videocon tech arete sponsorship & marketing proposal(2)
TRANSCRIPT
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JugaadThe Street Smart wayof Engineering `
8th 9th October, 2010
TechArteistheannualTechnicalFestivalofMGMsCETwhichisconductedonanationalscaleinvitingparticipationandviewershipfrommanypremierEngineeringInstitutesalloverIndia.
Mahatma Gandhi Missions
College of Engineering & Technologywww.mgmmumbai.ac.in
2010
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Introduction:
Tech Arte is to be held on 8th & 9th October, 2010 and is formulated under this years
distinctive theme ofJUGAAD the Street Smart way of Engineering, which we believe willdiversify young minds to go out of the books and innovate, overcoming resource constraints.
Improvising on the current technology to overcome adverse conditions is undoubtedly the needof the hour.
It gives us immense pleasure to lay before you the aspects & potentials of the festival so that youcan partner or support the cause by being associated with Tech Arte.
The Institution:
The institution with 25 years of dignified past, to match up to the creative and all-rounddevelopment of its students organizes Arte. It is the trademarked annual festival of MGMCETs
Navi Mumbai campus which heads three festivals:
Action Arte promising excellence in sports.
Fun Arte for cultural extravaganza.
Tech Arte to satiate the technological and creative urge of students.
The geographic location of the college, located at the junction of NH-4 (Mumbai-Pune
Expressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides forample space and opportunities to the organizers and the partners. Over 8000 people visit the
multi utility campus everyday (has a General Hospital with one medical college & 4 other major
educational institutes) which provides a large scale opportunity for advertisements and public
reach.
Our Vision:
Technology creates progressive society and with 45,000 technocrats alone in the Education
Corridor (Thane to Pune), we desire to create a platform for them to come together and showcase
their talents.
Confident by
Over 1500 students participated in the previous University-level Tech Arte
(Academic Year 2009-10)
Increasing demand for a bigger platform Silver Jubilee of our Institute
We believe Tech Arte is well positioned to consider an expansion plan and build itself nationalto elicit responses from not only students but also from the technical and non technical teaching
faculty members.
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The Event:
Spread over 2 days or 48 hours of unending technical exposure, Tech Arte 2010 will host
plethora of events, exhibitions, lectures and shows for the palate of every technically inclinedperson. For the technically nave we have a fun rail waiting to churn the coal and burp out
surprises.
Core technical events on the national level would include Jugaad oriented variants of Robotics,
National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemical
synthesis, Biotechnology principles and Green engineering. It also includes various adjoiningevents in the non-technical category like Games - On-line and On-campus along with a series of
workshops, lectures and exhibitions.
Tech Arte thus promises to be a platform for over 3000 students participating in about 35 events
(at national & local level) and an even higher number of viewers.
The support ofVIDEOCON is considered key to this vision and we believe it is partnership that
you value.
Ours is an event that promotes development and innovation of issues at the grass root level and
partnering with us would help foster the corporate social responsibilities of your company.
Key components of our proposal to VIDEOCON:
The name of the festival would change from Tech Arte 2010 to VIDEOCON presentsTech Arte 2010.
Mention ofVIDEOCON name/logo on all fest banners, posters, letterheads, signage,certificates, T-shirts and event venues henceforth.
Sponsor name/logo on all media advertisements and pre-event promotion.
Advertisement air balloon (8ft) bearing VIDEOCON name/logo to be put up on college
building for 7 days of the festival week.
Rights to use the event for product sampling.
One event designed for VIDEOCON to be headed and collaborated by the company
officials. (Would help generate smart solutions for current issues faced by the company.)
Product exhibition space at a strategic location around the venue. VIDEOCON name/logo on festival website/blogs/social networking profiles/software
for the current year and as previous sponsor for the next year.
There will be a speech by the S.P of the company at the opening ceremony.
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VIDEOCON Investment:
We are confident that these sponsorship opportunities would create thousands of impressions for
the company and many positive mentions in the local and national media. In addition to theseopportunities we believe the sales ofVIDEOCON would increase in proportion with the
exposure it receives. Also, VIDEOCON benefits by identifying itself as a socially active and
talent oriented company by partnering with Students events.
