atelier p2 0

a tool to facilite Technocenter’s teamto design and deliverthe NExT experience to our customers

FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007


atelier P | innovation process and show room : 3 examples to benchmark us

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le Panasonic Center : Tokyo

l’échangeur : Paris - European centre for innovative customers relations

KDDI : Toyko Harajuku

Open to public, The first floor invites the visitor to discover a showcase about ubiquitous digital network. Splitted into 3 parts, It drives the visitor from today room, introducing new products and core technologies to prospective future room with awesome demos of concept like Digital wall or intelligent table passing by the tomorrow room , which give a vision of the near future (home network infrastructure, home security,etc)The second floor gives an environmental showcase and explains in action the six basic design factors applied in the Matsushita Group.To complete these showcases, Panasonic proposes to discover the Eco&Ud House, that bring their vision of a future living to a real-life house located just beside the Panasonic complex. Definitively a must for people interested in innovation. The Panasonic center concretizes all the work done by this company in the field of R&D and innovation. They are at the leading edge of innovation and they want people to know it.

Starting from a platform of technical demos dedicated to one French distribution network ( groupe Galeries Lafayette ), L’echangeur has open its doors to partners and customers to become a place to discover, discuss and exchange about new technologies and their roles and impact in the field of distribution and customer relations. Located right in the center of Paris, it provides 1600 m 2 and 6 thematics platforms.L’ECHANGEUR is now a business based on 3 kind of services : personnalised seminars featuring demos, room rental to organize events, consulting services in the field of technology watch.

Located in the Harajuku area, highly frequented by the young people, This 5 floors building gives to KDDI a good opportunity to get in touch with their target Number one : the young people fond of music and entertainment. It is really oriented as a show room and promote the KDDI products. A small place is given to innovation and demos, but it is not very significant. KDDI preferred attract young people by using the first floor as a musical studio able to welcome live performance of news musicians and the fifth floor as a 360° wired café, perfect location for taking a break from the bustle of this very animated neighboorhood.

atelier P | find the balance 2


• show room• restricted acces• heavy updating process

• innovation• workshop• sharing space• open• disturbed spaceflexibility

introductionAs the previous examples illustrates it, Show-room are basically places to demonstrate company’s products…As like, they are generally clean and tidy place. Whose access is restricted and content hard to update. In the same time, companies who wants to involve in an innovation process needs to find spaces to help them all along this process. As innovation is a social art and happens when people interact with one another, These spaces must be open, focused on user experience and exchange between the company’s employees.

atelier P | from ideas to product 3


A space like Atelier P can play a part at each step of the innovation process that leads from ideas and concepts to new products to be launched on the market.

usability testing

demos set-up

AT

TM

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T T M P R O C E S S

anticipation and prop

ective surveys ideas and concept development industrial process product development

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ket

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tnew devices and services evaluation prospective

vision tour

usabilitytesting

demosand prototyping

prototype’s assesment in situ

concept nursery

creativity group

competition review

concept testingdesign by practice focus group

technical test

collection show

commercial launch

F.U.T

market

technical experimentation

blue sky anticipation

3P project review

techno reviewand assesment

innovation selection board - go no go

atelier P | three axis to embody the technocentre reasons for living and 3 P way of working


• Prospective : anticipate the future and include this dimension into our daily occupation.

• Looking for Perspective between vision and trends and necessity to deliver products and services in a short term issues.

• Design by Practice, positionning our prototypes and products in their usual context in order to deeply understand, uses, position, relation with others appliances or devices, social context and by the way, succeeding to design straighforward and refreshing product.

more than a simple showroom, a space focused on innovation and design process of new products and experience for our customers. Atelier P aim to become a tool at the service of the technocentre teams to deliver the New EXperience of Telecommunications.

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atelier P | three clusters of functionnalities gathered in a same place


context positionning / demonstrating / using / evaluating

As location is one of the basic rules of good design process, The home section brings us the ability to apply the design by practice principle. Thus, we can evaluate hollistically our prototypes, services or products in their real situation of use. It’s also a good place to introduce and make demos of our new products.

producing / prototyping / tuning / testing

The lab is here to provide technical people with a place where they can work on building and setting-up demos..

Sharing point of view / imagineering / creating / discussing

The meeting room is definitevely the best place to organise all the differents kinds of current meeting encountered in innovation and design process : from creativity groups to F.U.T kick-off passing by focus group to do concept testing.

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F.U.T kick-off and hosting

3P project reviewcompetition review

prospective / or thematic tour

creativity group concept testing demos set-up and prototyping usability testing

collection

technical test

new devices and services evaluation

atelier P | a whole range of services to 3P projects players

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Here is an overview of the main kinds of services you can find at atelier P

blue sky anticipation

commercial launch

atelier P

concept nursery

collection show

prototype

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11How ? technocenter’s employees can discover differents product and services available to use through the atelier P dedicated service. Then, they can book a slot of time to test these equip-ments… People can make suggestions to get new products. For special occasions, we can also organise competition tour on some

How ? 2 or 3 times a year, atelier P will propose through the intranet to register to special event. Based on users trip focused on specific topics, these prospective tousr will provide the technocenter teams with ideas and insights regarding the differents topics we are involved in.

