athena web kathleen-van-damme
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Kathleen Van Damme: AthenaWeb, your science video channel!Scientix European Conference, 6-8 May 2011, Brussels, BelgiumTRANSCRIPT
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www.athenaweb.org
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Launched in 2005 at the initiative of the European Commission – DG Research AthenaWeb became rapidly an independent audiovisual WEB TV dedicated to the SCIENCES, SUSTAINABLE DEVELOPMENT & INNOVATION.
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- Almost 1.500 films available in Flash streaming- Films produced by Broadcatsers, Independent Producers, Labs, Universities, Institutions credible and trustable sources, all contents verified in-house before publishing.- Films shown in full, in their native language + PDF of transcript + downloadable snapshots- Free consultation / Free participation- Respect of the Producers’ rights / buyouts
ATHENAWEB for the public: A CATALOGUE OF VIDEOS!
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VIDEOS CLASSIFIED BY RESEARCH’S THEMES
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PUBLIC CATALOGUE: 67 DIFFERENT CONTRIBUTORS IN APRIL 2011
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COMMUNICATE WITH THE VISITORS THROUGH:
OUR EDITORIAL
AND FOCUS ON A PARTNER EVENT…
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SHOWS THE WIDEST W.W. SELECTION OF THE PROFESSIONALS’ EVENTS – constantly updated:
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ATHENAWEB for the professionals:a CUSTOMISED WORKSTATION
• « USERS GENERATED CONTENT » area tailored for the TV Commissioning Editors, the films Producers and related professional communities
• a reference for the academics• a Web 2.0 network for the scientists, teachers and
students• a major player of the European Commission Science &
Research communication (DG Research)
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« USERS GENERATED CONTENT » AREA for the BROADCASTERS & PRODUCERS or Professional Communities where they can UPLOAD THEIR VIDEOS SAFELY / RIGHTS PROTECTED – and share them with peers
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VIDEOS IMMEDIATELY AVAILABLE …
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« DEDICATED CHANNEL » FOR PROFESSIONAL COMMUNITIES NOV/DEC. 2010 : The World Congress of Science and Factual Producers Videotheque (4th
collaboration in 4 Years) – 314 films uploaded by the members !
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HOW TO SUBMIT A VIDEO TO THE PUBLIC CATALOGUE?
1. REGISTER AS A « PROFESSIONAL »
2. CLICK « SDUBMIT NEW » and FOLLOW THE SUBMISSION PROCEDURE
3. SEND US A DVD/BETA/DV CAM/HD…
WE’LL DO THE REST…FOR FREE!
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HOW TO POST A VIDEO IN THE PROTECTED « BROADCASTERS & PRODUCERS » AREA?
1. REGISTER AS A « Broadcasters & Producers » (24H delay to validate your account)
2. GO TO « Upload a video » and FOLLOW THE SUBMISSION PROCEDURE
3. CREATE YOUR « Contact List » or « Guests List »
…AND SHARE it with peers and clients / colleagues!
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ATHENAWEB’S NETWORKS:
, …)• Channel on YouTube
(youtube.com/athenaweb)• Personnal and Corporate pages on
FaceBook• Twitter account• Hundreds of media partnerships with
scientific events / Research organisations and Media Europe wide
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EXEMPLE OF PARTNERSHIPS:
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But this couldn’t have been achieved without:
-The full and continuous support of the EC-DG Research
-The confidence of the contributors
-Our constant marketing - while knowing that more than 2.000 websites are launched worldwide everyday, the key factor of success is: PROMOTION (on line & off line!
-The collection of new contents and partnerships
- Human relations and hand-in-hand cooperation with the providers and users
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Samples of marketing tools:
•Targeted emailing
•Monthly Newsletter
•Flash News
•Referencing & Search Engine Optimisation,
•Partnerships
•Content aggregation etc.
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FACTS & FIGURES JAN. 2011
780.000 science videos viewed (from July 2007)
8.000 > 12.500 users / month
@36.000 videos viewed / month
14.500 pros registered recipients of the monthly Newsletter
64 different source of videos contents
50 professional partners (events, media, organisations)
4 tailor-made « Dedicated channels »per year
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www.athenaweb.orgContact: [email protected]
Kathleen Van Damme – Head of project
Operated by :
For the European Commision – DG Research