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  • 8/8/2019 Atlanta Profile

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    AtlantaLimitedAnISO9001:2000Company

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    Atthecentre

    ofvibrantopportunities

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    Atlanta Limited(hereafter referred to as

    Atlanta) has a deep rooted presence in three of

    the country's fastest growing segments ,

    positioning it favourably to capitalise on the

    minefield of opportunities unfolding.

    Incorporated in 1977, as a partnership

    firm and converted into a private

    limited company in 1984, it was

    deemed a public company in 1991 and

    went public in September 2006. The

    shares of Atlanta are listed on the

    Bombay Stock Exchange and the

    National Stock Exchange.

    A niche and specialised player, the

    company has a diversified and de-risked

    work portfolio comprising highway

    development on an EPC/BOT basis,

    runways, mining and real estate.

    Promoted by Mr Rajhoo Bbarot, with 30 years of

    experience in the field and a member of the

    Confedration of Indian Industry (CII) working group

    on National Highways for privatisation of roads, Atlanta

    is driven by a team of professionals and an eminent board of

    directors, all of whom possess strong domain experience and

    expertise.

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    VERSATILEAmongstthefewtobeentrenchedinsuch

    diverseandhighreturn

    infrastructuresegments.

    DIVERSE&DE-RISKEDHelpsleveragetheboominallthesesectors

    whichalsosharesynergieswithoneanother.

    NICHEANDPIONEERING

    Investedincapabilitiestocommandanearlymoveradvantage:

    ThreedecadesofpresenceinEPCexecution.

    Decadepluspresenceinminingandrealty.

    ExecutedthefirstgreenfieldBOTprojectadecadeago.

    ASSETBASED

    Creatingassetsacrossallsectorsthereby

    ensuringlong-termearningsvisibility

    VALUEFOCUSSEDDerivinghighEBITDAmarginsacrossalllinesofbusiness.

    Embarkingonwealth-basedprojectswithhighIRRand

    whicharecomplexinnature.

    GeneratingthehighestmarginsintheBOTspace

    amongstalllistedcompanies.

    Straddlingtheentirevaluechain.

    LeveragingtoplinetoinvestinmoreprojectswhichwillhelpgeneratehigherIRRinthe

    future.

    TECHNOLOGY-DRIVEN:

    Ownandemploymodern,specialisedandcritical

    fleetofequipmenttosuccessfullyexecutelarge

    andcomplexprojects.

    STRONGMANAGEMENTBANDWIDTH&DOMAINEXPERTISE

    REPUTEDCUSTOMERBASE

    ASSETBASED

    MOVINGUPTHEVALUESPECTRUM:FUTUREFOCUS

    PrivatePublicPartnershipprojects:BOT

    projectsintheroadsector.

    Owningamine.

    Pan-Indiarealtypresence:mixofpresenceinmetro

    andTierIIandTierIIIcities.

    Parkingplazas.

    Airportmodernisation,operationsandmanagement.

    Portmanagement.

    Strategicpositioning

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    WithaviewtoenableIndiaretainitsedgeastheAsianknowledgesuperpowerandemergeasakeyplayerontheglobal

    stage,thegovernmentispreparingablueprinttoswiftlyplugtheinfrastructurebottlenecks.

    Ablueprint,whichwillearmarkinvestmentsformoreroadcorridors,powergenerationfacilitiesincludingmining,higher

    capacityatseaandairportsandwillacceleratethedeliveryonanumberofurbanamenities.

    Andablueprint,whichnaturallyrequiresresourcesofimmensemagnitude(anoutlayofoverUSD350bn)for

    infrastructuretherebybringingtotheforefronttheconceptofPublicPrivatePartnership(PPP):aconceptwhichhas

    evolvedasthecornerstoneofmoderninfrastructuredevelopmentstrategy.

    ATLANTA IS ENERGISED AT BEING AT THE CENTRE OF SUCH EXCITING OPPORTUNITIES AND HAS DRAWN OUT A CLEAR

    STRATEGIC BLUEPRINT TO HARNESS ITS STRENGTHS AND STRONGLY ENTRENCH ITS PRESENCE IN THE BOT SPACE.

