at the george washington university’s … · week long institute on campus or individually...

Event Management is An Ideal Program for You If You Are…- Starting a new career as an event or meeting planner- In the industry and interested in enhancing your skills- Not in the industry, but charged with planning and facilitatingmeetings and events for your company or organization, profit ornonprofit- A volunteer or in charge of volunteers for special event activities

Six Reasons to Earn Your Certificate Now!

1. Validate your experiences2. Stay fresh with continuing education3. Fulfill personal goals4. Create your own pathway5. Work effectively6. Learn trends from leading-edge professionals

Earn this certificate and you’ll be ready to design, plan and execute successful events and meetings of various types and sizes. Taught by professionals, this is a comprehensive certificate program in higher education that provides classroom and online training based on industry certificate requirements. Emphasis is on the management competencies required for a successful career as an event and meeting professional.

This professional certificate can be completed in classroom, online or in a blended format which combines online and in class courses.

THE EVENT MANAGEMENT PROFESSIONAL CERTIFICATE

at THE GEORGE WASHINGTON UNIVERSITY’S SCHOOL OF BUSINESS

The industry’s leading program for the study and practice of event management

Certificate or Individual Courses The Event Management Program is designed to be flexible and meet the different needs of individuals interested in professional development and career enhancement. You can take individual courses to learn more in a specific area or can cover certificate requirements and earn a professional Certificate in Event Management.

Certificate RequirementsTo attain a professional Certificate in Event Management from The George Washington University School of Business, students must successfully achieve the following:

1. Complete and pass the following four Core Courses worth 1.2CEUs each or 4.8 total CEUs. The core courses are offered as aweek long Institute on campus or individually online.

- Best Practices in Event Management- Event Coordination- Event Marketing- Risk Management: Financial, Legal and Ethical Safeguards

2. Complete and pass Elective Courses totaling 3.6 CEUs. ElectiveCourses are either worth 1.2 CEUs for two-day classes or 0.6CEUs for one-day classes. See Course Description for full listingof electives.

3. Complete a minimum of 100 hours of event managementpracticum experience.

4. Prepare and submit an event portfolio.

*The total CEUs required for the Professional Certificate in EventManagement are 8.4 CEUs. All certificate requirements must becompleted within two years of enrollment in the first course.Upon successful completion of the seven Event Managementclasses, portfolio, and practicum hours, students receive aprofessional Certificate in Event Management from The GeorgeWashington University School of Business.




PROGRAM COST: Event Management Institute (4.8 CEUs) $1995On-campus 2-day session (1.2 CEUs) $550On-campus 1-day session (0.6 CEUs) $295Online courses (1.2 CEUs) $450The total Event Management Certificate Program investment is approximately $3,800.

Financial AidBecause the Event Management Certificate Program is a non-degree program federally funded student loan programs are not generally available, and the Event Management Certificate Program is not eligible for deferment of such loans.

Attend an Information SessionJoin us: September 6, 2017October 4, 2017November 1, 2017December 6, 2017

Information sessions are held on The George Washington University Foggy Bottom campus, beginning at 7:00pm. Please contact us at [email protected] with any questions.




Register TodayTo register for the Event Management Program, individuals must have completed the equivalent of a high school diploma. International students not fluent in English must have a TOEFL PBT score of 600 or a TOEFL CBT score of 100.

To register for Event Management Certificate Program courses (onsite courses cost $550 and online courses cost $450), you must complete the process online. The first step involves filling out a registration form. You will then select the course(s) of choice, and complete the payment process online. If you have questions or need help with registration, please contact us at [email protected] or call us at (202) 994-9708. Please be prepared to pay by credit card.

If your company is paying for your classes and you would like to use 3rd party payment process or you would like to send a check please email us at [email protected] or call us at (202) 994-9708.

ONLINE COURSESYou can start the online courses at any time, making it a convenient option to enhance your career and/or to complete your certificate program. Once you start an online course, you have 3 months from the end of the month you enroll in the class to complete it. Please disregard any dates associated with the online courses. Once you register, you will receive a confirmation with complete directions on how to attend an online class with GWU Event Management Certificate Program.

EVENT MANAGEMENT CORE SKILLS INSTITUTEThe George Washington Event Management Core Skills Institute is offered as a weeklong, on campus program. This Institute condenses all four core courses into a five-day intensive and interactive session. The cost is only $1,995.00, $205 less than taking the four classes separately! Also, if you have already taken one or more of the core courses, we can give you an additional $550 off the cost of the institute (please email us at [email protected] to register if you qualify for this discount). We offer a Spring, Summer and Winter institute each year.

