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Expertise by Nielsen Sports
Your contacts: Stephan Schröder, Akanimoh Umoh, Benedikt Neumayer, Markus Kreile
AUDI FIS SKI WORLD CUP 2017/18 TV Media Evaluation – Event Summary
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2 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
INTRODUCTION
STUDY BRIEF
SPONSORS Audi, Longines, Resort
ANALYSIS PERIOD 2017/18 Season
EVENT Audi FIS Ski World Cup 2017/18 (M/L)
MARKETS
Austria, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Finland,
France, Germany, Italy, Japan, Netherlands, Norway, Poland, Russia, Slovakia,
Slovenia, South Korea, Spain, Sweden, Switzerland, United Kingdom, USA
TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News
AUDIENCE SOURCES Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ |
Estimations by Nielsen Sports
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MANAGEMENT SUMMARY
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4 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Audi FIS Ski World Cup – TOTAL
MANAGEMENT SUMMARY
LIVE NON-LIVE TOTAL
CUMULATIVE AUDIENCE* (M) 385,69 2.590,82 2.976,51
BROADCAST TIME (hh:mm:ss) 3631:58:17 8798:08:26 12430:06:44
NUMBER OF BROADCASTS (#) 3.180 24.975 28.155
EVENT IMPRESSIONS (M) 44.204,37 18.049,96 62.254,33
VISIBILITY (hh:mm:ss) 2726:16:42 7376:27:22 10102:44:04
NUMBER OF SEQUENCES (#) 2.773.515 7.190.777 9.964.292
SPONSORSHIP IMPRESSIONS (M) 31.153,47 10.863,89 42.017,37
100% MEDIA EQUIVALENCY (€) 477.030.086 143.457.579 620.487.665
QI MEDIA VALUE (€) 111.820.913 32.681.293 144.502.206
AVERAGE SEQUENCE DURATION (s) 3,54 3,69 3,65
AU
DI F
IS S
KI W
OR
LD
CU
P
2017
/18
AL
L F
IS P
AR
TN
ER
S
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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5
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DI F
IS S
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OR
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2017
/18
TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Audi FIS Ski World Cup – Men
MANAGEMENT SUMMARY
LIVE NON-LIVE TOTAL
CUMULATIVE AUDIENCE* (M) 229,81 1.554,73 1.784,54
BROADCAST TIME (hh:mm:ss) 1864:43:38 4306:13:23 6170:57:01
NUMBER OF BROADCASTS (#) 1.704 14.592 16.296
EVENT IMPRESSIONS (M) 25.076,23 9.822,86 34.899,09
VISIBILITY (hh:mm:ss) 1384:41:57 3564:04:16 4948:46:14
NUMBER OF SEQUENCES (#) 1.417.398 3.467.263 4.884.662
SPONSORSHIP IMPRESSIONS (M) 17.693,70 5.864,37 23.558,07
100% MEDIA EQUIVALENCY (€) 253.453.369 79.805.923 333.259.292
QI MEDIA VALUE (€) 59.856.557 18.129.141 77.985.698
AVERAGE SEQUENCE DURATION (s) 3,52 3,70 3,65
AL
L F
IS P
AR
TN
ER
S
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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6
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/18
TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Audi FIS Ski World Cup – Ladies
MANAGEMENT SUMMARY
LIVE NON-LIVE TOTAL
CUMULATIVE AUDIENCE* (M) 182,63 1.592,97 1.775,59
BROADCAST TIME (hh:mm:ss) 1731:33:17 4357:25:15 6088:58:32
NUMBER OF BROADCASTS (#) 1.620 14.870 16.490
EVENT IMPRESSIONS (M) 18.829,05 8.146,77 26.975,81
VISIBILITY (hh:mm:ss) 1285:25:04 3596:19:52 4881:44:57
NUMBER OF SEQUENCES (#) 1.314.610 3.563.127 4.877.737
SPONSORSHIP IMPRESSIONS (M) 13.010,25 4.899,49 17.909,74
100% MEDIA EQUIVALENCY (€) 216.319.490 62.361.708 278.681.198
QI MEDIA VALUE (€) 50.486.154 14.292.024 64.778.178
AVERAGE SEQUENCE DURATION (s) 3,52 3,63 3,60
AL
L F
IS P
AR
TN
ER
S
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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7 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MANAGEMENT SUMMARY Broadcast coverage trend (broadcast hours, cumulative audience* and media impact)
2’591 2’722 2’990 3’321
2’736 2’977
54’167 54’633
61’754
71’123
57’369 62’254
0
10’000
20’000
30’000
40’000
50’000
60’000
70’000
80’000
90’000
100’000
0
2’000
4’000
6’000
8’000
10’000
12’000
14’000
2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
Broadcast Time (h) Audience* (M) Media Impact (M)
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
• Compared to the 2016/17 season, overall performance of TV coverage improved across the 24 markets monitored.