In exchange of the above detailed opportunities we expect VIDEOCON to consider an
investment of the maximum possible sum that will be required to generate prizes for the
participants and thereby promote innovation and talent.
Please find attachments for further details stating following information:
About the Institution.
The festival Tech Arte.
Marketing Prospects.
Sponsorship Opportunities.
All queries are welcome & appreciated. We expect a positive response & privilege of association
in near future.
Thanks in anticipation.
IfyoufeelyourorganizationcanhelpusrealizethisvisionofcreatingaplatformforSmartEngineering
byhelpinguspromotethiseventtoawideraudienceorbysponsoringtheevent,kindlycontactusby
thewaysgivenbelow
Name:Mr.AakashBansal Name:Mr.SreejithMenon
Email:[email protected] Email:[email protected]
Telephone: +919920893079 Telephone:+919320473440
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Mahatma Gandhi Missions
College of Engineering and TechnologyNavi Mumbai, Maharashtra
The institution is situated in Navi Mumbai at the centre of the Education Corridor of
Maharashtra (Thane to Pune). Located on the junction of Mumbai-Pune Expressway and Sion-
Panvel Highway, MGMCET has a campus of over 8 hectares.
The college holds degree courses on 7 core branches of Engineering at under-graduate, post-
graduate & PHD level. The institute is affiliated to the University of Mumbai and approved bythe All India Council for Technical Education (AICTE), a statutory body of the Government
of India. The ISO 9001:2000 certified institute has a 4 storied building for engineering courses
apart from other disciplines like Medical College, Dental College, MBA College etc with a total
built up area of 60,000.00 sq.m.
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OUR VISION:
To develop substantial global standards in the field
of technology and strive towards making Navi
Mumbai the Educational Hub of India.
OUR ACTION:
Endeavoring to enrich students with the multidisciplinary
knowledge of engineering principles to create an
intellectually stimulating environment & develop strongrelationships with the outside competitive world.
Considering the amount of people involved in the education process in the corridor spanning
Thane to Pune alone, MGMCET has been a pioneer in bringing together influential minds and
creating a Forum of Technology Educationists consisting of premier Educational institutions
and Technology companies.
Facts:
College strength: 2500 students at UG & PG level
The campus has one of the most sought-after General Hospital and super specialty health
centre in Navi Mumbai along with the following colleges Physiotherapy, Dental,
Medical, Nursing and Management.
Close proximity from Panvel, Khandeshwar and Mansarovar railway stations on the
Harbour line of Mumbai local trains. On-campus hostel for students, staff and resident doctors.
The college has tied up with IBM as the Student Excellence centre.
Eminent General hospital, Central library, super specialty clinic, bank and security
services on campus.
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Tech Arte is the annual technical festival of MGMs CET, Kamothe. It serves a platform for the
young engineers to foster their skills. It aims at enhancing their interest levels in the practicalaspect of creating & developing new technology and services.
This two day event involves miscellaneous formal & informal activities at inter-collegiate level.
Organized by the student & teacher council of MGMCET, it is supported by other international
groups like the IEEE.
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Tech Arte2010-11
This time the event is being held at the national level, eliciting response from students notpertaining just to the engineering/science background but also from non-science backgrounds
(Commerce & Arts) welcoming pure-talent to flow from all directions!
The event will see its duration from 8th to the 9th of October, 2010 at the MGMs College of
Engineering & Technology, Navi Mumbai campus.
Event overlook:
Major events from over 7 core branches of engineering will be broadly categorized under four
broad divisions:
Hardware
Software
Gaming
Online-events.
Some of the traditional technical events been planned are
Robotics
Paper Presentation
Industry Defined problems Open Hardware
Coding/ Debugging
LAN Gaming
Model Designing
Green technology ideas etc
All planned events are being redesigned with unique parameters. They encourage participants
to espouse innovative thinking and overcome harsh constraints.
Informative workshops Lectures
Exhibitions will comprise of the learning/socializing aspect of the event.
The above events would be supported by the number of non technical events that help develop
personality, team spirit and leadership qualities.
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Theme for the fest:
The theme of Tech Arte 2010 is JUGAAD - the Street Smart way of Engineering.
