audi ag hackathon
TRANSCRIPT
In the last 15 years,
52% of S&P 500 companies have disappeared
195561-years life span in S&P 500
201517-years life span in S&P 500
vs
The world is changing, faster than ever!
• New technologies• New consumption habits• New value expectations
Most curious?
4 year old girlsAsk 390 questions per day.
Source: The Telegraph, March 28, 2013. Study by Littlewoods.com
4-year olds ask really deep questions:
• Why water wet?• Where does the sky end?• What are shadows made of?
And then no more “Why” or “What if” questions!
Creativity CrisisBy the time we’re 18 years old, we ask 80% less questions.
Newsweek, Creativity Crisis, July 10, 2010
23
Design thinking best practices:
Innovation doesn’t start with ideas!
It starts with user needs and insights!
Anatomy of a great question:
How might we [action verb] for a [user]with [need], given that they [insight]?
Innovation almost never fails due to a lack of creativity. It’s almost always because a lack of
discipline.
Deloitte Study September 2015
A company’s biggest, most important functions all have a best practice and system of record:
SALEScontact to contract
MARKETINGmarket to prospect
HRhire to retire
FINANCErecord to report
Inspired by CB Insights
And yet, companies manage innovation in hopelessly antiquated ways, decades behind how other functions are managed
Defining the problem or opportunity.
Coming up with potential solutions.
Trying them out – low resolution.
Designing scale into the offering.
From insights to value propositionsDesign thinking & lean methodology
Make it rewarding: quantify success
Provides goals, give guidance (and knowledge), measure progress, setup for success.
But what shall we measure?
• Progress and performance (goals and OKRs)• Team size (# of people)• Horizons of change (core business vs. radical)
MEASURE (3/3)
Change horizonsThere are different types of change. Sending a rocket to the moon is one but there are others too!
What I do everyday?
I’m co-founder for Collaborne, mobile, social and cloud innovation management platform trusted by high performing organizations to engage, empower, and cross-functionally align their workforce in business innovation and transformation.
Rooted in design thinking and lean methodology, we cover the end-to-end innovation and transformation needs of enterprises -- from initial customer needs and insight to fully developed venture and value propositions.