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ASI’s 7th AnnualReseller Meeting
January 2007
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#7!!
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Change planned for 2007 New staff structure New development process New marketing initiatives
…and, perhaps, new sales incentives, too
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ASI well positionedin POS Market
1200 new licenses & 1100 upgrades in 2006 9000+ Restaurants using RM Total installed base of 27,000 terminals Increase in size of avg. installation Reseller network is larger & more stable Promising project w/ Infogenesis Generating terrific media coverage
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Many dealers also well-positioned in local markets 25 of our dealers now support a client base
of over 100 restaurants 26 dealers increased sales in 2007 by over
10% -- with some rates as high as 1000%!!
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Despite NRA’s rosy 2006 forecast the restaurant industry did NOT grow 5.6%
Despite ASI’s projections our business did NOT grow 30%
Despite posting significant growth in 2005, 30 ASI resellers saw sales decrease by 3% to 50%
2006 Projections Not Met
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ASI addressed unexpected issues in 2006
Staffing problems Development resources diverted to PCI
Compliance
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ASI Staff filling Core Mission
Develop POS software for restaurants that meets and anticipates market demand
Train & support qualified VARs who get product to market and service them to build customer loyalty and enhance market position
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Office Administration
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In-House Development Team
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Off-Site Development Team
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Development Advantage
More market research behind development
Shorter Development cycle
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Tech Support Team
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Sales & Marketing Team
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2007 Theme:Creating CompetitiveAdvantage
“Something that a company does better than the competition and that is meaningful to customers.”
Jack Welch, ex-CEO
General Electric
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Types of Competitive Advantage POS applications, themselves Service & support Industry knowledge Expertise in special areas
(ie credit card data security, different types of gifts cards,etc)
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Important Workshop
Jaynie L. Smith will start her program at 8:30am tomorrow