audi fis ski world cup 2017/18 · 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 broadcast time...

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Expertise by Nielsen Sports

Your contacts: Stephan Schröder, Akanimoh Umoh, Benedikt Neumayer, Markus Kreile

AUDI FIS SKI WORLD CUP 2017/18 TV Media Evaluation – Event Summary

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2 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18

INTRODUCTION

STUDY BRIEF

SPONSORS Audi, Longines, Resort

ANALYSIS PERIOD 2017/18 Season

EVENT Audi FIS Ski World Cup 2017/18 (M/L)

MARKETS

Austria, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Finland,

France, Germany, Italy, Japan, Netherlands, Norway, Poland, Russia, Slovakia,

Slovenia, South Korea, Spain, Sweden, Switzerland, United Kingdom, USA

TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News

AUDIENCE SOURCES Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ |

Estimations by Nielsen Sports

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MANAGEMENT SUMMARY

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Audi FIS Ski World Cup – TOTAL

MANAGEMENT SUMMARY

LIVE NON-LIVE TOTAL

CUMULATIVE AUDIENCE* (M) 385,69 2.590,82 2.976,51

BROADCAST TIME (hh:mm:ss) 3631:58:17 8798:08:26 12430:06:44

NUMBER OF BROADCASTS (#) 3.180 24.975 28.155

EVENT IMPRESSIONS (M) 44.204,37 18.049,96 62.254,33

VISIBILITY (hh:mm:ss) 2726:16:42 7376:27:22 10102:44:04

NUMBER OF SEQUENCES (#) 2.773.515 7.190.777 9.964.292

SPONSORSHIP IMPRESSIONS (M) 31.153,47 10.863,89 42.017,37

100% MEDIA EQUIVALENCY (€) 477.030.086 143.457.579 620.487.665

QI MEDIA VALUE (€) 111.820.913 32.681.293 144.502.206

AVERAGE SEQUENCE DURATION (s) 3,54 3,69 3,65

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*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

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TV Media Evaluation - AUDI FIS Ski World Cup 2017/18

Audi FIS Ski World Cup – Men

MANAGEMENT SUMMARY

LIVE NON-LIVE TOTAL









QI MEDIA VALUE (€) 59.856.557 18.129.141 77.985.698


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Audi FIS Ski World Cup – Ladies

MANAGEMENT SUMMARY

LIVE NON-LIVE TOTAL









QI MEDIA VALUE (€) 50.486.154 14.292.024 64.778.178


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MANAGEMENT SUMMARY Broadcast coverage trend (broadcast hours, cumulative audience* and media impact)

2’591 2’722 2’990 3’321

2’736 2’977

54’167 54’633

61’754

71’123

57’369 62’254

0

10’000

20’000

30’000

40’000

50’000

60’000

70’000

80’000

90’000

100’000

0

2’000

4’000

6’000

8’000

10’000

12’000

14’000

2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Broadcast Time (h) Audience* (M) Media Impact (M)


• Compared to the 2016/17 season, overall performance of TV coverage improved across the 24 markets monitored.

• Broadcast time increased mainly thanks to a broader coverage across the Eurosport network. Being the major rights holder also for the Winter

Olympics might have had a positive impact on the overall coverage of winter sports by this broadcaster this season.

• The rise in cumulative audience was mainly driven by a positive development in Germany (+221M).

• From an overall perspective, both live airings and secondary coverage drew a higher audience compared to the previous season. Live

audience (+12%) increased even sharper than overall numbers (+9%).

• The greater media impact was mainly influenced by coverage in Germany, too. While Eurosport DE delivered comparable results to 2016/17,

the higher numbers can be attributed to ARD & ZDF, where media impact increased by almost 3.000M event impressions.

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8

MARKET RANKING – EVENT IMPRESSIONS (M)


MANAGEMENT SUMMARY Media Monitoring

19’386

12’272

6’100

5’444

4’834

2’840

1’817

1’150

1’081

946

887

885

780

745

705

535

509

441

394

160

138

102

79

24

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

Poland

France

Croatia

United Kingdom

USA

Slovakia

China

Russia

Bulgaria

Czech Republic

Netherlands

Finland

Spain

Japan

Canada

Denmark

South Korea

LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE* (M)

32.78 32.28 32.21

29.64

27.57

Val d'Isère Kitzbuehel Kranjska Gora GarmischPartenkirchen

Adelboden

2.137

2.775

1.789

4.056

1.195

2.469

1.493

721

1.936

1.200

576

295

1.064

158

720

1.048

971

822

1.193

609

264

109

519

36

NUMBER OF BROADCASTS


• As in the previous season, live coverage of races in Val d’Isère again drew the

highest audience of all world cup venues.