Join the George Washington Event Management Core Skills Institute to get latest tools and insights for event management. Content includes research, design, planning, coordination, site analysis, feasibility studies, and evaluation of association events. Learn best practices in promotion, organization, and risk management for seminars, conventions, conferences, trade shows, expositions, and events of all sizes.

On-campus Institute Class Details:Location: The George Washington University5 Sessions: Monday, Tuesday, Wednesday, Thursday, Friday9:00 a.m. - 4:00 p.m. * You will receive exact meeting room in Duques Hall two weeksprior to the start of the institute.

Upcoming Session:August 14-18, 2017




PROGRAM POLICIES

1. Extension & Reinstatement PolicyThe Event Management Certificate Program is a two year program.From the day you take your first class, you have two years (24months) to complete your courses, Practicum, and Portfolio. If forsome reason during the two year period you need an extension, youcan request an extension by forwarding a letter of explanation to theInternational Institute of Tourism Studies, The George WashingtonUniversity, 2201 G Street NW, Suite 301, Washington, DC. 20052.Please mark “Event Management Certificate Program” on theenvelope. You may also email the letter of explanation [email protected]. The Event Management Certificate Programstaff will review your request and determine if the extension requestwill be granted. You can only receive one year extension

2. Refund PolicyIf you cannot attend an on campus Event Management CertificateProgram course as planned, you may transfer into a future course orreceive a course credit as long as you let us know 5 business daysprior to the first day of class. If you contact us less than 5 businessdays in advance, you are entitled to a course credit valued at 50% ofthe course fee. If you contact us on the day of the first class or afterthe class has occurred, you are not entitled to a course credit ortransfer of any kind. Credits may be applied toward the cost of anyfuture course within the next year from date of issue. The EventManagement Certificate Program credits are active for one year fromthe date of the class.Refunds are given only if we cancel a course, although you will beencouraged to transfer into a future course so you can complete yourrequired course work. We will not issue refunds for courses whichhave been postponed due to inclement weather or othercircumstances beyond our control. Refunds are processed withinthirty days of the approval of the refund request. Please note, onlinecourses are non-refundable.

3. Financial ObligationAll financial obligations to The George Washington University mustbe met to receive a certificate.




Schedule of Online Courses - July-December 2017

The following courses are being offered online

1. Best Practices in Event Management2. Event Coordination3. Event Marketing4. Risk Management: Financial, Legal, and Ethical Safeguards

The following elective courses are being offered online:

1. Meetings and Conferences2. Corporate Event Management3. Starting, Growing, and Managing an Event Business4. Government Event Strategies5. Catering Design and Coordination6. Exposition/Trade Show Planning, Management, and Marketing7. Wedding Planning, Coordination, and Consulting Workshop8. Event Fundraising and Sponsorship9. Protocol for Event Managers10. Sport Event Marketing and Management




Schedule of On Campus Courses - July-December 2017

Event Management Core Skills Institute (4 Core Courses)

1. Summer: August 14-18, 20172. Winter: December 11-15, 2017

The following elective courses are being offered on campus:

1. Starting, Growing & Managing an Event Business - Sept. 29-30, 20172. Meeting and Conferences - October 7, 20173. Protocol for Event Managers - October 27-28, 20174. Wedding Planning - November 3-4, 200175. Understanding Negotiation Strategy & Contracts - December 1, 20176. Budgeting for Event Planners - December 8, 2017

501 Best Practices in Event Management (1.2 CEUs)This course addresses major trends and successful business practices in Event Management to provide the knowledge and tools to improve your effectiveness and profitability as an event manager. Learn to:

- Structure and manage an event planning schedule to improve profitability- Conduct comprehensive needs assessments and feasibility studies- Identify and prioritize event goals and objectives- Identify potential challenges to a successful event- Choose appropriate solutions by using efficient planning scenarios- Conduct mid- and post-event evaluations- Create and present proposals and agreements that are advantageous to all partiesof an event- Appreciate the rewards of being in the Event Management profession

502 Event Coordination (1.2 CEUs)This course covers the nuts and bolts of successfully coordinating a professional event. Learn how to:

- Develop creative elements including decor and entertainment and properlysequence them at events- Develop and implement a site plan and conduct a thorough site inspection- Understand the Americans with Disabilities Act (ADA), permit requirements andlabor union issues and their impact on event coordination- Analyze and implement professional registration, admission procedures, security,and protocol.

