TARGETED AUDIENCE.

The age group we will target is 16 – 20 year olds. The main reason for this is because the genre of our song doesn’t

have too much of a mainstream appeal, so our target audience is niche. The wider audience we could have is 18 –

35 year olds, although our target audience is niche this could still appeal to this audience due to the general and

relevant content to the genre.

AGE

The outfit our artist – Andy Travis will wear is starting to become more popular therefore, we thought this could attract the 16- 20 year olds as they tend to follow up on

new trends moreover, we thought if we used this our artist will look more appealing to our audience and attract them.

On the other hand our wider targeted audience is 28 – 35 and I believe the outfit of our artist still applies to these ages as it is a very casual but unique look however the

shoes, Timberlands, are also very popular which could help attract more attention to our artist.

OUTFIT

CONNECTING WITH OUR AUDIENCE

Another method we use to reach our targeted audience is by using social networking

websites such as twitter - @AndyTravis11 and Instagram – Candi_Group_11.

Using these will enable us to get feedback from our audience as we communicate with our followers and use ‘#’s to connect to a

global audience, We also post regulary and always keep our followers up to date with our

video and that it will be out soon.