• Widest-reaching live airing was the 2nd run of the men’s Giant Slalom on ARD with

an audience of 2,81M.

• Only hosting two races, Kitzbuehel ranks second in terms of cumulative live

audience. With outstanding market shares of 72,4% (Slalom, 2nd run on NRK 1) and

72,3% (Downhill on ORF 1), this venue outperforms all other world cup stages in

terms of market share.

• As in previous years, Germany clearly leads the table in terms of media impact.

Compared to 2016/17, event impressions increased by 20% thanks to almost 700

additional broadcasts.

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MANAGEMENT SUMMARY

• As in the previous season, Austrian ORF Sport+ again is the channel

with the broadest coverage – even airing 4h more than 2016/17.

• The French Eurosport feed again ranks second in this table, despite

a decrease in coverage by 18h.

• ORF 1 again is the channel with the highest media impact, with a 9%

increase in event impressions year-on-year.

• ARD & ZDF follow on rank 2 and 3, switching places compared to

previous season. Together the two German public broadcasters

generated 22% more event impressions than in 2016/17.

• The positive trend in Germany is also the main reason for the overall

increase in event impressions.

Media Monitoring

CHANNEL RANKING BY BROADCAST TIME (TOP 5) (hh:mm:ss)

CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (M)

WORLD CUP EVENT IMPRESSIONS TREND (M)

385:57:37

356:47:13

356:47:13

292:11:46

292:11:46

ORF Sport+(AUT)

EurosportFrance (FRA)

EurosportFrance (SUI)

Eurosport IT(ITA)

Eurosport IT(SLO)

54’633 61’754

71’123

57’369 62’254

2013/14 2014/15 2015/16 2016/17 2017/18

11’437.85

10’037.08

5’957.28

4’254.30

4’059.84

ORF 1 (AUT)

ARD (GER)

ZDF (GER)

Rai Sport+ HD(ITA)

SVT 1 (SWE)

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RESULT PRESENTATION • Media Monitoring

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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE

AUDIENCE* BROADCAST TIME

ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS

(#) (M) (hh:mm:ss) (hh:mm:ss) (M)

Austria 2.775 362,87 960:03:16 742:50:46 12.271,73

Bulgaria 1.048 22,46 696:33:48 619:54:51 535,18

Canada 109 4,88 11:10:25 9:05:46 102,07

China 158 59,05 119:43:00 108:15:30 744,96

Croatia 1.200 77,31 552:02:00 510:08:46 946,08

Czech Republic 971 81,07 496:31:57 466:53:04 508,86

Denmark 519 8,79 344:39:58 325:13:29 79,37

Finland 1.193 31,89 921:49:42 871:08:04 393,59

France 1.936 190,65 677:07:43 611:04:14 1.081,18

Germany 2.137 876,32 530:31:58 419:07:40 19.385,94

Italy 1.789 375,94 728:50:18 663:17:51 6.100,23

Japan 264 8,95 434:55:36 261:11:49 138,03

Netherlands 822 44,79 460:19:15 433:16:55 441,41


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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 2.469 155,38 517:44:50 451:56:13 2.839,91

Poland 721 39,70 469:47:31 442:56:49 1.150,10

Russia 720 23,09 470:56:09 443:19:08 705,15

Slovakia 1.064 77,35 506:22:54 469:08:04 780,42

Slovenia 1.493 62,21 670:26:36 615:48:05 1.817,40

South Korea 36 18,01 0:48:55 0:12:30 24,06

Spain 609 9,89 479:55:20 448:00:26 159,84

Sweden 1.195 167,40 541:14:58 493:57:54 4.833,79

Switzerland 4.056 152,29 1067:44:35 933:51:12 5.443,52

United Kingdom 576 19,50 475:34:41 446:16:54 886,58

USA 295 106,73 295:11:18 236:04:40 884,90

TOTAL 28.155 2.976,51 12430:06:45 11023:00:40 62.254,33


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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.767 267,30 469:55:21 356:25:02 7.429,15