• Broadcast time increased mainly thanks to a broader coverage across the Eurosport network. Being the major rights holder also for the Winter
Olympics might have had a positive impact on the overall coverage of winter sports by this broadcaster this season.
• The rise in cumulative audience was mainly driven by a positive development in Germany (+221M).
• From an overall perspective, both live airings and secondary coverage drew a higher audience compared to the previous season. Live
audience (+12%) increased even sharper than overall numbers (+9%).
• The greater media impact was mainly influenced by coverage in Germany, too. While Eurosport DE delivered comparable results to 2016/17,
the higher numbers can be attributed to ARD & ZDF, where media impact increased by almost 3.000M event impressions.
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8
MARKET RANKING – EVENT IMPRESSIONS (M)
TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MANAGEMENT SUMMARY Media Monitoring
19’386
12’272
6’100
5’444
4’834
2’840
1’817
1’150
1’081
946
887
885
780
745
705
535
509
441
394
160
138
102
79
24
Germany
Austria
Italy
Switzerland
Sweden
Norway
Slovenia
Poland
France
Croatia
United Kingdom
USA
Slovakia
China
Russia
Bulgaria
Czech Republic
Netherlands
Finland
Spain
Japan
Canada
Denmark
South Korea
LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE* (M)
32.78 32.28 32.21
29.64
27.57
Val d'Isère Kitzbuehel Kranjska Gora GarmischPartenkirchen
Adelboden
2.137
2.775
1.789
4.056
1.195
2.469
1.493
721
1.936
1.200
576
295
1.064
158
720
1.048
971
822
1.193
609
264
109
519
36
NUMBER OF BROADCASTS
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
• As in the previous season, live coverage of races in Val d’Isère again drew the
highest audience of all world cup venues.
• Widest-reaching live airing was the 2nd run of the men’s Giant Slalom on ARD with
an audience of 2,81M.
• Only hosting two races, Kitzbuehel ranks second in terms of cumulative live
audience. With outstanding market shares of 72,4% (Slalom, 2nd run on NRK 1) and
72,3% (Downhill on ORF 1), this venue outperforms all other world cup stages in
terms of market share.
• As in previous years, Germany clearly leads the table in terms of media impact.
Compared to 2016/17, event impressions increased by 20% thanks to almost 700
additional broadcasts.
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9 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MANAGEMENT SUMMARY
• As in the previous season, Austrian ORF Sport+ again is the channel
with the broadest coverage – even airing 4h more than 2016/17.
• The French Eurosport feed again ranks second in this table, despite
a decrease in coverage by 18h.
• ORF 1 again is the channel with the highest media impact, with a 9%
increase in event impressions year-on-year.
• ARD & ZDF follow on rank 2 and 3, switching places compared to
previous season. Together the two German public broadcasters
generated 22% more event impressions than in 2016/17.
• The positive trend in Germany is also the main reason for the overall
increase in event impressions.
