audi vr experience - nvidia€¦ · audi vr experience how did we proceeded? defintion of our sub...
TRANSCRIPT
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Audi VR experience The Future of Digital Retail
Nvidia GTC, April 2016
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Audi VR experience
History of the car sales process
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How buying a car looked & felt like in the 50‘s…
Audi VR experience
History of the car sales process
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Audi VR experience
Amazing things happend since then - life was digitalized.
History of the car sales process
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But… how does it feel to buy a car today - 60 years later?
Amazing things happend since then - life was digitalized.
Audi VR experience
History of the car sales process
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Only to remember… 1950…
Audi VR experience
History of the car sales process
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Audi VR experience
History of the car sales process
…and today!
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The retail process is nearly the same!
Audi VR experience
History of the car sales process
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Barely progress since decades!
Audi VR experience
The retail process is nearly the same!
History of the car sales process
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Barely progress since decades!
Meanwhile people visiting their dealer
only to negotiate the price.
Audi VR experience
The retail process is nearly the same!
History of the car sales process
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Audi VR experience
How can we change that?
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Audi VR experience
What is our „mission to moon“?
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1950: How buying a car looks & feels like in the pre digital era
1. Bring customers back to the dealer through…
Audi VR experience
What is our „mission to moon“?
![Page 14: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/14.jpg)
What is our „mission to moon“?
1950: How buying a car looks & feels like in the pre digital era
1. Bring customers back to the dealer through…
2. Exciting retail experiences supported from…
Audi VR experience
![Page 15: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/15.jpg)
What is our „mission to moon“?
1950: How buying a car looks & feels like in the pre digital era
1. Bring customers back to the dealer through…
2. Exciting retail experiences supported from…
3. Progressive digital sales tools, which are able to…
Audi VR experience
![Page 16: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/16.jpg)
What is our „mission to moon“?
… show all >50 different Audi models with all options
- as realistic as possible!
Audi VR experience
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Audi VR experience
How can we realize that?
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Audi VR experience
How can we reach „our moon“?
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Audi VR experience
Immersive techs, especially Virtual Reality, have the potential to make that happen!
How can we reach „our moon“?
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Audi VR experience
How did we proceeded?
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Audi VR experience
How did we proceeded? Defintion of our main mission:
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Audi VR experience
How did we proceeded? Defintion of our main mission:
Create a revolutionary VR retail application
with real & high customer value
![Page 23: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/23.jpg)
Audi VR experience
How did we proceeded? Defintion of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
Create a revolutionary VR retail application
with real & high customer value
![Page 24: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/24.jpg)
Audi VR experience
How did we proceeded? Defintion of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value
![Page 25: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/25.jpg)
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
![Page 26: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/26.jpg)
Very high performance needed…
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
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Very high performance needed…
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
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Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Very high performance needed…
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Audi VR experience
…although we’re using 5-7 mio polycount models
1. Show our cars as realistic as possible
and secure a comfortable experience
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Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Selection of competent partners
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Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Selection of competent partners
![Page 32: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/32.jpg)
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Selection of competent partners
Vizualization partner
Hardware partner
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Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Progress during our development
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Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
Progress during our development
2013: 50 fps
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Progress during our development
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
2014: 75 fps 2013: 50 fps
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Progress during our development
Audi VR experience
1. Show our cars as realistic as possible
and secure a comfortable experience
2014: 75 fps 2015/16: 90+ fps 2013: 50 fps
![Page 37: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/37.jpg)
Audi VR experience
How did we proceeded? Fullfillment of our sub missions:
Create an revolutionary VR retail application
with real & high customer value
1. Show our cars as realistic as possible
and secure a comfortable experience
![Page 38: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/38.jpg)
Audi VR experience
How did we proceeded? Fullfillment of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
Create an revolutionary VR retail application
with real & high customer value
![Page 39: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/39.jpg)
Audi VR experience
How did we proceeded? Fullfillment of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create an revolutionary VR retail application
with real & high customer value
![Page 40: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/40.jpg)
Audi VR experience
2. Enable inspiring elements
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Audi VR experience
2. Enable inspiring elements
Which components will excite customers?