Bulgaria 622 15,97 370:05:25 329:44:31 299,43

Canada 86 3,57 6:49:55 5:46:48 56,70

China 90 32,48 71:02:34 63:58:19 456,84

Croatia 702 58,33 271:59:33 250:23:16 616,10

Czech Republic 483 42,58 223:51:52 211:00:38 306,98

Denmark 239 5,75 159:04:50 149:45:22 37,72

Finland 597 25,97 467:21:47 441:01:59 216,83

France 1.339 127,45 351:45:28 318:32:43 603,79

Germany 1.372 583,89 264:33:36 203:10:05 10.930,08

Italy 878 123,69 342:18:38 314:06:27 2.945,02

Japan 260 6,23 431:50:53 258:55:34 128,92

Netherlands 422 29,19 214:52:54 202:11:46 246,08


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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.714 126,28 241:39:16 199:23:55 1.956,88

Poland 321 22,24 207:29:04 196:10:20 611,55

Russia 323 16,18 208:41:50 196:09:26 387,83

Slovakia 426 27,24 210:42:20 198:40:10 157,05

Slovenia 795 38,11 309:33:39 285:20:17 949,47

South Korea 16 5,12 0:33:29 0:06:08 10,98

Spain 252 5,79 183:01:07 169:27:42 78,98

Sweden 565 89,39 243:13:47 221:42:58 2.424,03

Switzerland 2.622 99,42 544:08:45 480:27:45 3.140,72

United Kingdom 276 15,04 227:00:48 211:44:27 537,71

USA 129 17,34 149:20:10 114:59:54 370,23

TOTAL 16.296 1.784,54 6170:57:02 5379:15:32 34.899,09


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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.549 184,32 483:16:03 380:31:58 4.804,55

Bulgaria 571 14,69 315:27:29 280:14:26 231,19

Canada 56 3,00 4:20:29 3:18:58 45,37

China 70 28,33 48:38:07 44:17:11 286,95

Croatia 647 44,11 268:12:28 248:31:00 329,30

Czech Republic 586 54,37 264:42:57 248:19:11 198,21

Denmark 287 6,34 184:53:23 174:48:28 41,60

Finland 599 12,02 437:11:56 413:41:54 172,88

France 1.358 110,63 321:37:11 289:05:43 475,72

Germany 1.112 455,00 262:06:56 212:32:13 8.313,70

Italy 1.223 297,60 373:20:08 336:52:11 3.139,95

Japan 5 2,82 3:04:44 2:16:15 9,11

Netherlands 433 27,31 238:57:21 224:55:36 194,25


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By Country

MEDIA MONITORING

COUNTRY NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.133 52,51 270:15:07 247:11:57 858,85

Poland 405 26,46 254:22:05 239:14:01 510,07

Russia 394 9,62 254:17:57 239:37:14 300,23

Slovakia 721 69,80 287:41:42 262:55:26 619,13

Slovenia 932 40,73 346:54:34 317:18:54 859,65

South Korea 24 12,93 0:15:26 0:06:22 13,08

Spain 380 4,84 287:23:09 269:30:19 80,08

Sweden 736 116,13 286:58:17 262:04:24 2.346,09

Switzerland 2.788 96,43 515:26:38 446:20:08 2.292,17

United Kingdom 301 13,47 240:39:19 227:01:41 345,26

USA 180 92,15 138:55:07 115:54:04 508,40

TOTAL 16.490 1.775,59 6088:58:33 5486:39:34 26.975,81


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17

876.32

362.87

375.94

152.29

167.40

155.38

62.21

655.40

388.56

290.54

158.02

202.45

187.28

104.67

2017/18 2016/17

19’385.94

12’271.73

6’100.23

5’443.52

4’833.79

2’839.91

1’817.40

16’144.46

11’286.21

5’839.31

4’607.85

4’740.85

2’885.99

2’591.36

2017/18 2016/17


By Country Trend (Top 7 by Event Impressions 2017/18)

MEDIA MONITORING

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS (M)

CUMULATIVE AUDIENCE (M)

MEDIA IMPACT

TREND


530:31:58

960:03:16

728:50:18

1067:44:35

541:14:58

517:44:50

670:26:36

432:19:32

917:47:46

835:12:31

879:57:25

491:08:11

503:26:21

572:59:09

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

2017/18 2016/17

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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)