Media Monitoring
CHANNEL RANKING BY BROADCAST TIME (TOP 5) (hh:mm:ss)
CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (M)
WORLD CUP EVENT IMPRESSIONS TREND (M)
385:57:37
356:47:13
356:47:13
292:11:46
292:11:46
ORF Sport+(AUT)
EurosportFrance (FRA)
EurosportFrance (SUI)
Eurosport IT(ITA)
Eurosport IT(SLO)
54’633 61’754
71’123
57’369 62’254
2013/14 2014/15 2015/16 2016/17 2017/18
11’437.85
10’037.08
5’957.28
4’254.30
4’059.84
ORF 1 (AUT)
ARD (GER)
ZDF (GER)
Rai Sport+ HD(ITA)
SVT 1 (SWE)
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RESULT PRESENTATION • Media Monitoring
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11 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Austria 2.775 362,87 960:03:16 742:50:46 12.271,73
Bulgaria 1.048 22,46 696:33:48 619:54:51 535,18
Canada 109 4,88 11:10:25 9:05:46 102,07
China 158 59,05 119:43:00 108:15:30 744,96
Croatia 1.200 77,31 552:02:00 510:08:46 946,08
Czech Republic 971 81,07 496:31:57 466:53:04 508,86
Denmark 519 8,79 344:39:58 325:13:29 79,37
Finland 1.193 31,89 921:49:42 871:08:04 393,59
France 1.936 190,65 677:07:43 611:04:14 1.081,18
Germany 2.137 876,32 530:31:58 419:07:40 19.385,94
Italy 1.789 375,94 728:50:18 663:17:51 6.100,23
Japan 264 8,95 434:55:36 261:11:49 138,03
Netherlands 822 44,79 460:19:15 433:16:55 441,41
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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12 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Norway 2.469 155,38 517:44:50 451:56:13 2.839,91
Poland 721 39,70 469:47:31 442:56:49 1.150,10
Russia 720 23,09 470:56:09 443:19:08 705,15
Slovakia 1.064 77,35 506:22:54 469:08:04 780,42
Slovenia 1.493 62,21 670:26:36 615:48:05 1.817,40
South Korea 36 18,01 0:48:55 0:12:30 24,06
Spain 609 9,89 479:55:20 448:00:26 159,84
Sweden 1.195 167,40 541:14:58 493:57:54 4.833,79
Switzerland 4.056 152,29 1067:44:35 933:51:12 5.443,52
United Kingdom 576 19,50 475:34:41 446:16:54 886,58
USA 295 106,73 295:11:18 236:04:40 884,90
TOTAL 28.155 2.976,51 12430:06:45 11023:00:40 62.254,33
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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13 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Austria 1.767 267,30 469:55:21 356:25:02 7.429,15
Bulgaria 622 15,97 370:05:25 329:44:31 299,43
Canada 86 3,57 6:49:55 5:46:48 56,70
China 90 32,48 71:02:34 63:58:19 456,84
Croatia 702 58,33 271:59:33 250:23:16 616,10
Czech Republic 483 42,58 223:51:52 211:00:38 306,98
Denmark 239 5,75 159:04:50 149:45:22 37,72
Finland 597 25,97 467:21:47 441:01:59 216,83
France 1.339 127,45 351:45:28 318:32:43 603,79
Germany 1.372 583,89 264:33:36 203:10:05 10.930,08
Italy 878 123,69 342:18:38 314:06:27 2.945,02
Japan 260 6,23 431:50:53 258:55:34 128,92
Netherlands 422 29,19 214:52:54 202:11:46 246,08
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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14 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Norway 1.714 126,28 241:39:16 199:23:55 1.956,88
Poland 321 22,24 207:29:04 196:10:20 611,55
Russia 323 16,18 208:41:50 196:09:26 387,83
Slovakia 426 27,24 210:42:20 198:40:10 157,05
Slovenia 795 38,11 309:33:39 285:20:17 949,47
South Korea 16 5,12 0:33:29 0:06:08 10,98
Spain 252 5,79 183:01:07 169:27:42 78,98
Sweden 565 89,39 243:13:47 221:42:58 2.424,03
