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Your business technologists. Powering progress 13-09-2011 © Confidential AtoS Cloud Solutions Signposting Your way to the Cloud Thomas Kunz Technical Sales Consultant for Cloud SOLutions AtoS

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My speech on Cloud Computing at the Vienna IT-Cluster networking event in the Interxion Data Center, Vienna [13.09.2011] - http://www.vite.at

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Page 1: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

Your business technologists. Powering progress

13-09-2011

© Confidential

AtoS Cloud Solutions

Signposting Yourway to the CloudThomas KunzTechnical Sales Consultant for Cloud SOLutionsAtoS

Page 2: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Paradigmshift

Why is Cloud Computing a paradigm shift?

Cloud Computing changes the business models for buyers and suppliers

Cloud Computing changes the business models for buyers and suppliers

Page 3: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

3 components of Cloud Computing

3 models of Cloud Sourcing

3 tier Partnering Models

3 areas of Security Considerations

3 steps to construct your SOLution(the future solution cycle)

1

2

3

4

5

3 phases to assess Your IT6

Agenda

Page 4: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Infrastructure asa Service (IaaS)

Amazon EC2

GoGrid

Microsoft Azure DC

Platform asa Service (PaaS)

Microsoft Azure

Google Apps Engine

Force.com

Software asa Service (SaaS)

Microsoft Office365

Workday

Salesforce.com

Physical Servers

Understanding SaaS

SaaS is any application delivered over the platform of the Web to a user, typically accessing the application through a browser

Understanding PaaSServices to develop, test, deploy, host Web based user interface. Multi-tenant architecture. Integration with web services and databases. Support for development team collaboration. Utility-grade instrumentation

Understanding IaaS

Resources delivered as a service. Dynamic scaling of infrastructure. Variable cost service. Multiple tenants on the same infrastructure resources. Enterprise grade infrastructure

Physical Servers across the Globe

The Cloud Platform

Virtualized CPUs and Storage

Software Platform

In a Nutshell:3 components of Cloud Computing

Page 5: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

"Forrester considers the gradually evolving but well-structured approach of SIS to be a best practice."

"SIS' ability to provide clarity and direction about cloud computing and its focus on innovation will help the organization gain market share."

Source: "Case Study: Siemens IT Solutions And Services Successfully Positions A Community Cloud," Forrester Research, Inc., January, 2010

TBR Calendar 1Q10 Report 06/2010

Software as Service

Platformas Service

Infrastructure as Service

Cloud Consulting& Security

S

ecu

rity

Hybrid

System IntegrationSystem Integration

IT-ProvisioningIT-Provisioning

IT-InfrastructureIT-Infrastructure

Hyb

rid M

od

els

CloudArchitecture

Bright IT – The Right Cloud:3 core components extended by a “Cloud House”

Page 6: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Hybrid Cloud leads to integrated SOLutions comprised of two or more private and public Cloud offerings

Hybrid Cloud leads to integrated SOLutions comprised of two or more private and public Cloud offerings

Private cloud Public Cloud

LAN

Hybrid Sourcing

Managing complexity:3 models of Cloud Sourcing

Page 7: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

StatusStatus

DownloadDownload

Feedback

Feedback

UploadUpload

Windows Azure Data CenterWindows Azure Data Center Customer ClientCustomer ClientCustomer or SIS IntranetCustomer or SIS Intranet

rapidAID SDSrapidAID SDS

USA, EUROPE, ASIAUSA, EUROPE, ASIA

Data PackageData Package

Notification or ReportNotification or Report

Azure Blob

Storage

Azure Blob

Storage

rapidAIDClientrapidAIDClient

rapidAIDSDMrapidAIDSDM

OrderPackage

Respository

OrderPackage

Respository

OrderManagementOrderManagement

BillingManagementBillingManagement

Package andContentStore

Package andContentStore

Client Installeror

Content Client

Client Installeror

Content Client

Building hybrid architectures step by stepExample: rapidAID

Page 8: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

setupcustomizeintegrate

Integrated ExchangeVoIP (incl. fixed network)SharePoint Hybrid Cloud

pay-to-go provisioned

Market changes affect our partner positioning:3 tier Partnering Models

Page 9: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Office 365 part of strategic Hybrid Cloud Initiative Azure capabilities for platform spanning on-premise and

cloud infrastructures defined Joint go-to-market – joint opportunities – SIS is No.-1-

Partner for Cloud topics

Office 365 part of strategic Hybrid Cloud Initiative Azure capabilities for platform spanning on-premise and

cloud infrastructures defined Joint go-to-market – joint opportunities – SIS is No.-1-

Partner for Cloud topics

Global strategic partnership on IaaS Joint marketing activities Joint IaaS offerings

Global strategic partnership on IaaS Joint marketing activities Joint IaaS offerings

Focus on joint Cloud activities in the area of PaaS and SaaS(Test-Cloud, Development-Cloud)

Focus on joint Cloud activities in the area of PaaS and SaaS(Test-Cloud, Development-Cloud)

Limited Cloud offering currently geared towards small to medium sized business.

