Technology Entrepreneurship

Part 1ASSIGNMENT #2

Team #64880

Team Members

• Roberto Aprili Justiniano

• José Antonio Blanco Serrano

• Javier Barbero

• Cesar Augusto Cortes Camarillo

• Liz Andrea Espino Cantera

• Diego Frongia

• Christoph Gyger

• David Abril Pérez

• Balby Janett Reyes Hidalgo

• Martin Rodríguez de los Santos

After analyzing carefully the start-ups proposed by the team, the five enterprises chosen are below:

Agnitio

Woow

Llaollao

7/24

Segundamano

Start-ups AGNITIO SEGUNDAMANO LLAOLLAO WOOW 7/24

Att

rib

ute

s

Growing demand First in the market InnovationThere is no local

competition

Strategic

Distribution

Different features Different Typology Healthy productsGood marketing

policies

Service

availability

High availability Good publicityCompetitiveness

in costs

Good customer

service

Partners to offer

payment

services

Easy to integrateSpecialized web

pageAttractive design

Many payment

methods High skilled

human resources

Competitiveness

in costsExpansion

Existing business

model in other

countries

Diversity in

products and

services.

Ranking of attributes

Attributes Ranking

Innovation 1

Service Availability 2—3

Good marketing policies. 2—3

Cost Competitiveness. 4—6

The diversity in products and services. 4—6

Many payment methods 4—6

Common attributes of the start-ups chosen:

Innovation

Service Availability

Good marketing policies.

Cost Competitiveness.

The diversity in products and services.

Many payment methods

Specific Attributes of

each start-up

Market

SegmentCore-Business Attributes

Public sector:

Research

Legal aspects

and solutions of

voice

biometrics

intelligence

1. Experience. Biometric research since 1994.

2. Innovation. It was the first company to implement an identification

system.

3. Product. Leads the oral identification technology: Key Technology for

security.

• The use of evidence of voice records in court.

• Identification of unknown intercepted voices.

• Intelligence and crime prevention by monitoring telephone

conversations.

• Protection against identity fraud.

4. Competitive Advantage. Voice is the only biometric obtained

remotely and easy to integrate into existing infrastructure: telephone

networks, VoIP, etc.

5. Stakeholders. Products adapted to forensic laboratories, police, field

research and intelligence agencies.

Market

SegmentCore-Business Attributes

Private

sector:

Commerce

Purchase and

selling online

of used

products

1. They were the first to create this service in the internet.

2. Great interface in the web.

3. Low prices and premium users.

4. Ads in other systems of the internet.

5. Special web page for a specific sector.

Market

SegmentCore-Business Attributes

Private

sector:

Food

Manufacture

and selling of

milk drinks

1. Innovation. Llaollao is one of the first companies in Spain to market

frozen yogurt.

2. Healthy products. The frozen yogurt and other of their products are

very healthy, and nowadays there is a tendence to consume healthy

products in the world.

3. Price. Their prices are cheap and very competitive with similar

franchises.

4. Design. They care about design which is very atractive for their

consumers.

5. Expansion. Llaollao has continued since the beginning with an

ongoing expansion throughout Spain and other countries in order to

ensure the success of the company.

Market

SegmentCore-Business Attributes

Private

sector:

Commerce

Discounts via

Internet1. Existing business model in other countries.

2. Good policy of marketing.

3. Good service to consumers.

4. Many payment methods.

5. Does not have local competition (Uruguay).

Market

SegmentCore-Business Attributes

Private

sector :

Commerce

Self-service 1. Its employers receive weekly training.

2. They have a wide range of products and services.

3. Different payment methods.

4. Their services are available 24 hours a day, 365 days a year.

5. Strategic distribution to attract customers.

THANK YOU