    RS 2200BNFOR

    DEVELOPING

    HIGHWAYS.*

    1

    3 RS 500BNFORDEVELOPING

    PORTS.*

    4 RS 1180BNFORDEVELOPING THE MINING

    SECTOR.**

    OfresolvingIndia'sinfrastructureproblems

    2 RS 400BNFORDEVELOPING AIRPORTS.*

    1

    2TheNationalHighways constitutea miniscule 2per cent ofthe

    length,butcarry40percentofthetrafficonroads.Withtheannual

    growth onthese highwaysprojected between12-15 percentfor

    passengertraffic,and15-18percentforcargotraffic,ittranslates

    intoanimmediateneedforincreasingthenumberofhighwaysand

    augmentingthecapacityofexistinghighways.

    Given the imminent requirement, the centreplans to invest

    Rs2200bnforthedevelopmentofhighwaysofwhich80percentare

    expectedtotranspirethroughprivatepartnerships,ofwhichagain,a

    majorityisexpectedto beimplementedthroughthe BuildOperate

    andTransfer(BOT)mechanism.

    Infact,it isestimatedthatby FY08,around 175BOT contracts

    coveringalengthof18,000kmarelikelytobeawardedundervarious

    phasesoftheNationalHighwayDevelopmentPlan(NHDP).

    Ofapartnershipthatconvincinglyaddressesthebottlenecksintheroadsector.

    (*11thfiveyearplanestimates.**Aspercoalminingreformstoattaintheenvisagedproductionlevelsofover1000mntonneperannumbyFY2025).

    INDIAREQUIRES

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    Atthecentreofimplementingavaluedevelopment

    strategyintheBOTspace

    Theopportunitiesinthe BOTspace definedearlieraugerwellfor usandagainstthis backdrop,we havedrawn outa

    comprehensivevaluedevelopmentblueprintoutlinedinthenextpagetofacilitateoursuccess.

    1

    2

    3

    45

    1. SELECTIONOFTHERIGHTMECHANISMSelectionofa prudentbusinessmechanisminthe BOT-basedproject

    spaceiscriticaltoensuresuperiorreturnsoninvestments.Asapartof

    ourmacroorganisationalobjective,weconsciouslydecidedtoextendour

    presencetoonlytoll-basedBOTprojects.

    Thisiswhy.

    Becausetoll-basedBOT projectsarean importantsteptakenby the

    Governmenttoencourageprivateinvestmentsinhighwaydevelopment

    andinfuture,only tollbased projectswillbe undertakenin theroad

    sector.

    Andbecausetoll-basedprojectshelpsthecompanycreateandownlong

    lifephysicalassetsthatproduceasubstantialandassuredleveloffree

    cash flow and which have thepotentialfor meaningful capital

    appreciationovertime.

    2.SCIENTIFICBIDDINGANDEXECUTIONMETHODOLOGYTofurtherde-riskour presencewithinthe toll-basedBOT space,we

    have evolved a scientific bidding andexecutionmethodologywhich

    reinforcesourconfidenceinsucceedinginthisbusiness.Forinstance,

    Asapartofourlong-termcommitmenttoenhanceshareholdervalue,

    webidonlyforthoseprojectswhichofferahighIRRandwhichare

    complexinexecutiontherebyreducingthe competitioninourarea of

    operationsandhelpusderivemarginsthataresignificantlyhigherthan

    industrystandards.

    Successof anytoll-basedprojectis highly dependent ontraffic.

    Havingsaidthat,Atlantapossessestheability toidentifytheright

    stretchofthenationalhighwayfordevelopmentthatwillattracthigh

    trafficandboostfuturerevenues.TheselectionofourtwoBOTprojects

    - Mumbra Bypass and the Nagpur-Kondhali Bypass are a clear

    testamentofouraccuratelocationmappingstrategy.

