asustek tech arete sponsorship & marketing proposal
TRANSCRIPT
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T
Tech Ar
national
Engineer
2010
Jugaade Street Smaof Engineeri
`
8th 9th October, 201
te is the annual Technical Festival of MGMs CET w
scale inviting participation and viewership from ma
ing Institutes all over India.
Mahatma Gandhi Mission
College of Engineering & Tecwww.mgmmumbai.ac.in
t wayng
0
ich is conducted on a
ny premier
nology
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July 14, 2010 [SPONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Technology 2
Introduction:
Tech Arte is to be held on 8th & 9th October, 2010 and is formulated under this yearsdistinctive theme ofJUGAAD the Street Smart way of Engineering, which we believe will
diversify young minds to go out of the books and innovate, overcoming resource constraints.
Improvising on the current technology to overcome adverse conditions is undoubtedly the need
of the hour.
It gives us immense pleasure to lay before you the aspects & potentials of the festival so that you
can partner or support the cause by being associated with Tech Arte.
The Institution:
The institution with 25 years of dignified past, to match up to the creative and all-round
development of its students organizes Arte. It is the trademarked annual festival of MGMCETs
Navi Mumbai campus which heads three festivals:
Action Arte promising excellence in sports.
Fun Arte for cultural extravaganza.
Tech Arte to satiate the technological and creative urge of students.
The geographic location of the college, located at the junction of NH-4 (Mumbai-Pune
Expressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides forample space and opportunities to the organizers and the partners. Over 8000 people visit the
multi utility campus everyday (has a General Hospital with one medical college & 4 other major
educational institutes) which provides a large scale opportunity for advertisements and public
reach.
Our Vision:
Technology creates progressive society and with 45,000 technocrats alone in the EducationCorridor (Thane to Pune), we desire to create a platform for them to come together and showcase
their talents.
Confident by
Over 1500 students participated in the previous University-level Tech Arte(Academic Year 2009-10)
Increasing demand for a bigger platform Silver Jubilee of our Institute
We believe Tech Arte is well positioned to consider an expansion plan and build itself national
to elicit responses from not only students but also from the technical and non technical teaching
faculty members.
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MGMs College of Engineering and Technology 3
The Event:
Spread over 2 days or 48 hours of unending technical exposure, Tech Arte 2010 will host
plethora of events, exhibitions, lectures and shows for the palate of every technically inclinedperson. For the technically nave we have a fun rail waiting to churn the coal and burp out
surprises.
Core technical events on the national level would include Jugaad oriented variants of Robotics,
National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemicalsynthesis, Biotechnology principles and Green engineering. It also includes various adjoining
events in the non-technical category like Games - On-line and On-campus along with a series of
workshops, lectures and exhibitions.
Tech Arte thus promises to be a platform for over 3000 students participating in about 35 events
(at national & local level) and an even higher number of viewers.
The support ofASUS is considered key to this vision and we believe it is partnership that you
value.
Ours is an event that promotes development and innovation of issues at the grass root level andpartnering with us would help foster the corporate social responsibilities of your company.
Key components of our proposal to ASUS:
The name of the festival would change from Tech Arte 2010 to ASUS presents TechArte 2010.
Mention ofASUS name/logo on all fest banners, posters, letterheads, signage,certificates, T-shirts and event venues henceforth.
Sponsor name/logo on all media advertisements and pre-event promotion.
Advertisement air balloon (8ft) bearing ASUS name/logo to be put up on college buildingfor 7 days of the festival week.
Rights to use the event for product sampling.
One event designed forASUS to be headed and collaborated by the company officials.(Would help generate smart solutions for current issues faced by the company.)
Product exhibition space at a strategic location around the venue. ASUS name/logo on festival website/blogs/social networking profiles/software for the
current year and as previous sponsor for the next year.
There will be a speech by the S.P of the company at the opening ceremony.