Switzerland 2.622 99,42 544:08:45 480:27:45 3.140,72
United Kingdom 276 15,04 227:00:48 211:44:27 537,71
USA 129 17,34 149:20:10 114:59:54 370,23
TOTAL 16.296 1.784,54 6170:57:02 5379:15:32 34.899,09
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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15 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Austria 1.549 184,32 483:16:03 380:31:58 4.804,55
Bulgaria 571 14,69 315:27:29 280:14:26 231,19
Canada 56 3,00 4:20:29 3:18:58 45,37
China 70 28,33 48:38:07 44:17:11 286,95
Croatia 647 44,11 268:12:28 248:31:00 329,30
Czech Republic 586 54,37 264:42:57 248:19:11 198,21
Denmark 287 6,34 184:53:23 174:48:28 41,60
Finland 599 12,02 437:11:56 413:41:54 172,88
France 1.358 110,63 321:37:11 289:05:43 475,72
Germany 1.112 455,00 262:06:56 212:32:13 8.313,70
Italy 1.223 297,60 373:20:08 336:52:11 3.139,95
Japan 5 2,82 3:04:44 2:16:15 9,11
Netherlands 433 27,31 238:57:21 224:55:36 194,25
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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16 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country
MEDIA MONITORING
COUNTRY NUMBER OF
BROADCASTS
CUMULATIVE
AUDIENCE* BROADCAST TIME
ACTUAL PLAYING
TIME
EVENT
IMPRESSIONS
(#) (M) (hh:mm:ss) (hh:mm:ss) (M)
Norway 1.133 52,51 270:15:07 247:11:57 858,85
Poland 405 26,46 254:22:05 239:14:01 510,07
Russia 394 9,62 254:17:57 239:37:14 300,23
Slovakia 721 69,80 287:41:42 262:55:26 619,13
Slovenia 932 40,73 346:54:34 317:18:54 859,65
South Korea 24 12,93 0:15:26 0:06:22 13,08
Spain 380 4,84 287:23:09 269:30:19 80,08
Sweden 736 116,13 286:58:17 262:04:24 2.346,09
Switzerland 2.788 96,43 515:26:38 446:20:08 2.292,17
United Kingdom 301 13,47 240:39:19 227:01:41 345,26
USA 180 92,15 138:55:07 115:54:04 508,40
TOTAL 16.490 1.775,59 6088:58:33 5486:39:34 26.975,81
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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17
876.32
362.87
375.94
152.29
167.40
155.38
62.21
655.40
388.56
290.54
158.02
202.45
187.28
104.67
2017/18 2016/17
19’385.94
12’271.73
6’100.23
5’443.52
4’833.79
2’839.91
1’817.40
16’144.46
11’286.21
5’839.31
4’607.85
4’740.85
2’885.99
2’591.36
2017/18 2016/17
TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend (Top 7 by Event Impressions 2017/18)
MEDIA MONITORING
BROADCAST TIME (hh:mm:ss)
EVENT IMPRESSIONS (M)
CUMULATIVE AUDIENCE (M)
MEDIA IMPACT
TREND
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
530:31:58
960:03:16
728:50:18
1067:44:35
541:14:58
517:44:50
670:26:36
432:19:32
917:47:46
835:12:31
879:57:25
491:08:11
503:26:21
572:59:09
Germany
Austria
Italy
Switzerland
Sweden
Norway
Slovenia
2017/18 2016/17
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18 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Austria 362,87 960:03:16 12.271,73 388,56 917:47:46 11.286,21
Bulgaria 22,46 696:33:48 535,18 20,81 643:52:14 382,94
Canada 4,88 11:10:25 102,07 8,03 21:28:31 143,35
China 59,05 119:43:00 744,96 49,61 152:46:57 1.233,92
Croatia 77,31 552:02:00 946,08 69,77 404:12:26 1.004,52
Czech Republic 81,07 496:31:57 508,86 59,59 514:17:05 663,45
Denmark 8,79 344:39:58 79,37 11,33 365:59:40 114,00
Finland 31,89 921:49:42 393,59 43,36 826:02:13 645,88
France 190,65 677:07:43 1.081,18 187,28 596:15:39 1.121,68
Germany 876,32 530:31:58 19.385,94 655,40 432:19:32 16.144,46
