asi’s 7th annual reseller meeting january 2007
TRANSCRIPT
ASI’s 7th AnnualReseller Meeting
January 2007
#7!!
Change planned for 2007 New staff structure New development process New marketing initiatives
…and, perhaps, new sales incentives, too
ASI well positionedin POS Market
1200 new licenses & 1100 upgrades in 2006 9000+ Restaurants using RM Total installed base of 27,000 terminals Increase in size of avg. installation Reseller network is larger & more stable Promising project w/ Infogenesis Generating terrific media coverage
Many dealers also well-positioned in local markets 25 of our dealers now support a client base
of over 100 restaurants 26 dealers increased sales in 2007 by over
10% -- with some rates as high as 1000%!!
Despite NRA’s rosy 2006 forecast the restaurant industry did NOT grow 5.6%
Despite ASI’s projections our business did NOT grow 30%
Despite posting significant growth in 2005, 30 ASI resellers saw sales decrease by 3% to 50%
2006 Projections Not Met
ASI addressed unexpected issues in 2006
Staffing problems Development resources diverted to PCI
Compliance
ASI Staff filling Core Mission
Develop POS software for restaurants that meets and anticipates market demand
Train & support qualified VARs who get product to market and service them to build customer loyalty and enhance market position
Office Administration
In-House Development Team
Off-Site Development Team
Development Advantage
More market research behind development
Shorter Development cycle
Tech Support Team
Sales & Marketing Team
2007 Theme:Creating CompetitiveAdvantage
“Something that a company does better than the competition and that is meaningful to customers.”
Jack Welch, ex-CEO
General Electric
Types of Competitive Advantage POS applications, themselves Service & support Industry knowledge Expertise in special areas
(ie credit card data security, different types of gifts cards,etc)
Important Workshop
Jaynie L. Smith will start her program at 8:30am tomorrow