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MGMs College of Engineering and Technology 4
ASUS Investment:
We are confident that these sponsorship opportunities would create thousands of impressions for
the company and many positive mentions in the local and national media. In addition to theseopportunities we believe the sales ofASUS would increase in proportion with the exposure it
receives. Also, ASUS benefits by identifying itself as a socially active and talent orientedcompany by partnering with Students events.
In exchange of the above detailed opportunities we expect ASUS to consider an investment ofthe maximum possible sum that will be required to generate prizes for the participants and
thereby promote innovation and talent.
Please find attachments for further details stating following information:
About the Institution.
The festival Tech Arte.
Marketing Prospects.
Sponsorship Opportunities.
All queries are welcome & appreciated. We expect a positive response & privilege of association
in near future.
Thanks in anticipation.
If you feel your organization can help us realize this vision of creating a platform for Smart Engineering
by helping us promote this event to a wider audience or by sponsoring the event, kindly contact us by
the ways given below
Name: Mr. Aakash Bansal Name: Mr.Sreejith Menon
E-mail:[email protected] Email: [email protected]
Telephone: +91 9920893079 Telephone: +91-9320473440
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Maha
College of E
The institution is situated in
Maharashtra (Thane to Pune). L
Panvel Highway, MGMCET has
The college holds degree cours
graduate & PHD level. The instthe All India Council for Tech
of India. The ISO 9001:2000 ce
apart from other disciplines like
built up area of 60,000.00 sq.m.
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
ma Gandhi Missions
ngineering and TechnoNavi Mumbai, Maharashtra
Navi Mumbai at the centre of the Educat
ocated on the junction of Mumbai-Pune Expre
a campus of over 8 hectares.
s on 7 core branches of Engineering at unde
itute is affiliated to the University of Mumbaiical Education (AICTE), a statutory body of
rtified institute has a 4 storied building for en
Medical College, Dental College, MBA Colleg
nology 5
logy
ion Corridor of
ssway and Sion-
r-graduate, post-
and approved bythe Government
ineering courses
e etc with a total
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OUR VISION:
To develop substantial global standards in the field
of technology and strive towards making Navi
Mumbai the Educational Hub of India.
OUR ACTION:
Endeavoring to enrich students with the multidisciplinary
knowledge of engineering principles to create an
intellectually stimulating environment & develop strongrelationships with the outside competitive world.
Considering the amount of people involved in the education process in the corridor spanning
Thane to Pune alone, MGMCET has been a pioneer in bringing together influential minds and
creating a Forum of Technology Educationists consisting of premier Educational institutions
and Technology companies.
Facts:
College strength: 2500 students at UG & PG level
The campus has one of the most sought-after General Hospital and super specialty health
centre in Navi Mumbai along with the following colleges Physiotherapy, Dental,
Medical, Nursing and Management.
Close proximity from Panvel, Khandeshwar and Mansarovar railway stations on the
Harbour line of Mumbai local trains. On-campus hostel for students, staff and resident doctors.
The college has tied up with IBM as the Student Excellence centre.
Eminent General hospital, Central library, super specialty clinic, bank and security
services on campus.
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Tech Arte is the annual technic
young engineers to foster theiraspect of creating & developing
This two day event involves mis
Organized by the student & teac
groups like the IEEE.
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
l festival of MGMs CET, Kamothe. It serves
skills. It aims at enhancing their interest levelew technology and services.
cellaneous formal & informal activities at inter
her council of MGMCET, it is supported by o
nology 7
platform for the
in the practical
-collegiate level.
her international
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Tech Arte2010-11
This time the event is being held at the national level, eliciting response from students notpertaining just to the engineering/science background but also from non-science backgrounds
(Commerce & Arts) welcoming pure-talent to flow from all directions!
The event will see its duration from 8th
to the 9th
of October, 2010 at the MGMs College of
Engineering & Technology, Navi Mumbai campus.
Event overlook:
Major events from over 7 core branches of engineering will be broadly categorized under four
broad divisions:
Hardware
Software
Gaming
Online-events.
