atlantic business magazine contest€¦ · in a perfume ad, the bottle of perfume in the model’s...
TRANSCRIPT
Hunger Takes Over
This concept will alter existing ads in the magazine by adding a food item into the scene. For example,
in a perfume ad, the bottle of perfume in the model’s hand can be replaced with a box of spaghetti, or
a can of soup. This would be pretty unexpected when you turn the page, and would grab the viewers
attention immediately.
LET HUNGER DON’TTAKEOVER
DONATE TODAYfeednovascotia.ca
Each version would utilize parts of a current ad in an
attempt to get the reader’s attention by replacing main
items from the scene with food items. The ads are not
only urging people to donate to Feed Nova Scotia, but
also implying the person in the ad is going to
donate themselves with the item they are holding.
More examples of how different ads would look. They would
mostly be for the magazine, but could easily work on
the web as well.
Thank You