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FiBErWisE®Naturally lowers cholesterol and promotes total digestive health.*

The Need

The American Heart Association recommends a total dietary fiber intake of 25–30 grams a day. Yet most people get about 15 grams of fiber a day.

CompeTiTive SoluTioNS

Many fiber supplements like Metamucil® Smooth Texture Drink take a one dimensional approach to digestive health from just one source.

The melaleuCa SoluTioN

FiberWise offers a complete line of fiber-rich products designed to deliver all the benefits of fiber. FiberWise Drink is a delicious blend of 12 grams of soluble and insoluble fiber from 7 natural sources—including 3.4 grams of soluble fiber from psyllium husk—to help lower cholesterol† and help the body eliminate toxins. Plus, all FiberWise products contain an exclusive blend of herbs and antioxidants to support digestive health.*

our value

FiberWise Drink gives you 40% more cholesterol-lowering psyllium fiber† than Metamucil® Smooth Texture Drink, plus vitamins, antioxidants, and herbs to support total digestive health.*

Do you eat 40 baby carrots a day? How about 18 cups of spinach? 18 prunes? If you’re like most people, you probably struggle to get enough fiber in your diet every day. Dietary fiber is the term for the parts of plants your body cannot digest. Great-tasting FiberWise Drinks, Cereals, and Bars contains a special blend of fiber—including cholesterol-lowering psyllium fiber for your heart †—and other natural ingredients to help boost the health of your digestive system.*

Most of Us Are Fiber DeficientBy averaging only 15 grams of fiber a day, most of us fall far short of the American Heart Association’s recommendation of 25–30 grams of fiber a day. Part of our problem is that it’s hard to get enough fiber strictly from our diet. Fiber is routinely removed from cereals and flours by hulling and milling. And it’s stripped from fruits and vegetables by removing seeds, pulp, and peels. The fact is: we are not getting enough of the fiber we need strictly from our diets.

reCommeNded doSageA FiberWise Drink or FiberWise Bar is recommended once daily to help fill in the gaps in your diet

For FiberWise Breakfast Bar ingredients, see Appendix.

fiBerWiSe driNk citrUs Orange

†Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk may reduce the risk of heart disease by lowering cholesterol. One adult serving of FiberWise Drink provides 3.4 grams of this soluble fiber.

Supplement FactsServing Size 2 Scoops (about 27 g)Servings Per Container 30 Amount Per % Daily Serving Value*

Calories 60 Calories from Fat 10

Total Fat 1 g 2%Total Carbohydrate 24 g 8%

Dietary Fiber 12 g 48%Soluble Fiber 10 g † Insoluble Fiber 2 g †

Sugars 7 g †Vitamin A 1500 IU 30%Vitamin C 40 mg 67%Vitamin E 15 IU 50%Folic Acid 100 mcg 25%

Proprietary Blend 15.85 g †Psyllium seed husk powder, inulin, rice bran, fructooligosaccharides, maltodextrin, oat fiber, apple fiber, Lactobacillus acidophilus, green tea leaf extract, grape seed extract (Vitis vinifera), burdock root powder (Arctium lappa), peppermint leaf powder, ginger root extract, aloe vera leaf extract, licorice root powder.

* Percent Daily Values based on a 2,000 calorie diet.† Daily Value not established.

* These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Other ingredients: Crystalline fructose, natural flavor, citric acid, soy lecithin, silicon dioxide, acesulfame potassium, paprika extract, dl alpha tocopherol, ascorbic acid, vitamin A palmitate. Contains soy.

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Studies Show Fiber Lowers CholesterolA recent study in the Journal of Nutrition showed a higher intake of dietary fiber may decrease the risk of developing cardiovascular disease. Researchers examined the association between dietary fiber and the serum concentration of C-reactive protein (a possible predictor of cardiovascular problems) using data from the National Health and Nutrition Examination Survey 1999–2000. Among 3,920 participants, scientists found those with higher dietary fiber intake had lower C-reactive protein concentration.

1

A study completed in 2003 followed 9,776 adults for 19 years who were free of cardiovascular disease at the beginning of the study.

2 Researchers identified 1,843

incident cases of coronary heart disease and 3,762 incident cases of cardiovascular disease. Those who ate the highest amount of fiber (with an average of 20.7 grams per day) were 12% less likely to develop coronary heart disease than those who ate the lowest amount of fiber. This demonstrates fiber’s ability to naturally reduce cholesterol.

Psyllium: The Exotic Fiber That’s Good for Your HeartDeep in the farmlands of northwestern India and southern Pakistan grows the bushy Plantago ovata plant, known locally as ispaghula or isabgol. This herb, commonly called psyllium in North America, is regarded worldwide as one of the best sources of heart-healthy soluble fiber—the main soluble fiber in FiberWise. The scientific evidence is so compelling for psyllium’s cardiovascular benefits, the Food and Drug Administration (FDA) has approved the claim that “diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk may reduce the risk of heart disease.” One serving of FiberWise Drink provides 3.4 grams of psyllium husk fiber—that’s over 40% more psyllium husk per serving than in Metamucil® Smooth Texture Drink! In 1989, researchers examined psyllium fiber’s ability to lower serum cholesterol levels in 75 people with elevated cholesterol. The patients were treated with a Step I diet (<30% total calories from fat) for 12 weeks before receiving a placebo or 3.4 grams of psyllium (equivalent to 1 teaspoon) three times a day for 8 weeks. Those receiving the psyllium fiber achieved a 4.8% reduction in their total cholesterol level and an 8.2% reduction in their LDL cholesterol level.