Some of the traditional technical events been planned are
Robotics
Paper Presentation
Industry Defined problems Open Hardware
Coding/ Debugging
LAN Gaming
Model Designing
Green technology ideas etc
All planned events are being redesigned with unique parameters. They encourage participants
to espouse innovative thinking and overcome harsh constraints.
Informative workshops Lectures
Exhibitions will comprise of the learning/socializing aspect of the event.
The above events would be supported by the number of non technical events that help develop
personality, team spirit and leadership qualities.
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MGMs College of Engineering and Technology 9
Theme for the fest:
The theme of Tech Arte 2010 is JUGAAD - the Street Smart way of Engineering.
Definition
Jugaad, a Hindi term, doesnt exist in the English dictionary but its use and references can be found
widespread in both eastern and the western worlds, present and medieval society. A recent Harvard
Business Review statesJugaadas overcoming harsh constraints by improvising an effective solution
using limited resources; we call it the art of Creative Improvisation - within a framework of deep
knowledge and experience.
Explanation
Breaking the terms and jargons into laymans language, Jugaad simply defines the actions one needs to
take when resources decimate but the demand persists. Under such circumstances the existing models
and technologies fail or prove efficient. The solution? Jugaad. Yes, the age old method of improvising on
existing technology to overcome unprecedented situations.
What did McCormickdo when the situation of scarce food supply aroused in the late 1800? He
improvised on the existing technology to invent the Mechanical Grain Reaper. What did Sir James Watt
do when asked to pump millions of gallons of water in medieval Europe? He improved on the existing
Atmospheric Steam Engine to invent the condenser for Watt Steam Engines. From the old days to the
modern India, Jugaad has been one of the promoting factors for major start-ups both in technology and
business.
A classic Example?In the towns on Punjab, even currently runs a public transport vehicle called Jugaad!
However strange the name might sound, it beholds a strong and inspiring history; the tractor lookalike
getting its name from the fact that it was made completely out of improvisation. How? A water pump
used in farms was smartly modified to power the wheel train.
** Image courtesywww.en.wikipedia.org. Only for representative purpose.
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Why Jugaad?
We believe that for the Developing India, Jugaad is the need of the hour. History suggests that almost
every technology being used currently has at some point of its development experienced Jugaad.
Case Studies:
We lack infrastructure and technology to generate enough power but the demand for it is
increasing exponentially. What is needed is some Jugaad to come out with a more efficient
region-specific power generation technology.
Gas and petroleum resources are reducing but the demand for Petrol has gone up. The hour
calls for some Jugaad to convert the IC engines to Hybrids and Battery powered Motors
economically.
Open spaces have virtually been crossed out of our maps but the need to accommodate the
increasing population remains. Urgently needed is some street smart engineering to
accommodate maximum possible population within minimum possible surface area.
Basically, we at Tech Arte 2010 wish to instill into the minds of young engineers the need to think
smartly and develop technologies that benefit the masses. The human mind works the fastest when its
invoked and by cutting down on resources and means, yet demanding comparable outputs, we test its
ultimate talent innovation.
The Tagline?
Jugaad means to improvise and produce favorable outcomes in tough situations. Though the idea seems
clear and inspiring, one wonders what path has to be followed to efficiently and successfully achieveimprovisation?
Different success stories of people depict different ways in which this idea was implemented. But closer
review of these sagas reveals that until a certain stage of development, every innovation carves a
common path, particularly, the start.
Every technology expert would more or less agree on the fact that to innovate one must think out of the
book. To jump out of the instruction manuals and put on Einsteins Cap. In our words, to be smart, street
smart! We say the opposite of being Textbook is being Street Smartand being street smart is the way to
think ahead of the nerds and succeed. And so comes the tagline for our theme, a call for being Smart
The Street Smart Way of Engineering
P.S. For the cinematically inclined, we consider Mr. Aamir Khans character of Rancho in the movie 3
Idiots an ideal portrayal of a street smart engineer!