Italy 375,94 728:50:18 6.100,23 290,54 835:12:31 5.839,31
Japan 8,95 434:55:36 138,03 2,49 371:49:48 108,47
Netherlands 44,79 460:19:15 441,41 28,28 335:46:41 394,75
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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19 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Norway 155,38 517:44:50 2.839,91 187,28 503:26:21 2.885,99
Poland 39,70 469:47:31 1.150,10 87,26 437:38:39 1.230,59
Russia 23,09 470:56:09 705,15 6,70 360:06:10 134,79
Slovakia 77,35 506:22:54 780,42 87,07 473:20:13 620,40
Slovenia 62,21 670:26:36 1.817,40 104,67 572:59:09 2.591,36
South Korea 18,01 0:48:55 24,06 15,37 1:39:12 26,50
Spain 9,89 479:55:20 159,84 7,79 437:58:10 132,76
Sweden 167,40 541:14:58 4.833,79 202,45 491:08:11 4.740,85
Switzerland 152,29 1067:44:35 5.443,52 158,02 879:57:25 4.607,85
United Kingdom 19,50 475:34:41 886,58 19,39 376:40:31 633,64
USA 106,73 295:11:18 884,90 35,23 87:39:45 653,78
TOTAL 2.976,51 12430:06:45 62.254,33 2.735,59 11079:36:13 57.368,75
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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20 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Austria 267,30 469:55:21 7.429,15 268,71 496:11:16 6.802,21
Bulgaria 15,97 370:05:25 299,43 18,49 405:43:35 287,65
Canada 3,57 6:49:55 56,70 6,15 10:27:48 67,28
China 32,48 71:02:34 456,84 24,63 54:52:34 287,33
Croatia 58,33 271:59:33 616,10 65,35 229:45:54 692,12
Czech Republic 42,58 223:51:52 306,98 36,84 280:47:00 344,01
Denmark 5,75 159:04:50 37,72 8,03 183:18:09 44,97
Finland 25,97 467:21:47 216,83 37,31 469:17:44 388,71
France 127,45 351:45:28 603,79 135,94 326:39:22 665,46
Germany 583,89 264:33:36 10.930,08 478,46 235:27:05 10.106,59
Italy 123,69 342:18:38 2.945,02 131,01 416:53:31 2.945,76
Japan 6,23 431:50:53 128,92 2,18 353:50:16 104,91
Netherlands 29,19 214:52:54 246,08 25,72 174:18:11 213,62
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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21 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Norway 126,28 241:39:16 1.956,88 175,25 282:34:28 2.064,07
Poland 22,24 207:29:04 611,55 62,08 228:45:33 687,95
Russia 16,18 208:41:50 387,83 5,58 189:17:47 71,46
Slovakia 27,24 210:42:20 157,05 34,84 245:25:20 128,54
Slovenia 38,11 309:33:39 949,47 57,24 283:52:15 1.156,00
South Korea 5,12 0:33:29 10,98 7,32 1:34:03 9,71
Spain 5,79 183:01:07 78,98 5,46 227:42:15 64,51
Sweden 89,39 243:13:47 2.424,03 137,91 254:23:58 2.425,27
Switzerland 99,42 544:08:45 3.140,72 107,03 452:20:51 2.641,90
United Kingdom 15,04 227:00:48 537,71 21,59 208:04:20 408,69
USA 17,34 149:20:10 370,23 12,28 38:00:12 193,59
TOTAL 1.784,54 6170:57:02 34.899,09 1.870,24 6070:15:58 32.816,87
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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22 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Austria 184,32 483:16:03 4.804,55 200,90 412:55:18 4.435,60
Bulgaria 14,69 315:27:29 231,19 15,76 238:08:04 95,25
Canada 3,00 4:20:29 45,37 4,84 11:00:43 76,08
China 28,33 48:38:07 286,95 38,14 97:53:25 941,98
Croatia 44,11 268:12:28 329,30 39,59 171:56:22 298,23
Czech Republic 54,37 264:42:57 198,21 56,40 229:30:05 317,58
Denmark 6,34 184:53:23 41,60 6,29 178:41:42 34,43
Finland 12,02 437:11:56 172,88 19,83 350:14:29 252,87
France 110,63 321:37:11 475,72 102,65 266:36:42 454,00