COUNTRY

Austria 362,87 960:03:16 12.271,73 388,56 917:47:46 11.286,21

Bulgaria 22,46 696:33:48 535,18 20,81 643:52:14 382,94

Canada 4,88 11:10:25 102,07 8,03 21:28:31 143,35

China 59,05 119:43:00 744,96 49,61 152:46:57 1.233,92

Croatia 77,31 552:02:00 946,08 69,77 404:12:26 1.004,52

Czech Republic 81,07 496:31:57 508,86 59,59 514:17:05 663,45

Denmark 8,79 344:39:58 79,37 11,33 365:59:40 114,00

Finland 31,89 921:49:42 393,59 43,36 826:02:13 645,88

France 190,65 677:07:43 1.081,18 187,28 596:15:39 1.121,68

Germany 876,32 530:31:58 19.385,94 655,40 432:19:32 16.144,46

Italy 375,94 728:50:18 6.100,23 290,54 835:12:31 5.839,31

Japan 8,95 434:55:36 138,03 2,49 371:49:48 108,47

Netherlands 44,79 460:19:15 441,41 28,28 335:46:41 394,75

2017/18 2016/17


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 155,38 517:44:50 2.839,91 187,28 503:26:21 2.885,99

Poland 39,70 469:47:31 1.150,10 87,26 437:38:39 1.230,59

Russia 23,09 470:56:09 705,15 6,70 360:06:10 134,79

Slovakia 77,35 506:22:54 780,42 87,07 473:20:13 620,40

Slovenia 62,21 670:26:36 1.817,40 104,67 572:59:09 2.591,36

South Korea 18,01 0:48:55 24,06 15,37 1:39:12 26,50

Spain 9,89 479:55:20 159,84 7,79 437:58:10 132,76

Sweden 167,40 541:14:58 4.833,79 202,45 491:08:11 4.740,85

Switzerland 152,29 1067:44:35 5.443,52 158,02 879:57:25 4.607,85

United Kingdom 19,50 475:34:41 886,58 19,39 376:40:31 633,64

USA 106,73 295:11:18 884,90 35,23 87:39:45 653,78

TOTAL 2.976,51 12430:06:45 62.254,33 2.735,59 11079:36:13 57.368,75

2017/18 2016/17


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 267,30 469:55:21 7.429,15 268,71 496:11:16 6.802,21

Bulgaria 15,97 370:05:25 299,43 18,49 405:43:35 287,65

Canada 3,57 6:49:55 56,70 6,15 10:27:48 67,28

China 32,48 71:02:34 456,84 24,63 54:52:34 287,33

Croatia 58,33 271:59:33 616,10 65,35 229:45:54 692,12

Czech Republic 42,58 223:51:52 306,98 36,84 280:47:00 344,01

Denmark 5,75 159:04:50 37,72 8,03 183:18:09 44,97

Finland 25,97 467:21:47 216,83 37,31 469:17:44 388,71

France 127,45 351:45:28 603,79 135,94 326:39:22 665,46

Germany 583,89 264:33:36 10.930,08 478,46 235:27:05 10.106,59

Italy 123,69 342:18:38 2.945,02 131,01 416:53:31 2.945,76

Japan 6,23 431:50:53 128,92 2,18 353:50:16 104,91

Netherlands 29,19 214:52:54 246,08 25,72 174:18:11 213,62

2017/18 2016/17


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 126,28 241:39:16 1.956,88 175,25 282:34:28 2.064,07

Poland 22,24 207:29:04 611,55 62,08 228:45:33 687,95

Russia 16,18 208:41:50 387,83 5,58 189:17:47 71,46

Slovakia 27,24 210:42:20 157,05 34,84 245:25:20 128,54

Slovenia 38,11 309:33:39 949,47 57,24 283:52:15 1.156,00

South Korea 5,12 0:33:29 10,98 7,32 1:34:03 9,71

Spain 5,79 183:01:07 78,98 5,46 227:42:15 64,51

Sweden 89,39 243:13:47 2.424,03 137,91 254:23:58 2.425,27

Switzerland 99,42 544:08:45 3.140,72 107,03 452:20:51 2.641,90

United Kingdom 15,04 227:00:48 537,71 21,59 208:04:20 408,69

USA 17,34 149:20:10 370,23 12,28 38:00:12 193,59

TOTAL 1.784,54 6170:57:02 34.899,09 1.870,24 6070:15:58 32.816,87

2017/18 2016/17


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 184,32 483:16:03 4.804,55 200,90 412:55:18 4.435,60