(Although we do not intend to relate the idea to every scene depicted in the movie on fictional terms.)
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Previous Success
Tech Arte 2009-10
Held on:
26th
& 27th
February, 2010 at the MGMs college of Engineering & Technology, Navi Mumbai
campus.
Events conducted:
Over 30 technical & in-formal events for all branches of Engineering Chemical, Civil,
Electronics & Telecommunication, Computer Science, Information Technology & Bio-medical
department.
In addition, dynamic workshops like Model Rocketry, Free and Open Source Software,
Robotics with seminar conducted by IIT-Mumbai researchers on Aerodynamics enjoyed
success.
Marketing Success:
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Though the event was orparticipants was experien
20 engineering colleges fof the biggest in the circl
Posters and brochures seimpressions opportunity
Festival website attractedimpressions for sponsor l
Web analysis shows mornetworking sites.
Festival banner put up ou4000 visitors each day en
Festival banner put up on
Media partners:
Air media: Radio Mirchi Print media: The Times Electronic media: Drishti
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
anized at a University-level, a decent footfall o
ced.
om Mumbai University participated in the eve
.t to every engineering college in Mumbai, prov
o sponsors and good ROI.
500 unique visitors during the festival week, a
ogo/name.
than 200 mentions of Tech Arte in blogs and
tside campus gate had possible impressions fro
tering the campus during the festival.
14m service road opposite NH-4, viewable to c
98.3 FM.
f Navi Mumbai, Hindustan Times, Loksatta an
, a local news channel.
nology 12
f around 1500
t making it one
iding huge
ain providing
Social
an average
ars passing by.
Prahar CCD.
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Mark
Previous fest analysis anthe festival as participant
Crowd Demography:With over 15 national events
engineering under-graduates
nation-wide is expected.
In addition, Commerce & Ar
Professors & lecturers partici
Presentation.
Publicity vistas:
o Festival posters withand 35 colleges nati
o Banners and signagesponsor name/logo.
o Advertisement ballobuilding with sponso
and Mumbai-Pune E
.
o Posters, banners to bpremier eatery oppo
o Sponsor name/logoincluding letterheads
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
eting Prospects 2010-11
early response shows an expected footfall of a
.
& 30 others planned, response from engineerin
from most of the neighboring colleges of Mum
s crowd to be attracted to national level gaming
pation open for national level events like Techn
sponsor name/logo to be sent to around 50 coll
nwide.
s to be put throughout the MGM Navi Mumbai
n to be displayed on college
r name/logo viewable from NH4
xpressway and JNPT Highway
e put up outside Mc Donalds, a
ite the campus.
n all festival related documents
, receipts, circulars, signages.
nology 13
ove 3500 for
& non-
ai University &
events.
ical Paper
ges in Mumbai
campus bearing
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o Event schedule put bo Live feed of events t
name/logo
o Mention of sponsorthe festival website
have a hyperlink to t
website. Individual p
sponsor.
o All online promotiomentions, social net
profiles to have spon
towards the buildup
o Name/logo to be retwebsite for 2011-12
o Sponsor volunteers tand/or PR events.
o Rights for product so Availability of stalls
connection.
o Exhibition space insio Pre-fest publicity in
o Facility to provide dcollection as per spo
during event registra
online and on desk.
o Auditorium seat-bacT-shirts, certificates,
envelopes, IDs to h
name/logo.
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
e put up inside the venue to have sponsor name
o be relayed on large screen at strategic location
ame/logo on
ith facility to
he sponsor
age for title
s, blog
orking
sor name/logo
o the festival.
ined on the
as previous sponsors.
o be given 15 minutes of PA time on campus fo
mpling inside the campus during the event.
at premium locations with advertisement space
de campus for title sponsor for product advertis
electronic and air media to have sponsor mentio
tabase
sors request
tion both
s, volunteer
cash
ve sponsor
nology 14
logo.
to have sponsor
advertisement
and electric
ement.
n.