Germany 455,00 262:06:56 8.313,70 316,49 194:49:43 5.853,19
Italy 297,60 373:20:08 3.139,95 223,00 410:12:42 2.868,21
Japan 2,82 3:04:44 9,11 0,42 16:29:32 2,66
Netherlands 27,31 238:57:21 194,25 19,54 158:29:30 159,22
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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23 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Country Trend
MEDIA MONITORING
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
CUMULATIVE
AUDIENCE*
BROADCAST
TIME
EVENT
IMPRESSIONS
(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)
COUNTRY
Norway 52,51 270:15:07 858,85 52,54 216:54:04 766,54
Poland 26,46 254:22:05 510,07 56,54 203:02:30 531,87
Russia 9,62 254:17:57 300,23 1,80 167:48:23 61,36
Slovakia 69,80 287:41:42 619,13 73,53 223:54:53 490,00
Slovenia 40,73 346:54:34 859,65 85,82 282:37:17 1.418,73
South Korea 12,93 0:15:26 13,08 8,05 0:05:09 16,79
Spain 4,84 287:23:09 80,08 4,15 206:00:20 44,08
Sweden 116,13 286:58:17 2.346,09 137,04 232:25:02 2.233,94
Switzerland 96,43 515:26:38 2.292,17 92,45 419:28:02 1.950,58
United Kingdom 13,47 240:39:19 345,26 5,41 165:19:11 213,47
USA 92,15 138:55:07 508,40 26,04 48:39:35 456,71
TOTAL 1.775,59 6088:58:33 26.975,81 1.591,58 4921:10:54 23.985,79
2017/18 2016/17
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
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24 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Channel (Top 10)
MEDIA MONITORING
385:57:37
356:47:13
356:47:13
292:11:46
292:11:46
292:11:46
278:07:26
278:07:26
278:07:05
278:07:05
ORF Sport+ (AUT)
Eurosport France (FRA)
Eurosport France (SUI)
Eurosport IT (ITA)
Eurosport IT (SLO)
Eurosport IT (CRO)
Eurosport CZ (CZE)
Eurosport RU (RUS)
Eurosport PL (POL)
Eurosport CZ (SVK) 921
1’629
2’031
2’505
3’807
4’060
4’254
5’957
10’037
11’438
Eurosport PL (POL)
RTV SLO 2 (SLO)
NRK 1 (NOR)
Eurosport DE (GER)
SRF 2 (SUI)
SVT 1 (SWE)
Rai Sport+ HD (ITA)
ZDF (GER)
ARD (GER)
ORF 1 (AUT)
BROADCAST TIME (hh:mm:ss)
EVENT IMPRESSIONS (M)
25% OF
TOTAL
75% OF
TOTAL
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25 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Channel (Top 10)
MEDIA MONITORING
262:37:24
197:08:57
197:08:57
186:42:21
160:05:32
158:29:54
142:03:23
142:03:23
142:03:23
136:19:56
J Sports 1 (JAP)
Eurosport France (FRA)
Eurosport France (SUI)
ORF Sport+ (AUT)
BNT HD (BUL)
C More Sport 1 FI (FIN)
Eurosport IT (ITA)
Eurosport IT (SLO)
Eurosport IT (CRO)
Olympic Channel (USA) 410
658
758
1’161
1’534
1’944
1’977
2’756
4’133
4’484
Slovak TV2 (SVK)
NRK 1 (NOR)
RTV SLO 2 (SLO)
Eurosport DE (GER)
SRF 2 (SUI)
SVT 1 (SWE)
Rai Sport+ HD (ITA)
ZDF (GER)
ARD (GER)
ORF 1 (AUT)
BROADCAST TIME (hh:mm:ss)
EVENT IMPRESSIONS (M)
28% OF
TOTAL
73% OF
TOTAL
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26 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
By Channel (Top 10)
MEDIA MONITORING
196:33:37
157:57:53
157:57:53
155:31:26
144:07:20
144:07:20
144:07:20
144:07:20
141:48:23
141:48:23
ORF Sport+ (AUT)
Eurosport France (FRA)
Eurosport France (SUI)
Eurosport Spain (ESP)
Eurosport PL (POL)
Eurosport CZ (CZE)
Eurosport RU (RUS)
Eurosport CZ (SVK)
Eurosport IT (ITA)
Eurosport IT (SLO) 410
658
758
1’161
1’534
1’944
1’977
2’756
4’133
4’484
Slovak TV2 (SVK)
NRK 1 (NOR)
RTV SLO 2 (SLO)
Eurosport DE (GER)
SRF 2 (SUI)
SVT 1 (SWE)
Rai Sport+ HD (ITA)
