aspen ideas festival - june 29, 2013
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Downtown Project
CollisionsCommunityCo-Learning
Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
Slide 3
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 4
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 5
http://static.panoramio.com/photos/original/400729.jpg
Slide 6
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 7
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 8
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 9
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 10
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 11
Downtown Vegas - Fremont East
Slide 12
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 13
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 14
DOWNTOWN PROJECT GOALS
Slide 15
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
Slide 23
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
Slide 24
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
Slide 25
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 26
$50M – Small Businesses
Slide 27
$50M – Small Businesses
Criteria
Slide 28
$50M – Small Businesses
Criteria Owner Operated - Passionate
Slide 29
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
Slide 30
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
Slide 31
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
Slide 32
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
Slide 33
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
Slide 34
Natalie
Slide 35
Natalie
Slide 36
Natalie
Slide 37
Natalie
Slide 38
Natalie
Slide 39
Natalie
Slide 40
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 41
Check Cashing
Slide 42
Sarah
Slide 43
Sarah
Slide 44
Sarah
Slide 45
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 46
Shipping Containers
Slide 47
Shipping Container Park
Slide 48
Shipping Container Park
Slide 49
Shipping Container Park
Slide 50
Shipping Container Park
Slide 51
Bike Sharing
Slide 52
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 53
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 54
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 55
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 56
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 57
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 58
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 59
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 60
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 61
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 62
$50M – Education, Arts, Culture
Slide 63
Slide 64
Slide 65
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 66
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
Slide 67
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 68
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 69
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 70
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
Slide 71
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
Slide 72
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
Slide 73
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
Slide 74
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 75
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 76
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 77
Fremont St. & Las Vegas Blvd.
Slide 78
Fremont St. & Las Vegas Blvd.
Slide 79
Fremont St. & Las Vegas Blvd.
Slide 80
Fremont St. & Las Vegas Blvd.
Slide 81
Fremont St. & Las Vegas Blvd.
Slide 82
Fremont St. & Las Vegas Blvd.
Slide 83
Fremont St. & Las Vegas Blvd.
Slide 84
Fremont St. & Las Vegas Blvd.
Slide 85
Fremont St. & Las Vegas Blvd.
Slide 86
Fremont St. & Las Vegas Blvd.
Slide 87
Downtown Vegas Monthly Cadence
Slide 88
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 89
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Slide 90
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
Slide 91
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
Slide 92
Fashion Incubator – Stitch Factory
Slide 93
Fashion Incubator – Stitch Factory
Slide 94
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
Slide 95
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/day
Slide 96
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
Slide 97
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
Slide 98
Collisions, Community, Co-Learning
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
Slide 99
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
Slide 100
Jake – Flint and Tinder
Slide 101
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
Slide 102
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/day
Slide 103
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
Slide 104
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
Slide 105
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
Slide 106
Collisions, Community, Co-Learning
“Subscribe” toDowntown Vegas
Slide 107
Collisions, Community, Co-Learning
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 108
Collisions, Community, Co-Learning
1. 100 residents per acre
Slide 109
Collisions, Community, Co-Learning
1. 100,000
Slide 110
Collisions, Community, Co-Learning
1. 100,000 “collisionable”
Slide 111
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
Slide 112
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours
Slide 113
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per
Slide 114
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre
Slide 115
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per
Slide 116
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
Slide 117
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
Slide 118
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 119
Slide 120
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
Slide 121
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 122
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 123
The 4-Minute Mile
Slide 124
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 126
A great
brand
is a story that never stops unfolding.
Slide 127
A great
brandcompany
is a story that never stops unfolding.
Slide 128
A great
brandcompanycity
is a story that never stops unfolding.
Slide 129
A great
brandcompanycitycommunity
is a story that never stops unfolding.
Slide 131
http://www.youtube.com/watch?v=AF4f3l4a4_A