New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C EWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANSWelcome to

NEW ORLEANS

#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Big Things Are Happening in the Big Easy

Gain knowledge and insight from your peers, industry experts, ASUG, and SAP to help improve your data analysis, whether you work in IT or on the business side.

As new technologies emerge, the lines between IT and business are becoming blurred—demanding new cross-functional skills and collaboration to fuel enterprise-wide success. So it is time to bring all stakeholders together to bridge the gap between analysis and outcomes.

And that’s exactly what you’ll find at ASUG BI + Analytics Conference in New Orleans, October 17–20. This groundbreaking and expanded conference brings together the transformative power of information, technology, and the business user experience to drive future success.

BI+ANALYTICS IS FOR YOU!

• Business Management VP/ Director/Manager

• Business Functional/LoB

• BI/Analytics Analyst

• IT VP/Director/Manager

• Enterprise Architect

• Solution Architect

• BI/Analytics Architect

• IT Specialist

Because when it comes to transforming our businesses… we’re all in this together!

1#ASUGBIA • ANALYTICS.ASUG.COM

13 Tracks Includes 60 Customer Stories8 Educational Lecture Tracks3 Hands-On Tracks1 Road Map Track1 Usability Track

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

BI and Analytics from Two Perspectives

Whether your focus is in business, IT, or a combination of both, you will take home new skills, best practices, a better understanding of the tools you use today, and a clear view of what’s coming your way. And just as important, you will make connections that may enhance your career and your organization’s future success. Check out these conference highlights.

1. 60 Customer Stories: Gain ‘from-the-trenches’ strategies, tips, and lessons learned from customers who have been there and done that. Eight tracks feature customer presentations from leaders in their industries, including Under Armour, Ferrara Candy Company, Benjamin Moore, and Johnson Controls—just to name-drop a few! We guarantee that you won’t find this level of invaluable peer-to-peer learning anywhere else. And really, isn’t that the best kind of education available?

2. Road Maps: SAP’s Vision for Tomorrow: With new technologies emerging at lightning speed, just keeping pace means falling behind. In this future-forward track, you will hear first-hand from SAP what’s on the horizon—and how to best prepare today.

3. Expert Keynote Speakers: We’re bringing the most authoritative voices in business intelligence and analytics to our keynote line-up. Top SAP and ASUG executives will be speaking, along with Wayne Eckerson and Claudia Imhoff— two of the most respected industry experts and authors today. Look for them also presenting at the Pre-Conference Seminars and in education sessions during the week.

4. NEW! Pre-Conference Seminars: Jumpstart your week a day early at the all-new Pre-Conference Seminars. Take a deep dive on a hot topic, from cutting-edge strategies to insider tricks to hands-on practical applications—there’s something for everyone. 5. EXPANDED! 33 Hands-On Sessions: Roll up your sleeves and gain practical skills and knowledge from ace instructors on the very latest in SAP analytics and SAP® BusinessObjects™ solutions. Two sessions are included in your registration, with the option to purchase more. Available on a first-come-first-served basis, these sessions fill up quickly and sell out, so register early to secure your spot. 6. Partner Showcase: Want to hear about the latest product innovations? Looking to upgrade? Need help with implementation? Looking for expert advice on platforms, products, and services? You’ll find it right here—all under one roof.

7. Strong SAP Presence: You will have mutliple opportunities to connect face-to-face with SAP—Influence, Usability, SAP BusinessObjects BI Solutions Center, Information Center, and the SAP Social Media Lounge.

8. Networking: Whether in a session, at lunch, socializing in the SAP Social Media Lounge or anywhere at the conference—you will be surrounded by peers and experts ready to meet you. The event may be just four days, but the knowledge and networking you acquire will last long after the conference is over.

“The educational sessions were outstanding, as usual. I always feel I learn so many new things. I can’t wait to get back to work to implement some of them.” –2015 Conference Attendee

2#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Business User Focus: Collaboration Starts Now!