How ? Atelier P will regurlaly get new products or devices to reflect the market trends. Each of these acquisi-tion will be tested and evaluated. The results will be published on the atelier P dedicated website.On some specific matters, we might evaluate products on demand.

How ? Booking the atelier P room to organise creativity groups in an open and non formal space could be very efficient to install a creative spirit.

Atelier P room can welcome groups of 12 persons maximum. Reservations can be made through our website.

How ? Booking the atelier P to organise concept testing focus group. If available you can install * your proof of concept into the proper context of use to help people have a better understan-ding of your concept.* check with atelier P manager technical details before installing your demos.

How ? Some test bed could be temporarily (2 months max) used by 3P projects to prototype and set-up their demos. Then a temporarily access should be given to people in charge of technique. Atelier P test beds are equiped with basics configuration. If not convenient for their needs, 3 P projects must provide the material they need and are responsible for installation.

How ? The apartment could welcome usability test of devices, services and interfaces. These test could be driven by R&D C.T.C or user research in market research.

How ? In collaboration with Customers Trials team, you can organise kick-off meeting for a Friendly User Test of your product. Regarding the nature of the product, atelier P could host the service to be tested.

How ? Following each presentation ot the last collection, atelier P will host most of the content of this collection. On collective demand, brief presentation of these collection could be made with the help of 3 P project concerned.

How ? Some test beds could be temporarily ( 2 months max) used by 3P projects for technical test. Then a temporarily access should be given to people in charge to these tests.Atelier P test beds are equiped with basics configuration. If not convenient for their needs, 3 P…

How ? In order to communicate about your project towards Technocenter Employees, you can book atelier P meeting room to present your project or its status.If you wish to illustrate your presentation with demo, check with atelier P manager technical details before installing your demos.

atelier P | la collection 7


three times a year, an appointement with the market a process lead by the Technocentre to faster our abilities to launch on a regulary basis.New and innovative products.

atelier P | la collection, how it works? 8


1 week to welcome press( 300 to 400 people )

Set up and organisation of usages demos for selected products

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Propose shortlist for GMC validation

-> final selection Rehearsal, coach training and collection preview for NSM staff

External event presentation to press, financial and industry analysts, shareholders, large accounts customers, industrial partners…

« After show » migrate collection to BUs, Innovation gardens…

Pipeline of 3 / 6 / 9 monthsproducts & services

final selection

collection show

after?

atelier P | la collection, after? 9


la collectionune semaine de présentation :• journalistes• analystes• actionnaires• conseil d’administration• partenaires• grands comptes• …( 300 personnes )

communication interne Technocentre• intranet • écrans TV

communication corporatetechnocentre -> groupe FT

communication externe• agences• Jardins de l’innovation• boutique Madeleine

collection show( Bassano )

adaption, migration de la collection

after

visite pressetop managment

tournage vidéo

atelier P | a whole range of services to 3P projects players

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parcours type de présentations des démos ou de la collection.

reponsable encadrement : Claude Chimier

visite guidée pour les journalistes

reponsable encadrement : Anthony Filben

tournage vidéo - interviews dans l’atelier P.

reponsable encadrement : Sylvain Hudelot

atelier P | user’s guide


tableau électrique1

lecteur de badge2

armoire de brassage31

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lobby

mezzanine

livingoffice

terrace

children’bedroom cook hall

parents’bedroom

• Access to atelier P is restricted to. • But every employee can benefit from these facilities, to access it, You can book the space from this temporary website : http://sragenda.zapto.org/agenda/index.php?msg=1 enter « show » as ID and « room » as passwordA specific website will be built soon to give all the information you need about Atelier P, its program and the conditions of use.

When booking a space, please give your reason and what you want to do, if you need a specific installation or technical configuration, please e-mail the Atelier P manager specifying your request and needs.

The current manager is Patrick Audinet. He is part of Kumquat Team ( Group anticipation Marketing ).To reach him : [email protected]• Office : 01 55 48 77 33• Mobile : 06 07 59 68 76

We thank you not to move or change any installations without permission of Patrick Audinet.

For safety reason, can welcome up to 20 persons max in this area.External visitors can access it under the usuals restrictions. They need to be accompanied and can’t take any pictures or movie without the autorisation of the communication department.

Atelier P process 3 areas.The laboratory, L’appart’ and the meeting room.

the laboratory

l’appart’

the meeting room

atelier P | the laboratoryproduce, prototype, tune and test


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stratified banq

24 groupes de 4 prises courant - 4 prises réseaux - fibre

restricted access control

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Dedicated to technical work, The laboratory access is even more restricted. If you need it, you can ask Atelier P manager gets access.

Due to their activities closely linked to technical field and prototyping works, some teams have a permanent access to the Lab : • Next.com• Handset and devices• Customer trial• Homezone• Kumquat• temporary access• free zone (drop zone)

These teams will have to appoint 2 or 3 persons to benefit from this permanent access. Then each team will be assigned to a place on the test bed ( 3 groups of sockets ) and could install its own material at its assigned place.