Bulgaria 14,69 315:27:29 231,19 15,76 238:08:04 95,25

Canada 3,00 4:20:29 45,37 4,84 11:00:43 76,08

China 28,33 48:38:07 286,95 38,14 97:53:25 941,98

Croatia 44,11 268:12:28 329,30 39,59 171:56:22 298,23

Czech Republic 54,37 264:42:57 198,21 56,40 229:30:05 317,58

Denmark 6,34 184:53:23 41,60 6,29 178:41:42 34,43

Finland 12,02 437:11:56 172,88 19,83 350:14:29 252,87

France 110,63 321:37:11 475,72 102,65 266:36:42 454,00

Germany 455,00 262:06:56 8.313,70 316,49 194:49:43 5.853,19

Italy 297,60 373:20:08 3.139,95 223,00 410:12:42 2.868,21

Japan 2,82 3:04:44 9,11 0,42 16:29:32 2,66

Netherlands 27,31 238:57:21 194,25 19,54 158:29:30 159,22

2017/18 2016/17


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 52,51 270:15:07 858,85 52,54 216:54:04 766,54

Poland 26,46 254:22:05 510,07 56,54 203:02:30 531,87

Russia 9,62 254:17:57 300,23 1,80 167:48:23 61,36

Slovakia 69,80 287:41:42 619,13 73,53 223:54:53 490,00

Slovenia 40,73 346:54:34 859,65 85,82 282:37:17 1.418,73

South Korea 12,93 0:15:26 13,08 8,05 0:05:09 16,79

Spain 4,84 287:23:09 80,08 4,15 206:00:20 44,08

Sweden 116,13 286:58:17 2.346,09 137,04 232:25:02 2.233,94

Switzerland 96,43 515:26:38 2.292,17 92,45 419:28:02 1.950,58

United Kingdom 13,47 240:39:19 345,26 5,41 165:19:11 213,47

USA 92,15 138:55:07 508,40 26,04 48:39:35 456,71

TOTAL 1.775,59 6088:58:33 26.975,81 1.591,58 4921:10:54 23.985,79

2017/18 2016/17


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By Channel (Top 10)

MEDIA MONITORING

385:57:37

356:47:13

356:47:13

292:11:46

292:11:46

292:11:46

278:07:26

278:07:26

278:07:05

278:07:05

ORF Sport+ (AUT)

Eurosport France (FRA)

Eurosport France (SUI)

Eurosport IT (ITA)

Eurosport IT (SLO)

Eurosport IT (CRO)

Eurosport CZ (CZE)

Eurosport RU (RUS)

Eurosport PL (POL)

Eurosport CZ (SVK) 921

1’629

2’031

2’505

3’807

4’060

4’254

5’957

10’037

11’438

Eurosport PL (POL)

RTV SLO 2 (SLO)

NRK 1 (NOR)

Eurosport DE (GER)

SRF 2 (SUI)

SVT 1 (SWE)

Rai Sport+ HD (ITA)

ZDF (GER)

ARD (GER)

ORF 1 (AUT)



25% OF

TOTAL

75% OF

TOTAL

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By Channel (Top 10)

MEDIA MONITORING

262:37:24

197:08:57

197:08:57

186:42:21

160:05:32

158:29:54

142:03:23

142:03:23

142:03:23

136:19:56

J Sports 1 (JAP)



ORF Sport+ (AUT)

BNT HD (BUL)

C More Sport 1 FI (FIN)

Eurosport IT (ITA)

Eurosport IT (SLO)

Eurosport IT (CRO)

Olympic Channel (USA) 410

658

758

1’161

1’534

1’944

1’977

2’756

4’133

4’484

Slovak TV2 (SVK)

NRK 1 (NOR)

RTV SLO 2 (SLO)

Eurosport DE (GER)

SRF 2 (SUI)

SVT 1 (SWE)

Rai Sport+ HD (ITA)

ZDF (GER)

ARD (GER)

ORF 1 (AUT)