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Location of college:
o Located at 5km froMGMCET has more
o Lies along the only rBangalore.
o Placed in the closeHighway it serves as
o With a high-grade musing the campus es
o Other crowd pullingDental & Manageme
One of the most successfMcDonalds, Kamothe is
opportunity to enhance th
1500 people (per day) w
students & other general
MGM is a proud memberpremier colleges and Tec
this community is Dr.Ch
o This means that MGcolleges of Navi Mu
o Apart from colleges,DirectI are a part of
training the aspiring
the experience of ser
ONSORSHIP AND MARKETING PROPOSAL]
MGMs College of Engineering and Tec
Kharghar, the upscale residential node of the
than 13 engineering colleges within 30km.
oad way leading to major cities of Pune, Goa, L
roximity of NH- 4, Mumbai Pune expressway,
a vantage point from publicity & advertising vi
edical hospital in the campus, the number of ge
alates at least by 4200 people per day.
beneficiaries: Renowned medical college; Phys
nt hubs.
lly running food outlets, located on the neck of
cross the road from the institution. This is no l
e brand equity since the area is a stop-over poin
ich include corporate, industrialists, company p
crowd.
of the Forum of Technology Educationists c
companies in Mumbai. One of the pioneers in
lpa Lingam, Principal, MGMs CET, Navi Mu
s CET, Kamothe is successfully linked with
bai, Thane & Mumbai region.
companies like IBM, Cyberoam, Microtechn
the venture of maintaining a positive spiral bou
engineers at par the market level & then providi
ving these tech giants.
nology 15
illennium City,
onavala and
and the JNPT
ewpoint.
eral people
iotherapy,
NH-4,
ss an
t for more than
rofessionals,
nsisting of
the formation of
bai.
he over 20
logy and
d way of
ng them with
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MGMs College of Engineering and Technology 17
Media Partner
Exclusive rights to cover the entire event.
Rights for commercial use of select festival images/recordings/quotes in future.
All media mentions to have sponsor name/logo.
Name/logo on festival website for the current and next year.
Name/logo on festival poster and related documents.
Brochures and teasers used in fest publicity to have sponsor name/logo.
Food & Beverage Partner
Exclusive rights for food and beverage stalls on campus during the event.
Adequate space with infrastructural support for stall setup.
Sponsor name/logo on festival website for current and next years.
Sponsor name/logo on festival poster and related documents.
Website Partner Exclusive advertisement space for sponsor on festival website front-page.
Sponsor name/logo with link to sponsor website on the sponsors page of festival
website.
Name/logo on festival poster/banners and related documents.
Rights for database collection/ opinion polls for sponsor through festival website.
Adequate space for sponsor banners on campus during event.
Fun Partner
Exclusive rights for managing/ customizing non technical events in the festival. Non technical events can have sponsor goody bags and vouchers for product
sampling.
Adequate space for sponsor banners/stalls at event locations.
Sponsor name/logo on festival website for current and next years.
Name/logo on festival posters, banners and related documents.
Stalls
Adequate space with infrastructural support for setting up stalls inside campus.
Rights for product sampling during the festival.
Name/logo on festival website for the current year.
Live feed Partner
Exclusive rights for advertisement during live feed of events on campus.
Large screen for live feed to have sponsor name/logo
Name /logo on festival website for current and next years.
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Postal Address
Tech Arte
MGMs College of Engineering and Technology
Junction NH4 - Sion Panvel Highway
Kamothe, Navi Mumbai 410209
Email
Website
www.tech.mgmarete.com
Phone
Aakash Bansal Surya Sharma Devina Sharma
Technical Secretary Marketing Representative Marketing Representative
9920893079 9920482321 9819930888
mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.tech.mgmarete.com/http://www.tech.mgmarete.com/http://www.tech.mgmarete.com/mailto:[email protected]:[email protected]