attitude and values by dr. tanushree chakraborty

8/14/2019 Attitude and Values BY DR. TANUSHREE CHAKRABORTY

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ATTITUDE AND VALUESATTITUDE AND VALUESDR. TANUSHREE CHAKRABORTY(Ph.D)International School of Business and

MediaKolkata Campus.EN 22, Sector V.SaltLake City.Kolkata 700 091.


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What are values?

Why are differences in valuesimportant? What are attitudes and how are they

formed?

What is job satisfaction?

Values, Attitudes, and Their EffectsValues, Attitudes, and Their Effects

in the Workplacein the Workplace


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Basic convictions about what isimportant to the individual

They contain a judgmental elementof what is right, good, or desirable.

ValuesValues


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Types of values Terminal:

Goals that individuals would like toachieve during their lifetime

Instrumental: Preferable ways of behaving

Importance of values

Values generally influence attitudes andbehaviour.


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Ethics The science of morals in human conduct

Moral principles; rules of conduct

Ethical Values are related to moral judgmentsabout right and wrong

Values vs. EthicsValues vs. Ethics


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Components of AttitudeComponents of Attitude


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Past experience and interactions with the givenperson, people or situation

Continuing experiences and interactions

Perceptions and levels of general understanding

Attitudes and Values are affected byAttitudes and Values are affected by


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The presence of, and understanding of,the particular rules, regulations, andother limitations

Particular mental and physical aspects

Levels of identity with the others involved

and with the situation


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Reinforcing what is said

Attention to reinforcing absolute standards andquality of product, service, delivery and other

factors (community development etc)Attention to prevailing moral and social pressures

Attention to mutuality of interests in any givensituation (win-win)

Following elements can develop PositiveFollowing elements can develop PositiveAttitudesAttitudes


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Attention to clarity of purpose, clear and precisecommunication

Attention to job and work satisfaction: pay andrewards, supervision and management style, co-

workers, motivation etc

Attention to basic human needs of pride, esteem, worth, Approach to work, environment,

performance


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Attitudes at WorkplaceAttitudes at Workplace


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A persons general attitude about his or her work

High job satisfaction entails positive attitude towardswork

Absenteeism

Turnover

Workplace misbehavior

Job SatisfactionJob Satisfaction


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It is the degree to which an employee identifieswith a particular organization and its goals andwishes to maintain membership in anorganization

More the OC less the absenteeism and turnover

More the OC more the JS

OrganizationalOrganizationalCommitmentCommitment


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Attitude change

Any incompatiability or inconsistency betweenattitudes or between behaviour and attitudes.

Cognitive DissonanceCognitive Dissonance


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Mr. Aditya joined ACB Group as a process designer

Under his tenure there were two strikes one for 5

weeks and the other for 18 weeks and Mr. Adityajoined the strikes as a member of the union

Last year Aditya got a promotion at a supervisory levelwith a marked monetary increment

Case StudyCase Study


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During the orientation programme, Aditya was angry atthe management representative

This person seemed to believe that the union was toopowerful and management personnel had to hold theline against further loss of authority

Aditya did not say anything but he felt the speaker wasvery ill informed and biased

Later two developments have changed Adityasattitude toward the union-management relations atthe company


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1)Run in with a union officer who accused Adityadeliberately harassing one of the workers

2)The other was a result of disciplinary action

Aditya realized that the union went of its way toembarrass him in both the cases

Few days back the manager from the orientationsession called Aditya and said

IncidentsIncidents


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I have been thinking about bringing supervisors intothe orientation meetings to discuss the unions

attitude toward management. Having been on theother side, would you be interested in giving themyour opinion of what they should be prepared forand how they should respond?

Aditya agreed delightedly.


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What was Adityas attitude toward the union when hefirst became a supervisor?

What barriers were there that initially prevented himfrom changing his attitude regarding the union?

Why did Adityas attitude change? What factorsaccounted for this?

Are workers who are recruited for supervisory positions

likely to go through the same attitude as Aditya?

DiscussionDiscussion


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Absenteeism has been so chronically highat a manufacturing plant that on manydays there is not enough crew present at

the start of a shift to staff all stations ofthe assembly line. The company issuffering as result and turns to you foradvice. Answer the following

questions.

CaseCase22


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How can the job be made more interesting so as toencourage the employees to sow up for the

work?

What can be done to improve organizationalcommitment? And reduce absenteeism?

DiscussDiscuss


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Thank youThank you

attitude and values by dr. tanushree chakraborty

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