28% OF

TOTAL

73% OF

TOTAL

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By Channel (Top 10)

MEDIA MONITORING

196:33:37

157:57:53

157:57:53

155:31:26

144:07:20

144:07:20

144:07:20

144:07:20

141:48:23

141:48:23

ORF Sport+ (AUT)



Eurosport Spain (ESP)

Eurosport PL (POL)

Eurosport CZ (CZE)

Eurosport RU (RUS)

Eurosport CZ (SVK)

Eurosport IT (ITA)

Eurosport IT (SLO) 410

658

758

1’161

1’534

1’944

1’977

2’756

4’133

4’484

Slovak TV2 (SVK)

NRK 1 (NOR)

RTV SLO 2 (SLO)

Eurosport DE (GER)

SRF 2 (SUI)

SVT 1 (SWE)

Rai Sport+ HD (ITA)

ZDF (GER)

ARD (GER)

ORF 1 (AUT)



25% OF

TOTAL

76% OF

TOTAL

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MEDIA MONITORING By Programme Type


54.28

385.69

33.47

363.80

316.11

1’603.34

93.67

126.15

7833:20:48

3631:58:18

254:30:23

241:56:11

166:24:45

154:04:35

112:36:55

35:14:50

Sport (relive)

Sport (live)

Sport (delayed)

Sport (magazine)

Sport (moderation)

News

Sport (highlights)

Magazine



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32.29

229.81

233.97

15.25

252.13

879.36

60.37

81.36

3821:53:41

1864:43:39

140:54:35

113:41:26

85:16:44

83:32:09

51:41:56

09:12:52

Sport (relive)

Sport (live)

Sport (magazine)

Sport (delayed)

Sport (moderation)

News

Sport (highlights)

Magazine



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27.53

182.63

21.86

249.73

184.81

993.04

58.45

57.54

3881:19:58

1731:33:17

138:18:42

100:38:20

80:09:01

70:09:01

60:48:15

26:01:57

Sport (relive)

Sport (live)

Sport (delayed)

Sport (magazine)

Sport (moderation)

News

Sport (highlights)

Magazine



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30

Event Ranking: Slalom and Giant Slalom are once again the dominating disciplines regarding broadcast time.

MEDIA MONITORING

Media Impact: Relates the broadcast time of an event to its audience ratings. This expressed as the visibility of the event multiplied by the viewing audience, then standardized into 30-second units.

4’456

3’002

2’020

1’410

612

632

170

Slalom

Giant Slalom

Downhill

Super G

Super Combination

City Event

Team Event

BY BROADCAST TIME (hours)

235

188

119

101

153

158

170

BY Ø BROADCAST TIME PER RACE (hours)


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Comparison of Genders

MEDIA MONITORING

50.3%

50.1%

56.4%

49.7%

49.9%

43.6%

Broadcast Time

Cumulative Audience

Media Impact

TOTAL

12.430 hours

2.977 M viewers

62.254 M impressions

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Coverage Trend by Week

MEDIA MONITORING



00:00:00

156:00:00

312:00:00

468:00:00

624:00:00

42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13

Men Ladies

0

1’000

2’000

3’000

4’000

5’000

42 43 44 45 46 47 48 49 50 51 52 52 1 2 3 4 5 6 7 8 9 10 11 12 13

Men Ladies

OLYMPIC

GAMES

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Season Comparison by Event Impression

MEDIA MONITORING

922

3’849

15’684

29’654

2’435

9’710

1’949 2’397

15’330

24’910

4’771 8’012

Oktober November Dezember Januar Februar März

Saison 2017/18

Saison 2016/17

OLYMPIC GAMES

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Copyright ©2017 The Nielsen Company. Confidential and proprietary.

Please note that this report is subject to copyright agreements. All rights are reserved by Nielsen Deutschland GmbH. In particular, copyright is reserved for the investigation design together with expert evaluations and assessment of the results,

which are the intellectual property of Nielsen Deutschland GmbH. If it is intended that this study in full or excerpt will be published, prior written consent is required from the proprietors, Nielsen Deutschland GmbH.

Whilst proper due care and diligence has been taken in the preparation of this document, Nielsen Deutschland GmbH cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a

result of using information or recommendations contained within this document.

Apart from that our General Terms and Conditions, status as of June 2016 shall apply. Available at http://nielsensports.com/de/agb/

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