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Athens Now:Newsletter of the Athens Convention & Visitors Bureau
In This Issue...
New CVB Offices
Out & About with the CVB
Marketing & PR Updates
Hospitality Newsmakers
Sales Update
Hockey in Downtown Athens
Governor's Tourism Conference
New CVB OfficesThe CVB's new offices are almost finished and beautiful. Even before theproject launched, the CVB and TheClassic Center wanted to make surethat the historic integrity of the Fire Hallspace was maintained. Renowned local architect DavidMatheny and local general contractorSmith Wilson, both with strongAthensClarke Heritage Foundation connections, were enlisted, and bothhave done a standout job making sure the goal was maintained. The endresult is one that will truly make our community proud. Visitors to the CVBand The Classic Center will be welcomed in style and will receive a greatimpression of our city and The Classic Center. Even with all theseimprovements, it is important to note that all changes can be easilyreversed. You are going to be pleased with the outcome of this monumentalproject, just as we are.
September 2015
SAVE THEDATE
Tourism DivisionRoadshow
September 17, 2015The Plaza Arts Center
Eatonton
CVB Advisory BoardAnnual MeetingOctober 8, 2015
8:30 a.m.The Classic Center
Empire RoomSponsored by
The Classic Center
Historic HeartlandTravel Association
MeetingOctober 8, 2015Perry, Georgia
Historic HeartlandTravel AssociationHoliday LuncheonDecember 2, 2015Conyers, Georgia
Northeast GeorgiaMountains TravelAssociation's
Out & About with the CVB
On 8/26/15, The Classic Center and CVB participated in the United Way'sDay of Caring at Action, Inc's The Pencil School
near Lexington, GA in Oglethorpe County.
Marketing & PR Updates
The CVB is thrilled to announce that our allnew website will launch beforethe end of the month! VisitAthensGA.com will have a bold new look withstriking images and stateoftheart features. To be sure you will look yourbest on the new website, update your photos and add new amenities andoffers via our Extranet at www.VisitAthensGA.com/partners. Chuck Jones, Hannah Smith, and Rachel Watkins attended the GeorgiaGovernor's Tourism Conference in Savannah Aug. 28Sept. 2. This year'stheme, "Tourism Trending," reflected the range of experts offering sessionson current trends and best practices in tourism marketing , leadership,technology and advocacy. Athens CVB staff had the opportunity to speakdirectly with important key contacts such as members of our statelegislature and travel media.
Media Relations:
Over the past month, the CVB:
responded to 23 media requests, tracked coverage of 24 articles resulting in 20,095,429 impressions,distributed 4 press releases, and pitched 6 story ideas.
ChautauquaHiawassee,
GAMarch 67, 2016The Ridges
Resort and Marina
IN THE NEWS
"10 Things to Do inAthens on a No Football
Weekend"OccupyMyFamily.comSeptember 14, 2015
"A Road Trip ThroughGeorgia"
www.Examiner.comSeptember 3, 2015
"America's Best College Football Towns"Travel + Leisure
September 3, 2015
"5 Artsy Southern Towns"Deep South MagazineSeptember 2, 2015
"Restaurant Roundup:Athens, Ga."
PasteMagazine.comSeptember 1, 2015
"20 College Towns WeLove to Visit"Fodors.com
August 28, 2015
"The 16 Best Places toLive in America 2015"Outside MagazineAugust 18, 2015
"My Town: Susan Hable'sAthens, Georgia"
ExploreGeorgia.orgAugust 18, 2015
"Georgia CoffeeRoasters"
ExploreGeorgia.orgJune 29, 2015
"South Georgia's Four 'A' Trail"PhiladelphiaSunday SunJune 27, 2015
Savie Rochanasmita Arnold and SpeedyArnold of Sweetie Pie by Savie
Hospitality NewsmakersWelcome new bakery Sweetie Pie bySavie located at 150 Whitehall Road.CVB Sales Manager Ben Ray attendedtheir grand opening on 8/21/15 andsampled delicious treats.
Check out the newly redesigned andreopened J's Bottle Shop on PrinceAvenue in Normaltown. The store hasbeen expanded with more offeringswith a lovely large modern feel.
The CVB attended the soft opening ofthe newest location of TaqueriaTsunami in downtown Athens on 9/9/15. They are located in the MichaelBrothers Building and opened for business on 9/10/15.
Sales Update While we are presently without a director of sales, our sales team hasstepped up to the challenge and are not missing a beat. Sales ManagersMissy Brandt and Ben Ray, along with Director Chuck Jones, areaggressively working to make sure that the CVB's sales goals are met. Aselection committee consisting of a hotelier, restaurateur, Classic Centermanagement, and Jones will be interviewing candidates soon.There are greatcandidates, and we are looking forward to naming a new director of salessoon.
August Sales Activity Highlights:
13 future bookings7,215 future room nights12,785 attendees$3,168,430.72 future estimated direct spending
Senior Sales Manager Missy Brandt andSales Manager Ben Ray attended TheHartman Fund Donor Open Practice andReception at UGA on 8/13/15. Theywatched the Dawgs practice along withother invited UGA fans and afterwardsenjoyed hot dogs and hamburgers served atStegeman Coliseum.
UGA Hockey in Downtown Athens
"Atlanta Day Trips: AGuide to Athens"Virgin AtlanticJune 15, 2015
"Athens, GA City Guide"Design SpongeJune 2, 2015
"These Spring CocktailsWill Wet Your Whistle"ExploreGeorgia.org
May 8, 2015
"5 Rooftop DiningDestinations"
ExploreGeorgia.orgApril 24, 2015
"Take Five: The EssentialAthens, Georgia"
PasteMagazine.comApril 21, 2015
"The Perfect FoodWeekend in Athens,
Georgia"ExploreGeorgia.orgApril 8, 2015
"The Best Placesto Retire in 2015"Forbes.com
March 17, 2015
"See the Sophisticated Side of Athens"
New York MagazineMarch 6, 2015
"Best New Breweries inthe U.S."
FoxNews.comJanuary 13, 2015
"Art of the Meal: SeabearOyster Bar" Georgia TrendJanuary 2015
"America's Best CollegeTowns"
Travel & LeisureNovember 2014
"Love Letters: Athens,Georgia"
Huffington PostSeptember 3, 2014
The 20152016 UGA Hockey season launched on 9/8/15 in downtown Athensin the Akins Arena at The Classic Center. Joni and Reed Robinson enjoyed
the game with Chuck Jones, CVB Director. Joni is the supervisor of theCaterpillar Visitor and Training Center.
2015 Governor's Tourism Conference
Historic Heartland Travel Association Board Members represented theBrews & Q's Trail at the 2015 Governor's Tourism Conference in Savannah
on August 31. (l to r) Bonnie Simmons, Milledgeville; Sandi Smeltzer, Perry; Maddie Atkinson, Eatonton;
Alex Perschka, Oconee County; Hannah Smith, Athens
"Skip Atlanta. Go HereInstead"
Conde Nast Traveler July 2014
LINKS &RESOURCES
Partner Extranet
Hospitality HEROES
Athens EventsCalendar
WHO'SCOMING TOTOWN?
Upcoming M&Ccalendars are availableto local partners via our
Extranet
or from theCVB Sales Team: Missy BrandtBen Ray
STATERESOURCES
State marketingresources & industrystats are available at
www.MarketGeorgia.org
CONNECTWITH US!
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Athens Convention & Visitors Bureau | 300 N. Thomas St. | Athens | GA | 30601