assginment on mall

8/8/2019 Assginment on Mall

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Assignment on retail management

DEPARTMENT OF MANGEMENT SCIENCE

Dr.B.A.M.U SUB-CENTRE,

OSMANABAD.

Submitted to:

prof. varunraj kalse


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CONTENTS:

1)Company Profile2)Location3)Layout4)Segmentation5)Target Market6)Branding/promotion/advertising7)Pricing and strategy8)Photos of mall9)Discount10)Schemes11)Service12)Per day walking


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Company profile:

Shopping mall is availability of all product and

services which comes under one roof like, home product, dry fruits,

toys, shirts, perfumes. it is need of customer to purchase all thing at

one place. In osmanabad, SHREE GRAHAK PETH super market is

present which is situated in heart of city.

The owner of this supermarket is Mr.Sandeep bagal.

this is new supermarket in the Osmanabad which is started in the

month ofApril 2010.


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Location:

This supermarket is situated in the centre of city, Samata Nagar,

Near Dordarshan Kendra Osmanabad.


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Layout:

The layout of the shopping mall is 1300, sq; foot.each

department is divided into 250,sq;foot.department are divided into

following categories.

1)Department of FMCG2)Department of Kids Toys3)Department of dry fruits4)Department of Stationary

ENTER EXIT

Department of Department of Department of

FMCG Kids toys

Counter


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Segmentati n:

Segment ti n means conversion of homogeneous marketinto

heterogeneous market Segmentation is also mass marketing. In mass marketing

the seller engage in the mass production, mass distri ution, and mass promotion

of one product for all buyers.

In S

G

P

s e marke isse me e by

threecate ry which me tione in the following

1)Higher class2)Middle class3)Low class

Following are the Segmentation pie chart of customer.

igher class 30%

Middle class 50%

ower class 20%


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Target market:

Once you have determined your business products and services,

you must identify your business target market. The target market is the actual

customer group, or audience, in which your business will attempt to sell its

products and services. Although it is impossible to capture every customer

within your target market, gearing your services toward the identified marke t

will make sales much easier.

They can be decided Target Market on the basis of income (upper-class, middle-

class, lower-income), socio-economic class (A / B / C), age, gender, place of

residence (urban / rural, metro / Class 1 town), purchasing patterns (owner of

mobile / dual SIM mobile, among others), lifestyle (eats out a lot / doesn't eat

out, wears western style clothes / wears traditional clothes) and many others


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Branding/Promotion/Advertising:

SHREE GRAHAK PETH super market is the

following brand promotion

1 Road show promotion2 Retail and in shop branding3)Balloon and inflatable branding

This supermarket does advertise through radio, banner, media, and

newspaper. Advertising is to communicate the right message to the

right audience.


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Pricing and strategy:

The pricing strategy of small business can ultimately

determine your fate. Small business owners can ensure profitability and

longevity by paying close attention to their pricing strategy .

SHREE GRAHAK PETH super market is deciding following pricing policy

they give the discount on product, gives coupon on the product. If the

consumer purchase lot of quantity of product they give some gift to the

consumer.


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Discount:

SHREE GRAHAK PETH super market gives 10% discount on each and

every product to attract customer towards super market.

Scheme:

SHREE GRAHAK PETH super market gives scheme on each and every

product like buy one get one , if customer take500gm of tea powder get

50gm free on that product.


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Services:

SHREE GRAHAK PETH super market gives very fast service to the

customer. They give home delivery to the customer. Credit card payment

started for the customer. On festival day they give coupons for the couples for

advertising of product.

Per day walking:

In the SHREE GRAHAK PETH super market par day walking people

100 to 200 in one day. Every Sunday walking people are increased. On festival

day walking people are 600 to 700.


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Photo of mall:


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assginment on mall

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