Definition
Jugaad,aHinditerm,doesntexistintheEnglishdictionarybutitsuseandreferencescanbefound
widespreadinbotheasternandthewesternworlds,presentandmedievalsociety.ArecentHarvard
BusinessReviewstatesJugaadasovercomingharshconstraintsbyimprovisinganeffectivesolution
usinglimitedresources;wecallittheartofCreativeImprovisation withinaframeworkofdeep
knowledgeandexperience.
Explanation
Breakingthetermsandjargonsintolaymanslanguage,Jugaadsimplydefinestheactionsoneneedsto
takewhen
resources
decimate
but
the
demand
persists.
Under
such
circumstances
the
existing
models
andtechnologiesfailorproveefficient.Thesolution?Jugaad.Yes,theageoldmethodofimprovisingon
existingtechnologytoovercomeunprecedentedsituations.
WhatdidMcCormickdowhenthesituationofscarcefoodsupplyarousedinthelate1800?He
improvisedontheexistingtechnologytoinventtheMechanicalGrainReaper.WhatdidSirJamesWattdowhenaskedtopumpmillionsofgallonsofwaterinmedievalEurope?Heimprovedontheexisting
AtmosphericSteamEnginetoinventthecondenserforWattSteamEngines.Fromtheolddaystothe
modernIndia,Jugaadhasbeenoneofthepromotingfactorsformajorstartupsbothintechnologyand
business.
AclassicExample?InthetownsonPunjab,evencurrentlyrunsapublictransportvehiclecalledJugaad!Howeverstrangethenamemightsound,itbeholdsastrongandinspiringhistory;thetractorlookalike
gettingitsnamefromthefactthatitwasmadecompletelyoutofimprovisation.How?Awaterpump
usedinfarmswassmartlymodifiedtopowerthewheeltrain.
**Imagecourtesywww.en.wikipedia.org.Onlyforrepresentativepurpose.
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WhyJugaad?
WebelievethatfortheDevelopingIndia,Jugaadistheneedofthehour.Historysuggeststhatalmost
everytechnologybeingusedcurrentlyhasatsomepointofitsdevelopmentexperiencedJugaad.
CaseStudies: Welackinfrastructureandtechnologytogenerateenoughpowerbutthedemandforitis
increasingexponentially.WhatisneededissomeJugaadtocomeoutwithamoreefficient
regionspecificpowergenerationtechnology.
GasandpetroleumresourcesarereducingbutthedemandforPetrolhasgoneup.Thehour
callsforsomeJugaadtoconverttheICenginestoHybridsandBatterypoweredMotors
economically.
Openspaceshavevirtuallybeencrossedoutofourmapsbuttheneedtoaccommodatethe
increasingpopulationremains.Urgentlyneededissomestreetsmartengineeringto
accommodatemaximumpossiblepopulationwithinminimumpossiblesurfacearea.
Basically,weatTechArte2010wishtoinstillintothemindsofyoungengineerstheneedtothink
smartlyanddeveloptechnologiesthatbenefitthemasses.Thehumanmindworksthefastestwhenits
invokedandbycuttingdownonresourcesandmeans,yetdemandingcomparableoutputs,wetestits
ultimatetalentinnovation.
TheTagline?
Jugaadmeanstoimproviseandproducefavorableoutcomesintoughsituations.Thoughtheideaseems
clearand
inspiring,
one
wonders
what
path
has
to
be
followed
to
efficiently
and
successfully
achieve
improvisation?
Differentsuccessstoriesofpeopledepictdifferentwaysinwhichthisideawasimplemented.Butcloser
reviewofthesesagasrevealsthatuntilacertainstageofdevelopment,everyinnovationcarvesa
commonpath,particularly,thestart.
Everytechnologyexpertwouldmoreorlessagreeonthefactthattoinnovateonemustthinkoutofthe
book.TojumpoutoftheinstructionmanualsandputonEinsteinsCap.Inourwords,tobesmart,street
smart!WesaytheoppositeofbeingTextbookisbeingStreetSmartandbeingstreetsmartisthewaytothinkaheadofthenerdsandsucceed.Andsocomesthetaglineforourtheme,acallforbeingSmart
TheStreetSmartWayofEngineeringP.S.Forthecinematicallyinclined,weconsiderMr.AamirKhanscharacterofRanchointhemovie3
Idiotsanidealportrayalofastreetsmartengineer!