    3. SEAMLESSEXECUTIONANDTOLLCOLLECTION aretwovaried and criticalskills in this business. We havedemonstrated

    proficiencyinboththeseareasbynotonlyensuringtimelyandquality

    completion of projects, butin fact, completing ourfirst toll-based

    projectway before thetimeline, enablingus to maximisethe toll

    collectionperiodandinturnstrengthentollrevenueinflows.

    4. OWNEPCCONTRACTSAsa value-focussedcompany,Atlanta,unlike otherplayers, doesnot

    subcontracttheEPCaspectoftheinfrastructuredevelopmentprojects

    awardedtoit,therebyallowingustostraddletheentirevaluechainin

    anyBOT project- frombuilding,operating, maintainingand toll

    collection and simultaneously facilitating reliable and seamless

    execution.

    5. JOINTVENTURESAtlantaenters intostrategic jointventuresor formsproject specific

    SpecialPurposeVehicles (SPV)wherevernecessary,whichhelpsus

    congregatetherequisitepre-qualificationparametersforbigsizedand

    vitalprojects.

    IN CONCLUSION, WE STRONGLY BELIEVE THAT THE TRUE TEST FOR THE SOUNDNESS OF A BUSINESS MODEL AND THE EFFECTIVENESS OF A

    CORPORATE STRATEGY IS TRACK RECORD.

    AND WITH THE APPLICATION OF THE VALUE-CREATION STRATEGIES DETAILED ABOVE, ATLANTA HAS DEMONSTRATED PROVEN AND PIONEERING

    SUCCESS IN THIS EMERGING SPACE WITH THE SUCCESSFUL COMPLETION OF THE UDAIPUR BYPASS, WHICH HAS GIVEN US BOTH AN EARLY

    MOVER ADVANTAGE IN AN EVOLVING SECTOR AND THE BANDWIDTH AND CREDIBILITY TO BID FOR HIGHER AND BIGGER NUMBER OF BOT PROJECTS,

    GOING AHEAD.

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    Builtonaheritageoflandmarkengineeringandconstructionprojects

    alongsideour distinctive andprovenstrategywhich we haveused

    successfullyin thepast,Atlanta bringsexperienceand fullinhouse

    capabilitiestomeettoday'smostchallenginginfrastructureprojects.

    AglimpseintosomeofthehighwayprojectsthatAtlantaisassociated

    withandwhichshowcasesitsabsoluteandincontrovertibleexpertisein

    thefield.

    I.UDAIPURBYPASS

    Atlanta was awarded the Udaipur Bypass project Indias first

    greenfieldBOTprojectonNationalHighwaysin1996.

    Thisinvolvedconstructionofa11-kmlongtwo-lanebypassroad,with

    fivemajorstructures.

    ThecompanysuccessfullyexecutedtheprojectvaluedatRs244mnina

    recordtimeof18 monthsagainstthescheduleof36monthsasper

    concessionagreement,enablingthe SPVtobegintollcollectionway

    aheadofscheduleandgeneraterevenueshigherthanprojected.

    II.MUMBRABYPASS

    Projectoverview

    Thecompanywasawardedtheprojectin2000forconstructionofthe

    MumbraBypassof theMumbai-PuneRoadat NH4witha lengthof

    Toll-basedBOTprojects

    Atthecentreof

    creatingand owning

    assets

    5.41kmatacostofRs359mn.

    Thistoll-basedprojectiscumulativelyvaluedatRs1330.1mnwitha

    concessionperiodof16years,4monthsand25days.

    Withtheprojectrequiringcompetencyinconstructingacrossdifficult

    terrain,thescopeoftheprojectwasfurtherincreasedin2005requiring

    theadditionof agrade separatoralongwiththe constructionof a

    RailwayOverBridge(ROB),therebyincreasingthecostbyRs290mn.

    ProjectUSP

    The Mumbra Bypass is strategically located and itserves as an

    importantlinkbetweenNH3/NH8&JNPT(thecountry'sgatewayfor

    container cargoes handlingabout 65 percent of India'scontainer

    traffic).TheBypasspromisestopositivelyimpactthehighlyindustrial

    andactiveareasofGujarat,MaharashtraandRajasthanandwilldivert

    trafficpassingthroughthecongestedtownofMumbraandKausa.Itwill

    alsosignificantlyimprovetheconnectivityforvehiclescomingfromand

    goingtoGoa,Karnataka,TamilNadu,DelhiandMadhyaPradesh.

