auctelia - partner value proposition for matexpo
DESCRIPTION
Auctelia's value proposition for exhibitors at Matexpo. Matexpo is an international trade fair showcasing machinery and equipment for the construction industry, industry and the environment.TRANSCRIPT
1
Making Quality Machinery Deals
Partnership @ Matexpo
2
1. Intro
2.Partner Value Proposition
3.Matexpo Marketing Collaboration
3
1. Intro
Auctelia is an auction platform to buy/sell
used equipment for professionals.
Our team helps thousands of buyers &
sellers making quality deals every day from
everywhere in Europe.
400k+ pageviews a month
30 targeted countries
12.000+ buyers and bidders
4
50.000 online unique visitors
WE SELL ALL KINDS OF USED
EQUIPMENT AT BEST PRICE IN
SHORT TIME PERIOD
1. Intro
5
500.000,00 EUR
173 items
50.000 online unique visitors
1. Intro
6
GET FOUND
Increase RELEVANCY Increase TRAFFIC Increase LEAD Increase EFFICIENCY
PREPARE CONVERT ANALYZE
SELLER’S SIDE
BUYER’S SIDE
Grey Zone Sale
Valuation Equipment
Specs
Websites Auction /
Negotiated
Payment /
Removal
Metrics Recommendations Direct contacts
Auctelia’s
Database
Word of Mouth
/ Social Medias
1. Intro
7
Collaboration Drivers – Our Partner
• Larger Buyer exposure, quicker turnaround of used equipment at a better price.
• ‘Outsource’ resell of used equipment (‘destockage’) - non-core business.
• Incremental revenue for Services and Logistics
• Teaming with partner with industrial experience and best online technology and
ecommerce marketeer best results (and best for the buyer and seller)
Collaboration Drivers – Auctelia
• Customer Access - Enables Auctelia to quickly reach more sellers and buyers in the
target market
• Drive incremental sales via our Partner network.
• Market Credibility by publically aligning with a industrial leader.
• Increased delivery capacity - Access to an experienced Service team for machineries.
2. Partner Value Proposition
8
Proposition
• Partner equipment for sale on Auctelia. First test case of collaboration.
• Ecomm marketing campaigns via Auctelia (promote Partner goods on Auctelia via
Auctelia network) – drive more people to our Partner stand.
• Partner team at Matexpo promotes their machines being sold on Auctelia
platform
• Auctelia team to support our Partner at Matexpo
3. Matexpo Marketing Collaboration
9
Commission on Sale
- Full Service Engagement - 10% commission Partner
- Partner responsible for the pictures, technical description and visit to sit and pickup
- Auctelia responsible for marketing and advertising cost to promote Partner goods for
sale
Marketing costs at Matexpo
- Marketing of Partner machines – no additional cost to Partner (part of the Auctelia
service)
- Joint Flyers
- Shared space on Partner stand – no cost to Auctelia
- Auctelia staff distribution of flyer – no cost to Partner
Partner Strategy Commission & Cost Structure