(Althoughwedonotintendtorelatetheideatoeveryscenedepictedinthemovieonfictionalterms.)
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Previous Success
Tech Arte 2009-10
Held on:
26th & 27th February, 2010 at the MGMs college of Engineering & Technology, Navi Mumbai
campus.
Events conducted:
Over 30 technical & in-formal events for all branches of Engineering Chemical, Civil,
Electronics & Telecommunication, Computer Science, Information Technology & Bio-medical
department.
In addition, dynamic workshops like Model Rocketry, Free and Open Source Software,
Robotics with seminar conducted by IIT-Mumbai researchers on Aerodynamics enjoyed
success.
Marketing Success:
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Though the event was organized at a University-level, a decent footfall of around 1500participants was experienced.
20 engineering colleges from Mumbai University participated in the event making it oneof the biggest in the circle.
Posters and brochures sent to every engineering college in Mumbai, providing hugeimpressions opportunity to sponsors and good ROI.
Festival website attracted 500 unique visitors during the festival week, again providingimpressions for sponsor logo/name.
Web analysis shows more than 200 mentions of Tech Arte in blogs and Socialnetworking sites.
Festival banner put up outside campus gate had possible impressions from an average4000 visitors each day entering the campus during the festival.
Festival banner put up on 14m service road opposite NH-4, viewable to cars passing by.
Media partners:
Air media: Radio Mirchi 98.3 FM. Print media: The Times Of Navi Mumbai, Hindustan Times, Loksatta and Prahar CCD. Electronic media: Drishti, a local news channel.
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Marketing Prospects 2010-11
Previous fest analysis and early response shows an expected footfall of above 3500 forthe festival as participants.
Crowd Demography:With over 15 national events & 30 others planned, response from engineering & non-
engineering under-graduates from most of the neighboring colleges of Mumbai University &
nation-wide is expected.
In addition, Commerce & Arts crowd to be attracted to national level gaming events.
Professors & lecturers participation open for national level events like Technical Paper
Presentation.
Publicity vistas:
o Festival posters with sponsor name/logo to be sent to around 50 colleges in Mumbaiand 35 colleges nationwide.
o Banners and signages to be put throughout the MGM Navi Mumbai campus bearingsponsor name/logo.
o Advertisement balloon to be displayed on collegebuilding with sponsor name/logo viewable from NH4
and Mumbai-Pune Expressway and JNPT Highway
.
o Posters, banners to be put up outside Mc Donalds, apremier eatery opposite the campus.
o Sponsor name/logo on all festival related documentsincluding letterheads, receipts, circulars, signages.
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o Event schedule put be put up inside the venue to have sponsor name/logo.o Live feed of events to be relayed on large screen at strategic location to have sponsor
name/logo
o Mention of sponsor name/logo onthe festival website with facility to
have a hyperlink to the sponsor
website. Individual page for title
sponsor.
o All online promotions, blogmentions, social networking
profiles to have sponsor name/logo
towards the buildup to the festival.
o Name/logo to be retained on thewebsite for 2011-12 as previous sponsors.
o Sponsor volunteers to be given 15 minutes of PA time on campus for advertisementand/or PR events.
o Rights for product sampling inside the campus during the event.o Availability of stalls at premium locations with advertisement space and electric
connection.
o Exhibition space inside campus for title sponsor for product advertisement.o Pre-fest publicity in electronic and air media to have sponsor mention.
o Facility to provide databasecollection as per sponsors request
during event registration both
online and on desk.
o Auditorium seat-backs, volunteerT-shirts, certificates, cash
envelopes, IDs to have sponsor
name/logo.
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Location of college:
o Located at 5km from Kharghar, the upscale residential node of the Millennium City,MGMCET has more than 13 engineering colleges within 30km.
o Lies along the only road way leading to major cities of Pune, Goa, Lonavala andBangalore.
o Placed in the close proximity of NH- 4, Mumbai Pune expressway, and the JNPTHighway it serves as a vantage point from publicity & advertising viewpoint.
o With a high-grade medical hospital in the campus, the number of general peopleusing the campus escalates at least by 4200 people per day.
o Other crowd pulling beneficiaries: Renowned medical college; Physiotherapy,Dental & Management hubs.
