ASSIGNMENT 12LOCATION IN A MUSIC VIDEO

COLDPLAY- PRINCESS OF CHINA

• Location in this music video has not only establishing shot settings but also helps set the narrative for the video. The great wall of China is used as well as wide landscapes in China which could not only promote the artist, however also the area and landscapes which the video is filmed in. This could create more interest into these areas which filmed, resulting in more tourist visits from former fans.

KANYE WEST- NO CHURCH IN THE WILD

• This music video along with the meaning of the song portrays the public being oppressed by the government/state and revolting by riots in there towns and city's. This has a very different view on how location is used in this music video compared to the Coldplay music video. Riots and oppression are the problems in real life that could allow people with visual aids of those locations to relate to as the audience which is comparable to people in Coldplay's video of that being used a scenic area to film.

COMPARATIVE LOCATION CHART China Rioting Streets

Used to create an aesthetically pleasing background in order to possibly to create tourism. Mainly creates a link between the location and brand image to be associated with each other.

This is an area of actual significance in which riots happened for the rights of people living expressing the corruption of the Government, a much more relatable story establishing a better meaningful relationship between the consumer and the artist.