    III.NAGPUR-KONDHALIFOURLANEBOTPROJECT

    Projectoverview

    Improvement,operationandmaintenanceincludingthestrengthening

    andwideningoftheexisting2-laneroadto4-lanedualcarriagewayfrom

    9.2kmto50kmontheNH-6(Nagpur-Kondhalisection)-astretchjust

    outsideNagpurcityinMaharashtra.

    Projectroadconnects Mumbaiand Kolkataand vehiclespassing

    throughNH-7andNH-6. Sizeabletrafficpassesthrough theexisting

    routeand withno convenient alternativeroute,substantial trafficis

    expected toflowfromthis newroutetherebygeneratinghighertoll

    collections.

    Concessionperiod20years(including2.5yearsofconstruction).Toll

    collectionuptoJune2026.

    Nagpur-KondhaliBOTSPV

    AnSPV-BalajiTollwaysLtdhasbeenformedtoexecutetheproject.

    Atlantaholds74percentstakeintheSPVwiththeremainingstake

    tobeheldbySREIInfrastructureFinanceLtdandpromoters.

    Atlantawilltake ontheresponsibility ofexecutingtheconstruction

    contract(ofRs2070mn),themanagementoftheprojectandalsolook

    aftertheoperations,maintenanceandtollcollection.

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    ESTEEMED

    CLIENTELE

    EPCOverview

    TheEngineering,ProcurementandConstructiondivisionistheoldest

    andthelargestbusinessdivisionofthecompany.

    Businessactivities

    Thekey activitiesundertakenby thisdivision compriseconstructing

    infrastructurerelatedtoroads,highwaysandbridges;docks,harbours,

    canalsandwater courses;irrigation,embankmentandreservoirs and

    sanitaryworks,drainageandreclamation.Thisdivisionalsoembarkson

    constructionworkinspecialisedareassuchasrecyclingofroads.

    Highlights

    Atlantaisanestablishedpan-IndiaEPCplayerwithareputationfor

    quality commitmentand timely completion of projectshelping the

    companyeliminatethescopeforpenaltypayments.

    Wehavesuccessfullyexecutedcomplexprojectsbyvirtueofdeploying

    in-housesophisticated and specialised technology coupled withthe

    invaluableinsightsandexpertiseofourprojectteamswhichhashelped

    uscontinuouslyderivehighmargins.

    Today,weareservicingsomeofthebiggest,largestandthemostwell-known names in the government sector - entitiesthat practically

    dominatestrategicandkeyareasofinfrastructuredevelopmentinthe

    countrysuchastheNationalHighwayAuthorityofIndia,Ministryof

    Road Transport andHighways, Public WorksDepartment(PWD),

    Municipal Corporation of Greater Mumbai andAirportsAuthority

    ofIndia.

    WITH A CLEAR FOCUS ON HIGH QUALITY

    INFRASTRUCTURE PROJECTS AND ARMED

    WITH AN EXPLICIT SET OF COMPETITIVE

    ADVANTAGES AND A REPOSITORY OF

    SKILLS ACROSS THE VALUE CHAIN,

    ATLANTA IS GEARED NOT ONLY TO

    HANDLE THE IMMENSE

    TECHNICAL COMPLEXITIES

    C H A R A C T E R I S I N G

    I N F R A S T R U C T U R E

    DEVELOPMENT PROJECTS,

    BUT IS ALSO LOOKING

    FORWARD TO LEVERAGE

    THIS DOMAIN KNOWLEDGE,

    HUMAN AND CAPITAL

    RESOURCES, AND

    TECHNOLOGY AND

    MANAGEMENT PROWESS TO

    CAREFULLY SELECT NICHE

    INFRASTRUCTURE PROJECTS AND

    LARGE EPC CONTRACTS WORTH

    APPROXIMATELY RS 10000 MN OVER

    THE NEXT TWO YEARS.