3

Another study, conducted with men with type 2 diabetes and mildly elevated cholesterol levels, found that those who received 5.1 g of psyllium fiber twice daily for 8 weeks had lowered their serum cholesterol level by 8.9% and their LDL cholesterol level by 13%.

4

Finally, a study conducted in 2000 found that psyllium consumption lowered total cholesterol by 4% and LDL cholesterol by 7% in people already eating a low-fat diet.

5

FiberWise Aids Digestion*

But FiberWise doesn’t stop with your heart health. This delicious supplement also contains ingredients from natural sources to help enhance your total digestive health. Good digestion is a delicate balance between regular bowel movement, maintenance of intestinal flora, and the types of nutrients that go through your digestive tract. FiberWise has insoluble fiber from oats and rice which pass through your digestive tract, collecting toxins and wastes along the way. This fiber “bulks up” your waste material to help relieve occasional constipation and other digestive system concerns. FiberWise promotes regularity and helps improve your colon health too.* FiberWise’s Digestive Nutrients*

In addition to soluble fiber and insoluble fiber, FiberWise includes several nutrients that give further digestive comfort. Aloe. Normally used to soothe skin irritations, aloe can also be used as a mild laxative for occasional constipation. The aloins and resins produced by aloe leaves have a positive effect on the natural function of the bowels. When paired with ginger, aloe can help keep your digestive system regular and relieved.

6*

Nutrition FactsServing Size 1 cup (43g)Servings Per Container about 8

Strawberry with Crunch ½ cup Amount Per Serving Cereal skim milk

Calories 170 210Calories from Fat 25 25

% Daily Value**

Total Fat 2.5g* 4% 4%Saturated Fat 1g 4% 4%Trans Fat 0g

Cholesterol 0mg 0% 1%Sodium 170mg 7% 10%Potassium 200mg 6% 11%Total Carbohydrate 33g 11% 13%

Dietary Fiber 6g 23% 23%Soluble Fiber 3g

Sugars 13gProtein 4g

Vitamin A 0% 2%Vitamin C 50% 60%Calcium 15% 30%Iron 35% 35%Thiamin 25% 30%Riboflavin 30% 40%Niacin 25% 25%Vitamin B6 30% 30%Folate 25% 30%Vitamin B12 30% 35%Phosphorus 20% 30%Zinc 20% 25%* Amount in cereal. A serving of cereal plus skim milk provides

3g total fat, less than 5mg cholesterol, 230mg sodium, 390mg potassium, 38g total carbohydrate (18g sugars) and 8g protein.

** Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Calories 2,000 2,500Total Fat Less Than 65g 80g

Sat Fat Less Than 20g 25gCholesterol Less Than 300mg 300mgSodium Less Than 2,400mg 2,400mgPotassium 3,500mg 3,500mgTotal Carbohydrate 300g 375g

Dietary Fiber 25g 30gCalories per gram: Fat9•Carbohydrate4•Protein4

Ingredients: WhoLe oATS & WheAT, SugAr, PSYLLium huSk, eVAPorATeD CAne JuiCe, YogurT PoWDer (nonFAT miLk, LACTiC ACiD, CuLTureS), WhoLe miLk PoWDer, DrieD STrAWberrieS, PALm oiL, nATurAL FLAVorS, SALT, CALCium CArbonATe, beeT JuiCe ConCenTrATe, TiTAnium DioxiDe, SoY LeCiThin, LACTiC ACiD, ViTAmin C & mixeD ToCoPheroLS (For FreShneSS), ALoe VerA, burDoCk rooT, ginger, grAPe SeeD, green TeA, LiCoriCe rooT, PePPerminT.

Vitamin and Mineral Blend: niACin, ViTAmin b6, riboFLAVin, ViTAmin b1, FoLiC ACiD, ViTAmin b12, ZinC oxiDe, reDuCeD iron.

Contains dairy, wheat, and soy.manufactured in a facility that uses egg, seeds, and tree nuts.

fiBerWiSe Cereal strawberry crUnch

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Ginger. Ginger’s oils work together to soothe the stomach and reduce occasional intestinal gas and bloating. In botanical terms, ginger is a carminative, which means “reduces the production of gas.”

7 It is also used to help relieve motion sickness and associated

nausea. Its antispasmodic action also makes it a natural therapy for menstrual cramps.* Peppermint. This aromatic herb helps balance oral and intestinal flora, reducing fermentation of undigested food. Its soothing qualities have been known for centuries to help quell restlessness. In fact, that’s why many after-dinner mints and indigestion medicines are flavored with peppermint.