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Audi VR experience
2. Enable inspiring elements
Stunning visual quality
Which components will excite customers?
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Audi VR experience
2. Enable inspiring elements
Which components will excite customers?
Stunning visual quality
![Page 44: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/44.jpg)
Audi VR experience
2. Enable inspiring elements
Unexpected possibilites
Which components will excite customers?
Stunning visual quality
![Page 45: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/45.jpg)
Audi VR experience
2. Enable inspiring elements
Which components will excite customers?
Stunning visual quality
Unexpeted possibilities
![Page 46: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/46.jpg)
Audi VR experience
2. Enable inspiring elements
Fascinating environments
Which components will excite customers?
Stunning visual quality
![Page 47: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/47.jpg)
Audi VR experience
2. Enable inspiring elements
Which components will excite customers?
Stunning visual quality
Unexpeted possibilities
Fascinating environments
![Page 48: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/48.jpg)
Audi VR experience
2. Enable inspiring elements
Special cars & environments
Which components will excite customers?
Stunning visual quality
![Page 49: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/49.jpg)
Audi VR experience
2. Enable inspiring elements
Which components will excite customers?
Stunning visual quality
Unexpeted possibilities
Fascinating environments
Special cars & experiences
![Page 50: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/50.jpg)
Audi VR experience
How did we proceeded? Fullfillment of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value
![Page 51: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/51.jpg)
Audi VR experience
How did we proceeded? Fullfillment of our sub missions:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value
![Page 52: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/52.jpg)
Audi VR experience
How did we proceeded? Fullfillent of our main mission:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value
![Page 53: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/53.jpg)
Audi VR experience
How did we proceeded? Fullfillent of our main mission:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value ?
![Page 54: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/54.jpg)
Why is this approach revolutionary?
Audi VR experience
![Page 55: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/55.jpg)
Why is this approach revolutionary?
Audi VR experience
VR car configurator
• All models • All options • fully integrated
![Page 56: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/56.jpg)
VR car configurator
• All models • All options • fully integrated
Why is this approach revolutionary?
Audi VR experience
Rational Help
![Page 57: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/57.jpg)
Why is this approach revolutionary?
Audi VR experience
VR experiences
VR car configurator
• All models • All options • fully integrated
Rational Help
![Page 58: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/58.jpg)
Why is this approach revolutionary?
Audi VR experience
VR experiences
Emotional Excitement
VR car configurator
• All models • All options • fully integrated
Rational Help
![Page 59: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/59.jpg)
Audi VR experience
How did we proceeded? Fullfillent of our main mission:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value ?
![Page 60: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/60.jpg)
Audi VR experience
How did we proceeded? Fullfillent of our main mission:
1. Show our cars as realistic as possible
and secure a comfortable experience
2. Enable inspiring elements
Create a revolutionary VR retail application
with real & high customer value
![Page 61: Audi VR experience - NVIDIA€¦ · Audi VR experience How did we proceeded? Defintion of our sub missions: 1. Show our cars as realistic as possible and secure a comfortable experience](https://reader033.vdocument.in/reader033/viewer/2022052008/601cb376ddc5d3005b21db13/html5/thumbnails/61.jpg)
„Landing plan“ of the Audi VR experience
Audi VR experience
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Audi VR experience
„Landing plan“ of the Audi VR experience
Pilot Q2/16
Launch Q4/16
at Audi dealerships Audi VR experience
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Audi VR experience
Audi VR experience advanced
at Audi Citiy flagship stores
Pilot Q4/16
„Landing plan“ of the Audi VR experience
Pilot Q2/16
Launch Q4/16
at Audi dealerships Audi VR experience
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Audi VR experience
Mission accomplished, ground crew!
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Audi VR experience
But this journey has only just begun! More to come…