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TRANSCRIPT
The Science of Cravings
Roberta Campanaro – Executive Director V
250 lb. Woman
120 lb. Woman
68Percentage of adults in the United States who struggle with being overweight
What Does Extra Weight Mean?
• Stress on body systems
• Stress manifests itself in illness and disease
• More likely to develop:– Coronary heart disease
– Type 2 diabetes
– High blood pressure
– Stroke
– Cancer
12Number of years a
person with a healthy weight may live longer than an obese person
Unhappy With Your Weight?
• Struggle with self-esteem
• Struggle to keep up with your children
• No longer feel like yourself
• Suffer from depression
• Avoid swimming
• Feel discriminated against
• Feel like just a spectator in life
Sedentary Lifestyle
• Why do we eat?
• Why do we get cravings?
• How can we control those cravings?
Cravings Today
Two Sources of Cravings
• Stomach
• Brain
–Hormones which trigger feelings of hunger
Food Is Satisfying
• Physical fulfillment
• Emotional fulfillment
Cravings Can Be Devastating
• Mental focus
• Willpower
• Unhealthy food choices
What If You Could…
• Control your eating habits
• Influence your body’s natural mechanisms of fullness
• Never struggle with hunger cravings again
• Effectively manage and lose weight
Attain
CraveBlocker
• Natural power
• Patent-pending
• Stop cravings at the source
Attain Gives You Dual-Satisfaction
Milk-SourcedWhey Protein
Potato ProteinExtract
Bra
in
Oat- & Barley-Sourced Beta
Glucan
Inulin Fiber(from Chicory Root)
Sto
mac
h
Beta glucan: Naturally derived from oat bran and barley fiber, beta glucan swells in your stomach and slows the stomach’s emptying process, which prolongs the energy absorption from food – and reduces fat absorption. It creates a lasting physical feeling of fullness.
Inulin: Derived from the chicory root or Jerusalem artichoke, this soluble fiber expands in the stomach and slows its emptying process, helping you feel more full longer.
Sto
mac
h
Oat- & Barley-Sourced
Beta Glucan
Inulin Fiber(from Chicory Root)
CCK(cholecystokinin)
A peptide hormone our bodies release when we eat – CCK travels through our bloodstream and targets various organs,
including the brain, shutting down hunger cravings and giving us a feeling
of total satisfaction
Whey protein isolate: A highly purified natural dairy protein, it fights cravings in the brain by promoting the release of cholecystokinin (CCK), the hormone that tells your brain to turn off hunger cravings.
Potato enzyme extract: A naturally occurring enzyme found in white potatoes, this enzyme has been clinically proven to increase CCK levels, satisfying your brain and controlling your emotional and mental cravings.
Whey proteinisolate
Potato enzymeextract
Bra
in
pi2 Enzyme
• Found in skin of white potatoes
• Destroyed when cooked
• Enzyme is the key to our CraveBlocker formula
• 3 raw potatoes worth in every serving
Fad Diets Diets with Attain
StarvationDeprivation
Balanced NutritionFight Hunger Cravings
Crave Zones and Satisfaction Shadows
2,571 Calories
7:00 10:00 Noon 3:00 6:00
Short Satisfaction Shadow
Short Satisfaction Shadow
TypicalDay without
Attain
500
Calories
Breakfast Snack Lunch Snack Dinner SnackDonut Potato Chips Buttered Popcorn
Crave Zones and Satisfaction Shadows
1,784Calories
Breakfast Attain Shake Lunch Attain Bar Dinner
Long Satisfaction Shadow
Long Satisfaction Shadow
7:00 10:00 Noon 3:00 6:00
SmarterChoiceswith Attain
500
Calories
787Number of calories
avoided by using Attain Bars and Shakes
Feel More Full…Longer
• Blind satiety test
• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars
• Participants ate each bar on a different day
• Ranked resulting feelings of fullness and satisfaction
Feel More Full…Longer
• Blind satiety test
• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars
• Participants ate each bar on a different day
• Ranked resulting feelings of fullness and satisfaction
3X
More Satisfied
After 3 hrs
Attain with CraveBlocker
• Naturally reduces hunger cravings with patent-pending CraveBlocker
• Blocks cravings by naturally suppressing the hunger signals that come from your stomach and brain
• Helps you feel more full for longer to eliminate Crave Zones
Eat Better
Eat Less
Lose Weight