8*

Licorice root. Licorice can help with occasional indigestion. Doctors have also prescribed licorice for relief of occasional sour stomach.

9*

Antioxidants. Vitamins A, C, and E, grape seed extract, and green tea extract help fight free radical damage that occurs not only during digestion, but throughout your entire body.

FiberWise Drink Is the Intelligent ChoiceWith FiberWise Drink, you don’t have to sacrifice flavor to enjoy all the cardiovascular and digestive benefits of fiber. With two delicious flavors, the zing of Citrus Orange or fresh Harvest Peach, FiberWise is perfect whether you drink it morning, noon, or night. Going beyond grocery store brand fiber supplements, FiberWise just makes sense. Nutritious. Delicious. FiberWise.

FiberWise Cereals Kick-Start Your MorningGrowing up, your parents told you breakfast was the most important meal of the day—and they were right. Those who eat breakfast have better concentration, better problem-solving skills, and more strength and endurance. But you’ve never experienced a breakfast as nutritious and satisfying as all-new FiberWise Cereal. FiberWise Cereal gives your metabolism and your heart health a real boost with 6 grams of fiber. Unlike many fiber cereals, FiberWise Cereal also contains soluble fiber from psyllium husk that may reduce your risk of heart disease.† And FiberWise Cereal is the only one that contains a proprietary blend of herbs, antioxidants, and vitamins to further promote a healthy digestive track. Two delicious flavors give you a great reason to roll out of bed every morning: Strawberry Crunch features whole grain wheat & oat hearts coated with sweet strawberry yogurt and mixed with bits of real strawberries! Cinnamon Clusters offer crunchy six-grain clusters splashed with a fresh cinnamon flavor. Either way, you get the nutrition you need with a fresh taste you’ll love.

FiberWise Bars: Beneficial Fiber On the GoJust because you’ve got a busy morning doesn’t mean you can’t have a healthy breakfast. Grab a FiberWise Breakfast Bar, and you’re good to go! Choose from bars with real fruit wrapped in a delicious baked pastry crust, or bars with chewy rolled oats, real fruit, and yogurt icing—each one ready to jump-start your taste buds and your metabolism. Plus, the fruit bars are filled with 6 grams of fiber and the chewy bars are loaded with 9 grams of fiber, and all are packed with vitamins, and antioxidants to help protect your heart and your health with each delicious bite. FiberWise Bars can go anywhere you go—toss a few into your backpack, briefcase, or glove compartment. Then enjoy a tasty fiber boost anytime, anywhere!

SupporTiNg reSearCh

1. Ajani U, Ford S, and Mokdad, A., “Dietary Fiber and C-reactive protein: Findings from National Health and Nutrition Examination Survey Data,” Journal of Nutrition, Vol. 134, 2004, p. 1181–1185.

2. DA Bazzano, J He, LG Ogden, CM Loria, PK Welton, “Dietary Fiber Intake and Reduced Risk of Coronary Heart Disease in U.S. Men and Women,” Archives of Internal Medicine, Vol. 163, 2003, p. 1897–1904.

3. LP Bell, K Hectorne, H Reynolds, TK Balm, DB Hunninghake, “Cholesterol–Lowering Effects of Psyllium Hydrophilic Mucilloid. Adjunct Therapy to a Prudent Diet for Patients with Mild to Moderate Hypercholesterolemia,” Journal of the American Medical Association, Vol. 261, 1989, p. 3419–3423.

4. JW Anderson, LD Allgood, J Turner, PR Oeltgen, BP Daggy, “Effects of Psyllium on Glucose and Serum Lipid Responses in Men with Type 2 Diabetes and Hypercholesterolemia,” American Journal of Clinical Nutrition, Vol. 70, No. 4, 1999, p. 466–473.

5. JW Anderson, LD Allgood, A Lawrence, LA Altringer, GR Jerdack, DA Hengehold, JG Morel, “ Cholesterol-Lowering Effects of Psyllium Intake Adjunctive to Diet Therapy in Men and Women with Hypercholesterolemia: Meta-Analysis of 8 Controlled Trials,” American Journal of Clinical Nutrition, Vol. 71, No. 2, 2000, p. 472–479.

6. Starbuck, JJ, “Three Herbs for Good Digestion,” Better Nutrition, Vol. 61, 1999, p. 44.

7. Starbuck, JJ, “Ginger & Peppermint,” Better Nutrition, Vol. 62, 2000, p. 44.

8. Siegel-Maier, K, “Peppermint: More than Just Another Pretty Flavor,” Better Nutrition, Vol. 60, 1998, p. 24.

9. Starbuck, JJ, “Let Your Food Be Your Medicine,” Better Nutrition, Vol. 61, 1999, p. 46.

†Accoding to the FDA, "Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk may reduce the risk of heart disease." One adult serving of FiberWise Cereal provides 1.7 grams of this soluble fiber.

* These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.