We’ve always had great content for IT, and this year is no different. What has changed is our expanded sessions that business users will find useful, as well. Breaking new ground together means IT and business users learning together, side-by-side, in a new spirit of collaboration. Tracks have been specifically developed to bring both sides of the house together—with a special focus on the business user. Some of the highlighted tracks are:

Analytics Today and Tomorrow: Focusing on enterprise-centric, thought-provoking topics that BI and analytics individuals should be aware of, thinking about, and planning for. The presenters in this track will be industry thought leaders and experts in their respective areas of concentration.

Report Design and Delivery: Presenting it Right: Proven practices and guidelines to deliver user-friendly reporting experiences. This track features information on and usage of products like SAP® Crystal Reports® and SAP®

BusinessObjectsTM Web Intelligence®, along with dashboard designer tips-and-tricks and ideas on expanding your semantic layer.

Industries: What Is Going On in the Real World? This track features 11 BI and analytics customer-use cases— no consulting stories. Just true, real-life deployments straight from the customers’ perspectives, from process-centric examples like how University of Utah is using SAP BusinessObjects Web Intelligence to identify the financial impact of new patients and Merck’s analytics journey with SAP HANA®, discussing how its SAP journey provided the opportunity for Merck’s business line to drive to more efficient processes and optimize on cost.

Strategies: Creating and Revitalizing a Plan for Success: Strategies to optimize your BI investments and align business and IT, covering new trends in business intelligence such as data discovery, Internet of Things, big data, and predictive analytics. These new trends indicate it is time to reconsider the BI Competency Center. See how analytics organizations adapt to increasing business demands, including user skills and steps to create an information-driven culture, moving towards competent communities.

Visit the Session Catalog for a full description of sessions within each track.

3#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Multiple Opportunities to Connect with SAP

SAP will have a strong presence at this year’s event that will provide many opportunities to connect directly with SAP teams. In addition to a full track of road map sessions, be sure to add these SAP activities to your agenda: SAP InfluenceASUG SAP Influence Program—an influential community made up of Influence Councils, SAP Customer Connection, and the SAP Customer Engagement Initiative (CEI). At the conference, they will provide opportunities for you to connect with SAP product teams and to share business and technology challenges, discuss new ideas, and help drive innovation.

Usability Testing – The Ultimate Influence OpportunityThis is your golden opportunity to kick some tires and provide honest feedback directly to the SAP product teams who design them. Schedule a one-on-one session and work directly with design prototypes. Learn more here.

NEW! SAP BusinessObjects Business Intelligence Solution Center SAP BusinessObjects BI Solution Center offers conference attendees a unique opportunity to meet one-on-one with SAP solution experts for in-depth discussions on features and functionality.  Sign up on-site to secure your scheduled session for some invaluable guidance and deeper dives on SAP BusinessObjects Business Intelligence solutions, including: SAP BusinessObjects BI 4.2; SAP® BusinessObjects™ Cloud for business intelligence; SAP BusinessObjects Predictive Analytics; SAP BusinessObjects Web Intelligence 4.2; SAP® BusinessObjects™ Roambi®; and SAP® BusinessObjects™ Lumira and visualization. Complete schedule and details can be found here.

SAP Information Center and Social Media Lounge on the Show Floor Experience the virtual reality SAP Digital Boardroom and get an overview of SAP BusinessObjects Cloud for business intelligence, SAP BusinessObjects Lumira, or SAP BusinessObjects Roambi. Have support questions? Talk to the SAP Support team about how to get support ticket assistance, resolve log on issues, open OSS note research and escalation review, or learn who your account executive is. When you’re ready for a break from your jam-packed conference agenda, head to the SAP Social Media Lounge to share your message socially and have some fun. This is the social media hub for all things #ASUGBIA and #SAPANALYTICS. And did we mention that games will be played…and prizes will be won?

ASUG INFLUENCE: YOU TALK. SAP LISTENS. EVERYBODY WINS.

A complete list of Influence sessions can be found here.

Hear from Volker Kirchgeorg, COO for SAP Products and Innovations, about SAP’s commitment to listen to what you have to say about SAP products.