    WITH THIS, THE COMPANY IS DEFINITELY

    REVVING ON THE GROWTH SUPERHIGHWAY.

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    Mining

    Earlyntrant

    Superiormining

    technology

    Highmargins

    Favourablepolicies

    Openingupofmining

    sector

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    OfaddressingIndia'spowersupplyconstraints

    Ofasectoronthethresholdofopeningup

    CoalisanintegralpartofIndia'senergypolicyandplaysanimportant

    roleinrunningdownstreamindustriessuchassteelandcement.

    Despiteitsimportance,Indiaproduces355mntonneofcoalperannum

    meetingapproximatelyonly55percentofthecountry'sprimaryenergy

    requirements.

    Resultingin acutecoal shortageplaguing thecountry.Combine this

    withlimitedoilresourcesandfluctuatinginternationalprices-thecoal

    crisisisonlyexpectedtogetworse.

    PROJECTEDCOALCONSUMPTION(MNTONNE)

    Year 2006-07 2009-10 2012-13 2015-16 2018-19

    Demand 473.18 551.38 641.64 743.73 859.08

    Sensingtheseriousnessofthematter,thegovernmenthasdonewelltoliberalisethecoal-

    miningsectorandgrant miningrightson acompetitivebiddingbasis forawardingcoal

    blockstotheprivatesector.Someofthekeyliberalisinginitiativesinthissectorcomprise:

    A reformsblueprintto award coalblocks toprivate sectorcompanieswithout the

    restrictionofcaptiveuse(companiescansellcoalfromcaptiveminesdirectlyintheopen

    market),therebycompletelyopeninguptheminingsector.Inall,38coalblockswith6bn

    tonnereserveshavebeenearmarkedforallocationunderthenewliberalisationpolicies.

    Thefuturebecomesmuchbrighterforcoalminingplayersasthegovernmenthasopened

    thedoorsforprivateinvestmentinthecoalsectorbyallowingdomesticandoverseasmining

    companiestodirectlyaccesscaptivecoalblocksreservedforcement,steelandpowersector

    players.Governmentagencieshavealsoidentified109morecoalblocksforallocationunder

    thecaptiveroutewithtotalreservesofover30bntonnes.

    Inaddition,thegovernmenthas alsoallowed 100per centForeignDirectInvestment

    (FDI)forcaptiveminingforpower,steelandcementcompanies.

    Thiscoupled withthe liberationof FDIrestrictionsin jointventuresfor miningwill

    enablethegovernmenttoraisetheadditionalestimatedinvestmentsof1180bn(Rs950bn

    inopencastminingandRs230bninundergroundmining)requiredtomine1061mntonne

    ofcoalbyFY2025.

    At the centreOflongstandingsectoralpresence

    Atlantaisactive inthe highmarginl imestoneandcoal miningbusinesswith adecades

    experienceincontractmining.Weforayedintothissectorandgainedvaluableexperienceat

    atimewhenthecaptiveminingbusinesswasnotevenontheradarofcompetitors.

    Someof theprominentfeaturesthat make Atlantatheobviouschoice foressayinga

    substantiveroleintheminingsectorandonewhichismostcompetentandsuitedtotakeon

    thesector'sspecificneedsandchallengesinclude:

    OurabilitytoharnesstechnologytoouradvantagereflectedinthefactthatAtlantawas

    thefirstplayerin thecountryto haveprudentlyinvestedin superiorsurfacemining

    technology: a technology importedfrom Wirtgen, Germany andVolvo, Sweden that

    eliminatesconventionaloperationslikedrilling,blastingandcrushing.Enablescontrolled

    excavation.Isnotlabour-intensivenorisitriskyliketheconventionalminingprocess.And

    isa technologythatcanalso beused inthewideningof highways,constructionofmega

    highways,bridgesandairportprojects,wherecuttingtoprecisioniscritical.

    Ourcapabilityto extractover25000 tonneperday,significantlyhigher thanindustry

    peers.