503 Event Marketing (1.2 CEUs)This course examines how to use events to promote products, services and causes, and how to promote events themselves. Learn how to:

- Identify and develop a promotional strategy, including the event proposal,invitations, advertising, publicity, contests, promotional merchandise, salespromotions, packaging, and even personal appearances- Distinguish the relative strengths of print, electronic, & other advertising mediums- Analyze, establish and implement a public relations strategy using video and audionews releases, as well as many other new tools- Incorporate electronic media- Formulate an effective event sponsorship program- Conduct market research prior to the event- Create a comprehensive marketing/sales measurement




PROGRAM DESCRIPTION: Core Courses




PROGRAM DESCRIPTION CONTINUED- Core Courses:

504 Risk Management: Financial, Legal, & Ethical Safeguards (1.2 CEUs)This course thoroughly and systematically analyzes potential threats to your events. As the final core course, this practical approach to risk management ensures that you understand and use every possible safeguard to produce safe and successful events. Learn how to: - Identify different methods for managing risk- Understand how to prepare a crisis management plan- Understand the key components of event contracts- Comply with health, safety, and security regulations- Conduct a thorough risk assessment for every event- Understand the duty of care owed to attendees and identify liability issuesrising from injury or loss of property- Understand and comply with copyright, trademark, and service markprotection requirements

* Please note that it is recommended you take Core Courses in theabove order if you are pursuing the Certificate in EventManagement. Elective courses may be taken before all core coursesare completed. However we do recommend that student take BestPractices in Event Management before taking any electives.Courses can be taken onsite or online. These recommendations donot apply if you are only taking one or a few courses for careerenhancement.

PROGRAM DESCRIPTION- Elective Courses:

505 Meetings and Conferences (0.6 CEUs)Virtually every organization, from trade associations to government agencies, regularly holds large and small meetings. This course provides the basic tools to successfully plan and manage local, national and international meetings and conferences. Course information covers the basic competencies tested in the ILEA Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations. Learn how to:- Conduct thorough pre-event planning- Identify an appropriate site and perform comprehensive site inspections- Develop, analyze and project a budget- Comply with legal requirements, including those specified by the - - - Americanswith Disabilities Act (ADA) and other key laws- Recruit and train volunteers and staff for maximum performance- Evaluate the effectiveness of an event

506 Corporate Event Management (1.2 CEUs)Review the most successful techniques for managing trade shows, sales promotion events, staff meetings and other corporate events. Learn how to stay within a budget, yet produce events with creative flair. Learn how to:- Integrate corporate events within the overall communication strategy of thecompany- Assess, inspect, and/or design sites for corporate events- Orchestrate large national and international events as well as small corporatemeetings- Produce successful awards, recognition, and hospitality events- Use events to bolster corporate morale- Design and effectively manage major corporate hallmark events, such asanniversaries and ground-breaking ceremonies- Negotiate to get the best return on investment (ROI) for your organization- Reduce event costs and document the savings for your annual review- Demonstrate the added value of your corporate events as a means of receiving anincreased budget and other support in the future- Identify and pursue career opportunities in this expanding field




PROGRAM DESCRIPTION - Elective Courses:

507 Sport Event Marketing and Management (1.2 CEUs) Online OnlySport events are fast growing fields that require professional management skills. This course covers promoting and managing large and small sporting events, covering everything from event logistics to sponsorship to successful marketing. Learn how to:- Identify key sport event stakeholders: athletes, participants, sponsors, spectators,and media partners- Develop, execute, and evaluate a sponsorship program- Develop logistics and operational plans for all levels of sport events to preventrisks and maximize success- Understand the role that volunteers play and develop strategies for recruiting,training, managing, and recognizing them- Plan admission procedures for sport events- Work with officials and sanctioning bodies to ensure compliance with protocol,traditions, and regulations- Design, plan, manage, and evaluate awards ceremonies

508 Starting, Growing, and Managing an Event Business (1.2 CEUs)This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Learn how to develop a business plan, manage finances, market, and approach special events as a profit-making business. Case studies will cover everything from start-up capital to managing employees. Learn to:- Discover the five forces that drive profitability- Apply the best practices of successful companies in event management- Develop an effective marketing strategy for new clients and to serve existingaccounts- Identify sources of financing- Perform market research- Avoid cash-flow problems that are the downfall of many profitable businesses- Use break-even and bottom-up