SAP Usability – The Ultimate Opportunity to Influence SAP Products and Solutions

4#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Spotlight Keynotes & Panelists

The keynote speakers and panelists represent the “who’s who” in the BI and analytics space today. Regardless of your experience or background, we’ve got a spotlight presentation for you. We have not one, but two top thought leaders and best-selling authors taking center stage—both with additional sessions throughout the week. Wayne Eckerson and Claudia Imhoff, Ph.D, will not only be featured keynote speakers, but you will be able to interact with them all week long in their sessions. You’ll also hear ‘straight from the top’ perspectives from ASUG and SAP executive leadership, along with a power panel of industry experts.

WAYNE ECKERSON Founder & Principal Consultant, Eckerson GroupKeynote: “The BI Power Shift: How to Thrive in the New Analytics World Order”

Sessions:• Pre-Conference Seminar: The New Analytics Ecosystem: Organizational and Architectural Models for Data-Driven Organizations• A Practical Architecture for Analytics and Business Engagement• Panel: The Future of BI and Analytics: Where Do We Go from Here? • Secrets of Analytical Leaders: Leading Successful Change (Direct from his book)

CLAUDIA IMHOFF, PH.D,President & Founder, Intelligent Solutions, Inc.Keynote: “Customers Are Talking, Are You Listening? The Need for Customer Analytics”

Sessions:• Create an Analytically Driven Enterprise: How to Create an Analytics Program• Panel: The Future of BI and Analytics: Where Do We Go From Here?• Part One: Extending Your Data Environment: How New Technologies Enhance, Not Replace, Existing Analytical Environments• Part Two: Extending Your Data Environment: How New Technologies Enhance, Not Replace, Existing Analytical Environments

5#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Spotlight Keynotes & Panelists (continued)

GEOFF SCOTT Chief Executive Officer, Americas’ SAP Users’ GroupPresents the ASUG user group perspective on Digital Transformation

GREG PETRAETIS Head of Analytics, SAP North AmericaKeynote: SAP Customers Using Analytics to Drive Their Digital Transformation

VOLKER KIRCHGEORG COO, SAP Products & Innovations | SVP, Strategy, Operations & Development Services, SAP

Keynote: “Customer Influence Drives the Direction of SAP Products: You Talk. SAP Listens. Everybody Wins”. He will also participate in the panel discussion: “The Future of BI and Analytics: Where Do We Go From Here?”

Expert Panel: “The Future of BI and Analytics: Where Do We Go From Here?’Moderator: Wayne Eckerson Panelists: Claudia Imhoff, Volker Kirchgeorg, Timo Elliott, Meredith Baldock

TIMO ELLIOTT VP, Global Innovation Evangelist, SAP

Timo Elliott is a passionate advocate of Digital Transformation, analytics, and big data. As an innovation evangelist for SAP BusinessObjects, he has shared that passion with audiences in over fifty different countries over the last twenty-five years.

MEREDITH BALDOCKProgram Manager, SAP Data Governance, Westinghouse Electric Company

Meredith Baldock oversees a multi-functional shared services team responsible for governance of global SAP Vendor Master Data and processes spanning multiple instances of SAP and the Ariba Procure to Pay (P2P) suite.

To view abstracts for all keynotes, go to the Session Catalog and filter by keyword keynote.

6#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

“I attended this session expecting to get answers for next steps with regard to an upgrade at my company. I received the information that was needed for me to present the data to my company,

learning a lot of additional information along the way.” –Conference Attendee

The ASUG ‘Big Easy’ Hub

Score Some Swag Stop by the ASUG Hub and get up-close-and-personal with the network that never goes down: Americas’ SAP Users’ Group (ASUG). Your company may already be an ASUG member. Stop by the Hub and find out. If your company is currently a member, we will help you sign up and explain the benefits of membership to you.

What does it mean to be an ASUG member? The benefits and opportunities can advance your organization and your career. As a member, you can access ASUG’s vast resources 24/7/365—including top-tier education in-person or online and global peer collaboration. Your voice has real clout to influence the direction of SAP products and services, while sharing your experiences in Special Interest Group (SIG) webcasts. Enjoy member discounts and regional Chapter meetings, where it’s not all business—just like here. We like to have fun, too.

And speaking of fun: Collect ASUG Hub Club points as you navigate the ASUG Year-Round Community and trade them for some cool and useful ASUG swag. A visit to the ASUG Hub will set you on-course for an education and networking experience that lasts all year long. You’ll also have a chance to take our ASUG Research BI and analytics survey to help influence both ASUG and SAP.