Besides this permanent system, some places are left to give temporary access to any 3 P project need it, to set up a demo for example. Temporary access will no last more than 2 months. These places will be installed with some pieces of equipment under the responsability of Atelier P manager. If those materials do not meet the specific needs, then The 3 P project will need to provide its material.

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permanent access

atelier P | l’appart’ position the context, demonstrate, use, evaluate


lobby

street

mezzanine

livingoffice

terrace

children’bedroomcook

hall

parents’bedroom

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children’ bedroom :simple bed, commode, bedsid lamp, Hi-Fi connected, Live Zoom

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parent’ bedroom :double bed, cupboard, night table, bedside lamp, TV, Set top box, cadre photo,

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terrace :long chair,

5 office room :table, office armchair, lamp, PC TTHD, Nabaztag,

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cook room :refregirator, table, stool, Nespresso, Liveradio

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hall :cupboard, lamp, Livebox, Livesofa,

living room :settee, armchair, coffee table, carpet, TV Hi-Fi furniture, TV upvp, media center Acer, Xbox 360, Set top box, telephone HD, camera Livezoom, Maligne TV, lampe DAL,Wii, playstationII,

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lobby

the laboratory

l’appart’

the meeting room

atelier P | l’appart’ démos présentées dans ce lieu


livingoffice

terrace


hall

parents’bedroom

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une évolution de la Livebox

Livebox orchestra

le porte clé numérique

Livesofa

console de jeux avec grand écran

Xbox 360

Caméra Wi-Fi caméra Livezoom

téléphone fixe avec un son de trés haute qualité

téléphone HD

programmations des contenus numériques

Media center

télévision haute définition

TV upvp

lapin Wi-Fi communicant

Nabaztag

PC connecté en haut débit Windows Vista

PC TTHD

poste de radio connecté Wi-Fi

Liveradio

caméra Wi-Ficaméra Livezoom

chaine Hi-Fi connecté au réseau de la maison

Hi Fi connecté

TV - Set top box

cadre photo numérique connecté

cadre photo

TV HD avec bouquet TPS en haut débit

Maligne TV

lampe Wi-Fi d'ambiance donnant la météo

lampe DAL

atelier P | the meeting roomsharing point of view/imagineering/creating/discussing


street

1 the meeting room :meeting table, ten chairs, commode, potence lamp, TVHD, TV 3D.

A venir :• meube pour la TV 3D en réalisation• tableau noir • paper board • vitre sans teint

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greeting

mezzanine

livingoffice

terrace


hall

parents’bedroom

greeting

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terrace

cookkkk

the laboratory

l’appart’

the meeting room

atelier P | site web


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A VENIR

atelier P | visual identity


Notre proposition sur le nommage du lieu est « atelier P ».Atelier, car c’est depuis le départ un endroit où l’on travaille, où l’on élabore des concept et des produits. Le « P » permet la fédération des différents mots-clés qui peuvent concrétiser l’atelier.

Tag cloud; les mots-clés commencent tous par P, ils restent dans le périmètre du technocentre et de la culture 3P. Ils apparaissent en gris pour ne pasentrer en lutte avec le reste de l’image.

le logo. Il apparait derrière le rideau en écrétage pour renforcerle coté mise en scène du showroom. Un effet d’ombre portée permet de donner une profondeur dans la scène afin d’évoquer l’idée de mise en perspective en court-terme et long-terme.

la signature est corporate Orange / FT.

marquage sur la porte d’entrée système d’identité visuelle sur les cloisons mobiles.

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atelier P | signalétique intérieure


Sur chaqune des cloisons mobiles qui définissent les espaces, on peut accrocher une planche explicative. Cette signalétique permet demontrer les usages présentés dans la pièce.

porte documentplexi transparent 3 mm

document imprimable en format A3

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atelier P | système d’identité visuelle


le labelLa création de ce label permet d’évaluer d’un seul coup d’œil le niveau d’une démo.Lorsqu’on montre un produit ( même un concurrent ), ce label permet de le jauger.

labélisation

titre du produit

scénarisation,argumentation

explication schématiqueou photo, plans…

les labels dans leurs différents états

• état prospectif• état d’un projet naissant

• état prospectif• état d’un projet en mode 3P

• état d’un produit inscrit dans les collections

• état d’un produit purement prospectif

etc…

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salon

jpegjpeg

Fonction lecteur de carte à mémoireEn rentrant du travail, Pierre Bertau a vu des scènes cocasses dans le métro qu’il a imortalisé avec son camphone. Il introduit la carte (SD card) dans le LiveSofa, ainsi il pourra les visualiser sur la TV du salon ou bien il pourra les enregistrer dans son PC.

le livesofa

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iPod

Craddle pour iPodrechargement et diffusion

lecteur de cartemémoire

Clé USB

lampe USBprise USB

potence d’accrochagede trousseau de clefs

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un accessoire pour la Livebox qui permet de connecter vos gadgets numériques

atelier p2 0

Documents

room rental

tomorrow room

prospective future room

atelier p innovation

leading edge of innovation

field of distribution

center of paris

young people fond of