510 Government Event Strategies (1.2 CEUs) Online OnlyThis course covers planning and managing events, from groundbreaking ceremonies to parades to presidential inaugurations. Learn how to stage events that are creative, yet meet the historical, cultural, and political considerations unique to keepers of the public trust. Participants learn how to: - Identify important social or political settings- Identify the major stakeholders- Establish a process for making decisions and creating lines of authority- Establish financial procedures and ensure compliance with laws and regulations- Determine whether fundraising or sponsorship is needed- Identify the key figures and develop plans for effectively integrating these VIPs- Assess the need for volunteers and effectively recruit, coordinate, and rewardvolunteers- Develop major events to mark municipal anniversaries and other significantcelebrations

512 Catering Design and Coordination (1.2 CEUs)Step behind the scenes and meet the people who make a successful catering operation work. Understand the catering industry and learn to work with catering professionals to improve quality, while reducing costs. Learn how to:- Conduct a food and beverage needs assessment- Identify professional catering resources- Specify the menu, level of service (including number of staff), and otherimportant elements- Coordinate Kosher, Muslim, and special-request meal functions- Incorporate unusual linens, napkin folds, and other creative elements- Understand the basic health department requirements for food and beverageservice- Recognize and implement liquor liability safeguards





513 Exposition/Trade Show Planning, Management, and Marketing (1.2 CEUs) Online OnlyThis course helps you understand the growing role of expositions and trade shows in the marketing and sales process, both in the United States and internationally. It provides practical information for designing and managing projects from a trade show exhibit to planning and coordinating an entire exposition. You will learn to:- Use research to target the exhibit or exposition to primary and secondary markets- Identify resources, including designers and general service contractors- Negotiate successful vendor contracts- Develop a thorough and comprehensive marketing strategy and measure results- Incorporate promotional activities that enhance marketing efforts- Prepare sales and exhibitor communications- Use commercial sponsorship to decrease operating expense

514 Wedding Planning, Coordination, and Consulting Workshop (1.2 CEUs)A wedding planner is a professional who assists with the design, planning and management of a client's wedding. Weddings are significant events in people's lives and as such, couples are often willing to spend considerable amount of money to ensure that their weddings are well-organized. Wedding planners are often used by couples who work long hours and have little spare time available for sourcing and managing wedding venues and wedding suppliers.Learn how to:- Start and manage a successful wedding planning business- Incorporate the latest trends in wedding design and coordination to build yourbusiness- Market for continuous growth- Create a wedding planning timeline- Learn how to make wedding planning financially successful





517 Event Fundraising and Sponsorship (1.2 CEUs)Many organizations rely on event fundraising and sponsorship to reach their objectives each year. This course will explore the growing area of sponsorship in the fundraising arena. Learn how to:- Identify why donors give- Develop strategies for a successful fundraising event- Develop events such as silent auctions and raffles- Systemize the fundraising event for annual recurrence- Conduct a comprehensive sponsorship needs-assessment and feasibility study- Identify qualified prospective sponsors- Create attractive sponsorship proposals- Develop an effective and realistic financial plan for increasing sponsorshiprevenue- Develop an easy system for monitoring and improving event sponsorship services

545 Protocol for Event Managers (1.2 CEUs)Virtually every organization, from corporation to government agency, sponsors meetings and events that include VIPs and dignitaries. This course is designed to provide international protocol and will equip them with the basic tools needed to successfully manage the protocol requirements associated with local, national and international meetings and conferences. You will learn to:- Understand the rules and traditions of protocol- Identify resources to answer protocol questions- Prepare a protocol plan- Gain confidence in making decisions about event protocol issues- Advise colleagues in correct etiquette and protocol- Make your guests feel welcome and respected- Avoid errors in protocol that may result in disputes, insults, embarrassment ordistractions





550 Understanding Negotiation Strategy and Contracts (0.6 CEUs) Understanding and negotiating contracts are highly critical event and meeting management skills. Each meeting, convention, or special event might require multiple contracts with venues, caterers, and other suppliers (i.e., audio-visual, floral, housing and production) and therefore multiple negotiation strategies. This one-day course will focus on negotiation strategy and tactics leading to an acceptable agreement. In addition, the course will highlight provisions which should be in every contract as well as providing an understanding of the meaning of common provisions as well as clauses that hold potential risk. By taking this class you will learn how contracts are economic based but human controlled. Learn to:- Prepare for the negotiation phase and set key “take-away” priorities for you- Set objectives and pre-determine acceptable outcomes- Evaluate provisions which should be included in all contracts- Assess potential liabilities and risk when reviewing contracts- Build trust and get to a win-win position.