    OurproventrackrecordinservicingprestigiousclientssuchasMahanadiCoalFieldsLtd

    (asubsidiary ofCoal IndiaLtd), TATAChemicalsLtd, ACC,Reliance PetroleumLtd,

    NarmadaCementLtd,AmbujaCementLtdandSaurashtraCementLtd,amongstothers

    etc.

    Ourpast achievementsshowcasingthe successfulextractionand transferof coal/coal

    measurestratabydeployingsurfaceminersforOpenCastProject(OCP)onjobworkbasisatBelpaharforMahanadiCoalfieldsLtd,asubsidiaryofCoalIndiaLtdin2003.

    Ourdeeprelationshipswithkeycustomersexplicitfromthecommencementofcontract

    miningforMahanadiCoalFieldsattwominesinTalcher,Orissa.

    AND OUR FIRM PLANS TO PARTICIPATE IN THE COMPETITIVE BIDDING PROCESS TO ACQUIRE COAL BLOCKS, WHICH IF AWARDED WILL PROVIDE THE

    COMPANY RIGHTS TO MINE FOR THE NEXT 30 YEARS, AND CONCURRENTLY OUR DECISION TO ALSO LOOKING TO ENTER INTO A JOINT VENTURE

    WITH OVERSEAS MINING COMPANIES WHICH WILL HELP REINFORCE OUR TECHNICAL AND MINE MANAGEMENT PROWESS IN THE FIELD.

    ACQUISITIONOF

    COALMINES

    JOINT

    VENTURES

    +

    =

    CREATINGLONG-TERM

    ASSETSINMINING

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    IfthereisonesectorthatshowcasesIndia's

    confidentglobalmarch,

    ThatamplyreflectsthespiritandfaceofnewIndia

    Thattrulycapturesthedomesticeconomicrevolutionunderway,

    ThataccuratelytestifiesIndia'stransitionfromashortageeconomytoaconsumer-ledandaspirationalsurplussociety,

    AndthatexudestherobustoptimismaboutIndia'sfuture-itisundoubtedlytherealtysector.

    RESIDENTIALBOOM ITDOMINANT RETAILREVOLUTION EMERGINGCITIES

    DRIVENBYACTUAL COMMERCIALDEMAND

    BUYERS

    Buoyanteconomy

    Jobopportunities

    Risingdisposableincome

    Doubleincomefamilies

    Fiscalincentives

    Unabateddemandfor

    internationalgrademega

    commercialpropertiesfrom

    theIT/ITESsector,newage

    sectorsandIndiaInc.

    Commercialsegmentin

    Indiaisexpectedtoaddover

    367mnsqftby2012-13.

    Wave of consumerism,

    spirallingaspirationsand

    urbanization.

    Numberofshoppingmalls

    expectedtoquantumleap

    toover600by2010.

    Large cities andmetrosare

    reelingunderthepressureof

    fastpacedrealtydevelopment.

    Increasing realty prices and

    theneed to be cost-effective

    hasforced IT/ITESsectorto

    setbaseinnewerlocations.

    Almost 200 emerging cities

    are expec ted t o wit ness

    unprecedented scale ofrealty

    development.

    REALTYOUTLOOK

    India'srealtysectorisexpectedtogrowtoUSD90bnby2015

    Acquiredland

    withcleartitles

    Lowcostofland

    acquisitions

    Identifiedright

    locations

    Thane.Goregaon.

    Malad.Nashik.

    Ahmedabad.

    Hyderabad.

    Developing

    innovativerealty

    concepts

    Acrossall

    segments-

    residential,

    townships,malls,

    commercial,

    SpecialEconomic

    Zones

    Forging

    partnershipswith

    localdevelopers/

    SPVs

    Atthecentre

    Ofarealtyboom

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    Atlantas

    valueproposition

    Havinganticipatedthemarkettrendsin this

    reality sector wayback in 1990, Atlanta

    increased its preparedness to leverage the

    opportunities by prudently investing inand

    amassingstrategicland siteswith clearland

    titles atthrowaway prices andconcurrently

    demonstrated successand expertise across

    diverse formats by executing commercial

    projectsandresidentialprojectsinprimeand

    emerginglocationsinMumbai.

