AudienceJune 2017

Profile

The 702 Listener

Much like our talent, the 702 listener is confident, forthright and knowledgeable.

Our audience is predominantly black and increasingly younger with a racial mix that is representative of Gauteng's LSM 8+ market.

This affluent audience has the highest average house hold income, and rate of employment and self-employment amongst all Gauteng radio stations.

They are ambitious, intensely focused, future-driven doers with a high propensity for entrepreneurship - with over two thirds having aspirations to own their own businesses at some point.

Source : TGI 2016C

This audience is financially astute and on the move. They have the highest incidence of vehicle ownership.

They are proactive with their finances and are actively seeking the most profitable way to invest their hard earned money.

The 702 listener is well-educated and informed, with the highest incidence of tertiary qualification in the province.

Source : TGI ….Source : TGI 2016C

Being socially conscious, they hold strong opinions about the world around them. Although diverse in their views, they are purposeful in their vision to make a positive contribution to South Africa. They stand out for being remarkably optimistic about the future of this country.

702 is a platform for our listeners to state their case. Our presenters engage with them through insightful conversation and fearless debate.

We probe. We analyse. We investigate. We motivate. We activate. We inspire.

We challenge our audience to open their minds.

Source : TGI 2016C

Our stations deliver

Purchase PowerHighest average household income.

Source : BRC RAMS, October 2016 – March 2017

0 5,000 10,000 15,000 20,000 25,000 30,000

Thobela

Lesedi

Ukhozi

Metro

Power

Kaya

Jacaranda

5FM

947

702

Ave. HHI ZAR

Source : BRC RAMS, October 2016 – March 2017

702 delivers the lowest rate of unemployment and the

highest propensity to have completed some level of tertiary

education.

Our listeners are

Educated & Informed

0 5 10 15 20 25 30 35 40

Ukhozi

Lesedi

Thobela

Metro

Kaya

Jacaranda

Power

5FM

947

702

Tertiary Education

Source : BRC RAMS, October 2016 – March 2017

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

List

ener

% o

f LS

M

LSM % Index GP

LSMAge

0.0

50.0

100.0

150.0

200.0

0%

5%

10%

15%

20%

25%

30%

35%

15-24 25-34 35-44 45-54 55-64 65+

List

ener

% A

ge

Age % Index GP Ave. Age 45

Ethnicity

59% ACI (Black)

35%

41%

18%

6%

African

White

Indian

Coloured

Audience

Ind

exInd

ex

Day Cume. Mon-Sun (00:00-24:00) 279,000

7 Day Cume. Mon-Sun (00:00-24:00) 428,000

4 Week Cume. Mon–Sun (00:00-24:00) 472,000

Day Cume. Mon–Fri (00:00–24:00) 291,000

Day Cume. Saturday (00:00–24:00) 252,000

Day Cume. Sunday (00:00–24:00) 241,000

Audience Reach & Profile

Source : BRC RAMS, October 2016 – March 2017

Gender

38% 62%

58% Married /

Living together

42% Single,

divorced,

widowed

Marital Status

91%

8%

1%

Metro

Urban

Rural

Community Size

Parents

77% Are parents

Location

1%

11%

57%

78%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

93% Mainly of partly

responsible of

their house hold’s

shopping

72% Radio

Device

21% Mobile phone

52% Vehicle radio

Audience Reach & Profile

Source : TGI 2016C

Source : BRC RAMS, October 2016 – March 2017

0

20

40

60

80

100

00

00-0

01

5

00

30-0

04

5

01

00-0

11

5

01

30-0

14

5

02

00-0

21

5

02

30-0

24

5

03

00-0

31

5

03

30-0

34

5

04

00-0

41

5

04

30-0

44

5

05

00-0

51

5

05

30-0

54

5

06

00-0

61

5

06

30-0

64

5

07

00-0

71

5

07

30-0

74

5

08

00-0

81

5

08

30-0

84

5

09

00-0

91

5

09

30-0

94

5

10

00-1

01

5

10

30-1

04

5

11

00-1

11

5

11

30-1

14

5

12

00-1

21

5

12

30-1

24

5

13

00-1

31

5

13

30-1

34

5

14

00-1

41

5

14

30-1

44

5

15

00-1

51

5

15

30-1

54

5

16

00-1

61

5

16

30-1

64

5

17

00-1

71

5

17

30-1

74

5

18

00-1

81

5

18

30-1

84

5

19

00-1

91

5

19

30-1

94

5

20

00-2

01

5

20

30-2

04

5

21

00-2

11

5

21

30-2

14

5

22

00-2

21

5

22

30-2

24

5

23

00-2

31

5

23

30-2

34

5

Au

die

nce

s in

‘00

0

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

702 reaches over 100,000 listeners

in the breakfast drive - building

listenership from as early as 05:30

and running to 09:00.

The late morning show follows and

holds audiences over 40,000 up to

10:00, when the audience patterns

plateau. Weekdays close with an

early evening lift between 15:30 -

19:15. The Money Show with Bruce

Whitfield runs from 18:00 -20:00,

which also attracts a strong digital

and podcast audience.

Weekend Breakfast and Solid Gold

Saturdays with Kenny Maistry

delivers strong audiences from as

early as 06:00.

Listening Pattern

Source : BRC RAMS, October 2016 – March 2017

Google Analytics, Triton Digital, Facebook, Twitter

Saturday Day CUMEMon – Fri Week CUME

Daypart Audience

05:00-06:00 39,000

06:00-09:00 166,000

09:00-12:00 75,000

12:00-13:00 48,000

13:00-15:00 58,000

15:00-18:00 99,000

18:00-20:00 69,000

20:00-22:00 31,000

Daypart Audience

05:00-06:00 21,000

06:00-10:00 146,000

10:00-14:00 103,000

14:00-18:00 78,000

18:00-21:00 81,000

21:00-24:00 30,000

00:00-04:00 8,000

04:00-05:00 1,000

Daypart Audience

05:00-06:00 18,000

06:00-10:00 136,000

10:00-14:00 102,000

14:00-18:00 91,000

18:00-21:00 72,000

21:00-24:00 28,000

00:00-04:00 11,000

04:00-05:00 2,000

Sunday Day CUME

Website (May 2017)

Unique Users 536,393

Page Impressions 1,418,848

Social Media (May2017)

Twitter Followers 502,532

Facebook Fans 221,851

Newsletters (May 2017)

702 47,165

Business Wrap 10,933

EWN 95,565

Streaming (May 2017)

Session Starts 1,048,683

Listener CUME 209,924

Ave. TSL 0:40

The Numbers

Senteck

Line Up

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