551 Making the Most of Social Media (0.6 CEUs)Social media is not the easiest to manage but an essential and important event marketing strategy with tools that will drive attendance, define and engage your high value target audience and build brand recognition after the event is over. The event planner needs to know how to effectively design content that promotes the brand's message and invites an attendee into the event experience.This one day workshop will provide you with insight, examples and an interactive day to support your event social media marketing efforts.

Agenda: Social Media Platforms (An Overview)Social Media Planning (Content Marketing Schedule)Implementing Your Plan (Dashboards & Planners)Tracking Your Results (Simple Analytics)

Prerequisite: Attendees must be on social media to participate. You do not have to “live” on social media but you need to have some participation and basic skills.





552 Budgeting for Event Planners (0.6 CEUs)Budgeting for a conference or special event can seem daunting. Defining revenue sources, anticipating fixed expense line items and calculating variable expenses is at best time consuming and at worst can put you in a financial dark hole. If you have struggled with budget preparation and want to learn how to streamline the process, this is the class for you. Learning Objectives: - Learn how to outline a budget in three steps- Practice creating 3 types of budgets- Define categories of revenue and expenses- Identify the value proposition of good budgeting

Whether you have never created a budget or need help in refining your budgeting skills, this course promises new competency while engaging in an interactive day of learning.




PracticumCertificate candidates must complete a total of 100 practicum hours for graduation. Portfolio and Practicum hours must be separate. This means hours used for your practicum cannot be from the same event you are doing for your portfolio. The portfolio project can be part of your current job. Also, we request that students NOT use their regular/current jobs as hours for the practicum. This is because we want students to experience more than one facet of event planning and management to get a more rounded view of the discipline. If you “work” more than 25 hours at the same location/organization, you must submit a letter of reference from that organization along with the Practicum Summary Form. You are allowed to acquire all 100 hours with one organization. We do not encourage this practice as we would like to see you experience a variety volunteer opportunities.

It is usually not difficult to achieve 100 practicum hours. Check with your local convention center to see what events are incoming to the center. Consider making a list of cause related organizations such as the American Cancer Society or the Humane Society. Visit their websites for upcoming events and contact them about volunteering. Yelp.com lists volunteer opportunities by zip code. Practicum hours are considered field hours. The experiences should help you gain a more thorough perspective of the industry.

Practicum hours are considered field hours. The experiences should help you gain a more thorough perspective of the industry.

Portfolio

Your Portfolio is documentation of an actual event which you have planned from beginning to end. You must show an understanding of the research, design, planning, coordination and evaluation processes including administration, marketing, legal, ethical, and risk management issues.

The event may be a part of your current job but you MUST play a lead or significant role in the planning and coordination of the entire event. Only events that have occurred after you enrolled in the event management program qualify. For example, if you planned a wedding in June 2016 and started the program in November 2016, the wedding cannot be used as your portfolio.

Your event should be of the size and breadth that allows for key elements of the portfolio such as a budget, vendor contracts, a floor plan, timeline and production schedule. A dinner party for friends will not qualify for a portfolio. Examples of approved portfolio events include: change of command ceremonies, anniversary parties, weddings, bridal showers, fashion show, and fundraiser.

The total portfolio, excluding Table of Contents and Portfolio Affirmation and Release Form may not exceed 65 pages. Portfolio grading is based on a possible total of 150 points. You must earn 75% (or 113 points) to pass. If you score less than 75%/113 points, you will have an opportunity to re-submit your portfolio with corrections. Portfolios must be re-submitted within two weeks of receipt of the returned portfolio.

Please note, it is highly recommended you schedule a meeting with an Event Management Certificate Program counselor at the beginning of your course work and when getting ready to work on your Portfolio.

Portfolio and Practicum hours should be separate. This means hours used for your practicum cannot be from the same event you are doing for your portfolio if the portfolio is part of your current job. Also, we request that students NOT use their regular/current jobs as hours for the practicum. This is because we want students to experience more than one facet of event planning and management to get a more rounded view of the discipline.

For Portfolio specific questions email Kristi Long at [email protected]




at the george washington university’s … · week long institute on campus or individually...

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