ZDF (GER)
ARD (GER)
ORF 1 (AUT)
BROADCAST TIME (hh:mm:ss)
EVENT IMPRESSIONS (M)
25% OF
TOTAL
76% OF
TOTAL
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27 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MEDIA MONITORING By Programme Type
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
54.28
385.69
33.47
363.80
316.11
1’603.34
93.67
126.15
7833:20:48
3631:58:18
254:30:23
241:56:11
166:24:45
154:04:35
112:36:55
35:14:50
Sport (relive)
Sport (live)
Sport (delayed)
Sport (magazine)
Sport (moderation)
News
Sport (highlights)
Magazine
BROADCAST TIME (hh:mm:ss)
CUMULATIVE AUDIENCE (M)
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28 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MEDIA MONITORING By Programme Type
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
32.29
229.81
233.97
15.25
252.13
879.36
60.37
81.36
3821:53:41
1864:43:39
140:54:35
113:41:26
85:16:44
83:32:09
51:41:56
09:12:52
Sport (relive)
Sport (live)
Sport (magazine)
Sport (delayed)
Sport (moderation)
News
Sport (highlights)
Magazine
BROADCAST TIME (hh:mm:ss)
CUMULATIVE AUDIENCE (M)
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29 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
MEDIA MONITORING By Programme Type
*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports
27.53
182.63
21.86
249.73
184.81
993.04
58.45
57.54
3881:19:58
1731:33:17
138:18:42
100:38:20
80:09:01
70:09:01
60:48:15
26:01:57
Sport (relive)
Sport (live)
Sport (delayed)
Sport (magazine)
Sport (moderation)
News
Sport (highlights)
Magazine
BROADCAST TIME (hh:mm:ss)
CUMULATIVE AUDIENCE (M)
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30
Event Ranking: Slalom and Giant Slalom are once again the dominating disciplines regarding broadcast time.
MEDIA MONITORING
Media Impact: Relates the broadcast time of an event to its audience ratings. This expressed as the visibility of the event multiplied by the viewing audience, then standardized into 30-second units.
4’456
3’002
2’020
1’410
612
632
170
Slalom
Giant Slalom
Downhill
Super G
Super Combination
City Event
Team Event
BY BROADCAST TIME (hours)
235
188
119
101
153
158
170
BY Ø BROADCAST TIME PER RACE (hours)
TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
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31 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Comparison of Genders
MEDIA MONITORING
50.3%
50.1%
56.4%
49.7%
49.9%
43.6%
Broadcast Time
Cumulative Audience
Media Impact
TOTAL
12.430 hours
2.977 M viewers
62.254 M impressions
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32 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Coverage Trend by Week
MEDIA MONITORING
BROADCAST TIME (hh:mm:ss)
EVENT IMPRESSIONS (M)
00:00:00
156:00:00
312:00:00
468:00:00
624:00:00
42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13
Men Ladies
0
1’000
2’000
3’000
4’000
5’000
42 43 44 45 46 47 48 49 50 51 52 52 1 2 3 4 5 6 7 8 9 10 11 12 13
Men Ladies
OLYMPIC
GAMES
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33 TV Media Evaluation - AUDI FIS Ski World Cup 2017/18
Season Comparison by Event Impression
MEDIA MONITORING
922
3’849
15’684
29’654
2’435
9’710
1’949 2’397
15’330
24’910
4’771 8’012
Oktober November Dezember Januar Februar März
Saison 2017/18
Saison 2016/17
OLYMPIC GAMES
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