One of the most successfully running food outlets, located on the neck of NH-4,McDonalds, Kamothe is across the road from the institution. This is no less an
opportunity to enhance the brand equity since the area is a stop-over point for more than
1500 people (per day) which include corporate, industrialists, company professionals,
students & other general crowd.
MGM is a proud member of the Forum of Technology Educationists consisting ofpremier colleges and Tech companies in Mumbai. One of the pioneers in the formation of
this community is Dr.Chelpa Lingam, Principal, MGMs CET, Navi Mumbai.
o This means that MGMs CET, Kamothe is successfully linked with the over 20colleges of Navi Mumbai, Thane & Mumbai region.
o Apart from colleges, companies like IBM, Cyberoam, Microtechnology andDirectI are a part of the venture of maintaining a positive spiral bound way of
training the aspiring engineers at par the market level & then providing them with
the experience of serving these tech giants.
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SPONSORSHIP OPPORTUNITIES
Title Sponsor
Event name changes to ____ presents Tech Arte 2010. Exclusive exhibition space and advertisement balloon on college building.
1 event to be designed as per sponsor requirement.
Adequate banner space and stalls for product sampling.
Exclusive sponsor page on festival website.
Name/logo on T-shirt.
Name/logo on all event publicity and related documents.
Exclusive name/logo on event schedule put up online and on campus.
Entrance canopy to be put up during event to exclusively have sponsor banner
Company official to speak at the festival opening ceremony.
Co- Sponsor
Event name changes to Title Sponsor presents Tech Arte 2010 in association
with _____
1 event to be designed as per sponsor requirement.
Adequate banner space and stalls for product sampling.
Nafme/logo on festival website.
Name/logo on poster, T-shirt.
Name/logo on all event publicity and related documents.
Event Sponsor
1 event to have sponsor name/logo with adequate banner space and advertisement
space.
Sponsor has right for product sampling and database collection at event venue.
Event prizes/ gift vouchers to have sponsor mention.
Name/logo on festival website.
Name logo on poster and event related documents.
Mid event advertisement time to sponsor volunteers.
Apparel Partner
Sponsor name/logo on festival T-shirts
Sponsor name/logo on festival website for the current and next years.
Sponsor name/logo on all publicity coverage and related documents.
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Media Partner
Exclusive rights to cover the entire event.
Rights for commercial use of select festival images/recordings/quotes in future.
All media mentions to have sponsor name/logo.
Name/logo on festival website for the current and next year.
Name/logo on festival poster and related documents.
Brochures and teasers used in fest publicity to have sponsor name/logo.
Food & Beverage Partner
Exclusive rights for food and beverage stalls on campus during the event.
Adequate space with infrastructural support for stall setup.
Sponsor name/logo on festival website for current and next years.
Sponsor name/logo on festival poster and related documents.
Website Partner Exclusive advertisement space for sponsor on festival website front-page.
Sponsor name/logo with link to sponsor website on the sponsors page of festival
website.
Name/logo on festival poster/banners and related documents.
Rights for database collection/ opinion polls for sponsor through festival website.
Adequate space for sponsor banners on campus during event.
Fun Partner
Exclusive rights for managing/ customizing non technical events in the festival. Non technical events can have sponsor goody bags and vouchers for product
sampling.
Adequate space for sponsor banners/stalls at event locations.
Sponsor name/logo on festival website for current and next years.
Name/logo on festival posters, banners and related documents.
Stalls
Adequate space with infrastructural support for setting up stalls inside campus.
Rights for product sampling during the festival.
Name/logo on festival website for the current year.
Live feed Partner
Exclusiverightsforadvertisementduringlivefeedofeventsoncampus.
Largescreenforlivefeedtohavesponsorname/logo
Name/logoonfestivalwebsiteforcurrentandnextyears.
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PostalAddress
TechArte
MGMsCollegeofEngineeringandTechnology
JunctionNH4 SionPanvelHighway
Kamothe,NaviMumbai410209
Email
Website
www.tech.mgmarete.com
Phone
AakashBansal SuryaSharma DevinaSharma
TechnicalSecretary MarketingRepresentative MarketingRepresentative
9920893079 9920482321 9819930888