See you there!

7#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Event ScheduleMONDAY, OCTOBER 17

START END

10:30 a.m. 6:00 p.m. Registration

11:30 a.m. 12:45 p.m. Meet-and-greet lunch with Pre-Conference Seminar speakers

1:00 p.m. 5:00 p.m. Pre-Conference Seminars (3 Pre-Conferences)

5:30 p.m. 6:00 p.m. Conference Orientation

TUESDAY, OCTOBER 187:00 a.m. 7:00 p.m. Registration

7:30 a.m. 7:15 p.m. Partner Showcase Open

7:30 a.m. 8:30 a.m. Breakfast (in Partner Showcase)

8:30 a.m. 10:00 a.m. Keynote – Wayne Eckerson & Geoff Scott

10:30 a.m. 12:30 p.m. Hands-On Sessions

11:30 a.m. 1:30 p.m. Lunch (in Partner Showcase)

1:00 p.m. 3:00 p.m. Education & Hands-On Sessions

2:00 p.m. 3:30 p.m. Break (in Partner Showcase)

2:15 p.m. 5:30 p.m. Education & Hands-On Sessions

4:45 p.m. 5:45 p.m. Keynote Panel (Wayne Eckerson, Claudia Imhoff, Ph.D, Volker Kirchgeorg, Timo Elliot, and Meredith Baldock)

5:45 p.m. 7:15 p.m. Reception (in Partner Showcase)

WEDNESDAY, OCTOBER 197:00 a.m. 6:00 p.m. Registration

7:30 a.m. 6:30 p.m. Partner Showcase Open

7:30 a.m. 8:30 a.m. Breakfast (in Partner Showcase)

8:30 a.m. 8:45 a.m. ASUG / SAP Influence Overview – Volker Kirchgeorg, COO, SAP Products & Innovations

8:45 a.m. 10:00 a.m. Keynote – Greg Petraetis, Head of Analytics, SAP and Claudia Imhoff, Ph.D.

10:00 a.m. 10:30 a.m. Break (in Partner Showcase)

10:30 a.m. 12:30 p.m. Education & Hands-On Sessions

11:30 a.m. 1:30 p.m. Lunch (in Partner Showcase)

1:00 p.m. 2:00 p.m. Education Sessions

11:30 a.m. 1:30 p.m. Lunch (in Partner Showcase)

2:15 p.m. 5:30 p.m. Education & Hands-On Sessions

4:30 p.m. 6:30 p.m. Reception (in Partner Showcase)

THURSDAY, OCTOBER 207:30 a.m. 11:00 a.m. Registration

8:00 a.m. 9:00 a.m. Breakfast (in Partner Showcase)

8:00 a.m. 2:00 p.m. Partner Showcase Open

9:00 a.m. 1:30 p.m. Education & Hands-On Sessions

12:00 p.m. 2:00 p.m. Lunch (in Partner Showcase)

8#ASUGBIA • ANALYTICS.ASUG.COM

New Orleans, LA October 17 — 20, 2016

BI+ANALYTICS C O N F E R E N C E

Join us in the Big Easy. Register today.

Sponsor Showcase Sponsor Showcase

Thank you to our sponsors for supporting 2016 ASUG BI + Analytics Conference. Be sure to visit their booths in the Partner Showcase to see their latest product and service innovations. A complete list of sponsors can be found here.

“Very practical content – I prefer this more than SAPPHIRE and TechEd” – Mustafa Mustafa, Ferrara Candy Company

New Orleans – “Laissez les bons temps rouler!”

Translation: “Let the good times roll!” 2016 ASUG BI + Analytics Conference takes place at the beautiful Hyatt Regency New Orleans, 601 Loyola Avenue New Orleans, Louisiana, 70113.

And because the conference is just a quick stroll from the world-famous French Quarter, you have a dazzling choice of dining and entertainment options. Of course, topping the list would be music: jazz, blues, and zydeco followed by Cajun cuisine, po’ boys, and beignets. There are so many choices, we’ve put together a handy resource page to help you plan your evenings.

9#ASUGBIA • ANALYTICS.ASUG.COM