusive Malayalam channel which started its operation 17 years before.

• Asianet was the first Malayalam Satellite which started its operation in Kerala.

• Asianet News is the second channel from Asianet Communications Ltd which is purely a news based channel.

• The study looks into the viewership analysis and to have a study of channel perception comparatively with special reference to Asianet News.

• Television in India has been in existence for three decades.

• Satellite TV came to India 10 Years ago when STAR TV launched in 1991 with four channels.

• In the years followed, the Indian cable & satellite environment became more crowded with many players in the market.

• All the players attempted to offer enjoyable and unparalleled entertainment.

• Asianet is the largest Malayalam satellite television channel.

• The signals of Asianet covers the

entire Indian Sub-continental, Srilanka, China, south east Asia, the entire Persian Gulf, The UK, Europe USA and the lower half of the former soviet union.

• This is virtually the half of the Globe, reaching the sixty-odd countries.

• Asianet began its operation by telecasting for two hours daily in 1993,which was increased to round the clock.

Primary Objective

• A Study on Viewership analysis and Channel perception with special reference to Asianet News.

Secondary Objective

• To Analyze the Competitive Advantage of Asianet News

• To Understand the Viewers Preference

• To Analyze the Variety in Programs in Asianet News

• To Analyze the Viewer Expectations from a News Channel

• This Study analyses the possibility of Asianet to analyze the need and wants of the viewers and to find viewers expectation from Asianet News.

• This study will also help to make a comparative

analysis of Asianet news with different channels.

RESEARCH METHODOLOGY

• Primary Data: The main source of primary data is through researcher’s interviews with the concerned persons in the organization and also through a Structured Questionnaire.

• Secondary method: The main source of secondary data was from the company website and the documents in the company.

• The entire news viewers from Kerala.

SAMPLE FRAME• The sample frame is being selected from 3

districts from Kerala, i.e. Trivandrum, Ernakulum, and Calicut. The sample frames are

• College• Business People• Employees• Retired or aged people

SAMPLE SIZE• Sample size selected is 50 each from each

sample frame.

HYPOTHESIS• To study the relationship between

viewership and perception of Asianet news channel

• Ho: There is no relationship between viewership and perception

• H1: There is relationship between viewership and perception