Dynamic Infrastructure 4 SAP: SIS is Certified Cloud Hosting Partner for SAP

Limited Cloud offering currently geared towards small to medium sized business.

Dynamic Infrastructure 4 SAP: SIS is Certified Cloud Hosting Partner for SAP

SAPSAP

MicrosoftMicrosoft

VMwareVMware

OracleOracle

FujitsuFujitsu Joint IaaS offering under validation / observation Joint IaaS offering under validation / observation

PartnersPartners

3 tier Partnering Models:We signpost Your Way to the Cloud with our partners!

Page 10: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Security in the Cloud is more than just one discipline:3 areas of Security Considerations

Page 11: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

The SIS Cloud Security Framework provides guidance for our customers!

The SIS Cloud Security Framework provides guidance for our customers!

Country orindustryspecific

regulations

CompanyPolicies

BusinessContinuity &Availability

EnterpriseRights

Management

Identity &Access

Management

DataProtection

ExportControl

Compliance& Audit

Cloud Computing Security

3 areas of Security Considerationsbuilt into a solid Cloud Security Framework

Page 12: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

OrchestrateOrchestrateComposeCompose

Integrated (Hybrid) Cloud SOLutions

Design

Integrated (Hybrid) Cloud SOLutions

Design Software / Platform-as-a-Service

Software / Platform-as-a-Service

Infrastructure-as-a-Service (data center,

desktop, storage, connectivity)

Infrastructure-as-a-Service (data center,

desktop, storage, connectivity)

Business-Process-as-a-Service

Business-Process-as-a-Service

Cloud Assessment & Analysis

Cloud Assessment & Analysis

Services Orchestration

Services Orchestration

Services Integration (and custom

implementation)

Services Integration (and custom

implementation)

Data-Analytics-as-a-Service

Data-Analytics-as-a-Service

Security-as-a-ServiceSecurity-as-a-Service

AssessAssess

The new services portfolio by 2020:3 steps to construct your SOLution

Execu

tive

Level

Bu

sin

ess

Lin

eO

pera

tion

s

Page 13: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Cloud-basedR&D Services

FuturePast

StandardStandardEnvironmentEnvironment

CustomCustomEnvironmentEnvironment

Fixed costsFixed costsUsage basedUsage based

chargingcharging

IT ownedIT ownedR&D ownedR&D owned

SharedSharedEnvironmentsEnvironments

DedicatedDedicatedEnvironmentsEnvironments

Centrally HostedCentrally HostedEnvironmentsEnvironments

Locally HostedLocally HostedEnvironmentsEnvironments

Flexibility

Cost-efficiency

Agility

3 steps to construct your SOLution:The Right Cloud for R&D's future IT needs

Page 14: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

IT Application Landscape(Business Process Specific)

Recommended Scenarios for Cloud Sourcing

Strategic value assessment of existing IT landscape – deriving

possible Cloud scenarios

Analyzing potentials, risks and cost factors for Cloud

scenarios by means of respective indicators

Concrete selection of Cloud Services and Providers

Analyzis of quality criteria and business cases

Strategic Value

Assessment

1

2 Pre Analyzis

Detailed Analyzis

3

Cloud Adoption in Your Enterprise:3 phases to assess Your IT

Page 15: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

3 phases to assess Your IT:“Entscheidungsmodell für den Einsatz von Cloud Computing”

Page 16: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

Core

pro

vis

ion

ing

Sourcing Model

1

Use Case

1 SaaS

Private CloudPublic Cloud Hybrid CloudCommunity

Cloud

SaaS

Development

Business

Server

Storage

SaaS

PaaS

IaaS

Concrete Idea

System x

2 SaaS System z

3 IaaSUse AtoS

managed virtual server for

production system2

Relevant for the customerIrrelevant for the customer

4 <…> <…>

5 <…> <…>

4

5

Template

3

3 phases to assess Your IT:How to chose The Right Cloud?

Page 17: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

AtoS Cloud SOLutions | 13.09.2011 | Thomas Kunz |

SaaS, PaaS, IaaS is the core – but there’s more!

A solid Hybrid SOLution is leveraging both Private and Public Cloud offerings!

Chose a provider with a solid partnering model!

Cloud Security is manifold - Cloud Security frameworks help!

The way your SOLution is constructedwill change significantly!

1

2

3

4

5

A structured assessment approach leads to The Right Cloud!

6

3 Steps to Heaven(or: How to signpost Your Way to the Cloud)

Page 18: AtoS Cloudpower, IT-Cluster Wien, 13.09.2011

Your business technologists. Powering progress

13-09-2011

© Confidential

ThanksFor more information please contact:Thomas Kunz

Mobile: +43 664 80117 46654Email: [email protected]: https://www.xing.com/profile/Thomas_Kunz14