    Witha longstanding sectoralpresence in

    constructing and executing large projects,

    Atlantaisnowonitswaytobuildingattractive

    propertiesinandaroundMumbaiand isalso

    zealouslylookingforwardtoparticipateinthe

    developmentofemergingTierIIandTierIII

    citiesacrossthecountry.

    ATLANTA'SPLANSANDPRESENCE

    1.InMumbai

    Over the years, demand for ready-to-use

    commercialpropertieshasledtothesaturation

    of the central business district and the

    development of several suburban business

    districts across the western and centralsuburbsinMumbai.Theavailabilityofvacant

    plots across the belt between Andheri ,

    Goregaon and Malad hasmade them an

    attractivecommercialdestinationfornewage

    servicesectorindustries.Alongside,areaslike

    Thane,NaviMumbaiandtheirperipheriesare

    fast developing as better infrastructure has

    drastically reduced the distances from

    Mumbai'scentralbusinessdistrict.

    Atlantaintends toparticipate inthisrealty

    rallywhichwebelieveisdrivenbythegenuine

    demandofthecorporateworldandindividuals

    lookingforaffordable homesandhas already

    f irmed up plans for developing a fully

    integrated modern township with attractive

    facilities likeschools, collegesand shopping

    mallsbeginningwithThaneandalsolookingat

    constructingcorporateparksand commercial

    centresinkeylocationsacrossthecity.

    2 . Part ic ipat e i n recon st ru ct ion and

    transformationofMumbai

    Thedarkerside ofMumbai:Around23,000

    buildings in South Mumbai and several

    standalone buildings, private colonies and

    societies(lowerandmiddleincomegroup)areover 50-60 years old and run the risk of

    collapsing, if not repaired or rebuilt with

    immediateeffect.Given thisgrimreality, to

    encourageandattractprivateparticipationfor

    rehabilitation workof suchmagnitude,the

    Government of Maharastra has decided to

    crosssubsidise thecost of rebuilding these

    buildings andredeveloping suchcolonies by

    givingproportionateFloorSpaceIndex(FSI).

    Atlanta plans tobid andparticipatein this

    reformation process across Mumbai and

    Thane.

    3.Inemergingcities

    At lanta intends to leverage its market

    understanding and the growth potential in

    emergingcitiesandplanstoofferrefreshingly

    new residential, commercial and retai l

    properties.Someoftheexcitingplansoverthe

    next five years include the development of

    mini-township in Hyderabad and shopping

    mallsinkeyemergingcitiesofGujaratandMaharashtra.

    OUTLOOK

    Thecompany is committed to developing

    innovativerealty properties andwhere ever

    required,Atlantawill tie-upwith eitherlocal

    realtydevelopersorformprojectspecificSPVs

    torolloutits realty development plansin

    future.

    ATLANTA IS CONFIDENT THAT THE STRATEGIC INITIATIVES MENTIONED ABOVE COMBINED WITH A

    POSITIVE PROPERTY MARKET WILL HELP IT DRAW ON ITS CAPABILITIES, USHER SCALABILITY,

    STRENGTHEN ITS PRESENCE IN THIS SECTOR AND ENSURE SUSTAINABLE PROFITABILITY, WITH

    THIS BUSINESS EXPECTED TO CONTRIBUTE SIGNIFICANTLY TO THE TOTAL REVENUES OVER THE

    NEXT FEW YEARS.

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    Fromjust5mnpassengerin1970,toanincreaseofover15timesin

    domesticandinternationalpassengertraffic.

    And from beinga servicethatfewcouldaffordsomeyearsago,to

    graduallybecominganecessity,madepossiblebytheincreasingnumber

    ofprivateairlinesofferingirresistiblepropositionsforairtravel.

    TomeetIndia'sgrowingpassenger andcargotraffic,the government

    hasrealisedtheimmediateneedto modernizeandupgradeexisting

    airports, build newairports and even lookat outsourcing the

    maintenanceofsuchairportstoprivateplayers.

