atccha - social media & professional development (10/10/14)

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Check out the presentation I created for the Associated Twin Cities College Housing Administrators meeting on Oct 10, 2014. Using social media for professional development in college student affairs.

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Page 1: ATCCHA - Social Media & Professional Development (10/10/14)
Page 2: ATCCHA - Social Media & Professional Development (10/10/14)

#gacsl

Page 3: ATCCHA - Social Media & Professional Development (10/10/14)

Student Use of SoMe:

• “Anonymous apps like Yik Yak”• “Constantly looking at phones – in and out of class”• Addiction to quantity over quality of relationships• Lack of professionalism• Not understanding “It’s out there forever”• Trying to solve issues passively (passive-aggressive)• Deterioration of in-person skills• Blurring boundaries with staff/administrators

Info from ATTCHA survey

Page 4: ATCCHA - Social Media & Professional Development (10/10/14)

Professional Use of SoMe:

• “Where does it fit into our development?”• “When is it unprofessional to express political [or

other personal ] views on social media?”• How to mix personal & professional?• “What is appropriate way to use social media during

a job search?”• Colleague connections online before “in real life”?• “Is it really that helpful?”

Info from ATTCHA survey

Page 5: ATCCHA - Social Media & Professional Development (10/10/14)

What is Twitter?

“It’s public, it’s real time,

it’s conversational and it’s widely distributed.”

– Twitter CEO Dick Costolo

Page 6: ATCCHA - Social Media & Professional Development (10/10/14)

What is Twitter?

Page 7: ATCCHA - Social Media & Professional Development (10/10/14)

The Benefits & The Risks

• Lots of eyes are watching!• Understand your audience

and your reach…

Page 8: ATCCHA - Social Media & Professional Development (10/10/14)

Professional Digital Identity

Social Media Person

a

The Real

World#BOOM

Page 9: ATCCHA - Social Media & Professional Development (10/10/14)

What can you do?

Nothing better than face-to-face interaction, but...

Page 10: ATCCHA - Social Media & Professional Development (10/10/14)

What can you do?• Decide on a purpose…

• Use a good picture for your profile.NOTE: You are not an egg. Use a picture.

• Write a good profile description. (SEO).

• Be consistent.

Page 11: ATCCHA - Social Media & Professional Development (10/10/14)

What can you do?

• Spend time listening.

• Give shout-outs!

• Promote activities & events (but not TOO much)

• Be genuine

• Be respectful

Page 12: ATCCHA - Social Media & Professional Development (10/10/14)

The Important Stuff

• HAVE FUN

• LEARN

• ENGAGE

• BE YOU

Page 13: ATCCHA - Social Media & Professional Development (10/10/14)

Social Media is a multi-faceted tool.

Use it!