    Modernisationplansarenotlimited justtothe metrosasat least35

    non-metrodomesticairportsand 11internationalairportsout ofthe

    totalof450airportsandairstripsinIndia(ofwhich125aremanaged

    byAirportsAuthorityofIndia)havebeenidentifiedfordevelopmentof

    the airport infrastructure and management, passenger and cargo

    handlingandrelatedservices.

    Withthegovernmentlookingatinvolvingprivateplayersineachof

    these segments, itthrowsopenalucrativebusiness opportunityfor

    infrastructuredevelopmentcompanieslikeAtlanta.

    HOWEVER, BEING A FORWARD THINKING COMPANY, ATLANTA IS NOT

    JUST LIMITING ITSELF TO THE DEVELOPMENT AND CONSTRUCTION OF

    AIRPORTS (AN OPPORTUNITY THAT MAY EXIST FOR THE NEXT 10 YEARS)

    BUT IS LOOKING AT DEVELOPING SKILLS IN THE AIRPORT MAINTENANCE

    AND RELATED SERVICES SECTOR, AN AREA WHERE PROSPECTS ARE

    EXPECTED TO GET STRONGER OVER THE YEARS. THE COMPANY

    INTENDS TO PARTNER WITH THE BEST-IN-CLASS OVERSEAS COMPANIES

    TO FORTIFY ITS SKILLS AND MEET THE TECHNICAL AND FINANCIAL

    BIDDING REQUIREMENTS TO ACTIVELY PARTICIPATE IN THIS EMERGING

    OPPORTUNITY OF TOMORROW.

    Airportmaintenance

    Parkingplazas

    1500000 CARS + 100000 FLOATING CARS IN MUMBAI.

    MULTIPLY THIS WITH THENUMBEROF METROS AND

    LARGECITIESINTHECOUNTRY.ADDA20%INCREASEIN

    CARSPERANNUMTOTHISNUMBER=AVERAGENUMBER

    OFCARS.

    AvailableparkingspaceinMumbaisprime areasisgross inadequate

    formerely8000vehicles=Acutecongestionofroadsandshortageof

    parkingspace.

    Forcinglocal municipalbodiesacross thecountryto developa viable

    solutiontothegrippingproblemandadoptthepopularwesternconcept

    ofparkingplazas.

    In fact, looking at the success of parking plazas overseas, the

    BrihanmumbaiMunicipal Corporation,in partnership withprivate

    players has chalked out plans to construct 50 underground,air-

    conditionedandmulti-tieredparkingplazas.

    To encourage private participation and easethe funding of such

    projects,thegovernmentmayleaseoutspaceforaconcessionperiodof

    15to30yearstoprivateplayerswiththebroadframeworkbeingto

    inviteprivateplayerstoDesign,Build,OperateandTransfer(DBOT)

    theseambitious projects.As anadditional incentive, privateplayers

    mayeven becompensatedwith commercialrealtydevelopmentspace

    andtherightfordailyparkingfeescollection.

    ATLANTA IS MULLING AN OPPORTUNE FORAY INTO THE PARKING P LAZAS

    SPACE BY BRINGING TO THE TABLE ITS CONSTRUCTION EXPERTISE,

    FLAWLESS EXECUTION SKILLS, TECHNOLOGICAL KNOW-HOW

    COUPLED WITH THE EXPERIENCE AND INSIGHT OF ESTABLISHED

    FOREIGN PLAYERS, WITH WHOM IT WILL COLLABORATE TO BID FOR

    SUCH EMERGING PROJECTS ACROSS THE COUNTRY.

    Atthecentre

    ofexcitingtimes tocome

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    ATLANTA LIMITED

    101, Shri Amba Shanti Chambers, Opp. Hotel Leela, Andheri Kurla Road,

    Andheri (E), Mumbai - 400 059, India.Phone: 91-22-28382929 Fax: 91-22-28382900E-mail: [email protected] Website: www.atlantainfra.com

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    www.atlantainfra.com